D I G I T A L M A R K E T I N G & L E A D G E N E R A T I O N P R O P O S A L

2 4 T H J U N E 2 0 1 5

Pursuit Comms

Goals and KPIs

�  Business goals ¡  Generating more sales leads ¡  Driving web traffic ¡  Higher revenue

�  Social media goals (it has to be measurable) ¡  increase social media traffic to website by 10% ¡  Use data from the first 3 months as the benchmark

�  Social media KPI ¡  number of unique website visitors sent from Twitter, LinkedIn, Google+, and Facebook ¡  Number of sign ups ¡  Google Analytics

W E B S I T E A N D S O C I A L M E D I A A U D I T

Overall suggestion

•  Social media button on every page

•  Increase content (keywords) for SEO

•  + newsletter

•  + blog

•  + subscribe to our newsletter

•  Social media links and buttons

•  Drop “communications”

•  Stronger strapline that is more inlined with your offering and specialisation

SUGGESTION

Add LINKEDIN on each Profile

Add in copy :

Connect with xxxx here

SUGGESTION

•  Click to Projects?

•  “Video?” Or “Film” Instead of Cinema

•  Share button on each video

•  Describe the breath of work in detail

•  Simplify and streamline video title – Client’s name?

•  Check on Claridge’s story link

Body copy

•  Have a brand story. Share “Why you do what you do”

•  Add Call To Action :

•  Add Client’s picture next to Client’s quote

•  Add Share button

•  Share your purpose of doing this

•  And what would the person expect to see in this section.

•  Add “Subscribe to our YouTube Channels

•  Embed 60 second showreel

•  Each icon click to actual work

•  Add Call To Action – Subscribe to the Newsletter

•  Twitter feed

https://www.woorank.com/en/www/pursuitcomms.com

WOORANK

SEO & Website Analysis Tool

Google analytics

Traffic flow

Homepage drop off rate is high.

Work towards increasing traffic but it is also important to reduce drop off rate

FB : 160 followers Twitter : 87 followers Instagram : 24 followers Youtube : 6 subscribers Linkedin: 175 followers

FACEBOOK

Best use for sharing interesting articles and topical subject

Best use for specific promotion targetting specific target audience

Suggested activities

•  Use Promoted Post on Insights Video

•  2 post a day

TWITTER

•  Best for creating buzz

•  competitor’s community

Suggest activities:

•  Change name

•  10/20 tweets a day

•  80/20 rule

•  24 hour respond

Twitter insights

LINKEDIN -  Best use for posting

thought leadership article, shared from a senior person

-  Consistency is key header, company summary, photo (website)

•  Suggested activities •  Thought leadership

article •  once a week / every 2

weeks •  One tweet daily from

Andrew, Kelvin and Hong Ang

YOUTUBE

•  Second most used search engine after Google

Suggested activities:

•  Rebrand it to Insights Channel

•  Additional channels

•  Optimize every video

INSTAGRAM

Quality over Quantity

Suggested activities

•  1 post a day from individual employee

•  Use trending #

PINTEREST

•  Best social platform to drive traffic

Suggested activities

•  100 Pins a week

Overall summary

�  Increase activities to drive traffic to website •  Optimised activities •  Consistent look and voice

https://www.woorank.com/en/www/pursuitcomms.com

WOORANK

SEO & Website Analysis Tool

Google analytics

Traffic flow

Recommended Digital Marketing Activities

�  Twitter ¡  10/15 tweets a day (growth) ¡  80/20 rule ¡  Growth hack ¡  24 hour respond

�  LinkedIn ¡  Thought leadership article ¡  Once a week ¡  Shared from Kelvin and Andrew ¡  Participate in group pages ¡  1 post a day

�  Youtube ¡  Rebrand Youtube

�  Facebook ¡  Promote Post for Insights Video ¡  Once a month ¡  Daily 2 posting

�  Pinterest ¡  Best platform to drive traffic to

website ¡  100 pins a week

�  Instagram ¡  Each employee to take ownership of

the account every week ¡  1 pictures a day