Herbal Medicine - Herbicure

Marketing in England

International Marketing

Group Member:Tooba Alam

Sabiha Khalid Tayyiba Amir

Yusra Naz

Product Introduction

• Herbicure is a herbal blend that is free from chemicals and cortisones.

• Ingredients: Emblica officinalis (Harh) Emblica Belerica (Behra) Terminalia belerica (Amla) Olive Oil

Product Introduction (Cont’d.)• A mixture fit for every age and health• Being natural all ingredients heal the body and

strengthen the internal organs and immunity system as well as works in controlling highly common diseases such as diabetes, heart problems, and digestion issues etc.

• The herbal products based on our herbs can restore equilibrium in the body. They don’t necessarily have to be used for treating a medical condition. They can simply be taken for improving one’s general condition and for ensuring a harmonious existence.

Product Introduction (Cont’d.)• This medicine is already been introduced and exported

to Dubai, Canada and Saudi Arabia.• Over 100 products based on our herbs leave the

company for improving the lives of Americans. • Once western people have realized that our products

not only cure them, but can also prevent illnesses and take care of one’s well being, the demand for them increased even more.

• Now we aim to spread out in the European countries for this we have selected – England to the target country.

Changing Trends in Herbal medicine

• An increase in research and openly evidencing of the disastrous side effects of chemically structured medicines the world has started to move towards the alternative.

• Herbs are the nature’s own healers which are readily available in affordable prices compared to the expensive medicines which are created after incurring huge amounts of expense and hard work.

Changing Trends in Herbal medicine (Cont’d.)

• The reason why some people prefer herbs instead of medical products:• don’t generate side effects and don’t threaten

one’s health in any way.• They have been used for long in countries like India

or China and they have sometimes succeeded where modern medicine has failed. Step by step, people in USA and UK have discovered their properties and have started to ask for them.

Cultural Analysis - England• Geographical Setting• England is a country that is part of the United Kingdom.

It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, while the North Sea to the east and the English Channel to the south separate it from continental Europe.

• Political Structure:• As part of the United Kingdom, the basic political

system in England is a constitutional monarchy and parliamentary system.

Cultural Analysis – England (Cont’d.)

• Economy:• Currency : Pound Sterling GBP• England's economy is one of the largest in the world,

with an average GDP per capita of £22,907. Usually regarded as a mixed market economy, it has adopted many free market principles, yet maintains an advanced social welfare infrastructure.

• England is a leader in the chemical and pharmaceutical sectors and in key technical industries, particularly aerospace, the arms industry, and the manufacturing side of the software industry.

• Population:• With over 51 million inhabitants, England is by far the most populous

country of the United Kingdom, accounting for 84% of the combined total.

• Family Structure:• A relaxation of societal attitudes towards marriage resulted families

no longer solely made up of married parents living with their children: nowadays, many families consist of a number of non-traditional structures such as stepfamilies, cohabiting parents, single parents, couples living apart together and civil partnerships.

• Changes in legislation, women’s entry into the labor market and the development of science and technology have allowed parents greater ability to plan their future and have flexibility in their working patterns.

Cultural Analysis – England (Cont’d.)

Herbal Medicine Scenario In England

• The Government Regulation for Herbal medicine• The European Directive on Traditional Herbal Medicinal

Products (THMPD) formally The Directive 2004/24/EC amending, as regards traditional herbal medicinal products, Directive 2001/83/EC on the Community code relating to medicinal products for human use was established by the European Parliament and Council on 31 March 2004 to provide a simplified regulatory approval process for traditional herbal medicines in the European Union (EU).

• Under this regulation, all herbal medicinal products are required to obtain an authorization to market within the EU.

• Herbal medicines must be now manufactured under Good Manufacturing Practice (GMP) to ensure the quality of the finished product and also demonstrate safety.

• The Traditional Herbal Medicines Product Directive does allow medicinal claims to be made on the label of the final product, although restrictions do apply on the final wording.

Herbal Medicine Scenario In England

UK Alternative Medicine Industry Overview

• Data from surveys conducted in 2000 suggest that there were about 50,000 complementary and alternative medicine practitioners in the UK.

• More recent market data suggests that the UK population spends about $192 million annually, and that within the next four years this figure will expand to go over $295.54 million.

• Complementary and Alternative Medicine (CAM)

• as “a diverse group of health-related therapies and disciplines which are not considered to be a part of mainstream medical care. Other terms sometimes used to describe them include 'natural medicine', 'non-conventional medicine' and 'holistic medicine'.”

UK Alternative Medicine Industry Overview (Cont’d.)

• Complementary and Alternative Medicine Use in the UK

UK Alternative Medicine Industry Overview (Cont’d.)

A survey of CAM use conducted in just England assessed 2668 responses and found that 13.6% of respondents had consulted the practitioners of the therapies homeopathy, chiropractic, acupuncture, medical herbalism, osteopathy, hypnotherapy, aromatherapy and reflexology.

UK Alternative Medicine Industry Overview (Cont’d.)

Competitors

• The herbal stance of Chinese and Indian companies is strong in UK therefore the Ayurveda, "the knowledge for long life“ or ayurvedic medicine is a Hindu system of traditional medicine native to India and a form of alternative medicine is the biggest competitor in this sector as this is used by nearly all herbalists in UK

Channels of disturbution

• Our Herbal products will managed a quite well distribution network meeting its corporate strategy for the urban as well as the rural one.

• The objective would be to target a Herbs manufacturer that already has successfully established a dealer network in international market. The dealer will then sell the Herbal products to the medical stores.

Establishing the Channel• We aim to collaborate with The Organic Herb

Trading Co. located in England selling and providing herbs grown there to all over Europe.

• As far as the responsibility for distributing the products is concerned, the outreach of the HERBAL PRODUCTS and the third party logistics is limited to the distributors only.

Sales and Promotion

• We will set up a partnership with existing company who will give boost to the sales of our product if hooked up with theirs.

• We will spend 9.7% and 11% of sales on advertising and sales promotion. It engages all TV channels for advertising and regional channels are also included in sales promotion. The print media like newspapers, magazines and periodicals are also given their due share. The company will also announce offers and incentives for retailers.

Conclusion

• In this increasing world of research it is vital to move back to the nature’s resources.

• England will provide us the recognition and market that we require to enter in the EU countries by giving the provision of large population to cater with and the ever increasing health concerns.