advertising history 1
DESCRIPTION
A very brief introductory pp for my advertising classes.TRANSCRIPT
In the Name Of God
Advertising Introductory Principles
DIGITAL ART Educational Group
Presented by: M.H.Tamjidi
Advertising HistoryAdvertising HistoryAdvertising HistoryAdvertising History
From Babylon to Present timeFrom Babylon to Present time
Archaeologists found evidence in 3000 B.C
• BABYLON Outdoor Stands &
• Wall Painting
• POMPEI Room for Rent
• Medieval Times Town Criers
1450 Gutenberg…..Print1472 English advertisementPrayer book
200 Years advertisement 12 stolen horses1704 American newspapers1841 Volney B. Palmer Shop – Advertising Agency
1869 Francis Ayer buys- PalmerN.W.Ayer & SonsCopy – Market Research
1920 – RADIO 1930 – Radio Dramatic/soap opera1940 – Television TV Sets-Expensive
TV – Took over RadioProduct Benefit Product Image
CREATIVE REVOLUTION
Bill Bernbach / Leo Burnett / David Ogilvy
End of Part One