helping companies learn from the past, manage the present and shape the future. how shutterfly cut 5...
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Helping Companies Learn From the Past, Manage the Present and Shape the Future.
How Shutterfly Cut 5 Days Off Their Close
Learn how you can shorten your close cycle,gain visibility into profitability and variances
(by product, region, customer)
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Most financial analysis still relies on tedious, repetitive, manual, error-prone
processes
Staff expend days and weeks…compiling, extracting and reconciling data,
in support of planning and reporting
Most financial analysis still relies on tedious, repetitive, manual, error-prone
processes
Staff expend days and weeks…compiling, extracting and reconciling data,
in support of planning and reporting
Not Necessarily News
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Senturus
• Corporate Performance Management solutions
– Business Intelligence
– Enterprise Planning
• 300+ customer implementations over past 9 years
• Software, professional services and training
• San Francisco Business Times “Fast 100”, 4 years running
• Success based on:
– Blend of business acumen and technical expertise
– Field proven practices to maximize user adoption
– Packaged code / templates for diverse data sources (JDE, SAP, Oracle, etc.)
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Webinar Agenda
• Current Situation
• Solution Overview
• Tom Cadden: Shutterfly Success
• Q & A
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GL and Plan Data: A Tale of Two Silos
• GL data lives in Accounting / ERP system
• Plan data lives in enterprise planning system…or in spreadsheets
• Significant effort to integrate for financial milestones
• Requires manipulation and transformation
• Manual errors make data unreliable, requiring more manual effort to validate
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Accounting Reports: Too Much Accounting
• High level summaries not useful for analysis
• Detailed reports—too much raw data, not enough actionable information
• Accounting codes not meaningful to business owners
• Different requirements, GAAP vs. internal reporting
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No Automated Tools
• No easy way to harmonize GL and Planning data and make it actionable
• No ability to instantly drill down on details:
Budget vs. Actual By Department
Profitability By Customer or Region
Profitability By Product
• No easy way to compare results across organization
• No ability to automatically highlight variances, rankings, thresholds, trends—specific to each stakeholder
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Solution Overview
• Finance Data Mart with granular details
• Automated planning system
• Self-service reporting portal
• Drillable analytics tool
Profitability, budget vs. actual, variances
• Management dashboard
Organizational comparisons, rollups, trending
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Finance Data Mart
SAP Data Mart
Cognos Planning
DashboardsReports
ScorecardsKPIs
Lawson
JD Edwards
Great Plains Hyperion Essbase
Spreadsheets
OutlookSoft
Oracle Host Analytics
ERP GL Planning
Daily Update of Actuals
Scenarios:“ What If ”,Historical
Single Source of
Truth
Drill to Details
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Example Dashboard: Sales and Margin Variances
Sales & Margin Actuals and Budget details by District and for the total Company.
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Example Dashboard: Labor Hours, Budget vs. Actual
User can drill through to details to investigate variances and take corrective action
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Solution Details
• Automated extraction / transformation of GL data to harmonize with Planning data
• Auto-population of dashboards (browser-based)
• Important variances are highlighted
• Clickable “drills” to underlying details
• Data displayed is specific to owner (via login)
• Sensitive data not displayed
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Tom Cadden,
Senior Manager, FP&A
Shutterfly, Inc.
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Shutterfly
• Leader in Internet-based social expression and personal publishing services
• Launched all-digital Internet photo printing service in December,1999
• Rapid growth, dynamic organizational environment, lots of change, organic and via acquisitions
• Needed to integrate business owners into budgeting / planning cycle, while keeping staff lean
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Shutterfly
Objective = trim 5 - 7 days from quarterly close
Key Steps• Deployed planning system
• Built data mart to consolidate ERP and plan data
• Built front-end dashboard tool for plan contributors
Technical Solution
Tools leveraged:
(1) Planning system – Cognos Enterprise Planning
(2) Data mart – Microsoft SQL Server 2005
(3) BI portal – IBM Cognos 8 BI with PowerCubes
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Shutterfly
Business Result: Faster, Better Decisions
• Visibility into budget variances
• Transparency in budgeting process
• Facilitation of budget owner accountability
• Quarter Close shortened from 15 days to 10
• BvA Scorecard for all departments
• FP&A can focus on evaluating projects, business units
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Senturus Solution Package
• Core solution delivered since 2001
• Pre-packaged code and templates
• Package includes:– Requirements analysis
– Data mart with linkages to source systems
– Customization of reports and dashboards
– Delivery of solution, documentation and training
• Rapid deployment to maximize business value
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Senturus Solution Package
Next StepsTo discuss how the Senturus Finance Data Mart Solution could work for your organization, please contact James Frazier, Vice President of Sales:
(650) 949-2921
To request a copy of this presentation, please contact: