heat treating process control & instrumentation ceramics ... · 2 connecting people, products...

www.industrialheating.com 1

Print | Online | eNewsletters | Events | And More!

The Largest and Most Preferred Heat Treating/Thermal Processing Industry Media Brand

Heat Treating

Process Control & Instrumentation

Ceramics & Refractories/Insulation

Industrial Gases/Combustion

Vacuum/Surface Treatment

Materials Characterization & Testing

Melting/Forming/Joining

Heat & Corrosion Resistant Materials/Composites

Sintering/Powder Metallurgy

2 www.industrialheating.com2 www.industrialheating.com

Connecting people, productsand technologies…Industrial Heating is a powerful suite of print, online and in-person resources utilizing quality content as a tool for business development. The Industrial Heating family of products provides marketers with integrated access to the global high-temperature thermal processing industry.

Industrial Heating, USA Industrial Heating, Brazil Industrial Heating, China FORGE USA, Brazil, China, India

IH magEzine eNewsletter IH Daily eNewsletter

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Heat Treating, in cooperation with MTI IH Digital Edition IH Website

FORGE Website IH Video/YouTube Channel IH and FORGE Webinars

Targets Subscribersin These Key Industries:• Aerospace• Aircraft• Alloys• Aluminum• Ammunition• Appliances• Armaments• Automotive• Bar & Rod• Bearings• Brass• Cable & Wire• Casting• Ceramics• Chemicals• Coatings• Communications• Computers• Construction Materials• Construction Vehicles• Copper• Defense• Dental• Die Casting• Diesel Engines• Drilling Equipment• Electric Motors• Electronics• Fabricated Metal Parts• Fasteners• Forging• Foundry• Galvanizing• Gears• Guns• Heat Treatment• Incineration• Investment Casting• Jet Engines• Lawn & Garden• Lawnmowers• Locks/Security Systems• Marine• Medical Devices/Implants• Metals• Mining Equipment• Motorcycles• Nonferrous• Off-Road Vehicles• Oil & Gas• Ordnance• Pipe• Plating• Powder Metals• Power Generation• Power Tools• Powertrains• Reclamation• Recreational Vehicles• Recycling• Satellite & Space Exploration• Semiconductors• Small Engine• Specialty Materials• Specialty Metals/Alloys• Specialty Steels• Stamping• Steel• Strip• Titanium• Tool & Die• Tool Steels• Truck• Tube• Turbine And Many More...

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Targetss SuSSuSubbbsbsccribers

www.industrialheating.com 3 www.industrial heating.com 3

Earn Points – Save Money!Save up to 20% on ALL* your marketing invest-ments by tallying up IH Points.

Earn points for all your pre-scheduled media purchases, and save money all year.✓ Run a print ad… get a point.✓ Run a banner ad… get a point.✓ Sponsor an eNewsletter… get a point.

Look for the IH Points logo throughout this media planner and watch your points – and savings – add up!

*IH Points can be earned for webinars and custom eNewsletters, but discount rates are excluded from webinars, custom eNewsletters and other custom publishing projects. Rate structure applies only to programs committed in advance.IH will not rebate rates for month-to-month programs.

Reed Miller Bill Mayer Barry Ashby Dan Herring Dr. Richard MartinEditor/Associate Publisher Associate Editor Washington The Heat Treat Doctor™ Safety Consultant, 29 yearsMS Metallurgical BA Journalism Correspondent 32 years experience experience in industrial com- Engineering 11 years experience 37 years writing for IH heattreatdoctor@ bustion & heat-transfer equip.28 years experience [email protected] [email protected] industrialheating.com [email protected]@industrialheating.com

Editorial Excellence

Audience Profi leThe Power of Global ReachNo other thermal processing media brand delivers the world like Industrial Heating, “The INTERNATIONAL Journal of Thermal Technology.”

North America• 19,475 BPA audited circulation1

• 7,000 eNewsletter distribution2

China2

• 6,000 print distribution• 1,000+ trade show distribution

Brazil2

• 2,000 print distribution• 750+ trade show distribution

Monthly Print Subscribers• 53,270 total pass along readership, with every copy being seen by an average of 2.18 people3

• 85% recommend, specify or authorize purchases4

• 74% captive (in-house) heat treaters2

• 13% commercial/contract heat treaters2

• 13% industry suppliers of equipment, components and supplies2

Audited Website Traffi c5

• 15,910 monthly unique browsers• 18,651 monthly user sessions• 34,837 monthly page impressions

1December 2010 BPA Statement.2Publisher’s Own Data, 2010.3AdScore Study, May 2007.4Buying Decision Trends Study, July 2007.5BPA Interactive SiteCensus Data, Average July-December 2010

ng media brand delivers the world like Industrial Heating,rnal of Thermal Technology.”

