Volume 29Number 4 The Iowa Homemaker vol.29, no.4 Article 1

1949

The Iowa Homemaker vol.29, no.4Margaret WallaceIowa State College

Mary Kay PitzerIowa State College

Virginia FothIowa State College

Janet SutherlandIowa State College

Elinor ChaseIowa State College

See next page for additional authors

Follow this and additional works at: http://lib.dr.iastate.edu/homemaker

Part of the Home Economics Commons

This Article is brought to you for free and open access by the Student Publications at Iowa State University Digital Repository. It has been accepted forinclusion in The Iowa Homemaker by an authorized editor of Iowa State University Digital Repository. For more information, please contactdigirep@iastate.edu.

Recommended CitationWallace, Margaret; Pitzer, Mary Kay; Foth, Virginia; Sutherland, Janet; Chase, Elinor; Krenek, Peggy; March, Elizabeth; and Leveson,Margaret (1949) "The Iowa Homemaker vol.29, no.4," The Iowa Homemaker: Vol. 29 : No. 4 , Article 1.Available at: http://lib.dr.iastate.edu/homemaker/vol29/iss4/1

The Iowa Homemaker vol.29, no.4

AuthorsMargaret Wallace, Mary Kay Pitzer, Virginia Foth, Janet Sutherland, Elinor Chase, Peggy Krenek, ElizabethMarch, and Margaret Leveson

This article is available in The Iowa Homemaker: http://lib.dr.iastate.edu/homemaker/vol29/iss4/1

NOVEMBER

1949

The Iowa

Clinton's

NuSWEET Puddings and

GOOD NEWS

Gelatin Desserts

No wonder that the minute Clinton's new N u-Sweet puddings reached the stores they disappeared by the thousands! No wonder that thousands of women have flocked back for more! You can't miss them the first time be­cause of that bright red bull's-eye on the pack­age. You can't miss them the second time because your family 's waiting for a repeat of that rich chocolate taste, that melting-good butterscotch, that clear tart lemon, that creamy vanilla!

Stir them up in minutes- no trick to them. Serve them just as they are or dress them up with nuts, macaroon crumbs, whipped cream, plain cream, fresh or frozen fruits, chocolate sauce, vanilla wafers: you'll think of dozens of other ideas. You 'd be hard put to it to find an easier, more economical dessert, a better-tasting one, or one that your whole family will want so often!

• NuSWEET GELATIN DESSERT

Six Flavors

STRAWBERRY, RASPBERRY, CHERRY, LIMF~, LEMON AND ORANGE.

NuSWEET new gelatin desserts give you top quality, cost less! Strawberry, cherry, lemon, raspberry, lime and orange flavors! Ask your grocer for them .

p R 0 DucTs 0 F c Ll NT 0 N INDusTRIEs I INc • I c Ll NT 0 N I I 0 w A

STAFF

PuBLISHER Barbara Parsons EDITOR Margaret Leveson BUSINESS MANAGER Margaret Edgar MANAGING EDITOR Nancy Johnson

EDITOR IAL

AssOCIATE EDITORS Barbara Allen JoAnn Breckenridge

Janet Sutherland RESEARCH DIRECTORS Peggy Krenek

Marian Ismert ALuMs IN THE NEws Marjorie Miller CuT EDITOR Jean Fickel AssiSTANT LaVerne Serbousek KEEPING UP VICKY

WHAT'S NEW OFFICE MANAGER PUBLICITY DIRECTOR

Margery Turner Frances Bosnak

Margret Wallace Virginia Foth Barbara Short

Mary Kay Pitzer

ASSISTANTS

Alane Baird Louise Fellows Nancy Fisher Joyce Graeber

Arline Hartel Joy 1\Ioore

Geraldine Moran Jane Novak Janet Vana Mary Alice Halverson

BUSINESS

CIRCULATION MANAGER Marilyn Stove,r TREASURER Louise Lippert

ADVERTISING MANAGER S

CAMPUS DES MOINES DOWNTOWN NATIONAL

Shirley Dunbar Patricia Anderson

JoAnn Sorenson Joan Brown

ASSISTANTS

Carlyn LoYgren ;\faxine Wolf Gwen Mayer Emma Jean Robinson

· • Members of the Iowa Homemaker Publication Board: Barbara Allen, Joyce Anderson, JoAnn Breckenridge, Margaret Edgar, Katherine Goeppin­ger, Nancy Johnson, Peggy Krenek, Margaret Leveson, Louise Lippert, Kenneth R . Marvin, Dean P. Mabel Nelson, Paulena Nickell, Barbara Par­sons, Marilyn Stover, and Janet Suth­erland.

• Published m'onthly during the school year by home economics students at Iowa State College, Ames, Iowa. $1.50 per year. Entered as second class matter a t the City Post Office, Ames Iowa, under the act of March 3, J S7~ Apply for advertising rates.

NovEMBER, 1949

H Thelowa k omema er

A Review of Activity in Home Economics

IOWA STATE CO LLEGE, AMES, IOWA

VOL. XXIX, NO. 4 NOVEMBER, I 9.49

Maybe They'll Whistle- Margret Wallace . . . . . . . . . . . . . . . . . . . . . . . . 3

These Labs are Just Like Home-MaTy Kay PitzeT

·what's New-ViTginia Foth

Vicky-MaTgret Wallace ... . ................ ... .... . . ......... .

4

6

,., I

A Jessica Weise Original- Janet Sutherland . . . . . . . . . . . . . . . . . . . . . . S

How to Help Your Dry Cleaner-ElinoT Chase . . ........ . . ..... ... 1:~

Africa in Clay-Peggy KTenek . .. .. ........ .. ..... _ . ..... ... . .. . 14

Your Study Styles- Elizabeth Manh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Food Photography-MaTgaTet L eveson . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Cover photograph by Hab Pownall; Photograph on page 5, Proctor and Gamble; Photograph on page 20, Pillsbu1y Mills.

e ON THE COVER

Mary Ellen Searl, applied art senior, took time out from her painting to be The Homemaker cover girl. "Toddy" is president of the Applied Art Club and vice-president of Delta Phi Delta, art hon­orary. This brunette beauty from Hum­boldt, S. D., was a Bomb Beauty last spring and an attendant to the Military Ball Queen this fall.

e INTRODUCING-The DTeam Woman of Iowa State Men

You don't have to be a raving beauty to rate high with ISC men, according to a recent HomernakeT survey. Instead the men consider other points more important. See how you match up to their expecta­tions in " Maybe They'll '"' histle," by Margret ·wallace, on page 3.

