hella media center handout · am-3 silvia wegner • data management a-dm uwe pohl • corporate...

www.hella-media.com

HELLA MEDIA CENTERHANDOUT

04

05

06

08

10

12

16

17

18

19

20

22

24

34

38

Roles and Rights

Login Area

Overview

Navigation, Search and Filter Functions

Image Functions and Download

Basket

Collections

File Formats

Photographs

Line Drawings

Videos

360° Degree Views

File Naming

HELLA Imagery

Important Information

FAQ 39

Dear HELLA MEDIA Users,

We have now completely revamped the HELLA MEDIA database. So what has changed? First of all, quite clearly the name. From now on, the new database will be known as the “HELLA MEDIA CENTER” and can be accessed at the new address of www.hella-media.com. The new, smart look is quite striking at the very first glance: The asset data management system is presented in a new and refreshing guise but nevertheless continues to include many familiar, tried-and-tested elements. However, this is not the only innovation. The HELLA MEDIA CENTER stands out in sharp relief thanks to its countless new functions. These include additional filter criteria and also extended collection management aimed at achieving even better collaboration possibilities. It is the aim of this handout to make you familiar with all the basic functions found in the new system. And we hope you thoroughly enjoy using the exciting facilities now on offer.Your HELLA MEDIA Team

IMPORTANTPlease use the Internet browser Firefox from Version 44.0 onwards or the Explorer from Version 11.0 in order to ensure trouble-free display.

| 0302HELLA MEDIA CENTER – HANDOUT

DesignationGroup 1HMCAdminLimitless

Group 2HMCEditor1Limitless

Group 3HMCEditor2Limited

Group 4HMCUser1Limitless

Group 5HMCUser2Limited

Group 6HMCUser3ExternLimited

No groupbecause no public LOGIN available!

HELLA MEDIA CENTER Editor with unrestricted access

Editor with unrestricted access

Editor with restricted access

User with restricted access

External, restricted userUser with unrestricted access

Public

ADMIN Editor I Editor II User I User II User III User IV

Internal Marketing Experts and External Advertising Agencies

• Sales Companies• Joint Ventures• 100 % HELLA

Companies• Advertising Agencies

HELLA Product Manager

• Focus on ProductInformation

All HELLA USERSwith LDAP ID including Locked Area

• Focus on Product Information

Registered User

• LOGIN – manual administration and release/sharing

Public USER

• Login not mandatory

All HELLA USERS with LDAP ID

• HELLA User• Sales Companies• Joint Ventures• 100 % HELLA

Companies

HELLA System Adminstrator

• Communication Concepts AM-3 Silvia Wegner

• Data Management A-DM Uwe Pohl

• Corporate CommunicationsHCC-CCDavid Schwarzelmüller

ROLES AND RIGHTS

There exists a variety of user roles within HELLA MEDIA, roles which are differentiated on the basis of differing access and editing rights. Such roles range from that of an internal Administrator enjoying full access right up to that of an external or public user with very restricted rights. Every user is given one of these such roles. The following graphic shows an overview of the existing user roles.

Terms of Use By using HELLA MEDIA you automatically agree to the terms of use, which can be viewed here as a PDF.

Language Selection The small flags allow you to select your preferred system language.(DE / EN / FR / ES / RUS / PL).

Contact Do you have any questions about HELLA MEDIA or do you need support? Then click here.

User Name / Password for HELLA EmployeesHELLA employees can log in automa-tically by using their Internet pass-word (The username is the SAP user).

For External UsersIn order to access the protected area, enter your existing username and your allocated password. (Use the same password as for the previous HELLA MEDIA version), and then click on “Login”.

Guest Access (public area)To enable guest access, leave this field blank and click directly on“Login”. This is the place to find images and information about HELLA and about our products.

Create User Account / Reset Password This is where you can request a new user account. A new account has first to be activated by an Administrator. HELLA members of staff automatically have a user account via SAP access. Users who have forgotten their passwords are able to reset them here.

