hispanic buyer facts every auto dealer should know
TRANSCRIPT
AlturaAuto.com
HISPANIC BUYER FACTSEVERY AUTO DEALER SHOULD KNOW
14
BROUGHT TO YOU BY:
HISPANIC POPULATION STATISTICS
FACT #116% OF THE USA
POPULATION IDENTIFIED THEMSELVES AS HISPANIC.
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FACT #2IT IS ESTIMATED THAT HISPANICS WILL RISE TO
22% OF THE U.S. POPULATION BY THE YEAR
2025.AlturaAuto.comSee Full List
FACT #3IN 2014, THE TOTAL
HISPANIC POPULATION OF HISPANICS LIVING IN THE
U.S. 55.4 MILLION, AN INCREASE OF NEARLY
500% SINCE 1970! AlturaAuto.comSee Full List
FACT #4THE HISPANIC POPULATION RANKS AS ONE OF THE
YOUNGEST ETHNIC GROUPS.
(MEDIAN AGE OF JUST 29 YEARS) AlturaAuto.c
omSee Full List
HISPANIC BUYING POWER
FACT #5HISPANICS HAVE MORE THAN $1 TRILLION IN PURCHASING POWER
WITHIN THE U.S.
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FACT #6IF THE HISPANIC MARKET WITHIN THE UNITED STATES
WERE TO BE ITS OWN COUNTRY, IT WOULD BE THE 12TH LARGEST ECONOMY IN
THE WORLD.AlturaAuto.comSee Full List
FACT #7FROM 2000 TO 2014, TOTAL
BUYING POWER OF THE HISPANIC MARKET
INCREASED BY 155% IN THE U.S
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FACT #8BY 2019, IT IS EXPECTED
THAT HISPANICS WILL HOLD MORE THAN 10% OF THE BUYING POWER IN THE
UNITED STATES.AlturaAuto.comSee Full List
FACT #925% OF THE HISPANIC
CONSUMERS IN THE U.S. COME FROM HOUSEHOLDS WITH AN ANNUAL INCOME
OF $75,000 OR MORE.AlturaAuto.comSee Full List
HISPANIC AUTO
INDUSTRY FACTS
FACT #10IN 2014, HISPANIC AUTO
SALES GREW BY 15%, WHERE AS THE AUTO
INDUSTRY AS A WHOLE ONLY INCREASED BY 5.9%.
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FACT #11IN 2014, THE HISPANIC
MARKET INCREASED AUTO SALES BY BRAND
- 100% INCREASE IN HONDA SALES - 96% INCREASE IN CHEVROLET & FORD
SALES
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FACT #12TOYOTA IS THE LEADING
BRAND IN THE HISPANIC CAR PURCHASING MARKET
AlturaAuto.com
- TOYOTA – 16.9%- NISSAN – 12.3%- HONDA – 11.9%
- CHEVROLET – 9.2%
- FORD – 8.5%
See Full List
FACT #13IN 2014, 21% OF HISPANICS
WHO PURCHASED A CAR WERE DOING SO FOR THE
1ST TIME.
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FACT #14THE TOYOTA COROLLA #1
CAR FOR HISPANIC BUYERS, WITH 19.3% OF THE
SUBCOMPACT MARKET.
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THANK YOU!• HTTPS://FILAMENT.IO/APPLICATIONS/FLARE?
UTM_SOURCE=FLARE_WP&UTM_MEDIUM=DEPLOYMENT&UTM_CONTENT=FLAREBAR&UTM_CAMPAIGN=FILAMENT• HTTP://WWW.CENSUS.GOV/PROD/CEN2010/BRIEFS/C2010BR-04.PDF• HTTP://BLOG.RETAILING.ORG/6-IMPORTANT-STATISTICS-ABOUT-U.S.-HISPANIC-CONSUMERS• HTTP://WWW.PEWRESEARCH.ORG/FACT-TANK/2015/06/25/U-S-HISPANIC-POPULATION-GROWTH-SURGE-COOLS/• HTTP://WWW.ADWEEK.COM/SA-ARTICLE/TRUTH-ABOUT-HISPANIC-CONSUMERS-138828• HTTP://WWW.NBCNEWS.COM/NEWS/LATINO/LATINAS-ARE-BECOMING-ONE-RETAIL-INDUSTRYS-MOST-POWERFUL-
CONSUMERS-N378086• HTTP://WWW.AUTONEWS.COM/ARTICLE/20150518/RETAIL01/305189994/SALES-TO-HISPANICS-OUTPACING-THE-
MARKET• HTTP://WWW.HUFFINGTONPOST.COM/2013/09/23/AUTO-INDUSTRY-LATINO-MARKET_N_3975609.HTM
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