2 THE lOW A HOMEMAKER

Maybe They'll Whistle • • •

-"='-

Bur it rakes more than looks to be the

Dream Woman of an Iowa State Man

-----~

FOR YEARS now we women- and a lot of the women a generation or so ahead of us- have been

trying to discover just what we have to be like to suit the masculine world. And for years now, no one has found a tight and rigid rule that will always work. It's doubtful if they ever will. But thinking that perhaps Iowa State men might be in agreement about some points, your editors of The Iowa Home­maker asked a good percentage of them a bout the subject.

R ead their opinions; see how well you match up. Perhaps you 'll discover you're one of the dream women of Iowa State. But remember that the man that rates first in your life may have ideas all of his own-and those ideas may add up to you, just the way you are.

Be an Equal

H ere's what those Iowa State m en had to say. They are emphatic in their cries for a dream woman who will treat them as an equal. They scoff at an inferior attitude on the woman's part and a superior attitude scares them away. As for her g·iades, they want them to be just about the same as theirs.

This dream woman, they say, should be capable of managing a budget and sharing the household responsibilities. But 70 of the 82 men said they didn't want her to be a career woman. T hey said they'd be much more satisfied if she'd stick to being a good cook and seamstress and raising at least three or four children.

It doesn' t matter, apparently, where she wants to live. The men were divided in their wishes between a city, an Ames-size town, a small town and the country. T h e important thing to them is that she prefer a house- no small, cramped apartments for these men.

H er looks, they h asten to point out, are not too important. The men were nearly unanimous in want­ing "more personality and average good looks" rather than outstanding beauty and little personality.

They do confess, though, that they like long hair

NOVEMBER, 1949

By Margret Wallace

and blue eyes. Curly-hair rates, too. They were not as emphatic about height and weight.

She is neither shy nor forward- just in between, apparently. Some men said they preferred women without quick tempers, but a few liked a little ginger in their dream woman.

Quiet Type

~They were nearly unanimous in wanting the more quiet type instead of a constant talker. But (middle of the road again) that doesn't mean you can soar to popularity by never opening your mouth. These men say their ideal can find e'ntertainment in "just talking" rather than having to be continually on the go.

She likes sports and participates actively in them. She also likes to camp, hunt and fish, and this is quite important to the men. She likes to dance, too. although she is not necessarily a good jitterbpg.

T h ese Iowa State men enjoy both classical and popular music, so they want their dream women to like both, too. And she puts more than her ears into cultural things-she reads all kinds of books, light and serious. But she enjoys attending the movies, also.

T he men divide in opinion on whether she needs to play bridge. But they agree that she should be well versed when it comes to world and national affairs.

You stand more chance to classify as a dream woman if you 're a realist, but the men say it would be nice if you had a little idealism, too. One thing they insist upon is that their dream women be romantic, but they didn' t define their use of this word.

Men can be inconsistent sometimes. Or maybe they are just being brave when they say that, although their dream woman must like her man's family and relatives, · her own background is not so important.

As to her personal habits, the men don't care much wheth er sh e smokes or drinks. One thing is certain though: if she flirts, even mildly, with other men, they'll find themselves another dream woman!

3

These Labs Are

JUST LIKE

Science looks over your shoulder to find out just how you use soap, food and other things in your home.

by Mary Kay Pitzer

BEARDED scientists are coming out from behind their microscopes to wash overalls, make dough­

nuts and shampoo hair just as does the American homemaker. By peering over the homemaker's shoul­der, they can learn more about her daily life than they could ever gu ess with their beakers and Bunsen burners.

Large companies like Proctor & Gamble, soap and shortening manufacturers, are conducting home laboratories so that they can eliminate fl aws in their products before they reach the retai lers' shelves. These labs duplicate exact conditions found in American home laundries and kitchens as well as in commercial laundries, ba,keries and beauty shops.

The Beginning

Of course Proctor & Gamble have always had laboratories, at least since 1887 when their first chemist arrived. But previous P & G labs had worked as "bureaus of standards," scientifically checking raw materials and finished products. The object of these earl ier labs was and still is to keep products up to factory standards. But in 1923, P & G awoke to a new standard, the customers' standard. H ere's how it hap­pened.

One day a laundry owner in a small town com­plained to P & G that their soap and his local water simply were not "simpatico." Immediately a P & G research man rushed out to the laundry and solved the problem. This started the idea of duplicating commercial laundry conditions right in the lab. It's one thing to suds tiny swatches of material in minia­ture washers, but it's something else to tackle a regulaT family wash and then check the r,esults scientificall y.

P & G employees save on laundry bills when they

1'.

leave their dirty clothes at the labs to be washed. Testers use both hard and soft water to duplicate conditions from all over the country and try other brands of soap as well as their own to compare results.

Testing Soap

Just to show how scientific they are, they may soil four different towels to exactly the same degree-a lot dirti er than little brother could make them-and then wash them with four different soap preparations, or in four different ways. T h en the towels are checked by the photoelectric eye which can record the slightest difference in cleanliness.

What happens when sheer hose are washed twenty times with a certain kind of soap? The "sock buster" has the answer. It gives stockings imi tation "knee action" and measures the wearing quality of hose a fter they have been washed.

Drifting in from the laundry's open door comes the tempting odor of cake, just out of the oven. Are you surprised? R emember that P & G makes shorten­ing too, and the family dinner table receives just as much attention as the laundry.

Scientific Baking

In a typical homemaker's kitchen, efficient home economists make cooking a delicious science. Their job is to find easier ways to bake which they may pass on to the homemaker, and to develop more appetizing and easier recipes. These testers improve cooking methods to insure r icher, lighter, better tex­tured cakes, and pies that are a sure success every time. Ivorydale experts have made your mother's methods of baking cake and pie as out-of-date as the

THE IOWA HOMEMAKLR

HOME hoop skirt. Even the most undomestic male can turn out perfect pie crust now.

Not only are baking methods improved . but printed instructions on P & G packages and wrappers are being simplified constantly. What a boon this is to inexperienced and flustered brides preparing three daily meals for their new lord and master!

P & G experts also carry cooking education to high schools and colleges. Over a hundred colleges and universities are on their calling list. And the experts are working in other ways with the homemakers of tomorrow. Over a million pamphlets are mailed from these headquarters every year to high school home economics classes, telling girls how to wash all sorts of fabrics, giving them hints on good grooming, as well as providing the newest baking tips.

Beauty Shop, Too

Something that may surprise you even more is that P & G has its own beauty shop. Their office women gladly contribute themselves as guinea pigs for s":lke of science and free beauty care.

Some women may get a "split shampoo," one kind of shampoo on one side of their head and another on the other side. Then the trusty Lustremeter, which registers the amount of reffected light to the rhousandth of "lustre power," is used and the results studied.

