honda ppt..pptx

7/29/2019 HONDA PPT..pptx

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DEPARTMENT OF BUSINESS

ADMINISTRATION,NIT-K

PRESENTATION ON

HONDACOMPANY

THE POWER OF DREAMS


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Industry Introduction

Automobile is one of the largest industries in global market. Being theleader in product and process technologies in the manufacturing sector, ithas been recognized as one of the drivers of economic growth. During thelast decade, well directed efforts have been made to provide a new look tothe automobile policy for realizing the sector's full potential for theeconomy. Aggressive marketing by the auto finance companies have also

played a significant role in boosting automobile demand, especially from thepopulation in the middle income group.

Two-wheeler segment is one of the most important components of theautomobile sector that has undergone significant changes due to shift in

policy environment. The two-wheeler industry has been in existence in the

country since 1955. It consists of three segments viz. scooters, motorcyclesand mopeds. In India there are some MNCs and Indian company dealing inautomobile sector. The main key players who are dealing in this sector areHero Honda, Bajaj, Yamaha, Honda, and TVS. Hero Honda is the biggest

player in this sector in India as well as in the world and playing a veryimportant role in two wheeler automobile sector. Hero Honda, Bajaj and

TVS are the Indian companies and Yamaha & Honda are internationalautomobile brand.


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Company Introduction

Honda is the world's largest manufacturer of 2-wheelers. Itssymbol, the Wings, represents the company's unwaveringdedication in achieving goals that are unique and above all,conforming to international norms. These wings are now inIndia as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI),

a wholly owned subsidiary of Honda Motor Company Ltd.,Japan. These wings are here to initiate a change and make adifference in the Indian 2-wheeler industry. Honda's dream forIndia is to not only manufacture 2-wheelers of global quality,

but also meet and exceed the expectations of Indian customers

with outstanding after sales support.


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About Honda Motorcycle & Scooter India Pvt. Ltd.

Official Name Honda Motorcycle & Scooter India Pvt. Ltd.

Established 20th Aug, 1999

Place Manesar, District Gurgaon, Haryana, India

Investment Rs. 300 Crore

Representative Mr. Shinji Aoyama, President & CEO

Factory Location Manesar, District Gurgaon, Haryana, India

Production Capacity 10,000,00 Units per Year


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Mission Statement

Human Use of Human Ideas


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Vision Statement

To Achieve the Most Admired Brand

Status by 2010


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Objectives

Respect for individuals.

- Initiative

- Equality

- TrustThe three joys.

- The joy of manufacturing high quality products.

- The joy of selling high quality products.

- The joy of buying high quality products.


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Core and Auxiliary Needs

Core Needs Auxiliary Needs Brands

Transportation Speed, Fashion Activa

Transportation Income (Middle Level) Dio

Transportation Professionals, Mileage Eterno

Transportation Fashion, Speed, Royalty Unicorn

Transportation Professionals, Life Style Shine

Transportation Speed, Fashion, Mileage Aviator

Transportation Speed, Uniqueness,

mileage, Royalty

Stunner


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Company SWOT Analysis

StrengthReliable brand name

Affordable price

Honda having high tech engines

HMSI (Honda Motorcycle and Scooter India Pvt.Ldt)is the subsidiary company of Honda Motors Ltd.Which is the largest company in the proposed sector

Weakness

Less number of service centerSpares parts are not easily available

Low product range

Maintenance cost is very high


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Opportunity

Increase in product range

Untapped market above 180 cc in motorcycles.

More maturity and movement towards higher-end motorcycles

Honda can be use brand image of Hero Honda

ThreatsThere is high competition in the market

Threat of cheap imported motorcycles and components from

China


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Different Brands and Features

Different Brands:

Honda Activa

Honda Dio

Honda Eterno

Honda Unicorn

Honda Shine

Honda AviatorHonda CBF Stunner

Honda CBR 1000

Honda CBF Twyster


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Features of Brands

Honda Activa 102CC:Designed for Everyone

FEATURES:

Flush surface.

Multi-reflector light.

Low seat with high ground clearance.

Movable front fender.

Sleek and aerodynamic styling.

Low noise 4-cycle engine.

Metal Body.

CLIC mechanism.
http://www.surfindia.com/automobile/honda-activa.htmlhttp://www.surfindia.com/automobile/honda-activa.html


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Honda CBR 1000:

FEATURES:

Sharper rear styling with

revised shape and new tail-

light with clear lens

Sharp exhaust muffler

appearance with aluminiummuffler cover

New graphics and colours

Improved crankshaft inertia

mass
http://www.bikerzbay.com/images/stories/Honda_pictures/2010/Honda_CBR1000RR/Honda_CBR_1000RR_Fireblade_C-ABS_5.jpg


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Punch lines of Brands

Honda Activa 102CC:Designed for Everyone

Honda Dio 102CC: Get Noticed

Honda Eterno 150CC: Get More

Honda Unicorn 150CC: Be A Wing Rider

Honda Aviator 102CC: Live Your Style


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Brand Competitors

Brands CompetitorsHonda Activa, Honda Dio,

Honda Aviator, Honda

Eterno

Hero Honda Pleasure, TVS Scooty Pep ,TVS Scooty,

Bajaj Wave.

Honda Unicorn Bajaj Pulsar DTS-i, Hero Honda CBZExtreme, Hero Honda Achiever, Hero Honda

Ambition.

Honda Shine Bajaj Discover DTS-i, Hero Honda Glamours, TVS

Victor GLX, Hero Honda Passion Plus, Hero HondaSplendor NXG, Yamaha Gladiator.

Honda Stunner Bajaj Avenger DTS-i, Hero Honda Karizma, TVS

Apache, Yamaha FZ.


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Four Ps of Honda

Manufacturer

Product Price Place or

Distribution

Channel

Promotion

Honda Activa 41,000 Manufacturer

Dealer

Customer

TV Advertisement

Honda Dio 36,908 News Paper

Honda Eterno 36,526 Magazines

Honda Unicorn 57,647 Discount

Honda Shine 46,806 Festival Offers

Honda Aviator 43,104 Coupons

Honda Stunner 62,097 Snoopers

Pricing Strategy:

Competitive based pricing Strategy.


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