hiveminds services
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HIVEMINDS INNOVATIVE MARKET SOLUTIONS PVT LTD
Marketing Services Overview
Generic Package Details of SEO & SEM
This document outlines a typical structure of package / services offered under SEO or SEM package from HiveMinds along with deliverables, mode of operation and pricing.
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Table of Contents Online Marketing Strategy ............................................................................................................................. 3
Pricing ................................................................................................................................................................ 3
SEO Offering ......................................................................................................................................................... 4
Package Details ............................................................................................................................................... 4
Pricing ................................................................................................................................................................ 4
SEO Deliverables ............................................................................................................................................ 4
Audit and Analysis ......................................................................................................................................... 5
Strategy & Guidelines ................................................................................................................................... 5
Implementation & Link Building .............................................................................................................. 5
Reporting & Review ....................................................................................................................................... 5
SEM Offering ......................................................................................................................................................... 6
Package Details ............................................................................................................................................... 6
Quality Metrics ............................................................................................................................................... 6
Pricing ................................................................................................................................................................ 7
Contact us ......................................................................................................................................................... 7
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Online Marketing Strategy HiveMinds has extensive experience is working with teams to launch their consumer
oriented products and services online. We help our clients with assessing market
segments, identifying opportunities, formulating the go-‐to-‐market strategy and
targeting for different consumer profiles.
HiveMinds is unique in their offering for Marketing Strategy as we always focus on the
consumer and product in working out the marketing plan for our clients. Our team is
very well versed with product development, consumer targeting along with sharp
business acumen to deliver holistic solutions for long term success of clients.
Pricing
Consulting hours are priced or a fixed time engagement is offered at a predefined price as part of the Marketing Strategy Offering.
Understand Product & Consumer
Evaluate Reach & Medium
Result Driven Delivery Plan
Align with Business Goals
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SEO Offering HiveMinds is a premium provider for SEO services. We provide Analysis, Strategy and
Execution tuned for Google and Bing. We have specialized local search offering also.
We work closely with Marketing head for strategy & planning and have the processes in
place to collaborate work with your in-‐house team.
Package Details
A Brief overview of the Package Details is as shown below:
We also do App Store Optimization, Local SEO and Real Time SEO.
Pricing
Packages are priced after evaluating the scope of work and deliverable. We do fixed
payment packages based on monthly payments. We are open to a variable pay with a
bonus payout on milestones.
SEO Deliverables
We would maintain constant interaction with the Client to keep them up-‐to-‐date on the
status of SEO, strategy and process.
Below is a tentative commitment on the deliverables based on the scope and package
defined for you.
Evalua&on & Planning
Review Business ObjecBves & SEO
Planning
Detailed Site Analysis
Keyword Research
Keyword Segments & TargeBng
CompeBBon Analysis
SEO Enhancements
Site Architecture RecommendaBons
Site NavigaBon for SEO
Internal Link Structure Design
Site Authority & Relevance
Content Enhancement
Keyword RecommendaBons
Assisted Content Expansion
Page Structure Refinement
Keyword Targeted SEO
Keyword AllocaBon & Automated Inter-‐
Linking
Page Level Keyword TargeBng
Keyword Focused Link Building
Repor&ng & Monitoring
Monthly Site Report
Weekly segment wise progress report
Monitor compeBtor performance
Monitor Webmaster, AnalyBcs
Performance
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Audit and Analysis
• Detailed Site Audit for SEO covering Site Architecture, Link Structure, Navigation,
Page Layout, Page Load Performance, Content and Keyword Targeting
• Detailed Competition Analysis for Targeted Keyword Segments and
implemented SEO strategy
Strategy & Guidelines
• Strategy, Guidelines & Suggestions for optimal Site Architecture, Navigation
Structure, Page Layout, Load Performance.
