heartbeat of an historic mediterranean city

Heartbeat of an historic mediterranean city

Marseille

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Contacts : See page 32

For more information, please visit our website : www.euromediterranee.fr

euroméditerranée Urban Development Agency (epAeM) was launched in 1995 by the combined efforts of the French Government, the city of Marseille, the Local and regional Authorities and Marseille Provence Métropole Communauté urbaine. EPAEM is also supported by the european Union.

KEY MISSIONS : Improve Quality of Life (housing and public spaces, facilities and local services) Urban planning and Management (plan and implement major urban regeneration projects) real estate Development (plan and prepare operations) economic Development and employment (market research for new businesses and investors)

KEY ACCOUNTABILITIES : Urban planning and Strategyplanning and coordination of operationsFinancial planningoperations Management project promotion and Marketing

euroméditerranée 1995-2020 :10 keys figures> Largest urban regeneration project in Europe

> A catalyst for economic and cultural development to make Marseille one of the Top 20 European cities

> Core of the Marseille-Provence 2013 European Capital of Culture programme – 80% of facilities are located within the Euroméditerranée area

> A productive partnership between City and State authorities ensuring each euro of public investment generates 4-5 euros of private investment, for a total investment of € 7.5 billion

> 1200-acre (480 hectares) urban regeneration zone, which will include:+ 1 million m² of office space, + 24,000 new and regenerated housing units, + 200,000 m² of premises , + 200,000 m² of public facilities, 150 acres (60 hectares) of new or renovated parks and public spaces

> Emergence of a true city skyline designed by internationally renowned architects

AN OPERATION OF NATIONAL INTEREST RUN BY THE EUROMEDITERRANEE URBAN DEVELOPMENT AGENCY > A pioneer

environmentally-friendly project named – the “EcoCité” – devoted to sustainable development and improving the quality of urban life in Marseille: housing, employment, social equality, economic growth, transport and mobility, architecture, culture, respect for the environment, seaside spaces, green spaces

> 40,000 new residents and 35,000 new jobs

> Fewer cars and better access to city centre: TGV high-speed train station Saint-Charles; Arenc multimodal station with connections to the airport by TER commuter train; re-routing the A7 motorway away from the Porte d’Aix; building three new tunnels and 7,000 new underground parking spaces

> 3 miles (5 km) of waterfront promenade for the people of Marseille, running from the Old Port to Cap Pinède and 6.25 acres (2.5 hectares) of portside space cleared in the J4 area ©

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TGV stationCMA-CGM Head Quarters

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From the glory of its past to the promise of its future, from the Old Port to the new seaside promenade, the city of Marseille will be restored to its rightful place as a major economic, social and cultural centre of Europe.

MADRID

F R A N C E

LONDON

BARCELONA

PARIS

BRUXELLES

GENÈVE

Arc méditérranéen

MARSEILLE

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MARSEILLE 2020 EUROMEDITERRANEE DESIGNS A MODEL FOR A SUSTAINABLE MEDITERRANEAN CITY

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Aerial view


The largest urban renewal project in Europe is all about planning for a sustainable future. A future built on the completion of various urban schemes undertaken by Euroméditerranée today. A future where Marseille ranks among the most dynamic and influential cities in Europe. At the very heart of this world-class economy, Euroméditerranée will combine economic, social and cultural development to design a green called EcoCité,based upon the principles of protecting the environment and cultivating the Southern French lifestyle.

MARSEILLE 2020 EUROMEDITERRANEE DESIGNS A MODEL FOR A SUSTAINABLE MEDITERRANEAN CITY

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Better quality of life this once abandoned area, dominated by warehouses and brownfield sites inherited from the 19th century, will become by 2020 a vast EcoCité in the centre of the city, changed into a fluent, modern landscaped design. Formerly home of a small population of 3,000, the nei-ghborhood will see the number of its residents and new jobs multiplied by 10. old, unwanted buildings will be torn down to make way for new development. this will include the return to a village landscape, the creation of low-energy housing units, new local shops and faci-lities (schools, day-care centres, offices for non-profit organisations, sports facilities and more), the conver-sion of brownfield sites to welcome new businesses or cultural activities (such as high value-added artistic activities), the integration of public and sustainable transportation means (metro, tramcars, ter commuter trains, pedestrian and bicycle-friendly paths) and traffic calming initiatives, such as the creation of nei-ghborhood pathways and tree-lined walkways.

