herlocher press release

Download Herlocher Press Release

Post on 26-Jan-2017




1 download

Embed Size (px)




    CONTACT: Vinh Vuong | Spokesman | 814-357-5445 | vinh@vuonginc.com

    HERLOCHERS DIPPING MUSTARD TO BE FEATURED INTO PENN STATE MAIN CAMPUS DINING FOR FIRST TIME UNIVERSITY PARK, Pa. In grocery stores all across the country, anyone can find a familiar Herlochers Dipping Mustards golden yellow jar and remember their unforgettable college days at Penn State. The Herlocher family for decades has solidified that association, and now years later after the brands national expansion, the dream is returning home. On Tuesday October 20th from 5pm-7pm, Herlochers fat free, gluten free, and salt free dipping mustard will premier in Penn States Dining Commons as part of their Campfire Favorites themed dinner that includes Hot Dog The Ripper, Kimchi Dog, Potato Salad Herlochanise, and Herlochers Baked Beans. Although this is the first time that the product has been featured in Penn States dining halls, Herlochers has been a part of the Penn State community for decades. In the 1970s through 1980s, current Herlocher Foods President, Neil Herlocher, said that his family served the mustard in restaurants around the area. February of 1978 was when the brand made their debut in the Train Station Restaurant, a classic and popular spot in the area at the time (it is now Big Bowl, Penn Kebab, McClanahansetc.). It started off with us serving mustard and pretzels to people as they sat at the bars, and then once they realized they loved it, we expanded the product past restaurants and started to package the mustard, Herlocher said. Now we have our products in stores and restaurants nationwide. The incorporation of the mustard into the dining commons comes at a pivotal point in time, as people have become more health conscious. Penn States Dining Commons continues to work hard to provide the best health options possible for its students and Herlochers makes health concerns simpler. Because Herlochers Dipping Mustard is a fat-free, gluten-free, and salt-free mustard, it has plenty of health benefits, Jim Richard, Interim Director of Pollock Dining Commons said. Not to mention it tastes delicious while being an healthier option. Bill Laychur, Penn States Corporate Executive Chef also gave the dipping mustard high praise, What is so great about Herlochers is the fact that it can be used with a lot of versatility and I look forward to seeing how the students react to these featured dishes. Herlochers looks forward to being an integral part of the Penn State student community and hopes to continue building the longstanding relationship between the university and the brand. There are so many Penn State alumni that swear by our mustard and it serves as a symbol of their time here, Herlocher said. We are excited to introduce current students to our product and family and hope they take us along their life journey with them.


View more >