HONDA FUTURE MEDIA LAUNCH AGENDA 10:30am Guest Arrival and Registration

11:00am Welcome note by Emcee

11:03am Welcome speech by Mr. Satoshi Okada, Managing Director/CEO

of Boon Siew Honda Sdn Bhd

11:13am Bike Unveiling

11:20am Photo Session

11:30am Product Presentation

11:37am Q&A Session

12:00noon Lunch at Kim Ma Restaurant

1:30pm End of Event

   

P ress I nformation July 18, 2012 BUSINESS

HONDA BANKS ON THE FUTURE

Boon Siew Honda Sdn Bhd, the market leader in the Malaysian motorcycle industry in the past

decade, is aiming to retain their leadership position with its latest offering, the Honda ‘Future’.

With the Malaysian motorcycle market expected to grow by 4 to 6% in 2012 and 2013, Boon

Siew Honda is banking on the ‘Future’ by introducing a new moped capable of traveling a

maximum distance of 338 kilometers with one full tank (tested by ECE 40 Mode), the first of its

kind in the country.

“Despite growing trends in automatic transmissions, the trusty moped is still the mainstay of the

motorcycle business in Malaysia. Consumer demands may have shifted, with more focus on the

aesthetics, but the underlying pre-requisite of a safe and comfortable ride has remained

unchanged for decades. This is why we believe that the ‘Future’ will appeal to consumers young

and old alike with its trendy looks, fuel efficiency and practical features,” said Mr. Satoshi

Okada, Managing Director of Boon Siew Honda Sdn Bhd.

In 2011, Boon Siew Honda reported a market share of 44%. With the launch of the Honda

‘Future’, the company is projecting to grow its market share with a sales target of shifting 3,500

units per month.

The Honda ‘Future’ boasts of a bigger U-box to accommodate a full-face helmet, bigger 5.6 liter

fuel tank (as opposed to the 3.7 liter capacity of the previous generation), and a new 4-stroke

SOHC 125cc air-cooled engine that allows users to save up to 7.6% in fuel consumption as

compared to the Wave 125 X Ultimo. Other features include wider seats, rear LED lights and a

sporty speedometer.

… cont

Priced from RM 5,578 to RM 5,998 (recommended-on-the-road), the Honda Future is expected

to rise up to the popularity of Honda’s reliable long-time workhorse, the Honda EX-5.

Depending on their requirements, consumers will be able to choose from three distinct variants

of the same model. Variant 1 features an electric starter, spoke, and front disc brakes; Variant 2

boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 combines the electric

starter, sporty wheels and front and rear disc brakes. All three variants come in choices of three

colours – Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic.

ADVANCED FEATURES:

Thoughtful Practicality

The Honda Future includes a number of practical features, chief of which is the larger 19 liter U-

box that can easily accommodate a full-face helmet.

A bigger 5.6 liter fuel tank is also part of the Honda Future make-up. The bigger fuel tank allows

for longer traveling distances (up to 338km, 100km more than Wave 125 X Ultimo) without the

need for constant re-fueling stops.

Other practical highlights include a side battery casing that allows for easy maintenance access, a

push-seat function, and automatic key lock shutters.

Fuel Efficiency and Eco-Friendly

Based on the ECE40 MODE research, the fuel consumption of the Honda Future has been

mapped at 60.3km per liter, a 0.5km per liter improvement as compared to the Wave 125 X

Ultimo. With improved fuel-burning efficiency comes cleaner emissions which compliance to

Euro 2 Standard and ultimately, an eco-friendly motorcycle.

Riding Comfort

The overall design of the Honda Future is tailored to suit riders of various sizes. In line with its

role as a long-distance moped, the Honda Future is built with a wider seat with clear distinction

between the rider and the pillion virtually giving more seat space and allowing for a more

comfortable ride even for long distances. A molded front design that eliminates the use of screws

reduces vibration sounds from the front cover.

Safety First

Safety elements in the Honda Future include a rear LED light that is more visible in any riding

conditions. A blue-lit speedometer and the inclusion of a fog light allows for safer night riding.