Soap is most often used to wash people, so P & G has a " people laboratory," too, where various soaps are tested by employees. It's better to find out in the lab if certain ingredients irritate the skin before those all-important consumers use them and switch to another brand. ·

* * * * * * * * * * * *

Here a three-way comparison is being run to test the dish­washing efficiency of Dreft and two experimen tal producl;. This is part of the work ca!Tied on by the Home Economics Department in their checking of established pmducts suc.'1 as Dreft and testing of experimental jJroducts. Th e dishes am wheeled in fmm the P & G R estaurant each noon and washed, and the results on the dishes and suds studied. It 's the most jnaclical kind of test.

NOVEMBER, 1949

These P & G laboratory experts do a lot of worry­ing about soap in connection with many, many prod­ucts that come into your life. They get called on for expert opinions and practical recipe~ for washing everything from oranges to rugs, mtlk bottles to metal ore. And that's only half the story.

Other Jobs

Imagine soap experts in laboratories going to work to make coal less dusty, or helping to make metal foil flexible enough to wrap around a stick of gum or a candy bar. Or imagine them going. out into textile mills to give today 's colorful fabncs all of the intricate soap baths they need before you buy them in the stores.

They're called upon to look over the shoulders of the papermakers and show how soap can help produce that smooth coating on magazine paper. They're asked to show farmers the quicke~t, s_martest way of cleaning cream separators. The wire m your telephone and the wire in your kitchen strainer were pulled through soap when drawn to size. Soap had to scour your saucepan or automobile bumpers before they could be plated with shining metal. And speak­ing about that automobile, soap is ei~ployed in the processing of the natural and synthetic rubber used in the tires.

These labs which scientifically test their products under actual home conditions are another step in lightening and brightening the career of homemaking.

5

What's new in • • •

Applied Art Tall candles in a low bowl have the tendency

to fall over. But not with suction-cup holders to keep them upright. With a set of these holders, made of clear glass with a suction cup on the bottom, yo u can make a candlest ick out of any bowl, cup or plate and surround the base with flowers if you like.

Home Management Bright plastic soap buttons save soap by keeping it

off soap dishes. The button is pressed onto the soap cake; it clings with four tiny prongs. Lay the soap button side down and it will dry without touching the dish.

H ook a " Bonetle," over the edge of any plate and you h ave a handy little tray to hold relishes, olives, crackers or butter. Use it also as an ashtray or bone dish when serving chicken or fish . This attractive mirrored chromium 6-inch tray follows and comple­ments the shape of a plate.

+ A touch of your {tnge1· seals the new "Wax-Seal"

paper. That's right. vVrap whatever yo u wish to keep air tight, fold the ends together and run your finger along the seams. Odorless, tasteless, it sticks to noth­ing but itself.

+ A folding table top converts two standard bridge

tables into one long surface for work or dining. It provides room to seat up to twelve people for dinner, or gives you a big work area for cutting out a dress . Bes t of all, it is easily removed or put into place and held there by tapes ti ed about the legs.

A bridge table that's ready to go anywhere at the snap of a lock is the "Pak 'N' Karry."' To take it along, the table folds to become a suitcase wi tb plenty of room inside for outdoor equipment.

+

Paper rugs are here to stay. Made with a preshrunk cotton binding, the rugs have a Vin yl covering to pro­tect them from chipping. They are available in stand­ard rug sizes, at reasonable prices.

Child Development You won' t hear, "But Mommie, what can we do?"'

on rainy days if you have a play house that slips easily and snugly over any card table and transforms it into a private haven for small fry. It's made of durable cotton cloth realistically colored and is com­plete even to the peaked roof and door. A slotted corner entrance provides proper interior ventilation .

6

Flexible dolls are on the market now to charm Iitle adopted mothers by imitating hundreds of her positions and those of her family. H anel painted, these unbreakable dolls are 3 to 5 inches tall. Washable and easily dressed father, baby, mother, boy, girl, bride, groom, cowboy or cowgirl dolls wait your se­lection.

Do you have shampoo battles in your home? An aluminum device supports the child so you can wash his hair without holding him. He won't get water or soap in his eyes so won't mind the shampoo nearl y so much. It can be used either on a drainboard or in the bath tub for younger children.

Foods and Nutrition Popcorn f01" breakfast won't be an unusual idea in

another few months. A new cereal made from corn and resembling popcorn will be on the market soon.

Even canned tomatoes can be sliced for salads. A new product on the market, these tomatoes are dipped in calcium chloride which loosens the skin but leaves the fl esh solid.

·:.

Persons living alone and liking it will also like bu ying single serv ings of precooked frozen foods. The food is cooked, frozen and then placed in envelope­type aluminum foil containers. The buyer places the unopened container in boiling water, hot oven or pressure cooker for the specified length of time and then serves. Meats, potatoes, and vegetables are al­ready available.

B read stays fresh right to the last slice in a new dispenser. No more half eaten loaves that stale in the breadbox. The loaf stands on end and rests on an inside elevator which moves up expos ing only the slice you need when you twist the knob on the side. Hands never touch the bread, only the gleaming white plastic loaf shaped container.

+

Apples are cored a nd divided into eight sli ces in one quick motion with a new apple slicer. This saves the usual twelve cutting jobs. Made of stainless steel, the slicer is easily cleaned in hot wa ter. It works on pears and rounds of cheese too.

+ Maybe chickens can' t lay squm·e eggs but there's

a skillet that can fry them that way. It 's especially des igned to fry eggs, hamburgers, and cube steaks to fit a slice of bread. The novel square shape makes it perfect for the tri ckier delicacies like egg-in-the-hole or anything else that you want to come out neat and trim with a party touch.

(Continued on Page 10)

THE IOWA HOMEMA KER

by Margrel Wallace ·

V ICKY figures she knows something about being a lady. In fact, she prides herself on knowin);

quite a bit about it. But last summer she discovered that there were a good many things that a fashion model can teach a girl about poise.

Vicky spent the summer learning the ropes. She knows now that modeling isn't quite the career for her, but she also knows that there's more to modeling than meets the eye. And that "plus" which is the secret of good modeling can also be the secret of any woman who wants to be attractive.

At first, she was surprised that she even got a modeling job. She wasn't exactly homely; but on the other hand, she's never been a beauty queen.

Proportion Counts

Right away she got her first lesson. She learned it isn't the size that counts; it's the proportion. Vicky has stopped worrying about her figure. She know,s that her measurements look well with her height even if they don't happen to match the weight versus height chart. And if her hips or waist get a little out of line, it may take only a matter of a few weeks of exercise to do something about it.

