help wanted: bringing the old one-size-fits all job description into the modern era with compelling...
TRANSCRIPT
ChrisMulhallTalentAcquisitionDirector,PointClickCare
HelpWanted:Bringingtheoldone-size-fits-alljobdescriptionintothemodernera
YaseminAlevCustomerSuccessManager,LinkedIn
LaurenSehyCustomerSuccessManager,LinkedIn
Today’sagenda
• Introduction• TheMessage
• GlobalDataofProfessionalTalentTrends• SpecializedGroupData• IndustrySpecificData
• TheMedium• Typesofmediums• PointClickCare’sResearchStudy• Results
• YourActionItems• Q&A
TheMessage
GlobalDataofProfessionalTalentTrends
90%ofglobalprofessionalsareinterestedinhearingabout
newjobopportunities
Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)
Thenumberofactivecandidatesissteadilyincreasing
2014
Onequarterofprofessionalswereactivelylookingforjobs
2015
2016
Almostathirdofprofessionals
wereconsideredactivejobseekers
Today,weseeanevenhigheractiveaudiencethenpreviousrecentyears
Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)
25%
30%
36%
Howaretheyhearingaboutthesenewopportunities?
Millennials
Thirdpartywebsiteoronlinejobboards
GenX
Thirdpartyrecruiter/headhunter/staffing
firm
BabyBoomers
Someoneatthecompany
Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)
Whyistalentleaving?
1
Lackcareeropportunities
andadvancement
2
Needmorechallenging
work
3
Unhappywithcompensationandbenefits
Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)
35%43% 29%
49%ofcandidatesfeelthattheirtopobstaclewhenchangingjobsisnotknowingwhatit’sliketoworkatthecompany
Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)
Whatdotheywanttoknowaboutyou?
1
Cultureandvalues
2
Perksandbenefits
3
Missionandvision
Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)
66% 54% 50%
Whatdotheywanttoknowaboutthejob?
• Careertrajectory• Expectationsandworkload• Dayinthelife• Employeeperspectives
Source:2016GlobalTalentTrendsReport-Dataonhowjobseekerswanttoberecruited(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-global-talent-trends)
#1Reasonforchangingjobsglobally
CareerOpportunity
Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)
SpecializedGroupData
EveryGrouphasaPreference
Contractors Women Generations
EveryGrouphasaPreference
Contractors
Whyiscontracttalentleaving?
1
Wantedmorechallenging
work
2
Lackofcareeropportunities
3
Unhappywithculture
26%30% 23%
Source:2016ContractorandFull-timeTalentTrends:Dataonhowtorecruitcontractorsandfull-timecandidates(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-contractor-and-full-time-talent-trends?trk=bl-po_5-data-points-you-should-know-if-you-recruit-contractors_angela-dickinson_072616)
Whatiscontracttalentlookingfor?
• Becomingafull-timeemployee• Workingwithdifferentclients• Startingtheirownbusiness
Source:2016ContractorandFull-timeTalentTrends:Dataonhowtorecruitcontractorsandfull-timecandidates(https://business.linkedin.com/talent-solutions/job-trends/2016-talent-trends-home/2016-contractor-and-full-time-talent-trends?trk=bl-po_5-data-points-you-should-know-if-you-recruit-contractors_angela-dickinson_072616)
EveryGrouphasaPreference
Women
Whyisfemaletalentleaving?
1
Unsatisfiedwithleadership/seniormanagement
2
Unsatisfiedwithwork
environment/culture
3
Unsatisfiedwithwork/life
balance
26%
Source:GlobalJobSeekerTrends:Why&HowPeopleChangeJobs(https://business.linkedin.com/talent-solutions/resources/job-trends/job-seeker-trends-why-and-how-people-change-jobs-global)
41%44%
EveryGrouphasaPreference
Generations
Top3MotivatorsforLeavingbyGeneration
Millenials
GenX
BabyBoomers
1. Lackedopportunityforadvancement2. Wantedmorechallengingwork3. Unsatisfiedwithbenefits/leadership1. Unsatisfiedwithleadership2. Lackedopportunityforadvancement3. Wantedmorechallengingwork1. Unsatisfiedwithleadership2. Lackedopportunityforadvancement3. Unhappywithlackofrecognitionand
directionofcompany
IndustrySpecificData:Wheretogetitandhowtouseit
LinkedInTalentPoolInsights
SeniorLevelSalesinSouthAfrica
SeniorLevelSalesinSouthAfrica
AccountantsintheUK
AccountantsintheUK
Whereelsecanyougetthis?
FindYourGlobalTalentPoolinRecruiterBuildasearchforanyoneinyour
countrywhofitsyourdesiredskillset.
Onceyou’vefoundthem,headtoSearchInsightstoseewherethey
live,work,andgotoschool.
UseSearchInsightsinRecruitertoGetYourOwnData
Finddeeperinformationaboutyour
totaladdressablemarket
UseSearchInsightsinRecruitertoGetYourOwnData
Checkouttheircurrentcompany
andunderstandwhereyouremployerbrandfits
best
Whatareprosandconsoftheir
department/company?
BeintheKnowWhatisyourtalentpoolsayingthesedays?
TheMedium
14Seconds
http://cdn.theladders.net/static/images/basicSite/PRpdfs/TheLadders_EyeTracking_Study_2013_FINAL.pdf
JobDescriptionMediums
DILBERT©2012ScottAdams.UsedBypermissionofUNIVERSALUCLICK.Allrightsreserved.
https://Pixton.com/ic:59k0474x
PointClickCare’sResearchStudy
Q.VariousBase:Tech(n=307);NonTech(n=314)
StudyParticipants
Q10.Afterreviewingthesefourdifferentjobdescriptions,pleaserankthemfrom1to4.SummaryOfRanked1Base:Tech(n=307);NonTech(n=314)
Q10.Afterreviewingthesefourdifferentjobdescriptions,pleaserankthemfrom1to4.SummaryOfRanked4Base:Tech(n=307);NonTech(n=314)
Q7.Afterreviewingthatjobdescription,howwouldyoudescribethecompanythatpostedit?Base:Tech(n=307)
Q7.Afterreviewingthatjobdescription,howwouldyoudescribethecompanythatpostedit?Base:NonTech(n=314)
DownstreamImpacts
• Reducednewhireattrition• Moreshareablecontentonsocialmedia
• Increaseinpassivecandidates