hot or not - who are typo3's competitors?

HOT OR NOT WHO ARE TYPO3'S COMPETITORS?

Digital Passion

PATRICK LOBACHER | +PLUSWERK AG | 21.10.2015 | TYPO3 CONFERENCE AMSTERDAM

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Patrick LobacherChairman +Pluswerk AG ConsultantTrainer(Agile) CoachAuthor

Full-service agency for digital communication 12 locations in DACH, Poland & Kapstadt 130+ employees 999+ finished projects

Digital Passion

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Digital Passion

TYPO3 since 2002 Employees (TYPO3) 55 Certified Integrators 25 Books written (TYPO3) 8 Extensions in TER 100

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What’s wrong

with this?

TYPO3 is feature complete!

6 http://blog.fortrabbit.com/cms-quo-vadis

7 http://blog.fortrabbit.com/cms-quo-vadis

8

SOME STATISTICSTo get an overview about the market

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943.000.000

http://www.internetlivestats.com/total-number-of-websites/

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68%not active

298.400.000http://www.netcraft.com/active-sites/

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25%

74.600.000http://w3techs.com/technologies/details/cm-wordpress/all/all

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50%

http://w3techs.com/technologies/details/cm-wordpress/all/all

9% 2%

TOP 3 CMS

13 http://w3techs.com/technologies/details/cm-typo3/all/all

1.6%500.000

14 http://trends.builtwith.com/cms/country/Germany

STATISTICS FOR WEBSITES USING CMS TECHNOLOGIES IN GERMANY WHICH USE THE .DE EXTENSION

15 Google / W3Techs

0

0,8

1,6

2,4

3,2

2010 2011 2012 2013 2014 2015

Usage statistics in % of total CMS driven sites

16 http://sourceforge.net/projects/typo3/files/stats

0

400000

800000

1200000

1600000

2010 2011 2012 2013 2014 2015

Downloads of TYPO3

17 DAX / MDAX / TecDAX / www.bundesliga.de

110 DAX share index corps 18 Bundesliga clubs

37 TYPO3 (29%)6 TYPO3 4.5 / 2 TYPO3 4.7

18 http://w3techs.com/technologies/details/cm-typo3/all/all

19 http://w3techs.com/technologies/overview/content_management/all

58%do not use

a CMS at all

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MARKET SEGMENTSWhat segments to consider

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SEGMENTS?A B C D E

Complexity (CAS) Simple Easy Complicated Complex More Complex

Project volume in EUR <= 5k 5 - 25k 25 - 75k 75 - 500k 500+

Amount business logic hardly less mid much tremendous

Integration to subsystems hardly less important essential inevitable

Term Landing page Website WCM ECM Big ECM

Competitors Vanilla, 1&1, Wix, CM4all, Jimdo, …

Wordpress, Joomla, … Drupal, ez, … ECM player ECM player

„Subjective“ Hot or Not NOT NOT HOT HOT NOT

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VERTICAL & HORIZONTAL MARKETS?

GovernmentHealthcare

Automotive

B2C

B2B

EducationMilitary

…

Electronic

TourismEntertainment

E-Commerce

Finance

#not

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ANALYSTS & CONSULTING FIRMSWhat do others think about the CMS market?

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Consulting firm which provides market research and analysis, growth strategy consulting, and corporate training services across multiple industries. Its headquarters

are located in Mountain View, California, with offices in over 40 countries.

http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00

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„Mobile and cloud platforms are driving widespread adoption of WCM“

http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00

Frost & Sullivan estimates the current global CMS market will grow at 13.3 percent a year

through 2017

26 http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00

Feature set according to Frost

Records, case, document management and digital asset management (RM, CM, DM, and DAM)

Archival and indexing (emails, chats, reports, presentations, and so on)

Web Experience Management (WEM) and Web Content Management (WCM)

Natural language processing (NLP) and custom business process modeling

Imaging and capture solutions (scanning to mobile, fax, camera, or web) Social media integration

Workflow and Business Process Management (BPM) Dashboard for monitoring entire infrastructure and real-time view of processes

Advanced search and automated extraction (optimal character recognition [OCR])

Integration adaption with other business applications (Microsoft Sharepoint, SAP, and so on)

Strong version control, permission-based access and rules assigning, and automation

Analytics including Specific Activity Monitoring (SAM) and measurement of Key Performance Indicators (KPIs)

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The world's leading information technology research and advisory

company. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,600 associates, including

more than 1,500 research analysts and consultants, and clients in 85 countries.