LOGIN AREA

IMPORTANTEvery HELLA user is automatically placed in the User II group.Changing to another user group (ADMIN, Editor, User I) is only possible by means of person-specific manual release activated by A-M3 (Silvia Wegner) and A-DM (Uwe Pohl).


OVERVIEW

Put Page in Basket By clicking on this symbol, all search or filtering results can be placed in the basket.

Help, data protection, legal notices and contact The footer grants you access to legal information, to the Help area and also shows contact possibilities.

Reduce or increase image size

Go to next or previouspage and skip to first or last page

View Bar

Thumbnail viewSorting function

Report View Sorting in ascending / descending order

Log Out This is where you can log off from HELLA MEDIA.

My Collections Page 16

Meta Navigation The meta navigation indicates where you are at any one time and allows you to change to previous levels / layers.

Search FunctionPage 08

CategoriesPage 08

Filter FunctionsPage 09

Language Selection The small flags allow you to select your preferred system language.

1

2

3

10

Preview Page 10 4

Download Page 11 6Basket Page 12 7

InformationPage 10 5


NAVIGATION, SEARCH AND FILTER FUNCTIONS

➔ Using the page content area: Quick start to the portfolioaccording to Business Division or selected image categories

➔ Thumbnail images and a short description providean overview of the relevant content for each businessdivision / category

QUICK START

1

2

Full-Text Search ➔ Search for all records which contain these characters➔ All filter and category selections will be reset➔ After search terms have been entered, suggestions appear,

which can then be selected by clicking

Search ➔ Search for an exact term including spaces➔ All active filters will be reset➔ After search terms have been entered, suggestions appear,

which can then be selected by clicking

➔ Navigation using the hierarchy tree➔ Search results are filtered / refined according to the selected

category and then displayed in the content area➔ Combination with a previous search / full-text search is

possible via the search field

SEARCH FUNCTIONS

CATEGORIES

3

New Records Filter records according to upload time.

File format type Filter search results according to file extension or file format.

Material & Type Filter according to media type(e.g. photographs, QR codes, visuals, etc.)

Material & Implementation Filter according to communication medium (e.g. advertisement, brochure, app, etc.).

Data Sheets Display only certain data sheet types as results (e.g. brief information, mounting instructions, etc.).

Campaigns & CompetenceFiltering according to the appropriate campaign

Target GroupsFiltering according to appropriate target groups.

Language Display records only in the selected language.

Article Number Display records using HELLA article numbers The usual formatting (gaps with spaces and minus signs) has to be observed.

Joint Ventures & Companies Only show results which are assigned to the relevant JV / company.

Group & Corporate Info Filter according to HELLA criteria (e.g. employees, annual report, etc.).

Lighting Technology Limit selection to the lighting technology specified.

Vehicles Filter results according to vehicle type.

Functions Filter according to technical function.

Representative Categories / Mouseover Texts Filter according to predefined keyword instructions such as people or objects.

FILTER FUNCTIONS


4

5

➔ Display preview image of the selected element➔ Element can be placed in the basket or can be downloaded

directly➔ Info button for details on selected element➔ Possibility to browse to previews of other search results

Date created

File format

Asset-Name (image number)Original-Asset-Name

Thumbnail view

Dire

kter

Dow

nloa

d

➔ Details on displayed element➔ Information on file names, assigned categories, indexing

and other media data such as resolution, file format etc.

PREVIEW

INFORMATION

Basket Page 127

6

➔ Files can be downloaded individually➔ To download, click the download pictogram below

the preview image

➔ The download popup window offers various options suchas image formats etc.

➔ In order to download the image, the terms of use have tobe selected

➔ Following acceptance of the terms of use, the file can bedownloaded directly or sent as a link

➔ Download status is shown in the top right-hand cornerunder Downloads

Image Editing Options before Downloading

CroppingA tool to reduce the visible area of an image.

