herramientas publicitarias de google
TRANSCRIPT
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1. Micromomentos2. SEO y SEM3. Redes de Google4. Herramientas publicitarias de Google
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Antes
Un mensaje para todos
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Ahora
mensajes personalizados
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webmarketinglatino.com
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Donde comprar comida para perros
OPORTUNIDADES: influenciar sus decisiones y preferencias
antes y durante la compra
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2. SEO y SEM
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SEM: Search Engine Marketing
SEO: Search Engine Optimization
Marketing local
Google Maps
Máximo 10 resultados organicos
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SEM
SEO
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SEM
SEO
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Estrategias de Marketing Digital
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SEM: Search Engine Marketing = marketing en motores de búsquedaPagar al motor de búsqueda para que muestre anuncios en sus resultados de búsqueda
.
SEO: Search Engine Optimiation = optimización para motores de búsquedaMejoramiento continuo que se hace a un sitio web para lograr que el motor de búsqueda lorastree y además lo indexe en sus páginas de resultados
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3. Redes publicitarias de Google
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+2 millones de sitios web, videos y aplicaciones web
Llegar a +90% de usuarios de internet
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4. Herramientas publicitarias de Google
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Ficha de empresa Con Google mi negocio
Marketing local
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Canal de YouTube
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La herramienta de anuncios de Google
Permite que los clientes vean anuncios de su empresa
mientras buscan en Google lo que necesitan
RemarketingMarketing local Mobile marketing Video marketing
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PPC
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¿En que equipos aparecen los anuncios?
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Red de búsqueda
Tipos de anuncio:Anuncios de texto.
Para respuesta directa
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En google maps
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Formatos de anuncio:Anuncios gráficos
Anuncios de texto
Anuncios de video
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En Gmail
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En Gmail después del clic
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En la pagina principal de YouTube
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En los resultados de búsqueda de YouTube
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Antes de la reproducción de un video
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Beneficios de Google AdWords
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Google nos facilita todo
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Para empresas de cualquier tamaño
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Control de presupuesto
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Alcance mundial
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Medible
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Optimizable
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Pago por clic
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Para tener en cuenta
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Es un proceso, no un evento
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Paso a paso
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No basta con tener un sitio web o una página en Facebook y
sentarse a esperar resultados
Hay que darles muuucha visibilidad
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Hernan Rodríguez AmayaContacto: 311 3336136
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