HillingdonFirst – RFID Europe

• Purpose and Applications

• Implementation Method

• Outcomes

• Questions and Answers

Why HillingdonFirst?

• Privilege Card for Hillingdon Residents

• Multi-Application Residents Card• Modernise Access to Services• Efficiencies – One Card Does All

Multi-Application Smartcard

• Library Card• Preferential Parking Rates• Free Access to Civic Amenity Site• Discounts in over 350 outlets around

the borough• Based on what Residents want…

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Yes No No Reply

Overall do you think a Hillingdon Card is a good idea?

Do residents want a card?

What do you want a card to do?

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This chart represents respondents who thought a card to access the services listed would be useful or very useful?

Library Card Services

Travel on public transport

Leisure Centre Card

Car parking payment onstreets

Car parking payment multi-storey

Paying council tax

School Meals and Vending

Paying rent or servicecharges

What rewards and benefits?

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This chart represents the rewards and benefits that the respondents felt were either useful or very useful?

Discounts in local shops

Discounts in local restaurantsand cafes

Discounts on parking

Discounts on leisure centres

NHS prescription entitlementcard

Rewards for healthy livingactivities or volunteering

Organ Donor Card

Ability to pay council tax or rentat pay points at local shops

Rewards for children when theyeat healthy food at school

Implementation Method

• Managed by Customer Contact Centre (ONYX) CRM• Bulk Issue – 193,000 Registered Voters

• Interfaces - Data Merge – De-Duplicate

Clever Stuff!

• Library System - CRM ‘Look-Up Helper’

• Parking Machines with Contactless Readers, Hotlists and ‘Passback’ Security

Outcomes – Take Up• 160,000+ HillingdonFirst cards

issued to residents• 250,000+ Uses of a HillingdonFirst

card for preferential parking rates• 60,000+ unique cards used for

parking and libraries

Further Outcomes

• Improved Partnership with Local Business

• Promotion of Library Services• Better customer relationship data• Card Infrastructure in place for future

plans

What Next?

• Leisure Services

• Schools ‘Junior’ Card

• Cash Collection

HillingdonFirst Partners

Burall Infosmart Ltd – Bureau Services and Card Supply

Smartran Ltd – Implementation Business Partner

Smart Citizen Ltd – Smart Connect CMS, Card Map

Sector UK Ltd – CRM Development

Drek Associates – Loyalty Scheme Marketing

Metric Ltd – Parking Machine Development and Supply

Sirsi-Dynix – Library System Enhancements