Vicky found that models go through a vigorous lesson period before they qualify. They learn to walk, to apply lipstick, to fix their hair in the smartest, most becoming way, to press their clothes and to apply rouge. By making absolutely sure that they have attended to every detail of their appearance before­hand, they can forget themselves and concentrate on other things. No longer does Vicky worry and wonder if her slip is showing, or if her earrings are on straight. She checks these things carefully before she leaves her room, and then forgets them.

Dignity and Poise

Vicky has learned that confidence stems from care­fulness. And confidence is a prime requisite for modeling, just as it is important to anyone's peace of mind under any circumstances. That is why Vicky, who is busy being a coed again, makes it a habit, before going anywhere, to check carefully on these things:

I. Lipstick, rouge and powder right for me and my outfit?

2. Lipstick on straight? 3. Hair clean, neat and in a becoming fashion? 4. Fingernails the same length and clean?

NovEMBER, 1949

5. Legs free from hair? 6. Complexion clear? 7. Clothes becoming to me? 8. Clothes clean and well pressed? 9. Hose clean and seams straight?

10. Accessories right for the occasion, worn correctly to harmonize with the outfit?

Dignity and poise in her walk came easily after she was sure she was neatly groomed. She practiced saying to herself, "1 am an attractive girl," as she walked with her head and shoulders high. Vicky practiced walking alone in her room for hours. She walked in different height heels until she learned to walk from her shoulders and not from her hips.

It took hours, too, to learn to keep her voice low and her laughter melodious, without a giggle. She practiced rounding her vowels so that the words came out mellow and pleasant to hear.

Vicky had to take a course in etiquette, too. Good manners must be second nature for models, for they are first, last and always ladies. Vicky is glad she learned the right ways. There's nothing quite like "knowing how" to help you get along with people on campus.

Self Confidence

Vicky learned how to concentrate on being inter­ested in everybody. Some people call it charm. Others say it 's just being a good listener. Vicky can vouch for the fact that it makes other people like her. She learned to smile often and easily. But she also learned to keep her smile from becoming false.

Then there was something called "elegance" that Vicky decided was another word for smart. Really it means being neat, becomingly clothed, confident, with a feeling inside herself that says, ''I'm smoooth!'"

Finally, Vicky's teachers let her start modeling outfits. She changed dresses and suits by the dozens. She thinks now that even if she had learned nothing else during the summer, she surely learned how to pick her clothes. As one of Vicky's college board coed friends, Shirley Hanzelin, textiles and clothing junior, said, "You can't tell how a dress will look on you by the way it looks on a hanger." Vicky and Shirley also agree, that any style is a good style if it looks good on you.

Vicky wouldn't give up her summer's experience for anything. She learned one of the most important lessons she'll ever have to learn-how to be a lady.

.., I

This original dress df'­signed by j essica Weise won her a New Yor/i fashion school scholarship -a chance to get an in­side look at her vocation before graduation.

Y OU DON'T have to wait until after graduation to try a taste of your chosen vocation. Several

home economics departments here offer you the chance to gain inside professional experience. Just such an opportunity took J essica ' 1\Teise, a textiles and cloth­ing junior, to New York City last summer.

J essica won a scholarship offered in an annual contest by the Ethel Traphagen School of Fashion in New York City. She and Ruth Shean, who gradu­ated last June and also received one of the scholar­ships, en tered the contests through the applied art department which receives entry blanks each year.

There, on 52nd and Broadway, J essica and 25 other scholarship winners studied their profession from the ground up by observing pattern companies, fabric manufacturers and retailers besides attending regular Traphagen art and textiles courses.

From 9 a.m. to 4 p.m. each day the students took courses in illustration life, textiles, color theory and costume design . The tex tiles and clothing courses were much like those offered h ere at Iowa State, J essica says. However, the illustration and life courses were new and gave her the drawing essentials a fashion designer must know. In addition the students had access to the Traphagen fashion library-rated the best in the country. ·

New York Atmosphere

T hough she learned a lot about the specific ele­ments in her fi eld, J essica believes that the general a tmosphere of the noted fashion school and the con­tacts she made with New York helped her the most in finding out what to expect in h er career.

J essica's winning entry in the contest was a dress designed for campus wear, fashioned on simple, bold lines. In addition she drew a coat and an evening dress to be eligible for the nation-wide competition .

8

by janet Sutherland

At the end of the 6 weeks' course, the students pre­sented a fashion show, modeling several of their original designs.

Besides her regular fashion courses, J essica received an all-around picture of life in New York during her 7 weeks stay there. Living in Greenwich Village, she caught much of the color of the heterogeneou~ city. "The Village," as .Jessica calls it like a born New Yorker, has much of the typically artist atmos­phere-music at all hours, huge vans, gaily-colored front doors, flower vendors and picturesque apart­ments. Enthusiastic store owners provided a study in themselves, hawking wares and bargaining on almost every purchase in their medeival-type bazaars spread over the sidewalk. Discounting Hollywood publicity, J essica said that the garret painter with his hand-to-mouth existence isn ' t often found in the higher class village artist colony.

Fashion Store Interest

Of course the stores with their fashion merchandise were of most interest to J essica. From the bargain bazaars in "The Village" and on the lower east side she got a change of scenery on famous Fifth Avenue. There the elite shops feature no advertising on the store fro nts, but attract customers by their lush window displays. Some stores even advertise perfume by scenting the windows. .

Christian Dior's house was fascinating to the young designers. There they saw semi-mass production of clothes designed by the ma n who is now making American adaptations of his French fash ions. Most outstanding to J essica were his buckram-stiffened "ani­mated designs" which give even the most listless wearers a moving, alive look.

Commenting on other previews for winter, J essica tells of highlights of other fashion-centered shows. N ew acetate rayon fabrics were shown to the students in a show by a rayon company there. The use of n ylon in many types of apparel was seen in almost every shop and fashion review. At .John Frederick's millinery shop she was impressed with the huge, floppy velour hats, many worn slantwise on the head.

.Jessica is anxious to get back to New York-only next time sh e goes she wants to arrive ready for a career in the fashion center she previewed last summer.

THE IOWA HOMEMAKEP.

. -MN. (j,- i-- ,Gf#/ --

The Rath Home Economics staff checks cooking directions and recipes for Rath's products.

IT TAKES ALMOST A YEAR to raise and process a pink and succulent Rath Black Hawk Tend'r Ham.

Yet a housewife can ruin it in an hour, in her kitchen.

That's why the Rath Home Economics Kitchen was born.

Here, home economists bake and test Rath Hams a dozen ways to bring out

the full delicacy of their corn-fed flavor.

From this kitchen come the cooking directions and recipe folders for Rath vacuum-cooked meats, for cured and fresh meats ... devised so even the green­est bride can follow them.

Rath meat experts know that no meat, however good, can taste good unless the woman who prepares it knows how.