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Providing timely, technical information to engineers involved with thermal processing/heat treating in all major manufacturing industries worldwide. Our goal: Help subscribers make better purchasing decisions.

• 12 issues/year (monthly) • Two industry eNewsletters• Four to six technical articles/issue • The Experts Speak blog• 80 years in publication • Exclusive video and audio content• Monthly digital editions• Written for engineers and engineering managers

NEW in 2011

4 www.industrialheating.com

January February March April May June

Focus Emerging Technologies

Nonferrous Thermal Processing

Heat Treating AftermarketConsulting & Training

Automotive Heat Treating

Energy-Savings

Ad Close December 7 January 7 February 7 March 7 April 8 May 6

Articles • Heat Treating• Vacuum/Surface

Treating• Process Control & Instrumentation• Materials

Characterization & Testing

• Nonferrous Heat Treating

• Industrial Gases/Combustion

• Ceramics & Refractories/Insulation

• Nonferrous Melting/Forming/Joining

• Heat Treating• Vacuum/Surface

Treating• Process Control &

Instrumentation• Heat & Corrosion

Resistant Materials/Composites

• Ceramics & Refractories/Insulation

• Heat Treating• Industrial Gases/

Combustion• Materials


• Induction Heat Treating

• Sintering/Powder Metallurgy

• Vacuum/Surface Treating

• Process Control & Instrumentation

• Industrial Gases/Combustion

• Heat Treating• Ceramics &

Refractories/Insulation• Heat & Corrosion


Lit/WebShowcaseTopics

• Instrumentation & Control• Materials

Characterization & Testing Equipment

• Vacuum Pumps

• Nonferrous Furnace Systems

• Burners & Combustion Equip.

• Industrial Gases/Atmospheres

• Refractories & Insulating Materials

• Furnace & Heat Treating Systems

• Heat Exchangers & Quenching Systems

• Commercial Heat Treating

• Cooling Towers


• Ceramic Fixtures & Components

• Materials Characterization & Testing Equipment

• Induction Heating/Melting Systems

• Controls & Power Supplies

• Ovens & Kilns• Sintering/Powder

Metallurgy

• Burners & Accessories


• Alloys & Specialty Metals


Int'l.Editions

SpecialSections /Inserts

• Technology Spotlight

AdvertiserBonusesand BonusShowDistrib.

Buy a full/fractional page ad; get a FREE

full/fractional Technology Spotlight

• FREE 250 Nonferrous Names

• TMS, Feb. 27-Mar. 3; San Diego

• FREE Commercial Heat Treat Data File

• 115th Metalcasting Congress

April 5-8; Shaumburg, Ill.

80th Anniversary Edition Bonuses

See page 7 for details• AISTech, May 2-5;

Indianapolis• Interwire, May 3-5;

Atlanta

• FREE 250 Automotive Names

• Turbo Expo, June 6-10; Vancouver, BC

• PowderMet, May 18-21; San Francisco• THERMPROCESS

June 28-July 2;Dusseldorf, Germany

• AdScore Readership Study

• FREE Energy Update• THERMPROCESS

June 28-July 2;Dusseldorf, Germany

2011 Editorial Calendar

Industrial Heating reserves the right to alter the editorial calendar.

AFTERMARKET SERVICES

FREE SECOND ADIn May or June, with purchase of ad in May & June

FREE SECOND ADIn Feb., with purchase of ad in Jan. & Feb.

www.industrialheating.com 5

July August September October November December

Buyers Guide Process Control Heat Treat Show Issue #1

Heat Treat Show Issue #2

AerospaceThermal Processing

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June 10 July 8 August 8 September 7 October 7 November 7

2011 Buyers Guide

21st Annual Buyers Guide

in print and fully searchable online!



• Materials Characterization & Testing• Melting/Forming/

Joining

• Heat Treating• Vacuum/Surface

Treating• Sintering/Powder

Metallurgy• Heat & Corrosion


• Heat Treating• Process Control &

Instrumentation• Industrial Gases/

Combustion• Ceramics &

Refractories/Insulation

• Vacuum/Surface Treating

• Heat Treating• Melting/Forming/

Joining• Materials



• Sintering/Powder Metallurgy


• Heat & Corrosion Resistant Materials/Composites

FREELiterature/Web

Showcase for ALL July Advertisers.