• Strategy and Assistance in implementing an effective Internal Link Structure
• Strategy and Implementation of Page Level Optimization for keywords
• Strategy and Guidelines for Content on Website to target keywords
Implementation & Link Building
• Website Optimized for approximately 2000 keywords targeting 2 Million
Searches from Google & Bing
• Link Building necessary for the keywords and website pages to ensure
competitive ranks on Search Engines
Reporting & Review
• Monthly Report on the status of the SEO process and metrics by
o SEO Metrics with History for
! Targeted Keywords
! Links by Keyword & by Page
! Total Links & Pages Indexed in Google, Yahoo and Bing
! Google and Bing Webmaster Performance
! Traffic Numbers as seen on Analytics System (Google Analytics)
o Progress from the plan of previous month
o Focus for the current month
o Keyword Recommendation Plans and Strategy
Analysis of strategy and recommended plan of action
Check Annexure I for more details of SEO Package
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SEM Offering HiveMinds provides SEM strategy, review and campaign management services.
Currently we cater to text ads only on Adwords, Facebook and Adcenter. We do
Retargeting ads and Display ads through Google, Facebook and Adroll.
We undertake end to end execution of campaigns with deliverables based on results.
Package Details
HiveMinds has a very Robust Process in place to ensure Efficient and Quality results
while keeping the Clients updated on a regular basis.
We will adapt and deliver as per any dynamic change in requirements from the Client
and/or external factors influencing SEM.
Quality Metrics
We would maintain constant interaction with the Client to keep them up-‐to-‐date on the
status of SEM, strategy and process.
It is desirable to set up a quality metric for constant tracking and improvement.
A sample set of quality metrics to measure the effectiveness of SEM Campaign at high
level would be
• Text Ads : Search/ Content • Product Ads • Click to Call
Campaign Setup & Management
• Demographic targeBng • Re-‐targeBng • Scheduled bid management
Advanced Campaign/ Bid Management
• CreaBon of Landing page • Keyword OpBmizaBons • Conversion Tuning
Landing Page Assistance
• Sites based on product offering • Sites based on demography of users
Placement Research
• By aWribute sets • By brand / product • Grouping keywords by semanBc or product relaBon
Keyword Research
• Automated campaign launches per schedule • Bid control by product price or brand based preferences • Product Ads from Catalog
Deep Product Integra&onas
• Adding new creaBve • Messaging on Landing Page • CreaBng Banner Ads • SeXng up Placement Ads
Crea&ve/Ads
• Dynamic Ads • Phased Selling • MulBple Networks
RemarkeBng Ads
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• Time to launch a Campaign per brand or product
• Minimum ad impressions or any metric for reach per brand or product
• Cost of Customer Acquisition
• Conversion Metrics – Sale/ Leads / Time Spent
• Active campaigns or ad inventory managed per day
Pricing
Traditional pricing for SEM campaign management is 10% of spend.
We also work with a pricing based on results delivered – management fee is based on
leads generated instead of amount spent to align goals more closely. The client have a
well tuned sales process in place and the lead cost can be negotiated only at predefined
intervals or based on the contract.
If the ad inventory that has to be managed is experimental or is to target a large catalog
of products a variant model based on setup fee and a discounted management fee is
proposed.
Contact us
In case of any queries, please feel to contact us at:
Jyothirmayee JT CEO, Marketing Strategist
Mobile: +91-‐98800-‐44427 Email: [email protected]
HiveMinds Innovative Market Solutions Pvt Ltd
2nd Floor, SERENITY, 10 A Cross, Off Palm Grove Road Austin Town, Bangalore, INDIA PIN-‐ 560047
email: [email protected]
Phone: +91 (80) 4126-‐1060
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ANNEXURE -‐ 1
Outline of SEO Package at Implementation Level
Site Architecture & SEO Review Site Architecture Review Site Information Architecture Review for optimal depth, reachable links
HTML Page Layout Review Review Design and HTML element placement for SEO eg. Search Engine friendly navigation, layout. Placement of flash/videos, images, content
Website Link Structure Propose an Information architecture of the website for improved crawl and link juice flow
On Page SEO Review Review On Page SEO quality on the website for at least 5 different pages
Site Content Review Review Content alignment & new content potential for the keyword & traffic targeting
Site Performance Tuning & Engagement Metrics Load time analysis & suggestions Analyze, Suggest improvements for load time of important pages. Google has credits for performance as seen on Webmasters Crawl speed analysis & suggestions Check daily crawl speed and pattern from search engines. Suggest improvements for improved crawl of the website
