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Understanding RSSSocial Media Marketing Bootcamp 2010 – Part III
October 20, 2010
TERMS OF USE: This document was created for the Houston Internet Marketing Society and Houston Community College School of Continuing Education “Social Media Marketing Bootcamp” and is intended for use as educational material only.
Pagogh Cho Matthew Alberty
VP, Innovation Manager, Interactive Services
What we will cover today:
What is RSS?
RSS Examples
Benefits of RSS
Getting Started with RSS
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UNDERSTANDING RSS
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topic
story
subject
headlines
interest
weather
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REALLY SIMPLE SYNDICATION
Origin ~1995(the concept of RSS)
Type of web feed
Created to promote and simplify content publishing and distribution – syndication
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WHAT IS RSS?
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SYNDICATION
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WHY RSS?
INFORMATION BUSINESS
Google Reader for iPhone
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NEWS AND INFORMATION
GReader for AndroidGoogle Reader (via browser)
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WEBSITE CONTENT
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DIGITAL SIGNAGE
News from SharePoint, Weather from AccuWeather, Stock Quotes, & Photo Gallery Background
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GETTING STARTED
SharpReader
RSS Reader
WEB-BASED/SOFTWARE
MS Outlook
READ
USE
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GETTING STARTED
RSSinclude.comnews.yahoo.com/page/rssfeedzilla.comrss2java.com
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BEST PRACTICES
External Small Business UsesLocal/national newsIndustry feeds and informationWeatherStock quotesTwitter integrationBlog integration
Internal Small Business UsesContent leverage/repurposingSubscription informationFacilities (Security/HVAC)Competitor analysisTracking social media impact (search.twitter.com)
Accessing RSS ContentFeed on your websiteMobile devicesE-mailed to youRSS ReadersDigital signage
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Thank you.
Pagogh [email protected]
Matt [email protected]
Adcetera3000 LouisianaHouston, Texas 77006713.522.8006