high impact content marketing techniques download...
TRANSCRIPT
HIGH IMPACT CONTENT MARKETING TECHNIQUES & TACTICS
by Walter LimDownload link http://bit.ly/2vHInxf
• 9.00 to 9.20: Content Marketing Basics• 9.20 to 10.20: Understanding
Customers• 10.20 to 10.40: Tea Break• 10.40 to 11.20: Competitor Research• 11.20 to 12.30: Content Objectives +
Matrix• 12.30 to 13.30: Lunch Time• 13.30 to 14.15: STEPPS to Virality• 14.15 to 15.00: Blogging + Social Posts• 15.00 to 15.15: Tea Break• 15.15 to 16.15: Lead Magnets +
Landing Pages• 16.15 to 16.45: Emails that Convert• 16.45 to 17.00: Discussion and Recap
Masterclass Programme
Clients & Partners
Walter Lim’s CVOver 20 years of senior management experience in leading organisations. Pioneer for social media in public sector.
Judge for the Singapore Blog Awards by Omy.sg for five years
Member of MLC (till Jul 2018)
Member of Jury for 2017
My name is _________________
I am currently doing _____________
What I hope to learn ________________
PRINCIPLES OF CONTENT MARKETING
The Distracted Customer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
Cross Referencing
Search
Multi-tasking
Content Marketing Defined
“Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
- Content Marketing Institute
JOE PULIZZI
Content Hub and Spoke
https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/
#3 SEO + Content + Social
Source: http://www.toprankblog.com/2011/11/5-questions-social-media-seo/
Customer Purchase Journey
Source: https://www.linkedin.com/pulse/20141001151241-17904045-7-important-technology-trends-transforming-the-customer/
Social Journey
Search Journey
Google AdWords(SEM)
Organic Searches (SEO)
How They Compare
http://contentmarketinginstitute.com/2015/11/search-social-content-performance/
• Discovery• Emotional
Content• Storytelling and
Engagement• Social Proof
• Intent• Rational
Content• Problem +
Solution• Value of the
Offer
Content Pillars
Source: http://marketeer.kapost.com/content-campaigns/
Three ‘S’s of Digital
How to be Searchable?
• Use right keywords
• What’s trending (Google Trends + Twitter)
• Answer customer pain points
News Jack for Content Moments
http://glancemarketing.ca/wp-content/uploads/2015/11/infographic.png
Image vs Text Face-off!
Source: http://www.atomikresearch.co.uk/showcasing-research/
What about Shareable Content?
I will teach you the six STEPPS of virality!