hfa tn org meeting

PowerPoint Presentation

1

Engage with purpose. Organize with heart. Win every day.

2Organizational Meeting


3Welcome, Introductions, and Overview.


Volunteer Orientation4Todays Agenda1Welcome to Hillary for Tennessee2Our Strategy3Skill Building4Next Steps


Volunteer Orientation5How you can make a difference, and help to elect Hillary and Democrats here in Tennessee.

About our strategy to win this November.

Core organizing skills so that we can hit the ground running in our community.Today we will learn:


6Introductions


Facilitator Note: Introduce yourself to the group and tell your personal story of why you are an Organizer on the campaign.

7Icebreaker


Facilitator Note: Lead an icebreaker activity so everyone can begin to get to know one another. List of icebreakers found here: https://docs.google.com/spreadsheets/d/1uQYxaPnlrRMPcYl7d5fSviKHvHB5NgOyppkJy3kRL7U/edit?usp=sharing

ExamplesSit Down If:Get everyone to stand up, then read through a list of topics. If the topic applies to the person, they sit down. For example, Sit down if you have a dog. If you have a dog you take a seat, and the last person standing is the winner.

Desert IslandAnnounce, 'You've been exiled to a deserted island for a year. In addition to the essentials, you may take one piece of music, one book and one luxury item you can carry with you (i.e. not a boat to leave the island). What would you take and why? Allow a few minutes for the young people to draw up their list of three items, before sharing their choices with the rest of the group.

8What do you want to get out of todays meeting?


Facilitator Notes: Ask this question to the group and get a few different responses.

9Welcome to Team Tennessee


10


11Where Weve Been


12June 7th 2016: Hillary becomes the presumptive Democratic nominee.


13


14July 28th 2016 Hillary Clinton accepts the nomination and becomes the first woman ever nominated for President by either major party


15Where Were Going


16Now Weekend of Action


Facilitator Notes: This weekend there a events in every area of our state just like this one with hundreds of supporters ready to roll up their sleeves and get to work to elect Hillary

17September 5 Labor Day


Facilitator Notes: Well need to get organized and come together now, because after Labor Day is when the real work begins and.

18

Engage with purpose.Organize with heart.Win every day.Our Vision


Facilitator Notes: Talk about our national organizing motto and what it means in YOUR state.

19Our Strategy


20Winning this campaign will come down to the work we do in the field.


Facilitator Notes: In order to win, organizing and talking to voters in our community is this most important thing we have to do.

21Organizing Tennessee


22How can we reach voters?


Facilitator Notes: Take answers from the participants for 1 minute. Takeaways: We reach out to voters in a variety of ways. Mainly, though, were focused on three outreach tactics that as a volunteer, you will be able to do. (on the following slides)

23

Knock on their door.


24Call them.


25Call them.


26Register them to vote.


Volunteer Orientation27Our GoalsDoor Knocking Battleground StatesCalling Battleground StatesDevelop Volunteer LeadershipRecruit new volunteers


Note: Fill in the voter contact and team building goals that you have.

Volunteer Orientation28Voter Contact Ramp


Facilitator Note: This shows the steep ramp we have to climb in order to meet our goals by Election Day.

Volunteer Orientation29We need to build an organization that supports and engages voters in places where every vote means the difference between winning or losing.


Facilitator Note: Building this organization is crucial. The following is a look at how were growing our organization and where you fit in.

Volunteer Orientation30Team Structure

Voter OutreachCaptainVolunteer OutreachCaptainActive VolunteersVolunteers

TeamLeader


Facilitator Notes: This is our team structure. Every one of these roles will be filled by volunteers. Volunteers will also move between roles as the campaign develops.

Volunteer Orientation31Structure

Voter OutreachCaptainVolunteer OutreachCaptainActive VolunteersVolunteers

Coordinates all of the teams captains and serves as conduit of information between team and the organizer.

TeamLeader


Facilitator Note: Were going to look more closely at what these roles are. Note that you are the organizer who will be coordinating regularly with the team leader.

Volunteer Orientation32StructureFocused on ensuring the team continues to grow.

