history of pepsi

8/6/2019 History of Pepsi

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History of Pepsi-Cola Industry:-

The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a

pharmacist named Caleb Bradham. Bradham's aim was to create a

fountain drink that was both delicious and healthful in aiding digestion

and boosting energy. It would be free of the impurities found in many

bottled health tonics, and it would contain none of the stronger narcotics

often added to popular fountain drinks.

As most pharmacies in 1896, Bradham's

drugstore housed soda fountain where the small-town clientele would meet to socialize.

Bradham's establishment even featured a kind of primitive jukebox,

which for a nickel would entertain the listener with the latest musical

selections rendered by violin or piano or both It was at such convivial

gatherings that Bradham would offer his latest concoction. Over time, one of his recipes became

known as Brad's Drink. A member of the press declared, "It has sparkle and just enough acidity

to make it pleasant." Soon its popularity would exceed the boundaries of New Bern The cellar of

Bradham's drugstore served as the original site of Pepsi-Cola syrup manufacturing. Electing to

start his new business on a small, manageable scale, Bradham based his operation on familiar

territory. Ingredients were hauled downstairs to cramped quarters where they were mixed

together and then cooked in a large kettle. The syrup was subsequently poured into one-gallon

jugs and five-gallon kegs to be shipped to customers. By 1902, the demand from surrounding

drugstores increased so dramatically it dawned on Bradham that Pepsi-Cola was something

special. On December 24, 1902, he filed incorporation papers with the state of North Carolina;in these, he indicated his plans for corporate branches in Virginia, Maryland, Pennsylvania, and

New York. PepsiCo, Inc. is currently one of the most successful consumer products company in

the world with annual revenues exceeding $30 billion and has more than 480,000 employees.

PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc.


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Once known as PepsiCo Cola, the company expanded its business and adopted its current name,

PepsiCo, after a merger with Frito-Lay in 1965. This merger dramatically increased PepsiCo's

market potential and set the foundation for the company's tremendous growth. PepsiCos products are recognized and are most respected all around the globe. Currently, PepsiCo

divisions operate in three major US and international businesses: beverages, snack foods, and

restaurants. In each of these businesses, PepsiCo has attained a leadership position as being the

world leader in soft drink bottling, the world largest snack chip producer, and the world largest

franchised and company operated restaurant system. The corporations increasing success has

been based on high standards of performance, marketing strategies, competitiveness,

determination, commitment, and the personal and professional integrity of their people, productsand business practices.

PepsiCo Headquarters

PepsiCo World Headquarters is located in Purchase, New York, approximately 45 minutes from New York City. The seven-building headquarters complex was designed by Edward Durrell

Stone, one of America's foremost architects. The building occupies 10 acres of a 144-acre

complex that includes the Donald M. Kendall Sculpture Gardens, a world- acclaimed sculpture

collection in a garden setting. The collection of works is focused on major twentieth century art,

and features works by masters such as Auguste Rodin, Henri Laurens, Henry Moore, Alexander

Calder, Alberto Giacometti, Arnaldo Pomodoro and Claes Oldenberg. The gardens originally

were designed by the world famous garden planner, Russell Page, and have been extended by

Franois Goffinet. The grounds are open to the public, and a visitor's booth is in operation during

the spring and summer.1990 saw the coming of the multinational company PEPSI entering the

Indian market. 11 years after the exit of Coca Cola. It had name, fame and edge of being one of

the best in the game and it also offered stiff competition to Parle and Coke. Pepsi Cola Company

founded by CALEB BRADHAM in 1890 at North Carolina in USA. Now it is ranked 86 th

(1998) in the world with the asset of around $25000 million, having its head quarter at

ATLANTA. Its CEO is ROGER ENRICO and Pepsi co. India holding chairman is MR. RAJIV

BAKSI. Pepsi Co. Indias HQ is at Gurgaon. Presently is operating in 196 countries. In India it


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has 34 Bottling Plant of them 8 are COBO and 26 are FOBO of which one in Tripty drinks Pvt.

