Download - Home Sweet Home 2.0 Twist
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Home Sweet Home
With a 2.0 Twist
Lora UllerichDigital Media Specialist
Session Framework
Bill SwansonReal Estate Agent
Session Framework
•Real estate old-school tactics that bring results.
•How to use Social Media to compliment tactics.
• Close with five action points to start on today.
Session Framework
•Cole Directory published in 1947.
•Crisscross directory of addresses & phone numbers.
•Invaluable information for a number of industries:•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for businesses.
Background
•Free
•Articles
•Buddy’s blog
•Webinars
Housing Slump
•Accounts for
42% of the CPI
•Dismal 2012
On Social Networks:•1 in 4 minutes spent on SM sites & blogs•53 billion minutes spent on Facebook in May• 223 million Americans own a cell phone.On the Phone:• 223 million Americans own a cell phone.• 35% of US mobile users have a smartphones.•75% of US mobile phone users actively text.
TM
People are talking….
Don’t Leave Sales to Chance…
•Combat Sales Slump
•Go old-school
•With a 2.0 twist
Real Estate SalesOld –School Tactics• Direct Mail, Property
Signs & Fliers• Open House• Property Pictures• Website• Talk to people/neighbors
2.0 Twist• QR Code
• Facebook Event• Property Video• Mobile Website• Host a virtual tour
What are QR Codes:• Stands for “Quick Response” code•Two-dimensional barcode• Contains unique information Why it’s important: • Enhance your business• Share property features, pictures, video• Offer coupons or promotionsHow:•Bitly.com •http://qrcode.kaywa.com/•QR.net •Createandtrack.com
TM
Mobile Marketing
What does SMS mean:• Stands for “Short Message Service” •160 character • 3.5 billion text messages in 2009Why it’s important:• High open-read rate• Offer coupons or other incentives•Relatively inexpensiveHow:• Obtain a keyword that customers text in to a certain number • Automatic text back which creates the opt in
TM
Mobile Marketing
90210
Text new home offers, open houses & promotions
•Add a QR Code
•Link to mobile
website or video or
both!
Property Sign
•Add a QR Code
•Link to mobile website
or video or both!
Direct Mail
Direct Mail
•Open House Event•Pictures•Video•Seller
Video
•Professional
•Keep it short
•Conversational
•Be yourself
Website Overhaul
•Bring up-to-date
•Add SM links
•Go mobile
Mobile Website
•Simple Navigation•Current Listings•Full site Link
Talk to People!
•Host a virtual tour
• Include QR codes into current advertising.
• Create open house invites on Facebook.
• Add video of property listings.
• Look into mobile website creation.
• Track to see what’s working.
Five Action Points
• www.Colecommunity.com Resource filled with webinars, videos, Buddy’s blog and articles dedicated to small business owners grow their business.
• www.mobile-barcodes.com/qr-code-software/List of best two-dimensional barcode reading software to read QR Codes, Microsoft Tags, Bee Tag, etc.
• http://mashable.com/2010/12/16/create-mobile-site-tools/List of easy-to-use tools for creating mobile sites.
Resources
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