TransformingTools for resizing, rotating and mirroring the image.

AdjustingTools for adjusting the tonal range of images by using brightness and contrast, gamma values and colors. Adjustments are displayed in the preview prior to application.

DownloadingTools to adjust file name, file format and color space of an image and to start download.

DOWNLOADS

IMAGE FUNCTIONS AND DOWNLOAD


7

8

10

9

➔ Collect several media elements for subsequent“total” download

➔ Place element in basket by selecting the basketpictogram / symbol below the preview image

➔ Changing of color of pictogram / symbol aftersuccessful adding

➔ Reclicking the pictogram / symbol enables elementto be removed from basket

Name basket / rename basket

Create / manage several baskets

Active basketInactive basket / can be deleted by using the bin symbol

Create new basket / rename basket

Move image to another basketRemove image from basket

➔ Number of added elements is shown in the top right-handcorner next to the basket pictogram / symbol

➔ Clicking the pictogram shows an overview of all elementsin the basket

BASKET

THE BASKET

Page 16

Page 14

Page 15

Delete basket

Download basket

CSV file download

Accept basket in main collection

Send link for collectionPrint basket

Upload Excel file


8 9

➔ The CSV pictogram enables a csv file with detailed informationon the media elements to be loaded in the basket; this file canthan be opened in Excel

➔ The image number together with the accompanying articlenumber and details from the memo field is listed and sortedin the file ➔ By using “Collect Diverse Media” it is possible to upload an

Excel file with listed image numbers and automatically addthis to the basket

➔ Images found are automatically collected in a new basket

➔ Previously selected filters are also taken into considerationduring the search

➔ using the Excel file upload

➔ Select Excel file and click on “Open”, then close the windowby clicking on the “X” icon at the top

➔ The Excel document is not allowed to have spaces orspecial characters

➔ Here you can load an Excel template, where you can enterarticle or image numbers

CSV DOWNLOAD EXCEL FILE UPLOAD

THE BASKET


➔ Collections are displayed in the top right-hand cornerin “My Collections”

➔ See overview of collections by clicking on “My Collection”➔ Resend collection using the “i” pictogram➔ Delete collection by clicking on the bin symbol

MY COLLECTIONS

➔ Name collection and keep track of use

Possible settings for the sending offiles / collections: ➔ Selection of one or of several users, separated by commas➔ Time-scheduled Valid from – Valid through➔ Password protected➔ Reference is mandatory

Various options for the sending offiles / collections: ➔ Receiver can see info window➔ Receiver can see media (assets) as a preview➔ Receiver can print media (assets)

Assets can be downloaded by receivers with one of the following asset actions but rights are available only with this selection:➔ Prepare 72dpi JPEGs from the selection➔ Prepare “Zip” from the selection➔ Copy original asset➔ PNG conversion with watermark➔ Convert and compress➔ Prepare OS X archive from selection➔ Prepare ZIP with 300dpi JPEGs from selection