SPECIFICATIONS:

ENGINE

Model name Future

Engine Air Cooled, 4 Cycle Engine OHC

Bore & Stroke 52.4 x 57.9mm

Displacement 124.8cc

Compression ratio 9.3 : 1

Engine starter system Electric Starter and Kick Starter

Lubricating oil capacity 0.9 liter (At disassembly), 0.7 liter (At draining)

TRANSMISSION

Clutch Automatic Centrifugal & Multiplate Wet Clutch

Transmission 4 Speed Constant Mesh

GEAR RATIO

1st Gear 2.500 (35/14)

2nd Gear 1.550 (31/20)

3rd Gear 1.150 (23/20)

4th Gear 0.923 (24/26)

Primary reduction ratio 3.350 (67/20)

Final reduction ratio 2.571 (36/14)

ELECTRICAL

Ignition system Direct Current CDI

Battery 12V/3.0A.h(10H)

SPECIFICATIONS: DIMENSIONS

Overall length 1932mm

Overall width 711mm

Overall height 1092mm

Wheelbase 1258mm

Curb weight Variant 1 (Electric/Spoke wheels/Front disc brake): 99kg

Variant 2 (Electric/Sporty rims/Front disc brake): 100kg

Variant 3 (Electric/Sporty rims/Front + Rear disc brake): 101kg

CHASSIS

Frame Back bone

Suspension Front

Rear

Telescopic 81mm

Twin 81mm

Fuel capacity 5.6 liter

Tyre measurement Front

Rear

70/90-17M/C 38P

80/90- 17M/C 50P

Caster 26° 30'

Trail 68mm

PERFORMANCE

Maximum horse power 7.6kW (9.6PS) /7500rpm

Maximum torque 10.6Nm (1.08kgf.m) /5500rpm

*Note: Specifications are subject to change without prior notice.

- END -

Media information, please contact:

Global PR Sdn Bhd

Paulynne Cheng at paulynne@twmr.com.my or 016-213 8765.

Boon Siew Honda Sdn. Bhd. (676896-A) Head Office:

25-B, Lebuh Farquhar 10200 Penang, Malaysia Tel: 604-2613422 Fax: 604-2613433

HONDA FUTURE MEDIA LAUNCH, 18 July 2012

Speech by Mr. Satoshi Okada, Managing Director/Chief Executive Officer

Good morning and a very warm welcome to the members of the media, ladies and gentlemen.

It has been almost nine months since we met on a new model introduction stage. In that time, my

colleagues in Honda have been anything but idle. The Spirit of Challenge continues and today, we are

proud to introduce the Honda Future – a motorcycle that is both powerful and safe, practical but still

sporty, comfortable yet attractive. It will be the first moped in Malaysia to be able to travel from Kuala

Lumpur to Kuantan on a single tank of fuel. This was calculated by following the ECE40 Mode test

method

I will not go into long details about the product features. , Mr. Tatsuya Minagawa, (Large Project Leader

of Honda Future) will give you a more in-depth explanation later on in today’s programme.

However, I would like to say that constant innovation and evolution is embodied within the Spirit of

Challenge that Honda adheres to. This is how we have maintained our position as the market leader in

Malaysia for so many years. The chase for product excellence is always a moving target. Despite growing

trends in automatic transmissions, the trusty moped is still the mainstay of the motorcycle business in

Malaysia. Consumer demands may have shifted, with more focus on the aesthetics, but the underlying pre-

requisite of a safe and comfortable ride has remained unchanged for decades. By combining features that

will appeal to a broad spectrum of the market, we believe that the Honda Future will straddle the

generation gap between the older market demographics and the new generation of consumers.

Just like all the other models in the All Mode Mighty Series, the Honda Future is a finely tuned balance

between performance, sporty styling, optimum fuel efficiency and Honda’s renowned reliability and

durability. In other words, who says a workhorse cannot look good?

Depending on their requirements, consumers will be able to choose from three distinct variants of the

same model. Variant 1 features an electric starter, spoke, and front disc brakes and will cost RM5,578

recommended-on-the-road; Variant 2 which carries a price tag of RM5,728 boasts sporty wheels, electric

starter and front disc brakes; whilst Variant 3 which combines the electric starter, sporty wheels and front

and rear disc brakes can be purchased for only RM5,998. All three variants come in choices of three

colours – Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic.

You will see this new model in just a few minutes. But before that, I take this opportunity to express my

sincere appreciation. Thank you, everyone, for your full support to Honda and the “Semangat. Impian.