Recruits new volunteers.

Retains active volunteers.

Active VolunteersVolunteers

TeamLeaderVoter OutreachCaptainVolunteer OutreachCaptain


Volunteer Orientation33StructureFocused on organizing voter outreach activities.

Organizes and leads canvasses, phone banks, and voter registration events.


TeamLeaderVoter OutreachCaptainVolunteer OutreachCaptain


Volunteer Orientation34Volunteer Outreach CaptainsDigital OrganizingOrganizes teams digital engagement with potential volunteers, and coordinates the digital organizing activities of volunteers.

VolunteerEngagementCoordinates efforts to reach out to volunteer prospects and maintaining active volunteers relationships with the team.

TrainingProvides trainings to recruit, on-board, and develop team volunteers.

LogisticsCoordinates needed logistics for the team, including finding spaces for team activities and any needed supplies.


Volunteer Orientation35Voter Outreach CaptainsVoter RegistrationLeads voter registration activities with team members, including training and necessary follow-up.

CanvassLeads canvass activities with team members, including training and reporting back.

Phone BankLeads phone bank activities with team members, including training and reporting back.

DataCoordinates data volunteers to ensure that all of the teams activity is data entered and reported.


36The structure will evolve as we move toward GOTV (Get out the Vote).


Volunteer Orientation37This will allow us to build the organization we need to win during GOTV and on Election Day.



Volunteer Orientation38This will allow us to build the organization we need to win during GOTV and on Election Day.TeamLeader

Train

TeamLeaderOrganizerTeamLeader


Volunteer Orientation39This will allow us to build the organization we need to win during GOTV and on Election Day.

EngageTrainOrganizer

StagingLocationDirector

StagingLocationDirector


Facilitator Note: This is ultimately where we need to be when its time for get out the vote and on Election Day. We need you to help us build this so we can be successful.

Volunteer Orientation40Voter Contact Ramp


Facilitator Note: Bringing this ramp back up to show that these goals will only be met if we have the volunteers to build out our organization.

41We cant win without you.


Facilitator Notes: Between now and Election Day we need to have millions of conversations with voters across [State].

42Skill Building


Note: There are two skills included. Choose the one that better fits your needs for this training.

43Personal Story


Facilitator Note: One important skill to learn is how to tell your personal story.

Volunteer Orientation44Your Story

When talking to people about the campaign, you represent Hillary Clinton and Democrats up and down the ticket.By sharing your experiences and values, you can build relationships with voters and connect them to the campaign.


Note: Replace H with state logo.

45Why are you here?Passionate about a specific issue.Believe in Hillary and Democratic values.Want to [turn/keep state] blue in November.Why else?


Facilitator Note: Open the question up to the group to see what responses you get.

46Lets dig deeper.Our connection to Hillary and this campaign is based on having shared values.


Note: Replace H with state logo.

Volunteer Orientation47Hillarys ValuesAfter law school, Hillary turned down a high paying job to work at the Childrens Defense fund.Hillary cares about giving a voice to children who dont have enough.Who in this room also cares about advocating and caring for the next generation?






Volunteer Orientation50Your Values

Demonstrate Why You CareArticulate the Value

?Connect to Hillary and our CampaignMake an Ask


Facilitator Note: These are the steps to sharing your personal story.Note: Replace H with state logo.

Volunteer Orientation51Your ValuesTell the story of why you care about a particular issue.Use the story to articulate a specific value you have.Demonstrate Why You CareArticulate the ValueExplain how our campaign shares this value. Thats why youre supporting Democrats.Ask others to take action.Make an AskConnect to Hillary and our Campaign


52BreakoutPractice sharing your personal story.

Use the worksheet to brainstorm and outline your personal story.

Then, with a partner, share your story.


Facilitator Notes:

Give all participants a personal story worksheetHave them take 10 minutes to fill it out.Pair them up and give them 7 minutes to share itCome back to the larger group

Ask: What was it like to share your story? What were the challenges?

53Making a Hard Ask


Facilitator Note: As a volunteer, an important skill to learn is how to do a hard ask.