ITEM BASIC FORMAT DIMENSIONS OTHERS

Product Illustrations Design on grayscale

DIN A4 – 300 dpiRGB – tiff with cut-out

DIN A4210 x 297 mm2480 x 3508 px

DIN A5 – 300 dpi RGB – JPG1748 x 2480 px

Product Illustrations Standard

DIN A6 – 300 dpiRGB – tiff including cut-out path

DIN A6105 x 148 mm1240 x 1748 px

600 x 400 px – b/w – jpg50.8 x 33.87 mm

Drawings Line Drawings

DIN A5 – Vector file b/w – eps

DIN A5148 x 210 mm1748 x 2480 px


Visuals/MotifsDIN A2 – 300 dpiRGB – tiff with levels if necessary

DIN A2 -300 dpi 420 x 594 mm 4961 x 7016 px

DIN A3 – 300 dpi RGB4961 x 3508 px3508 x 4961 px

Films/Clips3D animation

mp4 “CODEC H264” AVLFull HD Png DatenSequence

Web>m, ogg vorbis1920 x 1080 px

1.) ZIP folder with individual images2.) HTML defaults

360° ProductIllustrations

jpg, RGB – see ZIP directory: 1920 x 1080 px andmp4 “”CODEC H264”” AVL

36 images per product10° degrees for each illustration

1.) ZIP folder with individual images2.) Video – MP4More via the Video Cloud

Advertisementsincluding links

DIN A4 / DIN A5 – 300 dpiCMYK – eps Indesign

DIN A4 – 210 x 297 mmDIN A5 – 148 x 210 mm Wherever necessary Special formats

PDF – for viewing including image references and translation texts in English

Brochuresincluding links

DIN A4 / DIN A5 – 300 dpiCMYK – eps Indesign

DIN A4 – 210 x 297 mmDIN A5 – 148 x 210 mm Wherever necessary Special formats

PDF – for viewing, including image references PDF for each country‘s variation

Mounting instructionsDIN A4 / DIN A5 – 300 dpiSpecial formats CMYK – eps Indesign

DIN A4 – 210 x 297 mm DIN A5 – 148 x 210 mm Wherever necessary Special formats

PDF – for viewing, including image references PDF for each country‘s variation

Packagingincluding links

Special formats CMYK – eps Indesign Various special formats PDF – for viewing, including image

references

14

13

12

FILE FORMATS

Send link for collection

COLLECTIONS

11

10

Page 18

Page 19

Page 20

Page 22


1211 PRODUCT ILLUSTRATIONS LINE DRAWINGS

Design on Grayscale➔ Product illustrations are set as cut-outs on the grayscale

and provided with a shadow➔ The grayscale is defined and is available in the HELLA MEDIA

CENTER under the image number 10015442a_AM0.tif

Line Drawings➔ Are created in a simplified representation➔ Frontal view and a side view facing to the right are shown➔ The line thicknesses in the basic format of DIN A5 are 2 pt➔ The arrowheads are filled in and also 2 pt in size➔ The text is always 30 pt

Standard➔ Product illustrations are always shown as cut-outs with

the cut-out path or alternatively with a transparentbackground

PHOTOGRAPHS LINE DRAWINGS


Drawings Line Drawings

DIN A5 – Vector file b/w – eps

DIN A5148 x 210 mm1748 x 2480 px



Product IllustrationsDesign on Grayscale

DIN A4 – 300 dpiRGB – tiff with cut-out

DIN A4210 x 297 mm2480 x 3508 px


Product IllustrationsStandard

DIN A6 – 300 dpiRGB – tiff including cut-out path

DIN A6105 x 148 mm1240 x 1748 px

600 x 400 px – b/w – jpg50.8 x 33.87 mm


13

➔ Videos are available in the mp4 format with “H264 Codec”AVL FullHD png data sequence

➔ An extra pictogram under Illustration in the content areaallows the playing / previewing of the video prior todownloading

➔ All HELLA videos are made up of a clearly defined introand outro where the HELLA logo and slogan are shownon a yellow background

➔ Videos are available in a variety of qualities– HQ+ High Quality HD– HQ High Quality– MQ Medium Quality– LQ Low Quality

➔ Playing in the full image mode or in the window view bothpossible

➔ In the video download window it is possible to selectthe version format:– Flash (low, medium, high, very high quality)– mp4– wmv– 3GP

➔ Downloading the soundtrack in mp3 format is also possible

VIDEOS / CLIPS

Optimized player link for terminal version via Cloud

RecommendationWith videos it is recommendable to use the report view in order to be able to see detailed information directly.

Search of similar files with the same categorization

List of files linked with the current selection

Information on indexing and assigned categories

Details on size and resolution etc.

