www.horeca.krakow.plwww.gastrofood.krakow.plwww.enoexpo.krakow.pl

HORECA®

23rd International Trade Fair of Hotel and Catering Equipment

GASTROFOOD14th Food and Drinks for Catering Trade Fair

®

9th Equipment,Services and Facilities Salon SPA&WELLNESS®

6th Coffee and Tea Salon

04-06November

2015Krakow,Poland

The most important

professional meeting of theHoReCa sector

in Poland

th th

Targi w Krakowie

-where reliability meets experience

Targi w Krakowie Ltd. is a company which has been active in the trade fair and congress organisation market for almost 20 years, being the largestcompany of its type in the south of Poland and one of the leaders in the Polish market. Some of the most important cyclical events in Poland featurein our calendar such as KRAKDENT® International Dental Fair, HORECA®

International Trade Fair of Hotel and Catering Equipment, EUROTOOL®

International Trade Fair of Machine Tools, Tools, Devices and Equipment for Material Processing, KRAKOW BOOK FAIR®, KOMPOZYT-EXPO®

Composite Technology and Machines for the Production of Composite Materials,ENOEXPO® International Wine Fair. Targi w Krakowie Ltd.

is a member of the UFI Global Association of the ExhibitionIndustry,which associates the leading organisers of trade fairs

and owners of trade show grounds.Membership of the UFIis not only very prestigious but also a guarantee of

the highest quality of event organisation.

All of this favours the

establishment of good

business relations

Why Krakow?ⓦ Krakow is the second biggest city in Poland. It is the administrative centre of the Ma∏opolska Region,as well as a trans-regional scientific, economic and cultural centre – a real magnet not only for entrepreneurs, scientists, artists and people of cultural distinction, but also tourists. Krakow is visitedby over 10 million tourists each year, so the largest base of HoReCa sector is located in Krakow.ⓦ The economic significance of Krakow is strengthened by the demographic capacities of the region– there are ca. 9 million people living within 100 km radius from the city. This ensures a strong potentialmarket. Another advantage consists in the fact that 66 percent of the population is at working age.ⓦ Excellent transport infrastructure – A-4 motorway; CORRIDOR III, the main transit route from WesternEurope to Ukraine; Krakow Airport Balice, the second largest airport in Poland servicing over 3 million passengers every year, and the nearby Katowice Airport situated only 60 km away from Krakow.

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EXPO KrakowWorld class exhibition centre

The 23rd edition of HORECA® will take place at the International ExhibitionCentre EXPO Krakow. Targi w Krakowie company is its sole owner andoperator. EXPO Krakow is the most advanced and largest venue in thesouthern Poland. Spacious and multifunctional Centre, designed according to the largest trends, guarantees the highest level of organised events. Thismodern complex, with a surface area of 13,000 sq. m, comprises two hallsof 5,000 and 4,000 sq. m, a number of air-conditioned, modular seminarrooms of various size, meeting rooms and a large lobby. The halls are

open plans, without any dividing walls or supporting poles, whichallows for an optimal use of space. A convenient location helps

ensure unobstructed access by both public and private vehicles,to be serviced by more than 700 parking spaces. 1.WISLA HALL: 5,000 sq.m, length 120 m, width 42 m, reinforced ceiling construction

for suspended loads, height up to the ceiling beams 8 m, height up to the ceiling12 m, underfloor ducting system (power, Internet, water, compressed air), gates fortrucks.

2. DUNAJ HALL: 4,000 sq. m, length 96 m, width 42 m, partly reinforced ceilingconstruction for suspended loads, height up to the ceiling beams 8 m, height upto the ceiling 12 m, underfloor ducting system (power, Internet, water, compressed air),gates for trucks.

3.-8. EXPO Krakow provides modern seminar and meeting facilities, ideal forproduct premieres, organized within trade shows, conferences or meetings withkey clients. The seminar rooms are air conditioned and can be divided into smallermodules.

