history of digital [media]
DESCRIPTION
A throwback to the 90s, this is a history of digital with an emphasis on the bubble years. It's a "talking" deck - so may not be the best for reading as lots of context is lost.TRANSCRIPT
History of Digital [Media]
TMK University: DigitalJuly 9, 2010
agenda
• firsts & their people• growth• the webs• the bubble• competition• metrics
“If you would understand anything, observe its beginning and its development.”- Aristotle
firsts and their people
“firsts”
Worlds first website nxoc01.cern.ch
Worlds first webpage http://nxoc01.cern.ch/hypertext/WWW/TheProject.html
First web browser WorldWideWeb (for NeXTStep OS) (1990)
First graphical web browser NCSA Mosaic (1993)
First popular browser Mozilla Netscape 1.0 Mozilla (1994)
First domain registered Symbolics.com (1985)
http://www.boutell.com/newfaq/history/fbrowser.html
https://www.iwhois.com/oldest/
Browser Timelines
http://www.blooberry.com/indexdot/history/browsers.htm
Important People
Tim Berners-LeeInventor, WorldWideWeb
Vint CerfFather of the Internet
Marc AndreesenMosaic Browser, Netscape
growth
2007: 108,810,358 web sites(Netcraft Survey)
the webs
Introductions of the Webs
Web 1.0: static pagesWeb 2.0Web 3.0Web ???
Web 1.0: static pagesWeb 2.0: dynamic content & social
networking
Web 3.0Web ???
Web 1.0: static pagesWeb 2.0: dynamic content & social
networking
Web 3.0: semantic tagging of contentWeb ???
the bubble
Nasdaq Composite
Trailing 12 Months
1.5Mainstream Adoption
Early Adopters
Idea
Money In Bank Account (until adoption assuming = revenue)
competition
Competition
2002 2003 2004
1995 1995 1998
metrics
Hits
Pages
Clicks
Conversions
…..
and the future?
next week: History of Social & Search
Darren HermanChief Digital Media Officer212 337 [email protected]@dherman76