Boon Siew Honda Sdn. Bhd. (676896-A)

Head Office:

25-B, Lebuh Farquhar 10200 Penang, Malaysia Tel: 604-2613422 Fax: 604-2613433

 

HONDA FUTURE MEDIA LAUNCH AGENDA 10:30am Guest Arrival and Registration

11:00am Welcome note by Emcee

11:03am Welcome speech by Mr. Satoshi Okada, Managing Director/CEO

of Boon Siew Honda Sdn Bhd

11:13am Bike Unveiling

11:20am Photo Session

11:30am Product Presentation

11:37am Q&A Session

12:00noon Lunch at Kim Ma Restaurant

1:30pm End of Event

   

P ress I nformation July 18, 2012 MOTORING

HONDA’S LONG DISTANCE HIGHWAY BIKES ARE THE

‘FUTURE’

Boon Siew Honda Sdn. Bhd. Unveils First-Ever Long Distance Moped

KUALA LUMPUR, 18 July 2012: Boon Siew Honda Sdn Bhd has unveiled Malaysia’s first

long-distance moped bike, named as the Honda Future, capable of traveling a maximum distance

of 338 kilometers on one full tank as tested by ECE40 Mode, by far the best in its category.

Honda’s latest offering combines fuel efficiency, aesthetics, practicality, safety and comfort into

an attractive package, calculated to appeal to consumers of all age groups and demographics.

The key feature of Honda Future is the 19 liter Helmet-in U Box which able to fit in the full face

Helmet and personal belonging and become chief of moped categories.

The other key feature of the Honda Future is the bigger 5.6 liter fuel tank which when combined

with the new 4-stroke SOHC 125cc air-cooled engine, results in a recorded 7.6% in fuel

improvement against the Wave 125 X Ultimo. This effectively makes it the leader of fuel

efficiency in its category.

“Constant innovation and evolution is embodied within the Spirit of Challenge that Honda

adheres to. This is how we have maintained our position as the market leader in Malaysia for so

many years. The chase for product excellence is always a moving target. By combining features

that will appeal to a broad spectrum of the market, we are hoping that the Honda Future will

straddle the generation gap between the older market demographics and the new generation of

consumers,” said Satoshi Okada, Managing Director and Chief Executive Officer of Boon Siew

Honda Sdn Bhd.

… cont

Priced from RM 5,578 to RM 5,998 (recommended-on-the-road), the Honda Future is expected

to rise up to the popularity of Honda’s reliable long-time workhorse, the Honda EX-5.

Depending on their requirements, consumers will be able to choose from three distinct variants

of the same model. Variant 1 features an electric starter, spoke, and front disc brakes; Variant 2

boasts sporty wheels, electric starter and front disc brakes; whilst Variant 3 combines the electric

starter, sporty wheels and front and rear disc brakes. All three variants come in choices of three

colours – Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic.

ADVANCED FEATURES:

Thoughtful Practicality

The Honda Future includes a number of practical features, chief of which is the larger 19 liter U-

box that can easily accommodate a full-face helmet.

A bigger 5.6 liter fuel tank is also part of the Honda Future make-up. The bigger fuel tank allows

for longer traveling distances (up to 338km, 100km more than Wave 125 X Ultimo) without the

need for constant re-fueling stops.

Other practical highlights include a side battery casing that allows for easy maintenance access, a

push-seat function, and automatic key lock shutters.

Fuel Efficiency and Eco-Friendly

Based on the ECE40 MODE research, the fuel consumption of the Honda Future has been

mapped at 60.3km per liter, a 0.5km per liter improvement as compared to the Wave 125 X

Ultimo. With improved fuel-burning efficiency comes cleaner emissions which compliance to

Euro 2 Standard and ultimately, an eco-friendly motorcycle.

Riding Comfort

The overall design of the Honda Future is tailored to suit riders of various sizes. In line with its

role as a long-distance moped, the Honda Future is built with a wider seat. The clear distinction

between the rider and the pillion virtually means more seat space that allows for a more

comfortable ride even for long distances. A molded front design that eliminates the use of screws

reduces vibration sounds from the front cover.

Safety First

Safety elements in the Honda Future include a rear LED light that is more visible in any riding

conditions. A blue-lit speedometer and the inclusion of a fog light allows for safer night riding.

