market analysis of pepsi

8/6/2019 Market Analysis of Pepsi

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MARKET ANALYSIS OF PEPSI(A study on market analysis with reference to Pearl Bottling Pvt. Ltd., Visakhapatnam)

Submitted by

Mr. Pragnyananda Acharya

(Roll No- 1225110140)


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INTRODUCTION

In the present scenario the competitions between the softdrinks increased very high. The companies are struggling alot to keep up their market share in the industry and toimprove the sales of their products i.e. the turnover of the

company. For this the company has to know their positionin the market and the opinion and the loyalty of thecustomers and the retailers when compared to theircompetitor. Because of this reason the SIGNAGE analysis isvery important and useful to the Company.

DIFFERENT TYPES OF SIGNAGES: BOARDS

ROPS(RETAIL OUTLET PAINTINGS)


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OBJECTIVES OF THE STUDY

To study the overview ofPepsi Company (PearlBottling Pvt. Ltd.).

To know and compare the merchandising ofPepsi

with coke in retail outlets. To identify the retailers opinion towards Pepsi

products when compared to coke products.

Identify which is there (ROP or BOARD )in that

particular outlet Complete analysis of the promotional boards or

rops


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NEEDS OF THE STUDY

It can be usefull for the company to identify

weather their promotional expenses are

utilized inan effective manner .

Can get a complete scenario of signage

BOARDS and ROP(retail outlet paintings )

The investigator can get a very good live

experience of interact with the market people

who are different in behavior .


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COMPANY PROFILE

Founded by DONALD M. KENDALL,President

and chief executive officer ofPepsi-colaand

HERMAN W. LAY chairman & chief executive of

Frito-lay .

Pepsi-cola in the late 1890's

In 1893,Caleb Bradham,a young pharmacist

from New Bern,North Carolina, begins

experimenting with many different soft drink

concoctions.


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CONTI

1898 - One of Caleb's

formulations, known as "Brad's Drink,"

a combination of carbonated

water, sugar, vanilla, rare oils and cola

nuts, is renamed "Pepsi-Cola" on

August 28, 1898. Pepsi-Cola receives

its first logo. 1970 - Pepsi leads the way into metrics

by introducing the industry's first two-

liter bottles.


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PRODUCTS

Pepsi

Mirinda

7UP

quafinq

Slice

Mirinda Lemon

Lehar Soda

Nimbooz


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CHANGING LOGOS OF PEPSI


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LOGOCOPARISION


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ANALYSIS

RESPONDANTANALYSIS

4

6

8

1

1

14

16

18

CLUSTER 1 CLUSTER

CLUSTER 3

33

6

141

AREA

SAMPLE SIZE

AREA SAMPLE SIZE

CLUSTER1 RUSHIKONDA 33

CLUSTER2 SAGARNAGAR 26

CLUSTER3 MVPCOLONY 141

TOTAL 200


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Do you sell Pepsi Range of products:

Yes() NO()

YES NO

RUSHIKONDA 20

SAGARNAGAR 5

MVPCOLONY 9 7

0

10

20

30

40

50

60

70

80

90

100

rushikonda sagarnagar mvp

13 15

94

20

11

47yes

no


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How many cases you sell daily? (Only Pepsi

Products) 5( ) 4( ) 3( ) 2( ) 1( )

no.of cases no.5 no.4 no.3 no.2 no.1

rushikonda 0 0 6 6 1

sagarnagar 0 0 2 6 7

mvp 5 5 23 33 28

0

5

10

15

20

25

30

35

no.5 no.4 no.3 no.2 no.1

0 0

6 6

10 0

2

67

5 5

23

33

28

rushikonda

sagarnagar

mvp


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What kind of signage is there?ROP()Board()

ROP BOARD

rushikonda 0 2

sagarnagar 6 3

mvp 24 18

0

5

10

15

20

25


0

6

24

23

18

Rop

Board


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After keeping Board or painting did your

sales increased?

Yes() NO()

CLUSTER YES NOrushikonda 2 0

sagarnagar 9 0

mvp 42 0

0

5

10

15

20

25

30

35

40

45


2

9

42

0 0 0

yes

no


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FINDINGS

Pepsi company is investing a lot of revenue in their promotionalstrategies like rop and boards

ROP is retail out late painting ,and this is an promotional activityone kind ofadvertisement which is not working as they have to inthe above clusters

Some retailers are happy with the service provided by the Pepsicompany and some are not

Boards are working very good and outlet owners want a lot more ofthose boards for their outlet

Due to the high influence of the world wide competitor coca cola

, the growth rate is little bit slow irrespective of those ROP orBOARDS.

Overall these signage are a good promoters of the Pepsi in theabove clusters


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SUGGESTIONS

Pepsi Company has to supply their entire productsufficiently and regularly in time to the retailers in theseclusters. So that the loyalty of the retailers will beincreased.

Company has to provide as much as signage like ROP orBOARDS of different brands as possible.

Pepsi is a very big company but its r and d department hasto work very hard to improve the sales because peoplewant different things in every next day

Pepsi has to maintaina very good psychological relationbetween the outlet owners of these small clusters so thatthey cam promote the product by their word of mouth .


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CONCLUSION

PEPSI IS DOING VERY WELL IN THE

PROMOTIONAL AREA BUT STILL I THINK THAT

THERE MUST BE SOME STEPS FOR APERSONAL ATTACHMENT TO THE OWNERS OF

THE OUTLETS OF THE ABOVE CLUSTERS BY

WHICH PEPSI CAN PLACE A SIMBLE IN THE

MINDS OF HTEM WHICH IS PSYCOLOGICALY

IMPACTS A LOT IN THE HUMAN BRAIN.


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market analysis of pepsi

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