$795 value.

• Process Controls• Induction Heating/

Melting • Salt Bath Equipment

& Supplies

• Heat Treating Furnaces & Accessories

• Alloys & Specialty Metals

• Heat Exchangers & Quenching Systems

• Thermocouples & Atmosphere Analyzers


• Burners & Combustion Equipment

• Vacuum Furnaces & Components

• Heating Elements• Materials

Characterization & Testing Equipment

• Melting Furnace Systems

• Burners & Combustion Equipment

• Ovens & Kilns• Heat Treating

Furnaces & Accessories

• Product Roundup• 2012 Calendar

• Over $4000 in FREE Print & Online Bonuses Available

• ASM Heat Treat Conf., Oct. 31-Nov. 2; Cincinnati

• IH Controls & Instrumentation eUpdate

• ASM Heat Treat Conference Oct. 31-Nov. 2; Cincinnati

• Die Casting Congress Sept. 19-21; Columbus• MS&T, Oct. 16-21;

Columbus• AVS, Oct. 30-Nov. 4;

Nashville

• Die Casting Congress Sept. 19-21;

Columbus• ASM Heat Treat

Conference Oct. 31-Nov. 2; Cincinnati

• Heat Treat Show Tabloid• ASM Heat Treat Conf. Oct. 31-Nov. 2; Cincinnati• MS&T, Oct. 16-21;

Columbus• AVS, Oct. 30-Nov. 4;

Nashville• Aluminium India

2011, Nov. 10-12; Mumbai, India

• FREE 250 Aerospace Names• AdScore Readership

Study

FREE Product Roundup

Kathy Pisano Advertising Director(412) 306-4357; Fax (412) [email protected]

IHSALES

EXPERTS

Larry Pullman East & West Coast Sales Manager(888) 494-8480; Fax (888) [email protected]

Steve Roth Midwest Regional Sales Manager(520) 742-0175; Fax (847) [email protected]

FREE SECOND ADIn Oct., with purchase of ad in Sept. & Oct.

“IH offers the best total value for marketing, offering a complete integrated marketing communications package for heat treating equipment. No one understands the information and networking needs of the industrial furnace community better than IH.” Beth Ryan, Marketing Communications Director for SECO/WARWICK

e-Media & Online Advertising

IH TV VideoIntroduce your latest products, recap trade show exhibits, provide demonstrations and more. Your video will get double exposure because it will be on IH TV and IH’s YouTube Channel – youtube.com/ihmagazine.

Digital EditionsA growing percentage of IH subscribers prefer to have their magazine delivered digitally. For savvy marketers, digital delivery offers a number of lead-generating marketing opportunities, including a wide variety of attention-grabbing digital ad enhancements. Contact your sales rep for more information.

WebinarsGenerate Leads While Educating Industry Decision-Makers You can’t meet face-to-face with every industry decision-maker, but you can interact with each of them during a Webinar. Build brand awareness, become a leader and generate sales leads – just ask the experts at BNP Media to help you! Since 2006, BNP Media has produced over 450 Webinars, averaging 500 lead opportunities. You choose the content and speakers, and we’ll market and execute your event. Schedule your customized Webinar program today!

6 www.industrial heating.com

eNewslettersIH magEzine• Bi-monthly eNewsletter• Content includes article reviews, current industry news and a Calendar of Events • E-mailed to nearly 8,000* (2x/month)

IH Daily News Brief• Daily eNewsletter• Delivers latest breaking industry news• E-mailed to nearly 2,000* (5x/week)

PodcastsIH NewsFrequency: SemimonthlyIH publisher, Doug Glenn, reviews the news and events of the past two weeks.

Talk Back to BarryFrequency: MonthlyIH publisher, Doug Glenn, talks with Federal Triangle columnist, Barry Ashby, about reader comments.

See pg. 3 for details*Publisher’s Own Data, 2010

Additional Products Available:• Custom eNewsletters • Blogs• Online Directories • Virtual Events• Online Article Sponsorships …And more! View examples at http://portfolio.bnpmedia.com

Additional Services 80th AnniversaryApril 2011 is a big month.

IH is celebrating 80 years of

continuous publishing, and

we’re giving away an iPad to

one fortunate advertiser.

You can also purchase:

1) A vintage ad: Have an

historic ad you’d like for us to

run with the notation “Vintage

Ad”? Just let us know.

