home improvement service: social media marketing example

Super Surface Refinishing

Client Project Sample, July 2015

Presented by RedTail Social Media

Client Description Super Surface Refinishing is a tub, tile and

counter refinishing company. They also do bathroom modeling, additions and plumbing work.

Client had outdated homemade logo and non-functional website; no social media presence. They wanted to create a social media presence on Facebook, with a fresh new look.

Currently, majority of business is coming from Groupon and Living Social discount promotion ads. They would like to build their clientele and get business from other referral sources.

Scope of Work Created new logo that was optimized for social

media profile photos - for use on Twitter, Facebook, Instagram, Google, Pinterest, etc.

Created Facebook page for client and provided 30 days of content marketing via Facebook posts.

Utilized simple but strong graphic image for cover photo to more clearly convey what client’s company does.

Created Pinterest page for client and added pin boards and content.

Client’s WebsiteClient’s website was basically just a landing page. None of the menu tabs were functional. It had not been updated in a while and also had a lot of broken links.

Client needs to redo the website and was referred to a website designer. Client decided to utilize Facebook in the meantime as their primary contact site, while website is being updated.

Logo Redesign

Client’s Redsigned Logo

Client’s Orginal Logo

Created Facebook Page

Sample Content Marketing

End of Sample Content

Pinterest Page

Sample Pin Board Content

End of Sample Pin Content

Contact Me If you liked what you saw and have a

product or service that you would like to promote on social media, feel free to reach out to me. I love working with new clients!

Chrissy McKennaOwner/Freelancer

RedTail Social [email protected]