highly effective techniques for hyper-local targeting
TRANSCRIPT
Highly Effective Techniques for Hyper-Local Targeting
SHELLY FAGINHIGHLY SEARCHED
Welcome!
Twitter -‐ @shellyfagin
Started in 2001
Realasites: founded 2005 Acquired by Agency Logic 2008
2009 founded Hayloft Media Burlington, IA
2015 founded Highly Searched
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Local SEO - Geotargeted Organic Rankings
Don’t Ignore your Title Tags
4Title Tag Formatting Tips
• 50 -‐ 60 Characters Long• Keywords Come First
• Brand Name at the end
• Relevancy
• City/Location Next
• Unique & Different from the <h1> tag•Write for Google & Humans
5Schema/Structured Data
schema.org/LocalBusiness
Types of items described by Schema
Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:
Creative work Event Organization Person Place Product
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https://developers.google.com/search/docs/guides/intro-‐structured-‐data
https://search.google.com/structured-‐data/testing-‐tool
https://developers.google.com/search/docs/data-‐types/local-‐businesses
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8JSON SCHEMA MARKUP
schema generator tool https://hallanalysis.com/json-‐ld-‐generator/
9Check your Work
https://search.google.com/structured-‐data/testing-‐tool
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NAP Consistency
NameAddress
Phone Number
Web Address
11Moz Local
12Targeting your Competitors Traffic
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14Mobile-Ready & Tested
Mobile Users have long Surpassed Desktop Users
Within Months, Google will be dividing it’s index
Google will have a completely separate Mobile & Desktop Indexes
Mobile Index will be PRIMARY
Revisit your “Hidden on Mobile” Content
Desktop Index will not be updated as frequently
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Obtain Local Back Links
Look at your Competitors Backlinks
Join & Sponsor Local Groups, Meetups, Associations, Clubs, Non-‐Profits
Write Articles for Local Blogs
Create Local Resource Guides of Infographics
Local Sports Teams, Clubs or Leagues
PTO & Local Schools Event Sponsorships
Host a Contest or Giveaway for Local Residents
Audit your Existing Backlinks, check for 404 errors
16Online Reviews
88% of consumers say that they trust online reviews as much as personal recommendations
Customers spend 31% more with a business that has “excellent” reviews.
40% of buyers form an opinion of a business after reading just 1-‐3 reviews.
97% of B2B buyers said that user generated content, like user reviews, is more credible than other types of content.
52% of buyers say they trust a product more if they have a few negative reviews of their product.
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https://chrome.google.com/webstore/detail/intelligence-‐search/dipfggodcibdmflidbceoaanadclgomm/related
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5NEW PROFILES CREATED EVERY
SECOND
Power of FacebookAnd Why Marketers lOVE it
Active Daily Users
1.3M
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Using Life Events
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Niche-to-one Facebook Marketing
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Facebook’s Custom Audience Targeting
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Effectively Drove his Roommate to a state of Paranoia Achieved Ultimate Retaliation
3 Week Long Marketing Campaign
$1.70
24Location Marketing