Roth BLACK HAWK Meats ~~fumv~~,;~l

The Rath Packing Company, Waterloo, Iowa

NOVEMBER, 1949 9

10

Famous for Delicious

Chicken in the Basket

Sandwiches

Seafood

Steaks

Malts

Nibble Nook Drive In West on Lincoln Way Phone 3600

WHAT'S NEW IN (Continued from Page 6)

Household Equipment Look for the Safety Lid, an important feature of

one new automatic washer. When the lid is lifted during any phase of the washing cycle, all action automatically stops. This gives greater safety and an opportunity to examine the results of the laundering.

You won't try the patience of your family wiLh cold waffles or relay dinners if you use a new double­decker waffle iron. It can make two waffles simul­taneous! y in their four-sectioned usual shape.

Now you can put six individual gelatin molds into the refrigerator without shifting the contents all around. Simply fill six molds, insert them into the new convenient rack, and put them on the tall con­tainer shelf. The rack and molds take up less space than a one quart milk bottle. Also, your gelatin will chill much faster because there's circulation of cold air all around it.

You don't have to have cord cluttered rooms just because you need an extension cord. Use a new extension cord reel which automatically winds excess cord, eliminating unsightly loops of cords and acci­dental falls.

1 FOODS THAT "Ring the Bell" for

• FIRESIDES

• SPREADS

• SNACKS

priced-right foods of quality at conveniently located

Ames Service Food· Market 2428 Lincoln Way Phone 88

THE IOWA HOMEMAKER

The homemaker eliminates bother with cuttin~ boards and knives when she prepares fruit juice witl1 the new Dusse V\Thole Fruit Speed Juicer. The alum­inum juicer has only three parts-a non tip base, a fruit cup, and a single action arm that extracts all the juice from citrus fruits. The whole fruit is cut and sliced in one operation with no waste.

+ -

It's magic. A handroller that banishes lint, hair, and dust from clothes, upholstery and draperies is made of especially treated adhesive. All you do when the roller is covered with lint is tear off that round of adhesive and start rolling again.

+

Coverims answer the problem of how to cover dishes to be stored in the refrigerator. They are sturdy aluminum rims held in position by flexible steel springs. All that's necessary is to place a piece of wax paper over the top of the container and ad just the coverim to the correct size to hold the paper tight.

+

Two 500-watt infra red lamps are now being used in a radiant heating unit in a table top cooker. The cooker bakes, fries or broils in two thirds the time required by conventional cooking devices. It require~ no preheating or turning during cooking. Products may be cooked wrapped in cellophane, eliminating dishwashing.

YOU R PHOTOGR APH

will answer those

Christmas shopping

problems - - - early.

Our expert photo­

graphy will capture

you at your natural

loveliest.

Hills Studio THE OFFICIAL BOMB PHOTOGRAPHER

2530 Lincoln Way Phone 347

JOIN THE CAMPUS CLAN!

NOHMBER, 1949

Everyone loves the Scotch Snooper, so casually chic for all­clay, all-weather wear. You'll adore the velvety Shammy­Suede, which comes in fa~hion­able shades of Palamino, Shammy, Forest Green and Copper.

$7.95

219 Main St. Phone 27-J

11

SHIRLEY Ring Wedding Ring

SHELBY Ring Wedding Ring

FIDELIS Ring Wedding Ring

175.00 125.00

125.00 87.50

HEATHER Ring 350.00 Also $100 to 2475 and

in platinum $300 to 3450 Wedding Ring 12.50

12

DIAMOND OF DEPENDABILITY AT

When you buy your diamond ring, choose

not by size alone, but by color, cut and clarity.

By these qualities, fine diamonds are judged and

valued. The famous Keepsake Certificate, signed

by us, and confirmed by the makers, warrants

your diamond to be of the highest standards of

COLOR, CUT, CLARITY AND VALUE. So buy·

your Keepsake diamond ring with confidence at

RAY JEWELERS AMES OLDEST ESTABLISHED JEWELER

220 Main St.

SERENO Ring Wedding Ring

300.00 125.00

Downtown Ames

MALDEN Ring 675.00 Also $57S

Wedding Ring 150.00

CLASSIC Ring 225.00 Also $100 to 675

Wedding Ring 29.7'

REGIS Ring Wedding Ring

250.00 125.00

EVE Ring 400.00 Also $575

Wed:ling Ring 125.00

MEDFORD Ring 500.00 Wedding Ring 100.00

THE lOW A HOMEMAKER

How To Help

Your

Dry Cleaner by Elinor Chase

YOUR DRY cleaner can be your wardrobe's best friend-and yours-if you cooperate with him.

H e plays a major role in keeping you the poised immaculate person you want to be by removing the spots and stains from your wardrobe. But his job is made easier, and you're more satisfied, when you follow these tips that dry cleaners offer:

I. Check for loose buttons before sending your garment out. R emove any which might be broken. Some cleaners take off the more fragile buttons, but it is best to be on the safe side.

2. Empty your pockets. Although the cleaner goes through all pockets, he may miss something. One woman left a lipstick in her coat pocket. lt slipped through a small hole and down into the lining. When the lipstick melted, it ruined not only her coat, but other garments as well.

3. Examine your garment for rips and tears. Have them mended before sending the garment to the cleaner.

4. Tell your cleaner about leather linings or other fabrics that require special treatment.

5. Find spots and stains and point them out to the cleaner. If he doesn't see a stain until after the cleaning process is finished, the heat and moisture will have set it and made it much more difficult, sometimes even impossible, to remove.

6. Tell him what caused the stain. It will save the cleaner time and you'll get your garment back that much sooner. If he doesn't know what stain it is, he starts with plain water or a neutral solvent. This may loosen the stain so it can be flushed out but if that doesn' t help, the fabric is not damaged. From that point he works by experience and process of elimination .

7. Don't delay-have your garment cleaned im­mediate! y, for heat and time tend to set a stain. Don't wear a garment too long before cleaning and expect it to come back looking as if it were new. A dress with just a few spots can be cleaned more easily than a badly stained one.

8. Check for other services your dry cleaner may offer. Some do moth-proofing or dyeing. Many will put a shower-proof finish on your garment that will not only keep water from soaking in readily, but will keep stains from penetrating the fibers and make dark or fuzzy fabrics shed lint.

NOVEMBER, 1949

Hungry? On a D£et?

Choose your own delicious meal

AT

Paln1' s Cafeteria VARIETY

GOOD FOOD

LOW PRICES

PLEASANT ATMOSPHERE

6Hi Locust St. Des Moines

Get in the Know!

KNOW where to get that short hair cut· you've been wanting.

To suit fashion ... To suit you ..

F ashion 'deems that your hair be short.