ⓦ Equipment for hotels, restaurants, cafes

ⓦ Furniture for hotels, restaurants, cafes

ⓦ Interior decoration, textiles

ⓦ Glass, porcelain, cutlery

ⓦ Hotel bathroom and laundry equipment

ⓦ Computer systems and software for hotelsand catering services

ⓦ Lighting

ⓦ Burglar and fire protection

ⓦ Audio-visual equipment and telecommunications

ⓦ Recreation equipment: swimming pools, saunas, health spas, solaria

ⓦ Cleaning equipment and detergents

ⓦ Heating and air conditioning for hotel and catering industry

The 23rd International Trade Fair of Hotel and Catering Equipment HORECA®, the 9th Equipment,Services and Facilities Salon SPA& WELLNESS®, the14th Food

and Drinks for CateringTrade Fair GASTROFOOD®, the 13th International Wine TradeFair ENOEXPO®, the trade fairs which clearly complement one another, take place at

the same time and in the same location. Over 350 exhibitors from Poland and abroad present their comprehensive collections of equipment for hotel and catering facilities,kitchens, restaurant rooms, and also food, beverages and wines from all over the world. The HORECA® trade fairs involve the presentation of innovative solutions and advanced

technologies in the sector.

The trade fairs are visited by almost12,000 professionals from the hotel, cateringand winemaking industries of Poland, Slovakia, Czech Republic and Ukraine.

About 80% of our visitors influence decision making in their companies.Thisevent, celebrated by the industry at the end of the year, favours investment

expenditure; the period immediately after the fair finishes is when investors compare prices and makepurchasing decisions.

HORECA®

The new hall is very impressive.The fair has been

organised in a fine place and ata good time.There was a lot of interest

in our stand. This is my second time atthe HORECA® and this year we had a lotmore clients, among them a few solidly

interested in purchasing. Sales are important to us but so is building our brand, which is mostly why

we want to show up here.

Grzegorz Braun, KOMAT

The HORECA trade fair is an all-embracing platform for sales, promotion and communication. Participation in the event enables our exhibitors to:

ⓦ Promote new products, innovative solutions and advanced technologies

ⓦ Establish many new business contacts

ⓦ Consolidate relations with existing clients

ⓦ Collect and exchange information about the HoReCa market

The most important

professional meeting of theHoReCa sector

in Poland

Thematicscope of the Fair:

Equip SPA – spas, baths, spa technologies, water therapyequipment, saunas, massage beds, salt caves, relaxationequipment.

Beauty SPA – professional care equipment, body and facecare products, natural methods and care products lines,treatments, therapies, massages.

Med SPA – physical therapy and rehabilitationequipment and devices, natural therapies andtechnologies of the medical wellness type.

Vital SPA – fitness, yoga, watsu, aromatherapy, music therapy, relaxationtechniques and programmes, healthfood and supplements.

Thematic scope of the Fair:

The healthy lifestyle has recently become very popular in Poland.Poles gave a positive reaction to the spa & wellness trend

a few years ago and the rapid development of theseservices places Poland in the top six among other

European countries. Every couple of monthsnew spa centres are opened and owners ofexisting hotels, resorts and boarding housescreate renewal centres.

From this perspective the professionalSPA & WELLNESS® Salon organized inKrakow becomes increasingly important.Thenintheditionof theSPA&WELLNESS®

is organised alongside the HORECA®

23rd International Trade Fair of Hotel andCateringEquipment.TheSPA&WELLNESS®

Salon in Krakow provides an excellent oppor-tunity to present the latest equipment, techno-

logy and a variety of solutions for SPA facilities and biological renewal centers.

The programme to be presented at the SPA & WELLNESS®

Salon is being prepared in cooperation with the largest training and consulting centers in Poland.

The seminars and training are always suited to the overall professional profile of our guests,so that everyonecan find something of interest.The training sessions andworkshops provide the latest knowledge on the actualtrends, development and problems that the SPA & Well-ness services encounter in their work. The programme

is in the form of professional investment consulting and also personnel training, in which you can get

acquainted with the most original and unique solutions, often brought from the furthest

corners of the world.

