highlights portfolio 2014

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Professional Highlights Renée Williams Author: Renee Williams. All rights reserved

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Page 1: Highlights portfolio 2014

Professional Highlights

Renée Williams

Author: Renee Williams. All rights reserved

Page 2: Highlights portfolio 2014

Blog Platform-Blogger

Social impact initiatives. Research, interviews, writing, posting, image research, maintenance and scheduling

Social Good Highlights

Author: Renee Williams. All rights reserved

Page 3: Highlights portfolio 2014

Video Production, Radio, TV, Digital and Print Campaigns• Media relations, teasers, product

launches, premieres. • Regional and national initiatives• Client relations• Custom programs and pitches

Author: Renee Williams. All rights reserved

Page 4: Highlights portfolio 2014

Blog Platform- Wordpress- Business and Lifestyle ResourcesLogo and branding, research, writing, editing, original content, customization, partnerships, banner ads, whitepapers , content collaborations with top female digital marketing thought leaders, marketing integration

Author: Renee Williams. All rights reserved

Visit Resource Tab:• Download white papers• Helpful links• Resources

Page 5: Highlights portfolio 2014

• Presentations• Negotiations• Marketing services• Budget management• Project management• Collaborations

Author: Renee Williams. All rights reserved

Page 6: Highlights portfolio 2014

Media Relations, Press Releases, Interviews, PRTechnology including SaaS and ecommerce, Entertainment, Fashion, Nonprofit and Social Good, Education, Automotive. New program and product launches. Communications & Advertising plans. Partnership initiatives.

Author: Renee Williams. All rights reserved

Page 7: Highlights portfolio 2014

Website Design and Re-design, Branding, SEO, SEM, User Experience• On & offline brand redesigns• Message strategies & execution• Concepts and logos, wireframes• Content development,

maintenance and updates.• Integrating digital & social media

with traditional marketing tools

Author: Renee Williams. All rights reserved

Page 8: Highlights portfolio 2014

Audience Acquisition and Engagement, Digital, Print, Video, Email, TV, Mail Marketing Programs• Communications calendars• Marketing plans • Integrated execution• Brand and message integrity and

continuity• Campaign metrics and monitoring• External agency management• Cross functional team building

Author: Renee Williams. All rights reserved

Page 9: Highlights portfolio 2014

Content CurationLeveraging innovative social technologies creating socially impact communications. Online research, RSS feeds, marketing and brand integration.

Author: Renee Williams. All rights reserved

Page 10: Highlights portfolio 2014

Events, Multichannel Initiatives Impactful social, digital, print and broadcast communications, logistic, execution. Noncompetitive collaborations. National Forest Foundation, United Nations Assoc., Madame Tussauds, Dodger Stadium, California Science Center, The London Hotel, Big 5 Sporting Goods, Subaru, , CNN, Whole Foods, 20th Century Fox, New Line Cinema, Museum Of Natural History, The Grammy Museum .

Author: Renee Williams. All rights reserved

Page 11: Highlights portfolio 2014

TwitterResearch, scheduling, RSS feeds, social media integration, promotions, giveaways, posting.

Author: Renee Williams. All rights reserved

Page 12: Highlights portfolio 2014

Digital and Print Newsletters, Catalogues and Magazine Content • Production timelines• Content development, editing• Interviews, editing, • Budgets• Customization and audience

segmentation• Partnership marketing• Audience engagement programs• Value-added initiatives• Client cultivation and stewardship• RFPs, vendor management

Author: Renee Williams. All rights reserved

Page 13: Highlights portfolio 2014

Communications and Marketing Plans

Internal and External Creative Agency Stewardship

• Email Programs• On and offline ad campaigns• Database marketing and audience

segmentation• Digital and offline integration• Communication plans• Campaign metrics dashboards

Copy, design and production QC

Author: Renee Williams. All rights reserved

Page 14: Highlights portfolio 2014

Content CurationOnline research, RSS feeds, marketing and brand integration.

Author: Renee Williams. All rights reserved

Page 15: Highlights portfolio 2014

Events, PR, Promotion, Integrated Marketing and Partnership Programs

• Agency management• Budgets• Timelines• Digital, video, radio, TV

communications • Cross divisional collaboration

Author: Renee Williams. All rights reserved

Page 16: Highlights portfolio 2014

Events, Promotions, Partnerships, Integrated Marketing and Partnership Programs

• Internal and external collaborations

• Vendor management• Marketing plans and budgets• On and offline messaging• Partnership marketing• Talent liaison

Author: Renee Williams. All rights reserved