Welch Beauty Shop Leona Baurn Mgr.

123 Welch Ave. Phone 2929

13

14

De-lish-us

Food ·

YEARS OF GOOD SER­VICE AND GOOD FOOD HAVE BEEN OUR RECORD. WE CONTINUE TO GIVE YOU THESE AT REASON­ABLE PRICES.

Hostetter's 121 Welch Ave. Phone 3041

Coeds it's

JOE'S for ...

LEVI or LEE jeans $2.98 Side Zipper or Button Front

Plaid LEVI Shirts $1.98 Up

Iowa State Sweat Shirts $1.98 White, Yellow, Grey

Heavy Cotton Anklets $.55 2 pr. $1.00

Joe's Men's Shop 2536 Lincoln Way 212 Main St.

Esther Warner

B rings You-

AFRICA uy Peggy Krenek

" The hair of the ma is blach and long lilie the vines that climb to the top of the high bush;

The eye of the rna is bright like the lightning thai strikes the tall tree;

The hand of the ma can rnake photo in clay; The gun of the ma can make the meat in bush to die

of fear of far away; Th e big woman is ma to we, the big woman got

good heart for we. Kau Blouzio! Ho! Kau Blouzio! Ho! Ho! Ho!"

KAU BLOUZIO in the language of the natives of Liberia, Africa, means "first-born woman of her

mother who can stand on her own feet." It is the name the blackmen lovingly gave to Esther Warner, an applied art graduate from Iowa State, when she lived in that strange land with her botanist-husband during the last war.

Mrs. Warner met her husband, Dr. Robert Warner, while she was a student here at Iowa State. They lived in Ames during 1940 and 1941. Then, as the war was coming on, her husband was called as re­search director of the Liberian rubber plantations of the Firestone Rubber Company. His job was to help speed the growth of rubber trees, so vital to our de-fense industries. ·

Seeks African Art

Mrs. Warner took this as an opportunity to learn about native art. She tramped through jungles and native villages in search of African art and techniques. Her fingers, guiding a chisel, spoke a language the natives understood.

An old chief named Kondea recognized in Esther \1\Tarner a fellow artist who "knew in the heart how a tool could talk to the wood." In token of this, he gave her a large hunk of rare purple heartwood that is seldom seen except in slender sticks. H e made for her his finest bowls, each carved to fit the personality who ate from them. There was a spoon carved to go with each bowl. He called them American spoons with a hand at each end, since the American people do everything so "quick-time."

Kondea spoke of the beauty of the shape of an . egg-to him the most beautiful form God had de­signed. Remembering this later back in the United States, Mrs. Warner derived the shapes of a new pottery, Denwar dinnerware, from the oval outline of an egg. She and To Dendel, an artist friend who visited her in Liberia, developed this line of Africa-

THE IOWA HOMEMAKFR

IN CLAY inspired pottery. Four colors from the jungles of Liberia appear in the glazes. THATCH is a warm beige like the roofs of thatched houses; the golden sands of the Gulf of Guinea appear in GUINEA GOLD; COLA BROWN shows the red-brown of cola nuts which native porters chew; and the giant bombox tree was the source of BOMBOX GREEN. This Bantu pottery is carried in leading department stores throughout the country with headquarters in Costa Mesa, California.

Wealth of Africa.

Mrs. ·warner believes that the real wealth of Africa is not in the gold, ivory, pepper, slaves and rubber. It is in the intrinsic fineness and the amazing culture of the native tribesmen. All of this feeling she has expressed in her book, "New Song in a Strang·e La~d." She draws a pictur~ of Liberia through the natives who became her fnends. Reading her book

is like taking a walk through Africa with this "ma who can make photo in clay."

The "New Song in a Strange Land" is composed of many strains. The old chief Kondea, of the sen­sitive hands and shining eyes and booming laugh, is a vibrant chord in the song.

The sound of native drums resounds through the book. These drums retell many of Mrs. Warner's unique African experiences. Once when she was asked to dance a dance of her people, she obliged with a jitterbug step after which the chief com­mented, "the civilized dance is a fine thing."

Her red fingernail polish made a sensation with the natives at the Goatown market. They wanted to know if the fingers on her feet grew red like her hands. She removed her shoes to show that it was true. An old lady looked over the shoulders of the crowd and screamed. She thought it was blood.

Aggrey Bead

One of the things Mrs. Warner set out to find in Africa was an Aggrey bead. These beads were made of variegated glass in ancient times and were found in the Gold Coast of West Africa. Once every year. as the story goes, a slave lost his life in the bead scarifice of ancient Benin, a province in Liberia. The beads were saturated in the blood of a slave who was given a message to tell the bead spirit. Then he was beheaded that he might in spirit form carry the message that had been given him. Mrs. Warner bar­gained for one of these beads while crossing a tur­bulent stream on a knotted Iiana bridge. As she clutched the bead in her fist, she felt that she had purchased the mute clue to so much that is not known.

(Continued on page 18)

The Best That low-a Grow-s

NOVEMBER, 1949

O nly the best corn that Iowa grows is good enough for

Just ordinary corn isn't even considered for Jack Sprat Corn. The variety and grade of corn is produced from seed of the Marshall Canning Companies own growing and selecting over a period of more than two decades. The Iowa State College cooperates with the Marshall Canning Company in producing this corn and it is under the constant supervision of Jack Sprat's own field superinten­dents from the time it is planted .until it is harvested and ready to put in the can.

So the next time you want good corn, whether it's white or golden, cream style or whole kernel, be sure it's Jack Sprat.

WESTERN GROCER DIVISION A Division of

Consolid'ated Grocers Corporation

15

16

Fashion by the Yard

For the holidays ahead, you'll want the smartest clothes you can make. We have yards of lovely materials from which to choose in wool, jersey, tweeds, tafetta and satin. Come in soon and let us help you make your selection.

225 MAIN ST. PHONE 100

YOUR STUDY STYLES

• choose a basic

WARDROBE

• add the right ACCESSORIES

by Elizabeth March

~ TUDY styles this season are designed to fit you .J) and your personality. Let's go shopping and pick out an all-occasion ensemble for you.

You say your measurements are Zoology 155 by Sociology 234C, and you 'd like it done in a shade of Textiles and Clothing 145? For your accessories you might want to bring out your English 102 and have it blend with Chemistry 105.

First of all we have to decide on a style, study style that is, for all occasions. For studying as for fashions you must choose a basic style on which you can drape your various classes, activities and your week-end relaxation, so that the desired effect of a well rounded college education will be the result.