The city’s new centre of gravityby 2020 in this new �20-acre (170-hectare) area, euro-méditerranée will not only continue to focus on access to facilities and high quality of life for all, it will also support the installation of large structural facilities, significant architectural projects and prestigious seaside amenities, all with the aim of continuing the achievements and objectives of the project’s initial phases. In 2020, euroméditerranée I and II will blend together to shape the city’s new centre of gravity.

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MARSEILLE 2020/ MODEL FOR A SUSTAINABLE MEDITERRANEAN CITY

THE FUTURE IS ALREADY HERESince 2007 and the official decree which extended the project’s boundary, euroméditerranée has widened its scope to include another �25 acres (170 hectares) between cap pinède and Les Arnavaux in the north, the village of canet in the east and the cMA-cGM tower in the south. An additional investment of four billion euros will be required to continue mobilising efforts to maintain the project’s momentum and to continue building the city’s international reputation and its future as a prime euro-pean business location for the Mediterranean region.

Economic efficiency, social cohesion, respect for the environment based on sustainable development principles, euro-méditerranée’s 2020 project for Marseille will create a new urban model for Mediterranean cities – a model which will be usable to any urban area where the sea is an integral part of the environment. eco-urban design is the heart of the EcoCité project, which was awarded by the French Ministry of ecology in 2009 and is a uni-que, pioneering project for the Mediterranean region. Including housing, parks, public spaces and amenities, businesses, shops, services and transportation, an EcoCité is designed to work in perfect harmony with elements of nature and community life, such as sunshi-ne, wind patterns, rainfall, the seafront and outdoor activities. residents can live, work, learn and consume with little or no use of a car thanks to public transport, cycle pathways and “park and ride” facilities, among others. existing railways will also continue to have a role to play and will ensure smooth access to the edge of the regeneration zone, while at the same time res-tricting through traffic from goods vehicles.

URBAN PROJECT - HIGHLIGHTED MAP © Fr

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MARSEILLE 2020 A REGION OF OPPORTUNITY

> €4 billion public and private investment

> 14,000 new housing units located in the �20

acres (170 hectares) of the euroméditerranée II area

> 500,000 m² office space and business premises

> 100,000 m² shops

> 100,000 m² new public facilities

> 20,000 jobs

> 30,000 new inhabitants


hORIzON 2020

MARSEILLE 2020,SUSTAINABLE MEDITERRANEAN HOUSING Affordable prices, robustness, ease of maintenance, efficient resource management, minimal co₂ emissions, but also social diversity (up to one third of dwellings built in the zone will consist of social housing or rent controlled units), houses adapted to 300 days of an-nual sunshine and 80 days of Mistral winds and heavy storms. euroméditerranée’s EcoCité re-establishes a new Southern urban model, not through the use of costly technological processes, but simply by integrating natural elements into architectural design (natural ventilation systems, exposure and insulation, shaded areas, renewable energies and more), in order to produce energy-efficient or low-energy housing.

«An EcoCité should be considered as part of a whole – part of a bigger vision which takes into account the quality of life, the level of comfort and the most essential elements of life in the Mediterranean.»

“The park is a reservoir of wildlife, home to a variety of different, natural habitats, making it an area of high biodiversity.”

MARSEILLE 2020, A NEW PARK IN THE CITYthe Aygalades is an underground stream, which origi-nates in neighbouring mountains, resurfaces and then becomes the central theme of a 35-acre (1�-hectare) urban park, a true haven of greenery in the very heart of the city. extending beyond the François billoux park (15th arrondissement), the promenade begins on boulevard capitaine Gèze and goes all the way to the sea via a tree-lined walkway along the rue d’An-thoine. this large public park will attract visitors for afternoon strolls along the water, sports and leisure activities and it will become the “green” link between the EcoCité and adjacent areas. this zone will also be used as a retention basin to manage rising water levels during heavy rains.«This area has everything you need

for an exceptional high standard of living.”