Full-Page $850

Digest Full $750

Half-page $600

1/3-page $500

1/4-page $400

Smaller: $300

2) Anniversary Logos $205

Run your logo on our

Anniversary logo page with

“Established 19##” beneath the

logo. Show off your rich history.

3) Cover Reviews: Ever had a

photograph on the cover of IH?

We still have it. We’ll reproduce

on a half-page for $895.

4) IH Hall of Innovators: Have

someone you want to honor

who has made a substantial

contribution to the industry

(must be currently retired or

deceased)? Send us a photo and

description and we’ll include

him/her in the IH Hall of

Innovators. $495/entry.

Celebrate with us.

Custom Media Group – Personalized Media SolutionsIs your organization thinking about starting its own magazine, website or white paper? How about creating a video, blog or podcast? Let us do all the work for you, from start to fi nish. The Custom Media Group combines our media staff experts with Industrial Heating’s readership. The end result is an engaging media tool delivered to your target market. Let us partner with you to produce a powerful media package that showcases your message in the marketplace. Contact Doug Glenn at (412) 306-4351 or [email protected]. http://custommedia.bnpmedia.com

Clear Seas Research – Making the Complex ClearMarket data on your industry can be gained through the services of Clear Seas Research. For pricing and custom proposals, contact (248) 786-1619 or visit www.clearseasresearch.com.

List RentalIndustrial Heating’s subscriber list is available for rent. You can make customized selections by title, industry, location, etc. to meet your specifi c needs. For more information, contact Edith Roman at (800) 223-2194.

Custom ReprintsAn excellent marketing opportunity! If it’s been printed in Industrial Heating, you can have it reprinted. Feature articles, Technology Spotlights, MTI or IHEA profi les, ads and more will be customized to your company’s specifi cations.

Reprint plaques also available.

Custom MediaGROUP

BNPC

2011 Heat Treat Conference & ExpoOctober 31 - November 2, 2011Get the most from your 2011 marketing strategy with the OFFICIAL publication of the Heat Treat Conference & Expo. Contact your sales rep for details on special show packages and sponsorship opportunities.

www.industrial heating.com 7

Aftermarket AdvertisingMarket your company’s aftermarket parts and services. $125 for a single, b/w card in print. Purchase a print ad and we’ll post and link your ad online for just $25!

Classifi ed AdvertisingFind qualifi ed job candidates, generate $$$ by selling used equipment, and more! Print rates start at $125 per column inch for b/w ad. Purchase a print ad and we’ll post and link your ad online for just $25!

Contact Becky McClelland for details at (412) 306-4355 or [email protected].

Live Events


Kathy Pisano Advertising Director(412) 306-4357; Fax (412) 531-3375; [email protected]

Larry Pullman East & West Coast Sales Manager(888) 494-8480; Fax (888) 494-8481; [email protected]

Steve Roth Midwest Regional Sales Manager(520) 742-0175; Fax (847) 620-2525; [email protected]

Patrick Connolly European Sales Representative(44) 1-702-477341; Fax (44) 1-702-477559; [email protected]

Becky McClelland Classifi ed Advertising Mgr., Reprints(412) 306-4355; Fax (248) 502-1076; [email protected]

Susan Heinauer Online Advertising Sales(412) 306-4352; Fax (248) 502-1046; [email protected]

Beth McClelland Production Manager(412) 306-4354; Fax (248) 502-1077; [email protected]

Reed Miller Editor/Associate Publisher(412) 306-4360; Fax (248) 502-2099; [email protected]

Bill Mayer Associate Editor(412) 306-4350; Fax (248) 786-1377; [email protected]

Doug Glenn Publisher(412) 306-4351; Fax (248) 502-1044; [email protected]

BNP Media Helps People Succeed in Business with Superior Information

4-Color Print Display Advertising Rates Std. Rate 4 IH Pts. 8 IH Pts. 12 IH Pts. 16 IH Pts. 22 IH Pts. 30 IH Pts.Full .125" x 10.75" (bleed) $6,745 $6,410 $6,240 $6,070 $5,900 $5,735 $5,395

2/3 Page Vertical 4.5" x 9.5" $5,770 $5,480 $5,335 $5,195 $5,050 $4,905 $4,615

2/3 Page Horizontal 6.875" x 6.4167" $5,770 $5,480 $5,335 $5,195 $5,050 $4,905 $4,615

1/2 Page Island 4.5" x 7.5" $5,460 $5,185 $5,050 $4,915 $4,780 $4,640 $4,370

1/2 Page Vertical 3.3125" x 9.5" $4,985 $4,735 $4,610 $4,485 $4,360 $4,235 $3,990

