history of advertising
TRANSCRIPT
1
First Examples
Printed advertisements
Radio Advertising
TV advertising
Internet Advertising
2
Advertising is a form
of communication used to persuade an
audience to take some action with respect
to products, ideas or services.
3
The idea of advertising emerged when
people started to trade.
People advertised to make their products
known by larger groups of people.
4
1.Signs Some traders like the Phoenicians, painted
commercial messages on rocks along the tradelanes.
Excavations at Pompeii reveal that each littleshop had an inscription on the wall next to theentrance.
The gladiator contests announcement on papyrus or wall are regarded as the firstexamples of advertising.
5
Advertisement on a wall in
Pompeii, prompting a gladiator contest
6
2.Town criers Men were paid to circulate through the streets of the city to
inform people about a product or service.
The Greeks were among those who relied on town criers.
They used them to announce the arrival of the ships with
cargoes.
7
Later they became the first medium for
public announcements in many European
countries
8
Invention of the press is the base of modern
advertising.
It gave rise to mass media in the form of
newspapers and magazines.
It is easy to produce and cheaper than
handcoppied messages.
9
10
Johannes Gutenberg Printing press
The first printed advertisement was a handbill
written by William Caxton in 1477 and hanged on
the wall of a church.
It was the of his book ‘The Pyes of Salisbury
Use’
11
The first continuously published newspaper in America
was the Boston News-Letter
The first issue was distributed by John Campbell on April
24, 1704.
The first paid newspaper advertisement was an
announcement selling real estate on Oyster Bay, Long
island on May 8, 1704.
12
13
The first advertising agency was founded in this
era by Volney B. Palmer.(1840)
Palmer bought large amounts of space in
various newspapers at a discounted rate then
resold the space at higher rates to advertisers.
14
Volney B. Palmer An advertisement of
Palmer’s Agency
15
The invention of radio has a great role in the
historical development of advertising
Radio is the first broadcasting medium that
became universally popular.
Radio advertisements reach to mass more
easily
16
First wireless message was transmitted in
1906.
First radio station was founded in 1920 in
United States.
17
WEAF of New York is credited with airing the first paid
radio commercial in 1922, advertising an apartment
complex.
Radio programming and advertising peaked during the
1930s and 1940s.
18
In the early days, the commercials were
read live on the air.
In1940s, big companies started to make
the sponsorships of whole programmes.
19
The TV is the greatest step in the history of
advertising;
It is the first audio-visual medium.
People were already familiar with radio
and it was the radio with pictures.
20
The first public TV demonstration in the
USA occured in New York in 1939.
The first advertisement broadcasted in
1941.
21
It was an advertisement of Bulova watch
company.
22
‹#›
The internet brought a new dimension to
advertising.
Immediate publishing of information
Immediate reaction to advertisement(online
shopping)
It is easy to reach anytime.
24
The first examples of online
advertisements were in form of banner.
25
The pioneer of online advertising is
HOTWIRED.
26
The first web banner sold by HotWired and
paid by AT&T,
It was put online on October 27, 1994
27
Today, via internet, it is possible to reach
large groups of people easily.
Social networks
E-mails
News portals
28
29
Mehmet Sinan ERGÜVEN
30