MARSEILLE 2020,A SHARED VISION euroméditerranée II is a joint initiative between State and local authorities and draws together all public-sector organisations in a common effort to meet the challenges thrown up by such a huge, urban scheme. Selected in an international urban design competition, the François Leclercq / ter team, associated with rémy Marciano / Jacques Sbriglio and the Setec Group, will dedicate nine years to the euroméditerranée Urban Development Agency in a vast scheme, which includes the design of a sustainable development plan, urban integration research, project consulting and communication and site management in the zone’s first integrated deve-lopment zone (ZAC).


hORIzON 2020/L’éCOCITé

“With its exceptional size and privileged location, the XXL sector will be able to accommodate one or more mega-projects.”

the current location of the city’s f lea market — s u r r o u n d ed b y r u e d e L y o n , b o ule v a r d d u capitaine Gèze and rue André Allar - is meant to become the centre of euroméditerranée II. In the XXL Sector, one or several large-scale schemes will be selected to reflect the city’s new dimensions: a multi events center (arena), a hotel or a public square of unprecedented size for the city of Marseille (5 acres/2 hectares).

MARSEILLE 2020/ MODEL FOR A SUSTAINABLE MEDITERRANEAN CITY

MARSEILLE 2020, THE XXL SECTOR

MARSEILLE 2020, AN ÉCOCITÉ TO ALLWithout affecting the location of existing streets, euroméditerranée II will significantly improve com-munications between different areas (new or extended roads, routes through the Aygalades park). New traffic patterns will merely extend existing routes from sur-rounding neighborhoods, creating continuity, of which there was previously a lack. community areas will be free of industry. Access to motorways will be made possible. the new plans will allow transportation in the EcoCité to run much smoother.

MARSEILLE 2020, NEW LOW-ENERGY TRANSPORT SYSTEMSthe EcoCité project includes a number of traffic-calming initiatives. the use of public spaces will be redefined. Landscaped pedestrian-friendly walkways and bicycle paths will line the area, including at major crossroads and down side streets. trams and new bus routes will serve all districts using reserved lanes. park-and-rides will connect to new ter commuter and metro stations (a station at cap pinède and an extension of metro line 2 to the multimodal station at capitaine Gèze).

MARSEILLE 2020,A NEW SEASIDE PROMENADEthe A55 motorway overpass will disappear between the cMA-cGM tower and the cap pinède interchange and be replaced by a semi-underground expressway, buried under the embankment overlooking the Arenc yard. Above ground, a pedestrianised, seaside pro-menade will be designed as an extension of the rue de paris. A 1 km promenade, 15 meters above the port and railroad tracks with splendid panoramic views of the sea, running all the way to the elevated square adjacent to the XXL sector.

MARSEILLE 2020,THE STREETS BACK TO LIFEthe main traffic arteries of the EcoCité will be trans-formed. the current seaside boulevard will become a panoramic promenade. the boulevard des bassins du radoub will acquire a new seafront view. rue André Allar and boulevard Ferdinand de Lesseps will be lined with trees and vegetation. trams will travel along rue de Lyon. boulevard du capitaine Gèze will cross a new square with a multimodal transportation center and rue d’Anthoine will turn into a vast public space.


hORIzON 2020

“The use of green walkways and sustainable transportation is of special importance given the site’s unique view of the sea from walkways and bicycle paths.”

Seaside Promenade

View from the sea

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MARSEILLE 2020/ MODEL FOR A SUSTAINABLE MEDITERRANEAN CITY “These new community spaces, open to everyone, will provide all the inhabitants of Marseille with the opportunity to experience a sustainable, Mediterranean way of life.”

MARSEILLE 2020, SHAPING NEIGHBOURHOOD LIFE

Les crottes, le canet, la cabucelle, les Arnavaux... euroméditerranée’s village-like districts and spaces are reborn in the spirit of the EcoCité. high-quality restoration and brownfield and industrial site remediation processes will be conducted for housing, office space, studios and new buildings. Despite the context, local quality of life will be enhanced by the prevalence of green space, the wide open views from the Aygalades park, the various housing, shops and local facilities and large public areas lined with greenery.