Ltd.

I want people to look at PepsiCo and think of it as a model of how toconduct a business. We call it

Performance with Purpose."- Indra .K.Nooyi

(Chairman and Chief Executive Officer, PepsiCo)

O ur Vision and Mission

At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our Business.

O ur VisionPepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment,

Social, economic creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit

Society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.


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O ur MissionOur mission is to be the world's premier consumer products company focused on convenient foods and

Beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and

nrichment to our employees, our partners and the communities in which we operate. And in everything we do,

we strive for honesty, fairness and integrity.

Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on

Society delivering what we call Performance with Purpose . Our approach to superior financial performance is

Straightforward drive shareholder value. By addressing social and environmental issues, we also deliver on our

Purpose agenda, which consists of human, environmental, and talent sustainability.


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PepsiCo Values & Philosophy

Our values and philosophy are a reflection of the socially and environmentally responsible company

we aspire to be. They are the foundation for every business decision we make.

Our Commitment

We are committed to delivering sustained growth through empowered people acting responsibly and

building trust.

What it Meansustained Growth is fundamental to motivating and measuring our success. Our quest for sustained

growth stimulates innovation, places a value on results and helps us understand whether today'sActions will contribute to our future. It is about the growth of people and company performance. It


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We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new persnto the workplace and encourages innovation, helps us identify new market

opportunities, develop new products and sustain our commitment to growth through empowered

people.

. Respect others and succeed together. We depend on people who can work together, whether in structured teams or through informal

collaboration. Mutual success depends on mutual respect, for both those within and outside the

company. While our company is built on individual excellence, the value we attach to teamwork and

mutual respect turns our goals into accomplishments.

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PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than

$35 billion and more than 168,000 employees across the world. Its world renowned brands are

available in nearly 200 countries and territories.


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PepsiCo entered India in 1989 and in the span of a little more than a decade, has grown to

become the countrys largest selling food and beverage companies. One of the largest

multinational investors in the country, PepsiCo has established a business which aims to serve

the long term dynamic needs of consumers in India.

The group has built an expansive beverage, snack food and exports business and to support the

operations are the groups 37 bottling plants in India, of which 16 are company owned and 21 are

franchisee owned. In addition to this, PepsiCos Frito Lay snack division has 3 state of the art

plants.

PepsiCos business is based on its sustainability vision of making tomorrow better than today.Our commitment to living by this vision every day is visible in our contribution to our country,

consumers, farmers and our people.

Providing consumers with balance and choice

PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda

and Mountain Dew, in addition to low calorie options Diet Pepsi and 7Up Light, hydrating and

nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, and

100% natural fruit juices and juice based drinks Tropicana and Slice. Our local brands Lehar

Everest Soda, Dukes Lemonade and Mangola complete our diverse spectrum of brands.

PepsiCos snack food company, Frito-Lay, is the leader in the branded potato chip market and

was amongst the first companies to eliminate the use of trans fats and msg in its products.

It manufactures .Lays Potato Chips;Cheetos extruded snacks, Uncle Chips and traditional

namkeen snacks under the Kurkure and Lehar brands. Quaker Oats, Lehar Lites, low fat and


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roasted snack options enhance the choices available to the growing health and wellness needs of

our consumers.

PepsiCo India has 40 bottling plants in India.

PepsiCo generates direct employment for more than 4000 people in India and indirect

employment for 60,000 people.

Sells more than 200 million crates annually

PepsiCo generates estimated annual retail sales of U.S$700 million in India.

PepsiCo's annual exports from India are worth over U.S$60 million.PepsiCo has investedU.S$1.5 million investment to cooperatively develop a comprehensive agro technology programin partnership with the Punjab government to help farmers improve the quality and yield of their

crops

history of pepsi

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