SPA&Wellness9th Equipment, Services and Facilities Salon SPA & WELLNESS®

The catering market in Poland is growing on average by 2-3% every year. Changing eating habits are certainly a contributing factor. More and more Poles eat out, with only

one in every three declaring that they never eat outside of their home. Over the last decadethe number of restaurants in Poland has grown by 42%, with almost 17,000 establishments operating across the country. This is one of the reasons why restaurateurs look for new pro-

ducts and interesting ideas to make sure they stand out among the growing competition.

It is for the fourteenth time that distributors of food and beverages to the catering industry willpresent their commercial offers at the GASTROFOOD® trade fair, which wonderfully comple-ments the presentation of equipment and services for hotel and catering businesses. The event is accompanied by two theme-based salons: the 6th Coffee and Tea Salon and the 4th Regional Products Salon.The GASTROFOOD® trade fair involves manyseminars and culinary workshops run by specialists,

which are dedicated to recent trends in theHoReCa sector. Traditionally the

fair is also accompaniedby a 3-day Culinary

Festival, with manyculinary andbartendingdemonstra-

tions andcompeti-

tions.

GASTROFOOD®

ⓦ Frozen foodstuffs, ice creams

ⓦ Meats including smoked meats and venison

ⓦ Fish and frutti di mare

ⓦ Dairy products

ⓦ Cereals, noodles, flour-based products

ⓦ Baked foods

ⓦ Fruits and vegetables (fresh, dried, preserved)

ⓦ Fatty products

ⓦ Sweets and confectionery

ⓦ Alcoholic beverages

ⓦ Soft drinks

ⓦ Coffee, tea

ⓦ Concentrates, ketchups, mustards, sauces

ⓦ Herbs, spices and seasonings

14th Food and Drinks for Catering Trade Fair GASTROFOOD®

Thematicscope of the Fair:

It is estimated that a Pole drinks on average more than 500 ser-vings of coffee, and 650 servings of tea, per year. These are incre-

asingly consumed in cafes, teashops and eateries. The Polish teamarket is the third largest in Europe, after those in the UK and Russia.

While the consumption of tea has been steady for several years now,the drinking of coffee has increased by over 80% in the past 10 years, as

the coffee market in Poland has recorded a six-fold increase. The turnover of Poland’s cafes is growing by about 20% annually.

The dynamic changes in the coffee and tea markets are an incentivefor café, tea-house and restaurant owners to increase their in-

volvement and ensure that the quality of their products and services are at the top level. The Coffee and Tea Salonwill provide the producers and distributors of coffee,

tea and brewing equipment with an opportunityto promote new products and establish

business contacts with other profes-sionals in the HoReCa sector.

Healthy and ecological living have become increasingly popular in the recent years. Eating right has become fashionable. Clients are

more and more demanding, asking for high quality, unprocessedfoodstuffs. Consumers began appreciating local products be-

cause of they are natural and original in flavour, which is whyrestaurants frequently introduce regional food to their menus.

The Regional Products Salon is a response to these changing eating trends; this is where food producers can meet restauranteurs and convince them, at the

especially organised tasting sessions, of the exceptional flavours and nourishing quality

of their products.

4th Regional Products Salon

6th Coffee and Tea Salon

ⓦ catering industry (42%): restaurant, café, pub, bar, public canteen owners, hotelgastronomy bosses, cooks, confectioners, barmen, baristas

ⓦ hotel industry (32%): owners and managers of hotels, pensions, holiday resorts, SPA

ⓦ wine industry (23%): specialist shops, distribution networksand retail chains, importers and distributors of wine, producers of wine, sommeliers, members of wine tasting clubs

ⓦ other (3%): investors, architects, designers

No. of exhibitors: 356No. of foreign exhibitors: 119

No. of visitors: 11759Exhibition space: 7727 m2

Structure of visitors according to industry:

HORECA 2014 FACTS and FIGURES

®We have been to

a number of hotel and gastronomy trade fairs and this one is definitely the best. We have agreed a lot of promising contractswith potential clients and so we are sure

to return next year.

Maciej Wlazło, C.T. Service Sp. z o.o.

Technika AntypoÊlizgowa

The new place has attracted more people.