Note: There is a Making a Hard Ask one pager available if youd like

54As a volunteer, you will ask a lot of people a lot of questions.Volunteer Orientation

???


Facilitator Notes: Volunteers will be asking Are you registered to vote? Do you know who youre voting for in November? Will you sign up to phone bank?All of these questions are important and help us elect Hillary and Democrats up and down the ticket in November.

The work you do is important, and will ultimately determine the outcome of this election. Our Hard Ask should reflect the importance and urgency of that reality.

55What does it mean to make a hard ask?


Volunteer Orientation56Steps to a Making a Hard AskMindsetLanguageAsk


Facilitator Note: These are the three components to making a hard ask

Volunteer Orientation571Fight for the issues and the candidates they care about.2Have an impact on an election that has enormous stakes for the country and their community.3Be a part of something larger than themselves.

We are offering an opportunity to:


Facilitator Notes: This is how we approach every ask. We dont need to use grandiose language to convey that what were doing is important. This is the mindset you should have while making a hard ask.

Volunteer Orientation58Steps to a Making a Hard AskMindsetLanguageAsk


Volunteer Orientation59Language1Give Context2Know Your Audience3Be Clear and Direct4Be Assumptive


Facilitator Note: Offer an opportunity to do something meaningful.Explain why what youre asking for is so important and urgent.Give them a reason to say yes.

Example of how to do this:We want to make sure that everyone has an opportunity to vote for Hillary and Democrats up and down the ticket. The best way to do that is by knocking on peoples doors and talk to them about why youre supporting Hillary.



Facilitator Note:Build rapport by asking questions.Ask yourself: What motivates this person? What barriers are keeping them from getting involved? What is this persons self interest?

Example of how to do this:Have you ever gotten involved in a campaign before? Great! Welcome to the team. The work we do is fun and easy and makes a huge difference! Well show you exactly what to do.



Facilitator Note:Be specific about what you need and when you need it.Dont equivocate. Avoid do you think, possibly, maybe, and other weak language.

Example of how to do this:We will be registering voters on campus on Thursday from noon until 3 PM. Lets meet in the Campus Center at 2:30!



Facilitator Note:Ask either/or questions. Not yes/no.Assume a yes. Be skeptical of no.Assume that our supporters want to help Hillary and Democrats win.

Example of how to do this:This weekend, were going out to talk to potential caucus-goers at their doors.Would Saturday or Sunday be better for you to help knock on doors?

Volunteer Orientation63Steps to a Making a Hard Ask

MindsetLanguageAsk


Volunteer Orientation64Ask1Make multiple asks. Keep asking until you get a YES.2Dont stop at yes. Ask for everything we need.3Get a hard commitment for specific shift(s).


Facilitator Notes: Knowing this, what do we need to do to get from a NO to a YES?

65BreakoutWith a partner, practice making a hard ask.

Get feedback from you partner about what went well then switch roles.


Facilitator Notes:

Ask attendees to break into pairs to practice making a hard ask.The pair will use the Hard Ask worksheet to practice making a hard ask in different given scenarios. The pairs then practice a 2 minute hard ask, with one person acting as the volunteer and the other as a potential volunteer or supporter. The pair then takes 1 minute to provide feedback. (They can make notes from the their conversation on the worksheet.)Switch roles.Come back together as a large groupAsk people to share their experience. What was challenging? What went well? What did they learn?

66Next Steps


Facilitator Notes: Now that youve learned all this new information, heres whats coming.

Volunteer Orientation67Upcoming EventsPhone Bank

[Dates and Time]

Canvass

[Dates and Time]

Event

[Dates and Time]

Voter Registration

[Dates and Time]


Facilitator Notes: Heres how you can be involved right away.

Note: Fill this in with your upcoming events that youd like them to attend with dates and times. Then have everyone sign up for what theyd like to attend.

68Debrief and Takeaways


Facilitator Notes: You now have learned about what this campaign has accomplished so far, what our goals are moving forward, and the skill of making a hard ask. Im glad to welcome you to Hillary for Tennessee

69Q&A


Facilitator Notes: What questions does everyone have?

hfa tn org meeting

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