CONTENT

• About us• General Analysis• Why Digital Marketing?• Types of Services• Marketing Technique: Facebook• Asking The Right Questions• Why #HMC?• Packages – Coming Soon

About Us

• #HMC is freelance marketing consultancy which specialize in digital communication, social media marketing and advertising.

• Building the bridge to your consumers/target market

General Analysis

• A promotional channel for Content Distribution & Customer Acquisition

• Indonesia is Number #2 country in the world with most Facebook users!

• INDONESIA is one of the top 5 countries with the most Twitter users in the world!!

• A steady Stream of Information for:– Research– Feedback– Building Relationships – Engagement

Why Digital Marketing?

• Make digital part of your strategy• New revenue streams, new customers• Cost effective, environmentally friendly marketing• Innovative ways to deliver your message

• Digital media is becoming an increasingly vital part of the marketing mix to help businesses reach new audiences and look after existing customers in a personalized and highly targeted way.

Types of Services• Digital Marketing Planning and Execution• Social Media Optimization / Maintenance

– Facebook, Twitter*, Youtube*• Creative PR and Communication• Media and Conversation• Interactive Engagement• Viral Content Creation*• Social Analytical Tools**• Web Development**• Google Adword Management*• Facebook Ad management*• Online/Offline Media Placement**

What strategy combinations would you use to promote your brand on Facebook?

Marketing Technique: Facebook

Marketing Technique: Facebook

• Fans: Ask fans to share• Events: Host a scavenger hunt• Contests: Crowdsource fan content (photos)• Share: Give away a prize• Ongoing: Hold a photo contest• Collaboration: Integrate with other sites (your own or

colleagues’)• QR Codes: Use QR code to link to scavenger hunt

clues, locations, and a map• Ads: Create ad to promote the contest

Asking The right questions

• If you are considering launching a Facebook page, still a good idea to do your due diligence and think through the following questions to ensure it’s the right platform for your organization to show its true business value and to be successful.

• Many B2B organizations have found success communicating with their audience on Facebook through proper listening and planning.

Asking The right questions• 1. Who is your target audience? Did you know that the average Facebook user is 26 years old

and most users are women (57%)? (Source: SocialMediaToday.com It’s important to understand who your customers are and where they’re hanging out.

• 2. What is the primary purpose of the page? Thought leadership? Recruiting? General company information? Customer service? Again, is your target demographic already using Facebook to collect this information or are they currently getting it somewhere else? A small percentage (11.9%) of Fan pages on Facebook are for products, the majority (46%) are for entertainment (Source: TechCrunch/Sysomos). Ensure that your organization has a clear vision for what the page will be used for.

• 3. Do you have a steady stream of remarkable and unique content to engage a fan base? Facebook users are returning to Facebook 40 times/month, spending 23 minutes per visit and expect frequent updates that are of value to them (Source: SocialMediaToday.com). The average Facebook user is connected to 80 community pages, groups and events, which means that you’re competing with that much more content (Source: Facebook Press Room).

• 4. Is your Facebook page going to be supported by a larger campaign or initiative to help amplify activity and awareness about your company? While integral to launching a page, promoting a Facebook page can be challenging, particularly if your organization is one that is not already in front of customers on a daily basis like a consumer brand may be. Consider how the page will be promoted once you have launched it.

Why #HMC?• New and Fresh• Not bounded by textbook definitions • Out of the box creative thinkers• Uncensored and Unedited• Affordable Pricing• Not just experts, it’s our passion• Honest to God• Prioritize clients and potential clients as peers• Large networking• Always Smiling

“We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life.” -Steve Jobs