Park-side housing

MARSEILLE 2020, WELL MANAGED DEVELOPMENT by doubling the amount of office spaces and retail shops located in the initial project zone, euroméditerranée will reinforce economic development at the heart of the city. With a double challenge for the EcoCité: first, to enable people to live and work in the same area and second, to control the flow of goods and of waste using existing networks - namely railways - as well as the conversion of the existing logistics facilities to meet environmental standards.


hORIzON 2020

MARSEILLE 2020, RENEWABLE ENERGIES LIGHT UP THE CITYFor heating and cooling homes, offices, hotels and shops, the EcoCité will use the geothermal resources of the Me-diterranean and seawater circuit technology. Flowing from the sea to the city, the water circuit will provide adapted temperatures adapted in all of the area a network of heat pumps. the energy consumption by temperature control will therefore be reduced by 75%. hot and cold air production will be centralised in an energy farm built on the site of cap pinède interchange. other solutions will also support the EcoCité’s energy self-sufficiency: a solar power station located on the energy farm, the widespread use of solar thermal energy for hot water and the use of small windmills.

“After the sun, wind, earth and water, the management of energy is the fifth element of a sustainable Mediterranean city.»

“Urban Logistics could potentially become a catalyst for the economy, community and environment.”

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Park-side housingAmenities


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The Silo and the CMA-CGM Tower

MARSEILLE 2013 EUROMÉDITERRANÉE, HEARTBEAT OF THE EUROPEAN CAPITAL OF CULTURE

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MARSEILLE 2013 EUROMÉDITERRANÉE, HEARTBEAT OF THE EUROPEAN CAPITAL OF CULTURE


The largest urban renewal project in Europe is happening now. Ongoing urban restoration will strongly support the preparation of “European Capital of Culture 2013” event, which will showcase Marseille as a strategic crossroads between Europe and the Mediterranean. Associated with Marseille-Provence 2013 project since its inception, Euroméditerranée will host 80% of the facilities used in the cultural programme within its perimeter. Euroméditerranée Urban Development Agency will contribute broadly to promoting the convergence of the cultural, social, urban, economic and touristic dynamic in Marseille for the success of this prestigious year-long series of events.

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J4 Esplanade, Regional Centre for the Mediterranean and the MuCEM

2013 STARTS NOW


MARSEILLE 2013 EUROMéDITERRANéE, hEARTBEAT OF ThE EUROPEAN CAPITAL OF CULTURE

construction has already begun for the MuceM, the regional centre for the Mediterranean, the regional contemporary Arts center and the Silo. these structures will be inherent parts of the european programme hi-ghlighting the city’s contribution to knowledge, heri-tage and creativity. they are new additions to an alrea-dy long list of cultural venues, events, located inside the euroméditerranée perimeter. examples include the belle de Mai cultural cluster completed in 200�, the théâtre de la Minoterie, soon to be transferred to the place de la Mediterranée, the Fiesta des Suds festival and the bouches-du-rhône Archives and Library.

The long list of projects to be carried out in 2013 and the support of the city’s art scene (associations, theaters, festivals) were both fundamental to the city’s successful bid to become european capital of culture for 2013. the economic, social and urban goals set by euroméditerranée is also a physical statement confirming that Marseille is a city undergoing great change. Achievements such as the belle de Mai cultural cluster were part of the strategy of Marseille-provence 2013. they convey the city’s international visibility, its revival, its efforts to leverage culture and the knowledge economy as tools for urban regeneration, for linking art and public spaces. euro-méditerranée shares these goals with Marseille-provence 2013 and is the event’s natural epicentre, running hand-in-hand with the transformation of the area.

