hiring hacks: how to take your social recruiting to the next level
TRANSCRIPT
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How to Take Your Social Recruiting to the Next Level
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What is Hiring Hacks? • The hiring hacks series is presented by Greenhouse
• Greenhouse is an end-to-end recruiting optimization platform, helping companies get better at recruiting
#HiringHacks
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Hiring Hacks Series• Each webinar in the series focuses on strategies and tools that
helps measurably improve the recruiting process and outcomes
• In this Hiring Hacks, Greenhouse partnered with HireVue to discuss:
• Strategies that effectively engage candidates on social platforms
• Quick tips on using social media to attract high-quality candidates
• A few ways to showcase your company culture through social messaging #HiringHacks
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HIRING HACKS
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Who is Ben Martinez?
VP People and Culture at HireVue
Hired over 120 people since 2013
Aligned culture and built culture based on values
Writes at benmartinez.co and podcast at Secret Tech Sauce
Formaly at Pepsi, Honeywell and Energizer
@ benmartinezj #HiringHacks
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AUDIENCE POLL
@ benmartinezj #HiringHacks
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Social Recruiting
@ benmartinezj #HiringHacks
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Why: How NOT to Chaperone a teenager party Circa 2011
@ benmartinezj #HiringHacks
High School house party gone wild (St. Louis, MO. 2011)
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Abby of Gen Z (Millennial)
@ benmartinezj #HiringHacks
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Social and Professional networks are here to stay
@ benmartinezj #HiringHacks
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SOME HEAVY LIFTING
@ benmartinezj #HiringHacks
Know your culture, to know what you are marketing– 10 Attrivutes at HireVue
Awareness, then work to make your culture right as you market– Openness to social media centered on trust / transparency
Tribal Leadership
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5 Stages of Tribal Culture
@ benmartinezj #HiringHacks
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Social Media is Crowded!
@ benmartinezj #HiringHacks
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@ benmartinezj #HiringHacks
Hack into the 5 Phases of Recruiting with Social Media
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#HiringHacks
Truck Driver Job Description
Attraction
@ benmartinezj
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#HiringHacks
Sourcing
@ benmartinezj
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#HiringHacks
Social Hustler’s equation:
• Twitter: 2 Favs/1 RT
• LinkedIn: 2 Endorsements per day
Engagement
@ benmartinezj
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#HiringHacks@ benmartinezj
Twitonomy, other freebies, and videoSelection / Screening
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#HiringHacks
Offer / On-Board
@ benmartinezj
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#VUENATION
@ benmartinezj #HiringHacks
Think Like a Marketer, Act like a Recruiter
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#VueNation – Think Like a Marketer, Act Like a Recruiter
@ benmartinezj #HiringHacks
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Ben Martinez | @benmartinezj