effective techniques for hyper-local targeting | shelly fagin, searchhou
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Highly Effective Techniques for Hyper-Local Targeting
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SHELLY FAGINHIGHLY SEARCHEDWelcome!
Twitter - @[email protected] Started in 2001Realasites: founded 2005 Acquired by Agency Logic 20082009 founded Hayloft Media Burlington, IA2015 founded Highly Searched
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Local SEO - Geotargeted Organic RankingsDont Ignore your Title Tags
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Title Tag Formatting Tips50 - 60 Characters LongKeywords Come FirstBrand Name at the end RelevancyCity/Location NextUnique & Different from the tagWrite for Google & Humans
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Schema/Structured Data
schema.org/LocalBusiness
Types of items described by Schema
Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:
Creative work Event Organization Person Place Product
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https://developers.google.com/search/docs/guides/intro-structured-datahttps://search.google.com/structured-data/testing-toolhttps://developers.google.com/search/docs/data-types/local-businesses
www.highlysearched.com 2016 Shelly Fagin All Rights Reserved
www.highlysearched.com 2016 Shelly Fagin All Rights Reserved
JSON SCHEMA MARKUPschema generator toolhttps://hallanalysis.com/json-ld-generator/
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Check your Workhttps://search.google.com/structured-data/testing-tool
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NAP ConsistencyNameAddressPhone NumberWeb Address
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Moz Local
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Targeting your Competitors Traffic
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Mobile-Ready & TestedMobile Users have long Surpassed Desktop UsersWithin Months, Google will be dividing its index Google will have a completely separate Mobile & Desktop Indexes Mobile Index will be PRIMARYRevisit your Hidden on Mobile ContentDesktop Index will not be updated as frequently
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Obtain Local Back LinksLook at your Competitors BacklinksJoin & Sponsor Local Groups, Meetups, Associations, Clubs, Non-Profits Write Articles for Local BlogsCreate Local Resource Guides of InfographicsLocal Sports Teams, Clubs or Leagues PTO & Local Schools Event SponsorshipsHost a Contest or Giveaway for Local ResidentsAudit your Existing Backlinks, check for 404 errors
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Online Reviews88% of consumers say that they trust online reviews as much as personal recommendationsCustomers spend 31% more with a business that has excellent reviews. 40% of buyers form an opinion of a business after reading just 1-3 reviews.97% of B2B buyers said that user generated content, like user reviews, is more credible than other types of content.52% of buyers say they trust a product more if they have a few negative reviews of their product.
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https://chrome.google.com/webstore/detail/intelligence-search/dipfggodcibdmflidbceoaanadclgomm/related
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5NEW PROFILESCREATED EVERYSECOND
Power of Facebook
And Why Marketers lOVE it
ActiveDaily Users 1.3M
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Using Life Events
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Niche-to-one Facebook Marketing
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Facebooks Custom Audience Targeting
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Effectively Drove his Roommate to a state of ParanoiaAchieved Ultimate Retaliation 3 Week Long Marketing Campaign$1.70
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Location Marketing
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SHELLY FAGINHIGHLY SEARCHEDThank you!
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