J4 inner harbors, Fort St. Jean and the MuCEM

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The SiloRegional Contemporary Arts Centre


hORIzON 2013

After 2013, Marseille will take on a new role of major cultural city where northern and southern europe can easily interact. After 2013, the Marseille provence team will continue developing programmes and initiatives, particularly via euroméditerranée’s participative workshops. by contributing to the success of 2013 and its after-effects, euroméditerranée Urban Development Agency shows its involvement in the city’s cultural renewal. the success of 2013 will not only depend on the completion of the cultural facilities needed, but also on the pursuit of economic goals as an inherent part of the city’s cultural development. Improving quality of life, encouraging the presence of culture in all local communities, and creating an exceptional urban and architectural backdrop to accommodate millions of visitors (city skyline, cité de la Méditerranée, public areas opened to the sea, terrasses du port and rue de la république leisure and shopping areas) are part of euroméditerranée’s main mission. Finally, the success of 2013 also depends on accessibility and the ability to move around within the perimeter, taking into account the presence of new hotels, public transport options, shops and roads.

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MARSEILLE 2013, FONDS RÉGIONAL D’ART CONTEMPORAIN (FRAC)Dedicated to promote contemporary art, the pAcA regional contemporary Arts centre (FrAc) is the only organisation of its kind in France to exhibit international collections in a 1,000-m² space located in a central downtown area. the new building will also house an art lab, a library, a coffee shop and apartments to accommodate resident ar tists from all over the world.

MARSEILLE 2013, MUSEUM OF EUROPEAN AND MEDITERRANEAN CIVILIZATION (MUCEM)MuceM is the first major national museum located outside paris and was created by the French State as the backbone of the architectural ensemble formed by the cité de la Méditerranée. MuceM will bring together the collections of the former Musée des Arts et Traditions Populaires and those of the Musée de l’Homme in two separate areas. the Fort St. Jean will host temporary exhibitions in its espace George henri riviere. permanent exhibitions will be placed in a new building on the J� esplanade, which will pay tribute to the concepts of density and fragi-lity, designed by the rudy riciotti / roland carta team. As a museum of the humanities, MuceM will explore contemporary cultural evolution and the re-invention of everyday life beyond the boundaries of imagination and conscience, fields and disciplines, europe and the Mediterranean.

MARSEILLE 2013, REGIONAL CENTRE FOR THE MEDITERRANEAN (CRM)In the shape of a ‘c’ grounded at its base and soaring from the roof, the crM will provide opportunities for exchange and dialogue amongst all Mediterranean cultures. Art, conferences, seminars and community functions will be showcased in an open, multi-func-tional space for visitors to circulate freely. the centre will include an auditorium and exhibition halls, cafes and shops, a resource centre, arts residency program-mes and a panoramic viewpoint from the largest can-tilevered roof built in europe.

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Belle de Mai cultural and multimediacluster

Les Terrasses du Port


MARSEILLE 2013, LES TERRASSES DU PORTthis 52,000 m² seaside leisure and shopping centre, located just a few steps from the place de la Joliette, is meant to become an integral part of the city’s daily life as well as a touristic place. one hundred and fifty shops - including reknown retailers - a range of cafes and restaurants, a variety of recreational sports faci-lities and a number of other activities will line the quays. visitors will enjoy views of the sea from walk-ways and from the largest terrace in the city (2�0 meters long with an 10,000-m² esplanade).

MARSEILLE 2013, EUROMED CENTERbetween the Quais d’Arenc and Les Docks, the euromed center will accommodate international and local business and cultural events. . It will be used for com-mercial and recreational activities, including a multi-plex cinema operated by europacorp, new restaurants, two office buildings, 900 parking spaces and a business centre with a �* Marriott hotel and convention center.

MARSEILLE 2013,BELLE DE MAI CULTURAL CLUSTERthe belle de Mai cultural cluster is a pioneering deve-lopment in europe and acts as a positive force bringing together economic and and cultural issues. It is a re-fuge for artistic freedom, for protection of the city’s cultural heritage and, importantly, the realisation of dreams. the cluster supports businesses and organi-sations which work to promote heritage (centre in-terrégional de conservation et de restauration du patrimoine, city archives, INA, storages of the museums of Marseille, storages of MuceM), entertainment and living culture (Système Friche theatre, �0 companies and cultural associations, incubators for artists, concert halls) and media (�0 companies working in audiovisual, multimedia, telecoms and the performing arts). belle de Mai is unique in europe, and is a key element of the european capital of culture project. Further phases of development will run beyond 2013.

