euroia 2014 highlights
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TRANSCRIPT
25 – 27 September 2014
highlightsby
Mariana Ivanova and
Dimiter Simov (Jimmy) @dsimov
About EuroIA Brussels
10th edition
topics: information architecture, user experience, usability, interaction design…
presenters: everybody has a chance
Manneken pis
The EuroIA experience
Peter Boersma @pboersma proposed to Birgit Geiberger @birgitgcom; she accepted
The Brussels experience
Jeanneke pis (girls pee as well)
Agenda
Summary, impressions and lessons learned
from workshops, keynotes and plenaries, and some presentations
shown in no particular order
(Pictures from Brussels in the background. Again, in no particular order though the authors tend to find some relation between a picture and the content of the slide in which that picture appears.)
Brussels has (or had as a Russian newspaper reports it was stolen) a Zinneke pis as well (though the pee is not actually there)
image source: http://en.wikipedia.org/wiki/Zinneke_Pis#mediaviewer/File:Zinneke_pis.jpg (by Jarbe, Zinneke pis)
workshop: High Intensity Presentation WorkoutDan Willis
http://www.euroia.org/workshop/dan-willis/@uxcrankhttp://www.dswillis.com/
“The presenter is neither a teacher nor a co-creator, but a catalyst for people who will create their own experience”
Dan Willis dances his talk
image source: https://pbs.twimg.com/media/ByYKWPZIYAARqUS.jpg:large (by @vildosia)
Rehearsing makes you better, not necessarily good
Anxiety presenters must manage
Watching and analyzing others present may give you ideas
Learn to project your voice
Dancers at Grote Markt
Emotions help with retention – audience may not remember what you said but will remember how they felt
Metaphors help establish context
Ambiguity is bad – people will get lost and disinterested
A real Austin (right-wheeled of course)
workshop: Simplicity in the detailsGiles Colborne
http://www.euroia.org/workshop/giles-colborne/@gilescolbornehttp://www.cxpartners.co.uk/http://www.simpleandusable.com/
“Simplicity is not a quality but experience… how it feels to use is the ultimate measure of simplicity”
Giles Colborne talking about counting clicks
image source: https://pbs.twimg.com/media/ByclVwrIAAA2x-P.jpg:large (by @alexboamfa)
I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexityOliver Wendell Holmes
If you can’t explain it simply, you don’t understand it well enoughAlbert Einstein
Simplicity is not the answerDonald Norman
Simplicity is the ultimate sophisticationLeonardo Da Vinci
A beautiful tree in the Botanical garden
Giles did not use this one. We find it relevant.
There is nothing more disenchanting to man than to be shown the springs and mechanism of any art. All our arts and occupations lie wholly on the surface; it is on the surface that we perceive their beauty, fitness, and significance; and to pry below is to be appalled by their emptiness and shocked by the coarseness of the strings and pulleys.Robert Louis Stevenson
The motley flee market (daily on Place du Jeu de Balle)
Experts and Mainstreamers differ in attitude
Experts Mainstreamersfocus on details focus on goalsperfection completionprecise control ease of controlprinciples examples, storiestake apart, exploreafraid of breaking itdetailed mental model loose mental modelinvest time learning what does RTFM mean?
An amazing antiques store across the street (next to Church of Notre-Dame de la Chapelle)
Yerkes-Dodson law
performancecorrelates to arousal (stress)
under a lot of pressure experts act like mainstreamers
There are 52 bronze sculptures in the Botanical garden (sculpted between 1894 and 1898)
image source: slide 61 http://www.slideshare.net/cxpartners/advanced-simplicity-workshop-from-ux-london-giles-colborne
Efficiency is in the details
KLM GOMS method
Waiting time thresholds
Marginal gains
Object target sizes
…
Little Europe – the little excavator literally breaks the little Berlin Wall
12.8 seconds
17-18 seconds
workshop: DIY Service Design - the toolkitKristel Van Ael | Joannes Vandermeulen | Koen Peters
http://www.euroia.org/workshop/kristel-van-ael/ http://www.servicedesigntoolkit.org/ http://www.slideshare.net...@namahnhttp://namahn.com/
“Service design is about finding the most elegant way to help someone to do something”
Developing a users' journey in the DIY service design workshop
image source: https://pbs.twimg.com/media/ByiMEgiIQAAu_BN.jpg:large
6 principles of service design
1. People at the center
2. Holistic: touch points | channels | time
3. Co-creation
4. Idea exploration from user requirements
5. Evidencing: visuals and mocks trigger discussions
6. Testing with real users: frequent | early | iterative
Atomium - an iron crystal magnified 165 billion times
8 steps
1 to 4 understand the problem• Framing• User insights• Personas• Design scope
5 to 8 find solutions• Ideation• Service concept• Prototype and test• Feasibility
Self-playing organ at the Namahn office
Service Design compared to Design Thinking
Don Quixote and Sancho Panza at Place D'Espagne - Spanjeplein
Design Thinking
• Understand• Observe• Define point of view• Ideate• Prototype• Test
Service Design
• Framing• User insights• Personas• Design scope• Ideation• Service concept• Prototype and test• Feasibility
plenary: Designing for the LiminalJason Hobbs (the man who dreams in IA)
http://www.euroia.org/keynote_plenary/jason-hobbs/ @jhobbs_za
“Liminal space is a creative space. Information Architecture can be used to make sense/use of it.”