Server Log Analysis Finding discrepancies in Google crawl and frequency of crawl for different page types Text to Code ratio analysis & suggestions HTML vs Scripts analysis, Suggest changes to optimize text to code ratio
Site Wide SEO Webmaster settings & monitoring Review webmaster settings with Search Engines & support with daily monitoring
Sitemap creation & submission Create xml sitemap of the site and submit to Search Engines
Robots File Validation Verify and update robots.txt for effective crawling
Header / Footer optimization Update layout and Prioritize links in header / footer for maximum SEO benefits Spider Friendly Navigation Design and Implement Search Engine spider friendly navigation structure and urls
Interlinking Strategy Logic and ideas for interlinking keywords within content and link blocks seamlessly blending into existing page without disrupting user experience
Content Placement & Data Highlighting Review placement of content in html layout and ensure data structured for DataHighlighting
Video Optimization Strategy Video sitemaps, URL structure suggestions, Embedded descriptions
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Image optimization strategy Naming conventions, placement and image sitemaps
Handling duplicate content Site wide canonical strategy, Defining meta robots rule AJAX Implementation check against SEO Check if any AJAX urls need to be crawled and validate implementation
Page Level SEO Review Title, Headings & Paragraph Content Implement all Page level SEO changes proposed in On Page SEO Review Meta Tag Adjustments Templates for meta tags on all pages tuned for keyword strategy
Structured Data Implementation Update / Review rich snippets for all page types and verify Search Engine visibility
Content Optimization Enhancements Review content blocks and possible enhancement to provide more opportunity to insert keywords naturally in the content.
Unique template content across large page sets Ideas and methodology to be able to generate content, randomization logic to minimize possibilities of duplicates across few thousand pages
Web Mentions Review outgoing PR or blogs or link building activities for SEO impact Fine tune any off page activity happening for maximum SEO impact Improve web mentions for important keywords through blogs, forums To increase number of blogs & forums referring to the site
Devise Link Building strategy leveraging any business affiliations, widgets or customer referrals Outline a plan that can be executed by sales or business development team for natural links
Blog optimization SEO Review of Blog Element Check use of author snippets, tags, interlinking, pretty url and usage of keywords across blog posts. Fine tune any process for higher impact for SEO
Improve keyword coverage on blog Outline a strategy to cover more SEO keywords naturally into blog content
Social Media Integration Integrate social media plugins for SEO enhancements and natural links Integrate social plugins from facebook, Goolge plus, twitter into the product for increasing social shares
Review Google Plus Page and any other listing mentions Provide optimization guidelines for g+ page, yahoo local business
Measure and guide optimal use of social media Understand the current bandwidth and effort spent on social media initiatives and the impact on SEO. Fine tune for maximum impact
Local Search SEO Suggestion for Local Reference
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Identify if any part of the product caters to a local audience or search demand is local and suggest for local optimization
Review Webmaster Settings for Local SEO Register site for local search/ geo search through webmaster, business listings
Review Google Plus Page and any other listing mentions Provide optimization guidelines for g+ page, yahoo local business
Geo tag suggestions Optimize pages with source, longitude and latitude Content localization Tune site content with microformats to be recognised for local search, maps etc
Link Spam Detection & Recovery Link Analysis External link & domain analysis based on various parameters to identify potentially harmful links
Handling Manual spam Devise strategies to remove manual spam action and recover status
Domain Audits Identify potential spam across site like doorway pages, cloaking, keyword stuffing.
Analysis & Reports Potential analysis
Identifying potential for each category of search queries
Position vs CTR Analysis
Analyzing CTR for individual positions based on category/segment of search queries
Ranking reports and analysis
Track rankings for a given set of keywords and devise strategies to improve positions Competitor Analysis
Understand Competitor strategy and devise plans to overcome rankings
Mobile Site Optimization Handling various types of mobile sites Devise optimization strategies for Dynamic serving, Responsive design and multiple URL serving
Improving page load time & engagement metrics Suggest changes to optimize load time for mobiles
Sitemap creation Create and maintain mobile XML sitemaps