hORIzON 2013

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MARSEILLE 2013, LA CITÉ DES ARCHITECTESArchitechture is also a key focus of the european capital of culture programme. on the seafront and in the port area between the old port and Arenc, euro-méditerranée will showcase the works of reknown contemporary architects (including two recent pritz-ker prize winners). Works will include: the MuceM cube designed by rudy ricciotti and roland carta; the ‘c’ designed between land and water by Stefano boeri; the dolphin-shaped design of the euromed center by Massimiliano Fuksas; the glass cMA-cGM tower designed by Zaha hadid; the transparent FrAc building by kengo kuma; the M3 site with the partici-pation of Jacques Ferrier; the Quais d’Arenc. the Quais d’Arenc are co-designed by Jean Nouvel, yves Lion, roland carta and Jean-baptiste pietri and include three high-rise towers facing the sea.

MARSEILLE 2013, THE NEW SEAFRONTAs major symbol of the new relationship between the city, the port and the Mediterranean, the seafront boulevard will replace the old highway overpass and «give the sea back» to the people of Marseille. From the J� esplanade to the Quais d’Arenc via place de la Méditerranée, the wide promenade sapce will offer 2.5 km of walkways, free of traffic. the boulevard will connect most of the cultural, scientific places, recrea-tional and service facilities of the cité de la Méditer-ranée to La Major esplanade with its panoramic, sea views overlooking the place de la Méditerranée .


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MARSEILLE 2013,THRIVING TOURISM INDUSTRYthe first-class cultural, commercial and recreational amenities, the superior architectural schemes and the quality of public spaces within the euroméditerranée zone constitute an attractive point of interest for a national and international clientele of tourists, convention visitors and cruise ship passengers. With tourism increasing subs-tantially since the turn of the century, a peak year is expected for 2013 which will be supported by creation of several new hotels of all comfort levels (from apartment-hotels to the city’s first luxury hotel to be built on the site of the old hospital, the hôtel Dieu).

MARSEILLE 2013, LIVELY LOCAL ART SCENEthe cultural organisations involved in euroméditerranée play an essential role in improving the general quality of life and in renewing neighbourhoods: for example, the cultural projects and art studios developed at Montolieu, the redevelopment of the St. Martin d’Arenc church and the creation of a new showroom at the International centre for Glass and plastic Arts research (cIrvA). the théâtre de la Minoterie will start a new phase of its history, as it is moved to a location on the place de la Mediterranée. euroméditerranée is also an active partner of key events in the city’s calendar: the Fiesta des Suds, the Festival de Marseille, the Festival Jazz des cinq continents, the écritures Méditerranéennes Fair. this latter fair, launched by the euroméditer-ranée Urban Development Agency, has books as its theme and brings together the greatest literary talents of the Mediterranean in an intellectual exchange between both sides of the mare nostrum.

MARSEILLE 2013, WELCOMING NEIGHBOURHOODSeuroméditerranée 2013 is not only focused on events of an interna-tional scale, but also offers a true representation of local daily life. the completion of multiple schemes for housing, offices, shops and services (residential areas, brossette, M3-euromed station, the heart of the St. charles Integrated Development Zone (ZAc St charles), the euroméditerranée/ Ambroise paré/ Desbief hospital facilities, the eFGc school, the Groupe Scolaire des 13 Escaliers, student housing, ehpad and more) together create a top quality mixed development zone linked to the regeneration of local neighbourhoods, community space, public areas and key traffic arteries (boulevard des Dames, Strasbourg-roussel, place Longue des capucins). euroméditerranée’s 2013 zone will also experience greatly reduced levels of traffic conges-tion through the creation of car parks, completion of new motorway infrastructure (Joliette tunnel), opening of a ter commuter train line to the airport and the redirection of the A7 highway replaced by a 2.5-acre (one hectare) park on place Jules Guesde.

