"hey, nice app"
TRANSCRIPT
“Hey, Nice App”
Presented by: Colleen Lloyd-Roberts www.brandgarden.biz
NARTS Growing Brick & Mobile
What in the world is a mobile app?
Piece of software designed to run
specifically on a mobile device &
its available through “App Stores”
Evolution of Apps
First Apps were games
eBay was among first 500 apps in the App Store
Productivity & Planner Apps
Mac programs are actually apps that run on laptops &
mobile devices
Businesses are now going mobile with their own apps
2008: 500 apps in the app store
2016: 2,000,000 apps available
1.2 billion downloads
From Apple’s 2016
World Wide Developer
Conference
June 2016
Biggest Growth in Apps HAS BEEN:
Facebook WhatsApp SnapChat Messenger
- Communication-
BUT NOW THE TREND IS…
Shoppers are: Time challenged Shop on the go
Want deals & promotions now Want engagement
Savvy on-line/off-line shoppers Want quick, easy ways to shop
“Mobile Marketing is the most
powerful media ever invented.”
- The New York Times
Why?
Engaging Empowering Educational Interactive
Instant Gratification Relationship Building
Social Viral Marketing Click to Buy 3’ - 24/7
Share TV
Ads
or your
own
produced
adsFree P
ush Notificat
ions
to your cust
omers
can replace
Direct Mail or
to enhance D
ir Mail ROI
Re-Cap Fashion
Shows Or Put on
Virtual
Fashion Shows
Educational
Tutorials
Google Tour
of your store!
Engage in
Social Media
Save Money
on
Print Ads or
also put y
our
Print Ads on
your App
Newspa
per Ar
ticles
Adverto
rials
Product/
Promotio
nal
Videos Pod
casts
Photo Al
bumTeach Custo
mers
How To
Consign
Testimonies Customer
Profile
Services offered:
Closet Clean-Up;
Event Space;
Personal Stylist, et
c.
Hint: For Consignment/
Re-Sale Boutiques
create lists of upco
ming
trends, colors, etc.
Consignor Login
How To Increase Customer Retention With an AWESOME
Rewards Points Program
How To Sell Items Through your App
Shop your
eBay store
through
your app
Snobswap.com and
other on-line
places where you also
sell items
Connect to
Boutique Window software so
customers can
shop & purchase items
currently in stock
Shop on your
website through
your AppShop via
your Instagram
through your App
Create a store of
items right on your
app for customers to
shop & buy in your app!
Customers (and your staff &
social media person
can share items -
viral marketing!
Cater to Older
CustomersStillGoode found their app is easier
for customers to navigate than their website
And…No Website address to remember or type in!
Preliminary Approvals through the app Remember:
Your customers are on the go… this is about
catering to their lifestyle.
Make it easy to do business with you!
How to drive more customers to your store
Show Customers All of Your Locations & How to Get There
On-going specials:
Work-out Wear
Weds; Free Top
Thursday;
“Deal of the Day/
Week”
Promoting “hard
to sell” items to keep
sell through ratios
high
Wish List
Easy to monitor
Call Customers
Create urgency
with “1st come
1st served”
Style 911, VIP Service,
Personal Shopper, Personal Stylist
PUSH NOTIFICATIONS
Using Push Notifica
tions
to have a
FLASH SALE
Rewards for Bringing
FriendsTell Customers
you’ve added new Coupons
Viral Marketing of your Events
1. Click Events 2. Click on
event you want
to promote
3. Click Share 4. Click
where to
share it
5. Click Post
Done!
Your event is
promoted
to 1,000’s on
Social Media
Customers can add your event to their calendar in 2 clicks!
1. Click Calendar2. Click Add
3. Done! Added onto the calendar of ALL your devices!
1. Click Map 2. Map is laun
ched
& when you click
it launches your G
PS
for turn by turn d
irections!
How to Engage/ Interact with Customers
When They are In Your Store
Store Review, Products Review, Customers Choose
Employee of the Month!
Dressing Room Selfies
At check-out help people download your app
Instant Rewards Points
or Discount for
downloading your app
Thinking of Expanding?
How much does another location cost?
Lease? Staff?
Merchandise? Fixtures?
Insurance?
Expand your Consignment or Re-Sale Boutique by making your next location a mobile e-commerce store!
(How’s that for low overhead!?)
Here are some Consignment & Resale Boutiques
whom have already gone mobile
Chic to Chic Alaskan Dames/Lilette The Vault
Another Season Found Boutique Fifi’s Amelia Island
Village Boutique StillGoode Give Back Boutique
Gigi’s Boutique Great Labels Castaways Consignments
Tru Fashionistas Here We Go Again Labels Greenville
Baja Rosi’s Otra Vez Couture Larger Than Life
Baby Bargain Goods Too Good To Be Threw Fifi’s Fine Resale
Nouveaux - Charlote The Sassy Peacock Camp Fashionista
Did you use mobile arriving here this week?
Why Grow Mobile Now? What can you learn from the CA Gold Rush?
Inspirational Moment
Download our App:
Brandgarden