home sweet home 2.0 twist
DESCRIPTION
The Internet and social media have revolutionized the housing market, making it easier for real estate agents to list and sell properties, generate leads and earn the sale—sometimes all in the same day! You’ve mastered the art of creating email copy, texting your clients about new homes and posting regular Facebook posts with pictures of gorgeous houses at unbelievable prices. So why aren’t you making more sales? Learn the keys to a successful sale and how to capitalize on old-school tactics using new media. For more than 60 years, Cole Information has been helping small businesses find new customers. Got 30 minutes? It will help give your sales leads a boost.TRANSCRIPT
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Home Sweet Home
With a 2.0 Twist
Lora UllerichDigital Media Specialist
Session Framework
Bill SwansonReal Estate Agent
Session Framework
•Real estate old-school tactics that bring results.
•How to use Social Media to compliment tactics.
• Close with five action points to start on today.
Session Framework
•Cole Directory published in 1947.
•Crisscross directory of addresses & phone numbers.
•Invaluable information for a number of industries:•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for businesses.
Background
•Free
•Articles
•Buddy’s blog
•Webinars
Housing Slump
•Accounts for
42% of the CPI
•Dismal 2012
On Social Networks:•1 in 4 minutes spent on SM sites & blogs•53 billion minutes spent on Facebook in May• 223 million Americans own a cell phone.On the Phone:• 223 million Americans own a cell phone.• 35% of US mobile users have a smartphones.•75% of US mobile phone users actively text.
TM
People are talking….
Don’t Leave Sales to Chance…
•Combat Sales Slump
•Go old-school
•With a 2.0 twist
Real Estate SalesOld –School Tactics• Direct Mail, Property
Signs & Fliers• Open House• Property Pictures• Website• Talk to people/neighbors
2.0 Twist• QR Code
• Facebook Event• Property Video• Mobile Website• Host a virtual tour
What are QR Codes:• Stands for “Quick Response” code•Two-dimensional barcode• Contains unique information Why it’s important: • Enhance your business• Share property features, pictures, video• Offer coupons or promotionsHow:•Bitly.com •http://qrcode.kaywa.com/•QR.net •Createandtrack.com
TM
Mobile Marketing
What does SMS mean:• Stands for “Short Message Service” •160 character • 3.5 billion text messages in 2009Why it’s important:• High open-read rate• Offer coupons or other incentives•Relatively inexpensiveHow:• Obtain a keyword that customers text in to a certain number • Automatic text back which creates the opt in
TM
Mobile Marketing
90210
Text new home offers, open houses & promotions
•Add a QR Code
•Link to mobile
website or video or
both!
Property Sign
•Add a QR Code
•Link to mobile website
or video or both!
Direct Mail
Direct Mail
•Open House Event•Pictures•Video•Seller
Video
•Professional
•Keep it short
•Conversational
•Be yourself
Website Overhaul
•Bring up-to-date
•Add SM links
•Go mobile
Mobile Website
•Simple Navigation•Current Listings•Full site Link
Talk to People!
•Host a virtual tour
• Include QR codes into current advertising.
• Create open house invites on Facebook.
• Add video of property listings.
• Look into mobile website creation.
• Track to see what’s working.
Five Action Points
• www.Colecommunity.com Resource filled with webinars, videos, Buddy’s blog and articles dedicated to small business owners grow their business.
• www.mobile-barcodes.com/qr-code-software/List of best two-dimensional barcode reading software to read QR Codes, Microsoft Tags, Bee Tag, etc.
• http://mashable.com/2010/12/16/create-mobile-site-tools/List of easy-to-use tools for creating mobile sites.
Resources
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