Developing a users' journey in the DIY service design workshop
We are in the midst of the info age, yet many industries and institutions live in the industrial age
Digital is the liminal space that runs across
Knowledge is the fundamental force of competitive advantage
The customer is always a co-producer
Inside the Cathedral of St. Michael and St. Gudula
plenary: 6 things we still suck at + 4 lessons to teach the kidsAbby Covert
http://www.euroia.org/...@Abby_the_IA http://abbytheia.com/2014/09/27/euroia/
“A talk about the ways in which information has been architected since we first found the need to start talking about information back in the sixteenth century and why we are not good at it yet.”
Developing a users' journey in the DIY service design workshop
XVIc: printed word - wide knowledge sharing
XVIIc: accurate cartography and dawn of technical manuals
XVIIIc: predict on data - the Haley comet
XIXc: fast transport of information
XXc: workable information - info graphics
XXIc: ?Statue of Gerard Mercator at Kleine Zavel / Le Petit Sablon
Today
A million weather apps and sites can tell you the weather anywhere now
But how many of them are • good• thoughtful• truly forms that inform
and how many are just• nonsense• ads with some data sprinkled on top
The Carillion clock on Mont des Arts (built for the 1958 World Fair, so was the Atomium)
the 6 things we still suck at
Being clear
Turning data to info
Classifying and labelling
Communicating rules and roles
Architecting across channels
Creating virtual places
A sign on the sidewalk
The 4 things to teach the kids
Information is subjective truth not thing | content | data: info to one can be data to another
Define good for themselves, because patterns alone are shackles on innovation
Language choices impact the things they make, because words matter and tend to stick with us
Structure is a powerful tool of rhetoric, regardless of the medium in which they work
One would hardly find a street called Stalingrad in the former socialist/communist countries
2 talks on expert reviews and evaluations
A huge megaphone on Stalingrad street across the South station
Expert review of a website UX contextTom Van de Zande
http://www.euroia.org/speaker/tom-van-de-zande/ @tomvdz slides
collected 500+ guidelines, heuristics and checklist items and devised a new framework for expert evaluation with excellent presentation radar chart
image source: https://pbs.twimg.com/media/Byo8pBEIIAEg1Ux.jpg:large (by @NadiaNadienka)
image source: slide 47 http://image.slidesharecdn.com/expertreviewofawebsiteuserexperiencecontext...
Throw the heuristic evaluation away, and tell a story insteadDavid Fiorito
http://www.euroia.org/...@crosswiredmindslides
“When people listen to a story, they react neurologically as though they participate”
Context is interpreted through cultural knowledge
The heuristics are still there; just don’t reveal them to the audience
Emotions drive empathy, make connections, and create understanding
Build a persona and tell a story around it
keynote: Designing for the digitalKim Goodwin
http://www.euroia.org/keynote_plenary/kim-goodwin/ @kimgoodwinhttp://www.slideshare.net/KimGoodwin/presentations
“Before you start any project first choose the values and the key factors that will drive and make easier any decision later”
Kim presenting
session: Service Design for an areaSylvie Daumal
http://www.euroia.org/speaker/sylvie-daumal/ @Lyoko4TW
UX is everywhere. An example of how a digital company improves a messy business area in Paris
Colorful post boxes around
session: Using the core model 2014: content against cancerIda Aalen
http://www.euroia.org/speaker/ida-aalen/@idaaaslides and resources
“Core page: where your users solve their task and you reach your objectives”
Typical restaurant offering best clams
session: The messy middle simplicity via complexityStew Dean
http://www.euroia.org/speaker/stewart-dean/@stewdeanhttp://ux.stewdean.com/ thinking-in-systems-donella-meadows-chapters-1-to-3
“Celebrate complexity embrace the messy middle”
Chocolate shop
Chocolate shop
Workshop: We’ve done all that research, now what? Steve Portigal
http://www.euroia.org/workshop/steve-portigal/ @steveportigalslideshttps://rosenfeldmedia.com/books/interviewing-users/
“Whenever you start brainstorming and generating ideas, think about different the strategies first , because different company strategy may inspire you for different solutions”
workshop: Usable UsabilityEric Reiss
http://www.euroia.org/workshop/eric-reiss/@elreiss
“Usability is situational and changes over time”
First meet up at the Bar offering even cactus-flavored beer
session: Design is invisibleLutz Schmitt
http://www.euroia.org/speaker/lutz-schmitt/ @luxux slides
“There is no final design or set of design rules. design has to change with society. So design not the object but the influence the object has to the institution it belongs to.”
First meet up at the Bar offering even cactus-flavored beer
Many more… check these
www.euroia.org
http://seen.co/event/euroia-2014-brussels-belgium-2014-7573
http://www.slideshare.net/search/slideshow?searchfrom=header&q=euroia
https://twitter.com/search?q=%23euroiaGothic style concrete blender truck
Au revoir Bruxelles!
Vaarwel Brussel!
image source: https://www.google.de/maps/place/Brussels...