Homonymic in Advertisement

“ 俺不是黃綠紅”

This AD used the assonance of 王力宏 to become 黃綠紅 .It also represents Chicken Mc Nuggets are served with threenew sauces flavor, which aresweet-and-sour sauce ofYellow; honey-and-mustard sauceof Green; sour-and-hot sauce of R

ed.

Brand: Mc’ Donald

Slogan: I’m lovin’ it

Meaning: This slogan means new

spirit of Mc’ Donald. It also

represents that the

customers will enjoy the

food, enjoy the moment.

Homonyms

This is an advertisement of selling mansions.

It used “ 泉” to instead of “ 全” . It wants to brag

about the hot SPRING, and it used assonance

“ 全” , also means the building is perfect.

“ 加油” Literal meaning:

It represents to make an extra effort for 中油 .

Real intention:

It means that people

should gas up their

cars in 中油 .

It is Homonyms

Literal meaning:

It means a city, a 　　　

　 town.

Real intention:

It means the CITIBANK never

sleeps, to serve for

24 hours a day.

It is Homonyms

♫ “ 無與倫比” is a theme of the concert by Jay.

♪ It uses “ 倫” to represent the performer name → 周杰”倫”

♫ And ” 無與倫比” another meaning is that the concert

will be fantastic, unique,

perfect, amazing and

outstanding. Also means no

one can overtake him.

In the advertisement, a man

laughed at the skin color of a

woman. After the woman used

the Pond’s Double White, she

told the man “ 我不是黃太太” .

There are two meanings here.

One means that “She is not

Mrs. Huang.” ; and another

one means that her skin color

is very white and bright.

“HOT” means spicy,

fresh, another

meaning is popular.

The slogan, “hot 到家”

it also means that

they have the delivery service for customers, and the pizza will be fresh and hot.

為你而“生“ changed to

為你而“聲“ .

It emphasized the

function of ring in this

cell phone.

And another meaning

is that this phone is

born (made) for you.

歡迎光“鈴”

“FREE STAR” is a type of Ford car. It used “FREE” this word to show how people look forward to freedom. And the other meaning is the car can make people the feeling of freedom and relaxation. It is attraction and luxury.