Everything has been organized well. The new hall is great, even better thanthe one in Warsaw, and the attendancewas also good. The clients are quite focused; they are here to buy rather

than just look around.

Dariusz Radwaƒski, Rational Sp. z o.o.

Excellent Promotion

ⓦ advertising in the digital signage system

ⓦ advertising poles and flags in front of the EXPO Krakow building

ⓦ advertising banners on the fence around the building

ⓦ large-format advertising net on the façade of the EXPO Krakow building

As we are one of the most experienced players on the market we are able to guarantee the excellent, comprehensive promotion of your event among hotel and catering industry professionals:

ⓦ advertising in major magazines and industry sites

ⓦ collaboration with experts from Polish, Slovak and Czech industry associations and organizations

ⓦ distribution of more than 20,000 invitations sent by mail and in the form of newsletters to your own client baseand to the client bases of the fair’s patrons and partners

The newforms ofadvertisingat EXPO Krakow duringthe HORECA trade fair:

®

New opportunities to boost the impact of your participation in the trade fair.We encourage our exhibitors to take advantage of limited, additional advertising opportunities in order to really stand out from the competitionand attract even more potential contractors. We have prepared anumberof advertising packages which will help makeyourcompanymemorable.

At the HORECA® trade show, our clients can also take advantageof many additional options, such as:

ⓦ B2B meetings, discussion panels and professional presentations

ⓦ Training and workshops for owners and managers of accommodation/leisure facilities and spas

ⓦ Presentation and tasting of wines from around the world at the 13th ENOEXPO® International Wine Trade Fair in Krakow

ⓦ Tea and coffee workshops and seminars at the Coffee and Tea Salon accompanying the 14th

GASTROFOOD® Food and Drinks for Catering Trade Fair

ⓦ Culinary demonstrations and meetings withmaster chefs at the Regional Products Salon and the Culinary Festival

Additional promotional opportunities at the fair

The Krakow fair is an event that plays a key

role in Poland. Any brand that wants to build its image and takes

its future seriously needs to be here.

Wojciech Chojnicki, Winterhalter Gastronom

Polska Sp. z o.o.

The HORECA® Trade Fair is quite specific, and more and

more clients interested in our products visit the fair. Krakow’s event is frequented by an increasing number of guests from

such countries as Slovakia, Germany and the Czech Republic, which we

are very happy about.

Tomasz Gawlik, Optimum

Why is the Krakow fair particularly recommended?

These days if you don’t follow the news and introduce

new products or services in your business you take a step back. You have to be here to

find out what’s going on in the sector, to surprise your clients. We get a lot of information about new products and what other firms have to offer. This is a very important event to us, especially since Novem-

ber is usually quiet. Sometimes it is therefore a good time to come to a fair like this.

Małgorzata Szostak, the Siedem Smaków

restaurant from MyÊlenice

A hotel must meet even the most demanding

tastes of clients and follow the novelties on the market. All these new products that are continually

coming onto the market are presented here. We certainly need a meeting

place like this.

Sonia Krochmel, Hotel Krakus

This is the ideal place to get to know modern

technologies. I come here every year to find out what’s new in the

sector, and to discover new flavours in coffee, tea, wine or food products.

Paweł Wójcik, hotel Willa Aromat

Contact:Iwona Miliszkiewicz-Bielak – project managerph. +48 12 651 90 30, mobile: +48 501 691 235e-mail: miliszkiewicz@targi.krakow.pl

Honorary patronage:

Venue of the Fair:International Exhibition and Convention Centre EXPO KrakowGalicyjskaStr. 9, 31-586 Krakow, Poland

www.expo.krakow.pl

Organizer’s office: Targi w Krakowie Ltd.GalicyjskaStr. 9, 31-586 Krakow, Polandph. +48 12 644 59 32, 644 81 65biuro@targi.krakow.pl

www.targi.krakow.pl

Governor of the Malopolska RegionJerzy Miller

Marshal of the Assembly of the MalopolskaMarek Sowa

Mayor of the City of KrakowJacek Majchrowski