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Geobased AR Content Management In The Cloud Marc René Gardeya Founder and CEO, HOPPALA

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Presentation at O'Reilly Where 2.0 Conference, April 20th 2011, Santa Clara, California

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Page 1: Hoppala at O'Reilly Where 2.0 Conference

Geobased AR

Content Management

In The Cloud

Marc René Gardeya

Founder and CEO, HOPPALA

Page 2: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Yelp Monocle

Page 3: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

ContentContentContent

Page 4: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content Management

Page 5: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

4 Cases

Page 6: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Hoppala Goes Easter 3D

Happy easter!Looking forward to see you again!

Page 7: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Woombamania 3D

Page 8: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Virtual Public Art Project 3D„Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“

Chris Manzione, Artist

Page 9: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Berlin Wall 3D

Page 10: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Development

Page 11: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Camera View

Page 12: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Camera View

Page 13: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Native Development

Page 14: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Native Development

+

Page 15: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Browser Apps

Page 16: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Server side

Page 17: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Browser Architecture

HTTP Response

HTTP Request

webservice

Page 18: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

webservice

Browser Architecture

HTTP Response

HTTP Request

Page 19: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Browser Protocols

Argon / KharmaAugmented Environments Laboratory, Georgia Techled by Dr. Blair MacIntyre

ARML

W3C POI Working Groupled by Christine Perey

Page 20: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augment

{"id":"52265","title":"My first augment","line2":"Hoppala","line3":"","line4":"","attribution":"",

"lat":37803104,"lon":-122432026,"alt":0,

"imageURL":null,

"dimension":3,"object":{"baseURL":"http:\/\/my.com\/","full":"model.l3d","size":20},"transform":{"angle":0,"rel":false,"scale":100},

"actions":[{"label":"Call","uri":"tel:+12345678"}]}

Page 21: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augment<poi id="52265" interactionfeedback="none">

<name>My first augment</name><description><![CDATA[Hoppala]]></description>

<l>37.803104,-122.432026,0.0</l><o>1.57,0.0,0.00</o><translation>0,0,-2000</translation>

<thumbnail></thumbnail>

<mime-type>model/obj</mime-type><mainresource>http://my.com/model.zip</mainresource><s>1000</s>

<phone>+12345678</phone>

</poi>

Page 22: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Augment

<Placemark id="52265"><ar:provider>hoppala</ar:provider>

<name>My first augment</name><description>Hoppala</description>

<Point><coordinates>-122.432026,37.803104,0</coordinates></Point>

<wikitude:info><wikitude:thumbnail></wikitude:thumbnail><wikitude:phone>+12345678</wikitude:phone></wikitude:info>

</Placemark>

Page 23: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Title & Description

<name> My first augment </name><description>Hoppala</description>

<name>My first augment</name><description><![CDATA[Hoppala]]></description>

"title":"My first augment","line2":"Hoppala","line3":"","line4":"",

Page 24: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Location

<Point><coordinates>-122.432026,37.803104,0</coordinates></Point>

<l>37.803104,-122.432026,0.0</l><translation>0,0,-2000</translation>

"lat":37803104,"lon":-122432026,"alt":0,

Page 25: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Interaction

<phone>+12345678</phone>

"actions":[{"label":"Call","uri":"tel:+12345678"}]

<wikitude:phone>+12345678</wikitude:phone>

Page 26: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Asset

<mime-type>model/obj</mime-type><mainresource>http://my.com/model.zip</mainresource><o>1.57,0.0,0.00</o><s>1000</s>

"dimension":3,"object":{"baseURL":"http:\/\/my.com\/","full":"model.l3d","size":20},"transform":{"angle":0,"rel":false,"scale":100},

Page 27: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Content Management

Page 28: Hoppala at O'Reilly Where 2.0 Conference

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Hoppala Augmentation

Page 29: Hoppala at O'Reilly Where 2.0 Conference

Thank You!

Marc René Gardeya

Founder and CEO, HOPPALA

www.hoppala-agency.com