Text Message Marketing Tips

For Your Home Improvement Business

Presented By:

SMS Dominator

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Cut Down on Cancellations

Builds Client Loyalty

Can Go Viral

Benefits of Text Message Marketing

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Clients List

and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter on Home

Improvement Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

On Your Vehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market

Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to HOMEFIX and Get 10% Off Your Services

Text Message Marketing Ideas For Your Home Improvement

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Use AppointmentReminders

to CutDown on

Cancellations

Offer Mobile Coupons

and Discounts

Send Text Message Offers on Slow Days to Increase

Traffic

Text Message Marketing Ideas

For Your Home Improvement

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Clients Helpful Home Improvement

Tips from Time to Time

Alert Clients

About New Products

and Services

Send Your Clients Special

Instructions Before an

Appointment

Text Message Marketing Ideas

For Your Home Improvement

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Implementthe Use of QR

Codes to Direct

People toYour

Website, etc.

Start a “Frequent Customer”

Loyalty Program to Get Repeat Business

SendInvoice

Notices to Your

Clients

Text Message Marketing Ideas

For Your Home Improvement

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You”

Messagesto Your Clients

Communicate EfficientlyWith Staff Members

ConductClient

Satisfaction Surveysand Polls

Different Types of Text Marketing Uses

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Marketing Uses

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

Let’s Take a Closer Look at These…

EXAMPLE

Mrs. Smith, you have an appointment with Home Improvement Spot on January 6th at 3pm. Please call 555-555-5555 if you need to cancel.

ConfirmationConfirmation

EXAMPLE

Mr. Jones, it’s time for your 6 month Home Maintenance Check. Please contact Home Improvement Spot at 555-555-5555 to schedule.

ReminderReminder

EXAMPLE

Ms. Brown, I am sorry, but we had to cancel your appointment with Home Improvement Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off any service at Home Improvement Spot EXP 5/15

EXAMPLE

Spend $500 or more at Home Improvement Spot and receive $100 OFF your next service when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase any service at Home Improvement Spot and receive 50% OFF an additional service when you show this text. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Get one service ($50 or more) at Home Improvement Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15

Get a Get a FreebieFreebie

Reduce Cancellations

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

How to Use QR Codes

Send Users to a Mobile Video Showing Your Home Improvement Work in Action

Send Users to Your Coupons and Discount Offers

Send Users to Your Photos and Social Media Sites

How to Use QR Codes

Send Users to Video Testimonials of Your Happy Clients

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Invoices

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Home Improvement’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com