T he tried and true style of a planned schedule for each hour in your day has worked for many juniors, seniors, and what really counts, for graduates. If you draw an outline of all your hours and fill in your classes and the time you plan for eating and sleeping, you can see with your eye just how much time you'll have for the rest of your college life. It doesn't seem like much when you begin, but a concentrated hour here and there, and three hours each week night should do the trick.

Plan Stud)'ing Time

After you 've made out this visual schedule of your available hours, sit and weigh the degree of hardness of your courses; then jot down on your plan the amount of time that you think necessary for each of these subjects every day or every other day.

Fashion hints from would-be style experts in the studying world might give you some good idea~ for your ensemble. If any of them suit your purpose, wear them proudly and know that some of the best dressed Mortar Board and other honorary fraternity members on campus have been wearing them for more than 3 years.

THE IOWA HOMEMAKER

· These experts give hints on note taking that might fit your style. If your lecture teacher talks quite hur­riedly, take down the barest outline in class. Then sit down as soon as you have a few minutes and fill in the rest of the thought. Listen with your ears as well as with your pencil.

Our successful studiers recommend a clean desk for studying, so put away anything that might distract or hinder your thinking. Be sure you're wearing something that's comfortable. A light colored desk blotter is another good idea, because it doesn't absorb the light and the strain on your eyes will be less.

Underlining H elps

Another hint they offered will help you if you own your own books. It's the underlining habit. Keep a colored pencil handy, and as you read, underline important facts. At the end of the quarter you'll find that reviewing isn't such a task. You'll have a fairly complete outline right in front of you in your book.

Review your lessons frequently. Going over a les­son another time will make it much more clear, and it will give more meaning and relationship to the rest of the material you have been studying. To create a lasting impression with your teacher, review your assignment a few minutes before class, and you' ll shine iri recitation.

Your Accersorier

Now that you have your basic wardrobe, scout around for your accessories. Often it's the accessories that make the costume.

Choose a daily newspaper besides the Iowa State Daily to keep you up on current events. Glance through Time or Newsweek. These too can keep you posted as to happenings outside the campus world.

In planning your accessories, don't forget to pick from the long list of college activities those that will suit your interests and needs. These will add sparkle and zest to your costume and make it even more personalized .

Most women prize something of theirs which is unique and admired by others. That applause will be yours when you step out with your well planned study style. You 'll find that it will fit every occasion with little altering. When those weekends arrive, you'll have your studying done. You can shine know­ing that your basic costume and your accessories bring out the best in you.

When Buying Diamonds Place Your Confidence In the Honesty

of Talbert's

You can place your faith in Talbert's with the fullest assurance of getting blue white perfect diamonds.

See our larger selection of mounted and unmounted diamonds. Convenient terms.

TALBERT'S 236 MAIN ST.

Call 820 for evening appointments.

NOVEMBER, 1949

''The American Home'' The Safeguard of American Liberties

• Are you getting a good return on your savings?

• This association in-vests its members

. savings in first mort-gages only in Polk County, Iowa.

• Current rate is 3¥.!%

DES MOINES BUILDING-LOAN AND SAVINGS ASSOCIATION

Elmer E. Miller, Pres. & Sec. Hubert E. James, Vice Pres.

210-6th Ave., Des Moines, Iowa

"THE OLDEST IN DES MOINES"

17

N E W

NYLON ANKLETS

98c WHITE AND COLORS

Sizes 8%-11

STEPHENSONS FAMOUS FOR FABRICS

Conveniently Located Opposite Campus

treat your wardrobe to

THE FINEST OF CARE Free P ickup and Delivery

Lindquist Cleaners 120 Hayward Ave. Phone 1700

AFRICA IN CLAY-(Con tinued j1·om page 15)

Mrs. Warner had first heard of L iberia in her little girl dreams, in which she spanned the earth in giant strides. She imagined that with a long step, a hop and a jump she would be in the Bight of Ben in, an open bay in the Gulf of Guinea. Later abroad a blacked­out ship with her husband she re-heard the song of her dreams:

"Beware, B eware! The B ight of B enin! Forty com e out; thirty-nine stay in."

I

But contrar y to her dreams, Mrs. Warner had no fear of life in Africa and her experiences there be­came a vital part of her. As she was leaving Liberia, she felt that "When you have been borne away on the strong wings from a land you have loved, you have not left that land behind! .. . You know that before there can be song again, you must learn how to incorporate all you have experienced away from it into a new pattern of thinking and feeling."

Work Exhibited

An exh ibit of Mrs. Warner's work has been fea­tured this fall in the show cases of the H ome Eco­nomics Hall. She was enrolled at Iowa State as Esther Bruchlacher. While on campus, she was active as a steady contributor and a member of the board and editor ial staff of Sketch, creative writing magazine. On the frontispiece of Mrs. ·warner's book, Dr. Pearl Hogrefe, faculty advisor of Sketch, is named as a per­son influential in her wri ting of this book.

FOOD FOR FIRESIDES ~- ' \' .Q ' (p ~ . .--s~t ~~ 7 " ®{)

--~~ .,Jf.\< r~\~,~, ~ -7/.l'~ ~~ /0- W lwn planning tempting m enus for

~~ \IJt{(flfp~~~:; /Ell ~J- ~ 0 · firesides and other social events, Rush-' ~ { ~~ \ ~u!f&;J\!_( ' ~ ~~ n"' ~ r ing's is your store for high quality at a

1 "' Ii ~'E~-~ ~ low cost. W ith our large variety for your

G --:::~~~~ ~~ selection , you' re su re to find exactly

18

~~ ~- ~~-~~ what you want. Just phone 3 770 and we -~E_~~ '\ ~ will give you free delivery.

-e-~~~ ~ ~~~ ,~ e~ -RUSHING'S

Commissary Department PHONE 3770

T H E IOWA H OMEM A Kf l :

Mrs. Warner designed the hand painted murals in the Delta Zeta dining room in her student days. The designs were inspired by the pencil "doodling" marks she noticed in the Delta Zeta phone booths.

Mrs. Warner sketched the drawings on the wall and all the women in the house painted the mural in their spare moments.

After she was graduated from the Applied Art Department of Iowa State in 1938, Mrs. Warner went to Columbia University, having received a Lydia Roberts fellowship. There she studied sculpture and received her master's degree in fine arts. After this she taught art in the Des Moines public schools. She also taught in the Department of R elated Arts at the University of Minnesota for one year.

Another Novel

Now Mrs. Warner is writing another novel with a Liberian background. Her Liberian experiences have contributed toward the development of her distinc­tive style. They will undoubtedly influence much of her future work. For it was wi th a sad heart that she left W est Africa-the land where the natives had sung to her this tribute:

"Kau Blouzio, Kau Blouzio, Kau Blouzio! The woman that God fashioned like the trunk of

tall tree, The woman that moves like a field of rice before

the wind, The ma with the medicine for shoot the meat, The long ma, the swift ma, our ma who walks

with we!"