General detailed information

Download video in mp4 format

Video is opened in the browser / player

Download of various file formats

Details of original asset name

VIDEOS


360° PRODUCT ILLUSTRATIONS

➔ 360° videos are available in search results also as a zip filewhere a folder with individual images from the video can befound in 10° segments (a total of 36 images)

➔ An info button under the search result takes you to a detailedview including a complete preview of the individual images

The directory structure of the zip folder is clearly defined

Main directoryFile overview.html for the generating of thumbnails FullHD: 1920 px x 1080 px in the

resolution – 36 jpg individual images

Viewer: File tocall scripts archived in the HTML5 directory

Images: Graphicsfiles for viewer interface

Images/Lv1: 1800 px x 1200 px36 jpg individual images for zoom level, factor 3, of the display

Images/Lv2: 600 px x 400 px36 jpg individual images for normal viewing

360° VIEWS

14

IMPORTANTThe data volume of the zip file is very high. The mp4 format has a lower data volume and this, too, is available for downloading.


FILE NAMING

Every file which is set up in HELLA MEDIA has to be named in accordance with a predetermined system. It is imperative that this file name is allocated to the relevant file before the file is uploaded into the database and before it appears as an original asset name. Below you will find an overview of individual attributes which may be given, together with some examples of file naming.

Brochure5689_BR_Title/Designation_HPBS_DE_print.indd CA_Title/Designation_HELLA_DE_print.indd

ImagesPI_Title/Designation_HELLA_DE_print.tif PI_Title/Designation_HELLA_print.tif

Flyer4578_FL_Title/Designation_HELLA_DE_print.indd BI_Title/Designation_BHS_DE_print.indd

Video filmsVD_Title/Designation_HELLA_DE_film.tifVD_Title/Designation_BHS_DE_film.tif

EXAMPLES

SYSTEMATICS

Job number Material Titel / Designation Company Language Version

If no job number is available, the name starts with the material / subject matter involved

AD AdvertisementBI Brief-Info (Kurz-Info)BR BrochureCA Catalog FL FlyerM Miscellaneous MI Mounting InstructionPA PackagingPI PicturePOS Point of SaleTI Technical-InfoVD Video

Designation in German or English HELLA BHSHPBSHGS

DEENFRetc.

When the language-neutral mode is in operation, any language designation is omitted

webprintvideo film

IMPORTANTAll images must be stored in the RGB mode. Product cut-outs must contain an activated cut-out path.


HELLA IMAGERY

In all images there should always be reflected two universal and characteristic principles: partnership and an attentive focus on a particular issue. These rules apply exclusively for the design and utilization of images for HELLA. Joint Ventures or partners can under certain circumstances have other design defaults. (For more details please refer to www.hella.com/corporatedesign)

Portraits and scenes involving members of staff are to be taken at eye level

Natural and / or authentic-looking blurring is permitted, e.g. with motifs involving people. Sharp focus is always directed on the key message of the motif.

The picture‘s message makes up the central motif. This is to be framed by quiet, two-dimensional pictorial elements. (However the central motif does not have to be located in the actual or mathematical center of the picture. Asymmetrical image compositions are also possible.)

Light, sheer and muted colors in the two-dimensional part of the image, with gray tones leaning toward coolness. Bright, vivid flashes of color are reserved for the key message of the motif.

High depth of field

Natural, calm lighting atmosphere for pictures shot in the dark (twilight preferred to the black of night)

In addition to presenting products in action (for this the above-mentioned rules apply), there are two other possibilities for product portrayal. In both cases the products are to have a natural-looking shadow and are to be photographed frontally or diagonally from the left.

Cut-out on a white background Cut-out on a gray gradient background (Distinction between day and night photographs)

DO’S


HELLA IMAGERY

Surfaces in intensive colors

Compositions which convey too high a degree of nonchalance (in the sense of negligence or coolness) and too much of a relaxed feeling (in the sense of laziness, lethargy).