1/2 Page Horizontal 6.875" x 4.625" $4,985 $4,735 $4,610 $4,485 $4,360 $4,235 $3,990

1/3 Page Vertical 2.125" x 9.5" $4,025 $3,825 $3,725 $3,625 $3,520 $3,420 $3,220

1/3 Page Square 4.5" x 4.625" $4,025 $3,825 $3,725 $3,625 $3,520 $3,420 $3,220

Banner 6.875" x 1.5" $4,025 $3,825 $3,725 $3,625 $3,520 $3,420 $3,220

1/4 Page 3.3125" x 4.625" $3,585 $3,405 $3,315 $3,225 $3,135 $3,045 $2,870

1/6 Page Vertical 2.125" x 4.625" $3,285 $3,120 $3,040 $2,955 $2,875 $2,790 $2,630

1/6 Page Square 3.3125" x 2.833" $3,285 $3,120 $3,040 $2,955 $2,875 $2,790 $2,630

Spread 16" x 10.75" (bleed) $11,730 $11,145 $10,850 $10,555 $10,265 $9,970 $9,385

Inside Front Cover 8.125" x 10.75" (bleed) $7,585 $7,205 $7,015 $6,825 $6,635 $6,445 $6,070

Inside Back Cover 8.125" x 10.75" (bleed) $7,150 $6,795 $6,615 $6,435 $6,255 $6,080 $5,720

Back Cover 8.125" x 10.75" (bleed) $7,675 $7,290 $7,100 $6,910 $6,715 $6,525 $6,140

FullPage

2 ⁄ 3PageVert. 2 ⁄ 3 Page

Horizontal

1 ⁄ 2Horizontal

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Terms & ConditionsDisplay Advertising Rates: General advertising rates for Industrial Heating determined by number of insertions used within a 12-month period.Combination Rates: Attractive combination rates are avail-able in conjunction with other BNP Media publications. For a complete list of these magazines, see www.bnpmedia.com or contact your sales representative.Agency Commission: 15% of gross billing allowed to recognized agencies on space, color and position. Bills are issued same day as publication. Commission not allowed on other charges, such as insert handling, special binding or trimming of inserts, reprints, other mechanical charges and classifi ed advertising.Publication and Closing Dates: Published monthly – the 10th of each month. Advertising space orders must arrive by the 7th of the month preceding date of issue. When proof must be submitted for approval or when ad requires type-setting or preparation by Publisher, copy must arrive by the 5th of the month preceding date of issue. No cancellations or changes in order will be accepted after closing dates.Payment Terms: Invoices are payable in U.S. funds only, net 30 days. 1½ % per month service charge thereafter (1/2% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First-time advertisers will be required to provide credit information or prepayament

at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including fi nance charges, court costs and attorney fees.Rebates and Short Rates: Advertisers will be rebated or receive credits if within a 12-month period they have used suffi cient additional space to warrant a lower rate than that at which they have been billed. Advertisers will be short rated if within a 12-month period from date of fi rst insertion they do not use the amount of space upon which their billings have been based.Copy and Contract: Advertiser and agency assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher. Acceptance of advertising copy and art is subject to Publisher’s approval.

Mechanical Specs (Digital Ads)Composition: All material requiring any graphic work such as typesetting, layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.

Platforms: Macintosh preferred. IBM-compatible accepted, fonts will be replaced by Mac versions.Preferred File Formats: InDesign, QuarkXPress, Photoshop and Illustrator fi les accepted. PDFs are accepted, please contact the Art Director for correct Adobe Distiller settings.Photos: 300 dpi saved as TIFF or EPS. Color images must be CMYK. Do not compress graphics using JPG or LZW.Colors: All colors used should be CMYK, unless a spot color has been purchased.Electronic Submission: CD-ROM accepted. E-mail and FTP options should be discussed with the Production Manager. All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screen contact quality proof created from the fi nal electronic fi les must be submitted with each color ad. Kodak approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless an acceptable proof is provided. Please supply B&W laser printout for B&W ads.Ad Size: Crop marks for full page ads should be at trim size 7.875” x 10.5”. Bleed ads should extend beyond trim crop marks by 1/8” on each side. Vital matter must be kept at least 3/8” away from trim edges. Fractional ads should match the sizes in the chart to the left.


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heat treating process control & instrumentation ceramics ... · 2 connecting people, products...

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