Fine Sportswear Sport Clothes For All

Occasions

• ISC SWEAT SHIRTS gold-white-grey

• PLAIN SWEAT SHIRTS green-grey-red-blue-white

• SWEAT PANTS-SLEEP IN THEM green-blue-red-grey

• ISC T SHIRTS white-gold

• FAMOUS WIGWAM SOCKS

• LETTER SWEATERS BY WIDTING

STAN JOHNSON'S

Ames Sport Shop 2526 LincoLn Way Phone 2598

WAFFLES ..,. + +

Try our piping hot, crisp waffles. They are especially good when served with milk or coffee.

+ + +

NovEMBER, 1949

2418 LincoLn Way

• Waffles with butter and sirup .

• Waffles and bacon

• Waffles and sausage

• Waffles and eggs

Phone 1819

19

H ere's a Job In-

Food Photography

COOKING and art walk hand in hand through the pages of good food advertising. Take a

close look at the next attractive food ad you see: not only will the pictured product make you want to find the nearest kitchen and prepare it, but also the lay-out will observe the same art principles that make a painting outstanding.

Some of the best food advertising done today is prepared under the guidance of Miss Ellen Pennell. Director of Pillsbury Mills Home Service Center. Miss Pennell spends much of her time combining art principles with food knowledge to produce pictures that are superior products.

All artists work with color, line and texture. But a food artist also faces the problem of making his subject look good to eat. The brown of a chocolate cake must not only be a good brown, but must look like rich, delicious chocolate. The shape of the cake must not only be well defined and nicely propor­tioned, but must also show how high and evenly raised the layers are. The texture not only provides its usual function of contrast, but must also show the delicate crumb of the cake or the flaky crispness of the pastry.

Greater Opportunities

If you like working with food and believe that a good background makes even the best product look more delicious, you might well consider a job as home economist in food photography work. As color printing becomes more and more popular, there is increased need for home economists who are not o~ly good food technicians, but also artistic food tech­n tctans.

'1\Torking with food in color requires imagination as well as regular art sense, says Miss Pennell. A hue that looks good in a landscape painting might not look good to eat; some deep tones cast undesirable reflections. In addition, advertising often requires that the colors be seasonal. But once you get the perfect pictm'e, advertising readership surveys show that all the work that went into it was worthwhile. One of "Pillsbury's Best" in color pictures was a cake ring fi lled with ice cream which appeared last year. The delicate pink and white of ice cream in a green-iced white cake ring made a picture that rated tops in readership in several national magazines.

Lighting and composition are vital factors, Miss Pennell emphasizes. "You can't sell a picture of

20

by Margaret Leveson

flour," she says. Composition must play up the portion of the product which contains flour-in a cake, the fine crumb must be the center of interest. Lighting helps composition emphasize this part. In Pillsbury ads, you will always find a slant shadow playing up the cake texture with its eye-catching diagonal strength.

"'t\Te don't fake foods," says Miss Pennell. But her explanations show how carefully techniques have been developed to get food photographed while it's at its peak of good looks. To avoid mishaps at the studio, several cakes-or pies-or rolls are made. This takes care of possible cutting accidents. Then one of the extras is used as a "stand-in" for the several minutes it takes to focus the camera and arrange the hot, drying photographic lights. At the last moment, the star is whisked into position and immediately photographed. Arrangements take time, but the photographer works fast and accurately.

Practice Makes Technique

After considerable experimentation, food workers have developed a technique for keeping ice cream looking like ice cream and not soup under the hot lights. The ice cream is scooped up while only semi­hard, so as to get the best possible "flaky" texture. Then the scoops are bedded on a layer of dry ice and stored in a freezing cabinet until they reach brick-like hardness. They are arranged on more dry ice, sprinkled over with a layer of shaved dry ice, and rushed into position before the camera. Just as the last grain of dry ice evaporates off the surface, the pi<;ture is snapped. And the result? You've seen it yourself-ice cream that's 1·eally pretty as a picture.

Special Problems Black-and·white photography takes special consider­

ations. Because these are usually reproduced on rough­grained newsprint, the picture must be strong in con­trast, decided in texture. Again, no ordinarily fair product will serve the purpose. It takes a super piecrust to sell its main ingredient- the all-important, but hard-to-picture flour.

Experience, new ideas, striving for perfection-all these are important in the home economist's role ot preparing foods for photography. And the reward is not only in the challenge, says Miss Pennell. Open­ihg a magazine to see "your" cake sells you on your job as much as you hope it will sell other women on your product and recipe.

THE IOWA HOMEMAKFR

After 21 years ... those front wings of the Union are to be erected

When the first units of Memorial Union were erected lack of funds made necessary omission of much of the finest space in this great building; spacious lounges, lofty-ceilinged lobby, comfortable meeting rooms, general and private dining rooms and offices for numerous campus organizations. Fully equipped music listening rooms, a well­stocked browsing library and dignified Little Chapel are but a few of cultural features for which Iowa State men and women have waited for nearly a quarter of a century.

Meantime generous alumni and students have added such service features as the guest rooms of the fourth and fifth floors, bowling alleys, '39 Room, Pine Room, South Ballroom, and increased food service facilities.

Now, at long last, the Board of Directors finds it possible to launch a two to four-year building pro­gram which will add two beautiful wings flanking Gold Star Hall and also provide an adequate vehicle approach to an entirely new entrance on the \ 1\T est.

Basic financing of the Northwest vVing and W est Terraces is a $2-building fee now paid by every student at each registration in the College. Financ­ing of the service facilities and the Northeast Wing will be based on staff and alumni life mem­berships and the earnings of the corporation.

MEMORIAL UNION your college club

l

'

' Why good cooks choose lard

FOR SHORTENING

FOR DEEP-FAT FRYING

FOR BROWNING

LARD IS AN IOWA PRODUCT

lard gets a rave-rating from good cooks! There's nothing quite like the nutty flavor and flaky texture lard gives to pie crust, the crisp finish it puts on deep-fat fried foods. And when it's Morrell Pride lard - slow kettle-rendered from choice pork fat-you can count on perfect results every time.

lard is especially high in energy value and in growth-promoting properties. Studies conducted by the U. S. Department of Agriculture prove lard to be definitely superior in digestibility, with a minimum of metabolic activity. It also helps overcome fatty acid deficiencies.

-USE IT- BOOST IT!

• Whether you plan to cook for just you two, or take the good nutrition message to hundreds of homemakers, you'll be smart to star Morrell Pride lard on your list of "musts" for tastier, more nourishing food~.

JOHN MORRELL & co. OTTUMWA,IO~A