SPECIFICATIONS:

ENGINE

Model name Future

Engine Air Cooled, 4 Cycle Engine OHC

Bore & Stroke 52.4 x 57.9mm

Displacement 124.8cc

Compression ratio 9.3 : 1

Engine starter system Electric Starter and Kick Starter

Lubricating oil capacity 0.9 liter (At disassembly), 0.7 liter (At draining)

TRANSMISSION

Clutch Automatic Centrifugal & Multiplate Wet Clutch

Transmission 4 Speed Constant Mesh

GEAR RATIO

1st Gear 2.500 (35/14)

2nd Gear 1.550 (31/20)

3rd Gear 1.150 (23/20)

4th Gear 0.923 (24/26)

Primary reduction ratio 3.350 (67/20)

Final reduction ratio 2.571 (36/14)

ELECTRICAL

Ignition system Direct Current CDI

Battery 12V/3.0A.h(10H)

SPECIFICATIONS: DIMENSIONS

Overall length 1932mm

Overall width 711mm

Overall height 1092mm

Wheelbase 1258mm

Curb weight Variant 1 (Electric/Spoke wheels/Front disc brake): 99kg

Variant 2 (Electric/Sporty rims/Front disc brake): 100kg

Variant 3 (Electric/Sporty rims/Front + Rear disc brake): 101kg

CHASSIS

Frame Back bone

Suspension Front

Rear

Telescopic 81mm

Twin 81mm

Fuel capacity 5.6 liter

Tyre measurement Front

Rear

70/90-17M/C 38P

80/90- 17M/C 50P

Caster 26° 30'

Trail 68mm

PERFORMANCE

Maximum horse power 7.6kW (9.6PS) /7500rpm

Maximum torque 10.6Nm (1.08kgf.m) /5500rpm

*Note: Specifications are subject to change without prior notice.

- END -

Media information, please contact:

Global PR Sdn Bhd

Paulynne Cheng at paulynne@twmr.com.my or 016-213 8765.

Boon Siew Honda Sdn. Bhd. (676896-A) Head Office:

25-B, Lebuh Farquhar 10200 Penang, Malaysia Tel: 604-2613422 Fax: 604-2613433

HONDA FUTURE MEDIA LAUNCH, 18 July 2012

Speech by Mr. Satoshi Okada, Managing Director/Chief Executive Officer

Good morning and a very warm welcome to the members of the media, ladies and gentlemen.

It has been almost nine months since we met on a new model introduction stage. In that time, my

colleagues in Honda have been anything but idle. The Spirit of Challenge continues and today, we are

proud to introduce the Honda Future – a motorcycle that is both powerful and safe, practical but still

sporty, comfortable yet attractive. It will be the first moped in Malaysia to be able to travel from Kuala

Lumpur to Kuantan on a single tank of fuel. This was calculated by following the ECE40 Mode test

method

I will not go into long details about the product features. , Mr. Tatsuya Minagawa, (Large Project Leader

of Honda Future) will give you a more in-depth explanation later on in today’s programme.

However, I would like to say that constant innovation and evolution is embodied within the Spirit of

Challenge that Honda adheres to. This is how we have maintained our position as the market leader in

Malaysia for so many years. The chase for product excellence is always a moving target. Despite growing

trends in automatic transmissions, the trusty moped is still the mainstay of the motorcycle business in

Malaysia. Consumer demands may have shifted, with more focus on the aesthetics, but the underlying pre-

requisite of a safe and comfortable ride has remained unchanged for decades. By combining features that

will appeal to a broad spectrum of the market, we believe that the Honda Future will straddle the

generation gap between the older market demographics and the new generation of consumers.

Just like all the other models in the All Mode Mighty Series, the Honda Future is a finely tuned balance

between performance, sporty styling, optimum fuel efficiency and Honda’s renowned reliability and

durability. In other words, who says a workhorse cannot look good?

Depending on their requirements, consumers will be able to choose from three distinct variants of the

same model. Variant 1 features an electric starter, spoke, and front disc brakes and will cost RM5,578

recommended-on-the-road; Variant 2 which carries a price tag of RM5,728 boasts sporty wheels, electric

starter and front disc brakes; whilst Variant 3 which combines the electric starter, sporty wheels and front

and rear disc brakes can be purchased for only RM5,998. All three variants come in choices of three

colours – Coral Orange Metallic, Pearl Magellanic Black and Euphoria Red Metallic.

You will see this new model in just a few minutes. But before that, I take this opportunity to express my

sincere appreciation. Thank you, everyone, for your full support to Honda and the “Semangat. Impian.

Boon Siew Honda Sdn. Bhd. (676896-A)

Head Office:

25-B, Lebuh Farquhar 10200 Penang, Malaysia Tel: 604-2613422 Fax: 604-2613433