Homemaker Centre and Homemaker Strip Locator

Introduction

Spectrum Analysis has developed databases of big brand Bulky Goods Retailers, Homemaker Centres and Strips across Australia. These databases will be invaluable for site selection and network planning purposes for Bulky Goods Retailers, services to such businesses, and property developers.

The first step in developing these databases was to shortlist the well known brands that tend to take tenancy in Homemaker Centres. Each brand was given a score that reflects the relative pulling power, retail presence, and footprint of the brand. National brands tended to score higher, but brands with very strong positions in their home state were recognised with high scores.

The addresses of all stores for each of these brands were compiled and mapped. Viewed on a map, clusters of Bulky Goods Retailers were easily identified as Homemaker Centres, and strings of stores were identified as Homemaker Strips. The sum of the scores of all the stores in a Centre or Strip helped to categorise them into A+, A, B and C, reflecting their pulling power. An additional category ‘In Progress’ was created to represent Centres that we are aware of that are being developed or are in pre-development. To date we have identified over 140 Homemaker Centres and Strips.

We believe this is a unique and richly informative way of identifying and comparing Homemaker Centres and Strips across Australia. We have not limited the database to formalised Centres, because we recognize the power of some Homemaker Strips like Maroondah Hwy, Nunawading and Scarborough Beach Rd, Osborne Park, which have evolved into a collection of Bulky Goods stores along the road, and not in a centralised Homemaker Centre.

This table details the brands and scoring system that was used in the databases:

Store Rank Store Rank

Ikea 10 Kleenmaid 2

Bunnings 10 Outdoor Furniture Specialists 2

Harvey Norman 10 Oz Design 2

Freedom 5 Ranger Camping 2

Good Guys 5 Rick Hart (WA) 2

Mitre 10 5 Betta Electrical 2

Spotlight 5 Gold Cross Cycles 2

Super A-Mart 5 Australian Lighting 2

Snooze 4 Urban Rhythm 2

Office works 4 Damro Furniture 2

Anaconda 4 Furniture Galore 2

40 Winks 3 Early Settler 2

BBQ Galore 3 Carpet Call 2

Clark Rubber 3 Carpet Court 2

Fantastic 3 Carpet Choice 2

Retravision 3 Easy Living 2

Super Cheap Auto 3 Adriatic 1

Domayne 3 Beds For Backs 1

Ray’s Outdoors 3 Beds Plus 1

Bedshed 3 Dreamland (SA) 1

Radio Rental (SA) 3 Joyce Mayne 1

Dick Smith 3 Pillow Talk 1

Bing Lee 3 Plush 1

JB Hi-Fi 3 Rise & Shine 1

BCF 2 Sleep City 1

Beacon Lighting 2 Sleeping Giant 1

Beds ‘R’ Us 2 Sleepy’s 1

Bev Marks 2 Sydney’s 1

Clive Peeters 2 Fernwood 1

Everyday Living 2 Beach House 1

Holy Sheet 2 Fitness First 1