Extreme perspectives which severely distort objects

No jet black pictorial elements. Even in dark areas it should still be possible to recognize slight outlines (contours)

Racist or sexually discriminating picture content

Extreme blurring should not be used as a stylistic means

Arrangements of several product illustrations taken from various angles are to be avoided

DONT’S

IMPORTANT INFORMATION ON MOVING PICTURE DESIGNPlease note that the above-mentioned image guidelines are also to be observed when making films and videos so that the viewer can immediately and easefully associate such visuals with the company. An appropriate intro or outro and / or a permanently visible HELLA logo can be helpful in this regard. This data is deposited in the Download area of the Corporate Design tool box.

In order to receive final release, films always have to be submitted to the Department of Corporate Communication (HCC-CC).


IMPORTANT INFORMATION FAQ

➔ No new categories can be created ➔ All media elements are to be completely and sustainably indexed and fitted with filters so that images can be easily located at a later date

➔ When images are created, HELLA Corporate Design Imagery (see Page 32) has to be taken into account

➔ When media elements are created, the format defaults (see Page 15) have to be taken into account

➔ Images from picture agencies always have to include the maximum license

➔ The forms granting permission for the photographs have to be filled out and their usufructuary rights are to be observed

How do I get a login to the HELLA MEDIA CENTER?You are able to create a new User Account on the homepage below the login area. Before you can begin using the account, it has to be activated by an Administrator. You will receive notification about this by email. Important: HELLA employees can automatically log in and therefore do not have to apply for a separate account. In such a case the access name is the SAP username, the password the Internet password.

What can I do if I have forgotten my password?Under the Login area, you will also find the function “Reset Pass-word” After input of your username, you will receive a link by email, which will enable you to select a new password yourself.

Which user roles are available?An overview of the individual user roles and their accompanying rights can be found on Page 4 of this handout.

I would like to set up content. How can I do this?Only users who have been given the role of Editor or Administra-tor can set up content. If you are not yet an Editor, this role has to be assigned to your account. Such a change in role can only be applied for personally by contacting A-M3 (Silvia Wegner) and A-DM (Uwe Pohl). This cannot be done automatically via the platform.

Can I then also edit images?Yes, this possibility exists. To do this, select the function “Edit Before Download” prior to downloading. More detailed information can be found on Page 11.

In which formats can I download images?An overview of the various file formats and dimensions available for the individual types of media can be found in this handout from Page 17 onwards.

What is the quality of the videos like?It is possible to download videos in the complete spectrum of quality categories, ranging from low right up to very high. Please see Page 20 for more information on this.

I have noticed an error regarding category allocation and / or indexing. Who is the contact person for such problems?If you think you have come across an error, please report this to Silvia Wegner so that the allocation can be appropriately checked and, if necessary, corrected.

I am experiencing representation problems on my computer. Records are not being correctly displayed. What can be the cause of this? First of all, please ensure that your Internet browser is not out of date. Many display problems can often be very simply solved by updating the browser. When updating, please always use the current browser version of Firefox or that of the InternetExplorer. Should you have any queries as to how this can be installed on your computer, please contact the IT Support Team.

I am looking for a certain image that is most certainly in the HELLA MEDIA CENTER but which is not being displayed. What can I do?Some illustrations are located in a locked area because, for example, their utilization is restricted. Only users enjoying certain roles can access such an area. Should you require access to this locked area, please contact A-M3 (Silvia Wegner) and A-DM (Uwe Pohl) so that your role can be appropriately adapted.


HELLA KGaA Hueck & Co.Rixbecker Straße 7559552 Lippstadt /GermanyTel. + 49 2941 38 - 0Fax + 49 2941 38 - 71 [email protected]

© HELLA KGaA Hueck & Co., LippstadtSubject to technical and price modifications

www.hella-media.com

hella media center handout · am-3 silvia wegner • data management a-dm uwe pohl • corporate...

Documents