THE FUTURE OF SPORTS CAR RACING

The Future of Sports Car Racing

• IMSA’s Weathertech SportsCar Championship is the premier sports car racing platform in North America.

• Features the most technologically advanced and consumer relevant race cars in North America.

• Unites North America’s greatest endurance races, the Rolex 24 At Daytona and the Mobil 1 Twelve Hours of Sebring, with a direct connection to the 24 Hours of Le Mans.

2012GRAND-AM and ALMS announce historic merger

Memo Rojas captures fourth GRAND-AM Rolex Series Championship

2004-2008 Rolex Seriesraces in Mexico City

45 Years of History – Our Latin Roots

1969International Motor Sports Association (IMSA) established by Bill France, Sr. and John Bishop

1999Dr. Don Panoz establishes

American Le Mans Series; Jim France founds

Grand American Road Racing Association

2014 Inaugural season of the

TUDOR United SportsCar Championship

2005Rolex Seriesraces in Dominican Republic

1971Pedro Rodriguez captures fourth victory in 24 Hours of Daytona

2008GRAND-AM acquired by NASCAR Holdings, Inc. to promote sports car racing

Seven Racing Series United

Single Make SeriesDevelopment SeriesPremier Series

Iconic Automotive and Lifestyle Brands Race

2016 Race Schedule

*These races comprise the Tequila Patrón North American Endurance Cup

Circuit of The AmericasAustin, TXRaceway at Belle Isle Park

Detroit, MI

06

10

Sebring Int’l Raceway*Sebring, FL02

Long Beach - City Street CourseLong Beach, CA03

VIRginia Int’l RacewayAlton, VA

12

Road AmericaElkhart Lake, WI

11

Canadian Tire Motorsport ParkBowmanville, ONT, Canada

09

Mazda Raceway Laguna Seca Monterey, CA04

Daytona Int’l Speedway*Daytona Beach, FL01

Watkins Glen Int’l*Watkins Glen, NY

08

Road Atlanta*Braselton, GA

07

Lime Rock ParkLakeville, CT

05

Hispanic Demographic

Tequila Patron Endurance Cup• The Tequila Patrón North American Endurance Cup is a unique

52 hour, four-race competition encompassing the marquee endurance races on the Weathertech Championship schedule.

• The winners in each of the four classes are awarded points at specific intervals for drivers, teams and manufacturers.

Broadcast Platform

Digital Assets Serve Content

• Over 2 million unique visitors & 21 million page views on IMSA.com in 2014.

• 38% of IMSA.com traffic are first time visitors.• Average fan spends 11 minutes on IMSA.com.• Over 1 million video views and with an average

viewing time over 16 minutes.• Race day 2nd screen experience includes live

broadcast streaming internationally, in-car camera streaming, timing & scoring, live audio, social feeds, etc.

• Over 100,000 Facebook fans.• Over 32,000 mobile app downloads.• 180,000+ fan database.

Market to Highly Affluent Customers• Average household income of the active fan base is $109,000

– HHI $100K+: 137 index vs. Nielsen average– HHI $200K+: 213 index vs. Nielsen average

• 66% of the active fan base has a HHI over $75,000*

Sources: The Nielsen Company , IPSOS Active Fan Research , U.S. Census

*39% of US population has HHI $75,000+

A Truly Loyal Fan Base

Focus on Tomorrow’s Influencers

IMSA EffortsMultiple ways to interact with IMSA (TV, Social, Mobile App, Online)

Expansion of social platforms(Facebook, Twitter, Instagram, YouTube)

Development of IMSA Green platformIMSA Green = Cleaner Racing

Focus on delivering a “make it your own” experience

Integration into Forza Motorsport 5 and iRacing

Millennial TraitsConnected

Highly Social

Globally Conscious

Experientially Driven

Gaming

A Passionate Live-Event Fan Base

• Projected race attendance of more than 1,000,000 fans.• Over 300 event hours.• Car “corrals” for Audi, BMW, Corvette, Ferrari, Mazda, Porsche and others

attract thousands of participants and are a major feature at every event.

IMSA Team Sponsorship Assets

• Logos on hood, rear quarter panel and television panel of vehicle

• Logos on the Driver and Crew uniforms• Promotional Appearances• Rights to use Driver’s likeness in

marketing promotions• Production Day (Photos/Film/Audio)• Logo on uniform• Presence on Team/Driver websites and

social networking sites• Team assistance in developing

promotions and sweepstakes• Full PR support from team• Autographed Merchandise• Business to Business Opportunities

IMSA Track Activation Platforms

• Event Entitlement• Official Status• Promotional Partnerships• On-Site Branding• Area Naming Rights• Consumer Engagement Displays• Campground Activation• Branded Concessions• Web Presence• Social Integration• Media (Sprint Vision, MRN, PRN)• Luxury Suites• Hospitality Chalets• Unique Premium Seating• Business to Business Opportunities

IMSA Fan Zone

• An exclusive location where fans can immerse themselves in partners’ products and the racing series.

• Continental Tire photo marketing – fans have their picture taken and register online to receive their photo.

• Year-long impressions exceeded 165,000 fans.

IMSA Driver Endorsements

• Personal Service Agreements with drivers can be customized to fit a client’s needs.

