hendison 2011 11-pubcon_wordpress
DESCRIPTION
These are the slides from my Wordpress SEO session at Pubcon Las Vegas, November 2011, where I covered the Yoast SEO plugin in detail . Sorry, no video was taken...TRANSCRIPT
WordPress SEO
A plugin by Joost de Valk
Presented by:
Scott Hendison
About Me
• Began marketing (selling software) online in 1999, and
turned full time internet marketer in 2004.
• Discovered WordPress in July 2005, and since then
developed over 450 WP sites for clients and ourselves.
• In 2007, we began SEO Automatic, and since then
we‘ve released 5 separate WP plugins.
About WordPress SEO Plugin
• There are dozens of other SEO plugins
• SEO Title Tags was the first one (?)
• All in One SEO has become the most popular
• In 2011, Joost released the best* one so far
• This summer we adopted it‘s use system wide
(* Says me)
Joost was a WP developer and practicing SEO,
who saw a need in the community, and filled it
better* than anyone else has so far.
(* Says me)
Typical Installation
New SEO Menu - Dashboard
Titles
Titles
Titles
Import & Export
Titles
Titles
Titles
Indexation
Indexation
Indexation
Indexation
XML Sitemaps
• This is slightly „out of the norm“
• File is named /sitemap_index.xml
• Delete your old sitemap from Google WMT
• Add that one new sitemap_index.xml to GWMT
XML Sitemaps
Permalinks
Internal Links
RSS
Import & Export
Edit Files Option
Page & Post Specific Settings
• Options are below each “edit“ box
• The default setup only does so much
• Titles, descriptions and kw‘s can be fine-tuned
• Full “on page analysis“ tab available
• Advanced options, like noindex, nofollow, etc.
Edit Screens
Edit Screens
Edit Screens
Edit Screens
Edit Screens
Categories
Quick Mentions:
• ThemeLab.com – simple wp_head code explanations
• Great looking plugin called Selfish Clean Start – WOW!
• Yoast explains FB Open Graph Protocol
• Help prevent our government from breaking the web
Take-aways
• Try WordPress SEO by Joost de Valk
• Easy Import from All in One or Headspace
• There is no “correct“ answer or setting for every site
• Don‘t forget to reset Google WMT Sitemap and delete old
• Set custom category descriptions
Thank You
• My own site‘s WordPress SEO plugin export -
http://seoautomatic.com/wpseoexport
• This presentation may be downloaded -
http://seoautomatic.com/wpseo
Contact me any time...
Scott Hendison