http://www.gartner.com/technology/about.jsp

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„Gartner defines WCM as the process of controlling the content to be consumed

over multiple digital channels through the use of specific management tools based

on a core repository. These may be procured as commercial products, open-source tools, or hosted service offerings.“

http://www.gartner.com/technology/about.jsp

29 http://www.gartner.com/technology/about.jsp

Feature set according to Gartner

Content creation functions such as templating, workflow and change management

A high degree of interoperability with adjacent technologies, such as CRM, marketing resource management, digital asset management (DAM) and Web analytics

WCM repositories that organize and provide metadata about the content Real-time adaptation to visitor interaction

Library services such as check-in/check-out, version control and security

Good integration with delivery tiers, such as e-commerce, social media and portal software

Content deployment functions that deliver prepackaged or on-demand content to Web servers

30 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management

drive market transformation

31 http://www.gartner.com/technology/about.jsp

Ability to Execute Completeness of Vision

Product or Service Market Understanding

Overall Viability Marketing Strategy Sales Execution/Pricing Sales Strategy

Market Responsiveness/Record Offering (Product) Strategy Marketing Execution Business Model Customer Experience Vertical/Industry Strategy

Operations InnovationGeographic Strategy


Hype Cycle Content Management representing the maturity, adoption and social application of specific technologies

35 https://www.forrester.com/marketing/about/about-us.html

Forrester Research is one of the most influential research and advisory firms in the world. We work with business and

technology leaders to develop customer-obsessed strategies that drive growth.

Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business

leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients.

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The Forrester WaveTM: Web Content Management Systems, Q1 2015

„Web Content Management is the backbone of digital experiences“

„Vendors extend their WCM backbones into marketing, mobile, and cloud“

https://www.forrester.com/Web-Content-Management-(WCM)

37 https://www.forrester.com/Web-Content-Management-(WCM)

38 https://www.forrester.com/Web-Content-Management-(WCM)

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COMPETITORSWhat do others do to dominate the CMS market?

40 https://wordpress.org/showcase/

• 74.600.000 Installations (25% of all active websites)

• 50% of all CMS driven sites use WordPress

• Market share increases by 0.5% per month

• Backend is available in 40 languages

• Frontend is supported in 120 languages

• 40.709 plugins available (Downloads: 1.066.983.824)

• Big sites: CNN, Forbes, TechCrunch, The NewYorker, BBC, Sony, MTV, ebay inc, Best Buy, Xerox, schweden.se, Groupe Renault, Bloomberg, Coca Cola, …

41 http://www.woothemes.com/woocommerce/

• WooCommerce

• drives 30% of all e-commerce sites

• up to 50k products

• about 1000 plugins

• about 250 themes

Most successful e-commerce

system

42 https://www.drupal.org

43 https://www.drupal.org

44

AUTHORING IMPROVEMENT

https://www.drupal.org

45

MOBILEFIRST &RWD


46

WEB-SERVICES&SYMFONY

other systems or frameworks

desktop

Android applications

other Drupal sites

Flash components

iPhone applications

kiosk applications


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CONTENT MANAGEMENT SYSTEM

CUSTOMER EXPERIENCE

MANAGEMENT

VS


Adobe Experience Manager



(OSGi - Open Services Gateway initiative)


Measure which content matters to the audiences, and delivering optimal and

personalized digital experiences based on this insight in real time

59 http://www.onehippo.com/en/demo

60 http://www.onehippo.com/en/demo

61 http://www.onehippo.com/en/partners/technology-alliances

Connectors (violet) & Alliances (green)

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WHAT TO DO NEXT? A personal view on the next steps

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THE ULTIMATE

LIST

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#1TYPO3 INC

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#2MARKETPLACE

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#3STRONG VISION

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#4CUSTOMER

EXPERIENCE

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#5STANDARDS

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#6ADDRESS

ENTERPRISE

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#7FEATURES LIKE INLINE EDITING

AND REST

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#8MARKETING

FOKUS

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#9CONNECTORS EVERYWHERE

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#10CLOUD

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#1ENTERPRISE

CMS

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THANKS A LOT!

Digital Passion

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CONTACT

Patrick [email protected]

+49 89 130 145 20

www.pluswerk.ag

Wilhelm-Hale-Str. 5380639 MünchenGermany

https://www.facebook.com/pluswerk

https://twitter.com/pluswerkag


https://www.linkedin.com/company/-pluswerk-ag

https://plus.google.com/113397823770862988928

mailto:[email protected]?subject=

http://www.creativestyle.de

https://www.facebook.com/pluswerk



https://www.linkedin.com/company/-pluswerk-ag

https://plus.google.com/113397823770862988928

hot or not - who are typo3's competitors?

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