• Each PSA agreement generally includes the following elements:• Promotional Appearances• Rights to use Driver’s likeness in marketing promotions• Production Day including photos, film and audio• Autographed Merchandise• Logo on Uniform

THE PREMIER CHAMPIONSHIP

Unique Multi-Class Format

GT Le Mans (GTLM)

Utilizing the same technical regulations as the 24 Hours of Le Mans, the GTLM cars are the most elite and fastest GT cars on the track. Based on production models, they are engineered to extract the maximum performance possible. The class serves as a true proving ground for leading manufacturers such as BMW, Corvette, Ferrari and Porsche.

Prototype (P)

The Prototype (P) class features the fastest and most technologically advanced cars in North America. They are specifically designed and engineered for the race track. While unique in appearance, the technology being developed in the Prototype category is relevant and directly tied to manufacturers’ R&D initiatives.

GT Daytona (GTD)

The GT Daytona cars are enhanced (not defined by) technology. They are also based on production model cars but do not feature the same level of aerodynamics and power as the GTLM class cars. 

Prototype Challenge (PC)

The Prototype Challenge (PC) class is a spec class featuring open-cockpit race cars and technology such as a carbon fiber chassis, carbon brakes and sequential gearbox.

CONTINENTAL TIRE SPORTSCAR CHALLENGE

Continental Tire SportsCar ChallengeThe IMSA Continental Tire SportsCar Challenge features sports cars from worldwide manufacturers, straight from the showroom floor, raced side-by-side with only minor modifications. The Continental Tire SportsCar Challenge has two different classes:

GRAND SPORT (GS)› Engines tuned to produce between 350 and 405 horsepower.› Speeds in excess of 160 mph.› Competition equalized by a variety of fuel-tank capacities.› GS class includes BMW M3, Porsche 997, Aston Martin Vantage, Chevy

Camaro, Ford Mustang GT, and Nissan 370Z.

STREET TUNER (ST)› Engines tuned to produce between 170 and 240 horsepower.› Top speed around 135 mph.› Minimum weights ranging from 2,200 to 3,125 pounds.› Only major modifications allowed in ST are in the area of safety.› ST class includes Audi S3, BMW 128i and 228i, Honda Civic Si, Mazda

MX-5, Nissan Altima and Porsche Boxster & Cayman.› Limited to four- and six-cylinder engines and rotaries only.

PORSCHE GT3 CUP CHALLENGE USA BY YOKOHAMA

Porsche GT3 Cup Challenge USA by YOKOHAMA

As one of the twenty world-wide Porsche single-make series, the Porsche GT3 Cup Challenge USA by Yokohama features one of the most iconic and successful race cars ever produced: the Porsche 911 GT3 Cup. With aspiring young talent competing head to head with mature veterans, GT3 Cup Challenge USA races in support of premier professional racing series including the TUDOR United SportsCar Championship at the most prestigious venues in North America.

Platinum ClassCar Type: 2014 - 2015 Porsche 911 GT3 Cup ChallengeEngine: 3.8L, 6-cylinder naturally aspiratedProduces: 460 bhp at 8500 rpm

Gold Class Car Type: 2010 - 2013 Porsche 911 GT3 Cup ChallengeEngine: 3.8L, 6-cylinder naturally aspiratedProduces: 450 bhp at 8500 rpm

ULTRA 94 PORSCHE GT3 CUP CHALLENGE CANADA BY MICHELIN

Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin

As one of the most recent additions to the twenty world-wide Porsche single-make series, the Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin enters its fifth season of competition, featuring one of the most iconic and successful race cars ever produced: the Porsche 911 GT3 Cup. A dynamic mix of aspiring young talent and veterans of the sport, GT3 Cup Challenge Canada races in support of the premier Canadian motorsport venues.

Platinum ClassCar Type: 2014-2015 Porsche 911 GT3 CupEngine: 3.8L, 6-cylinder naturally aspiratedProduces: 460 bhp at 8500 rpm

Gold Class Car Type: 2010 - 2013 Porsche 911 GT3 Cup Engine: 3.8L, 6-cylinder naturally aspiratedProduces: 450 bhp at 8500 rpm

Silver ClassCar Type: 2005 ½ - 2009 Porsche 911 GT3 CupEngine: 3.6L, 6-cylinder naturally aspiratedProduces: 400 bhp at 7300 rpm

COOPER TIRES PROTOTYPE LITES

2015 ClassesThe Cooper Tires Prototype Lites Powered by Mazda mission is two-fold: present an opportunity for semi-professional race car drivers to compete in a world-class environment while also providing an avenue for drivers to move up the ladder into the Prototype and Prototype Challenge classes in the TUDOR United SportsCar Championship.

Lites OneBuilt on the Élan DP02 chassis, these high-tech, purpose-built race cars feature a carbon-fiber monocoque chassis, a six-speed sequential gearbox and a full aerodynamic package. The DP02 is powered by the 230hp 2.0L Mazda MZR engine.

Lites TwoAlso built on the Élan DP02 chassis, the Lites Two cars are powered by a highly capable, production-based Mazda 2.3L engine. The venerable Mazda package produces in excess of 200 horsepower and speeds of approximately 160 mph.

CONTACTS

Contacts