MARSEILLE 2013, A NEW ENTRANCE TO THE CITYthe transformation of the Saint-charles/porte d’Aix area will result in the redirection of the A7 highway back to the boulevard du General Leclerc. this traffic-free area will be the new home of a 2.5-acre (one hectare) park near place Jules Guesde. the area will be transformed from a bus terminal into the beating heart of the neighborhood and will undergo revitalisation through the addition of new shops, housing and public facilities.

hORIzON 2013

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City Skyline

Les Docks

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Les Docks

EUROMÉDITERRANÉE TODAY, A NEW CITY IS BORNThe largest urban renewal operation in Europe has a history. Started in 1995, the modern evolution of Mar-seille has been intimately connected to changes made to the 770 acres (310 hectares) of the Euroméditerra-née zone. The city continues to rebuild itself, one development after another. The “Cité Phocéenne” has become a major European city with the creation of new jobs, business facilities, architectural and urban recovery, regeneration of housing and shops, the revival of entire neighbourhoods and streets and an improved quality of life. What was once merely a development site has now become a vast urban achievement – the 15-year transformation of Marseille into a capital of pan-European importance.


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View from the sea, from the CMA-CGM Tower to the Old Port

EUROMÉDITERRANÉE TODAY, A NEW CITY IS BORN


site. the development is home to the national and corporate headquarters of large companies (Daher Sodhexo, DhL, cMA-cGM and others), forms part of a global competitive cluster dedicated to Secure com-munications Solutions and hosts some of the interna-tional bodies present in Marseille, such as the Agence Française de Développement, the World Water council, the World bank and Ubifrance.

This is where the people of Marseille experience a city bustling with change. the inhabitants of Marseille are the first to benefit from euroméditerranée. two out of three employees in the city’s business distr ict graduated from Aix-Marseille universities. While 20,000 jobs have been created since 1995, 10,000 more jobs are projec-ted by 2012, in an employment area where demand remains high and multilingualism is a major asset. In 2011, a major target will be reached when over one million cruise passengers would have visited Marseille, producing substantial economic benefits for busines-ses and local tourism. the quality and quantity of h o u s i n g h a s i n c r e a s e d e x p o n e n t i a l l y – euroméditerranée will host 10,000 new residents in neighbourhoods where housing, businesses, shops, sports and leisure facilities, services and public areas all interconnect positively with each other. the final construction schemes of the first phase of euromédi-terranée are now underway. Most will culminate in 2013, a year when Marseille, as european capital of culture, will join the league of international cities.


EUROMéDITERRANéE TODAY, A NEW CITY IS BORN

THE PAST MEETS THE PRESENTFrom 1995 to the present day, euroméditerranée has never ceased to grow as a living project built on experience, desire and ambition.the first new housing programme for first-time buyers (Alizé) was launched here, in an area that has not seen any new buildings for thirty years. the first media centre in europe was born here, a project which brings together a number of different skills in 2�,000 m² of space dedicated to high technology. the first French series in the history of French television to have one thousand episodes recorded, also started here. Long before it was trendy, a model for sustainable urban development emerged here in a quest for balance between social housing, economic growth and employment together with respect of the environment and the city’s heritage. the rue de la republique is the greatest restora-tion project of haussmann-style buildings in France. here, in the first southern european telecommunications hub, the first major business centre in southern europe was established. here, the very first building over 100 meters tall to face the Mediterranean Sea was erected.

This is where Marseille fulfills its Euro-Mediterranean role. euroméditerranée provides the city with everything needed to live up to its greater Mediterranean role - international amenities, world-class infrastructure, high value-added business and service centres and a high quality of life. For in-vestors interested in the Mediterranean region and in supporting the flourishing development of this com-munity for trade, business or culture, Marseille is an ideal operational base and euroméditerranée, a key ©

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TODAY, THE CMA-CGM TOWER, SYMBOL OF THE CITY’S RENEWAL Flagship project of euroméditerranée I, this landmark building rises 1�7 meters above the port and is the tallest building ever built in Marseille. the building, with its curved design by 200� pritzker prize winner Zaha hadid, is the headquarters of the world’s number three container shipping company, and home to 2,500 employees.

TODAY,THREE NEW TRANSPORT HUBS FOR EUROMÉDITERRANÉEthe vitality of the euroméditerranée business district, the quality of life of its residents and their ability to travel around depend on the connections offered by two public transport hubs. the Saint charles terminal connects all major long distance, regional and local rail lines. Its vast hall and the new public areas which surround it have driven the transformation of an entire neighborhood. At the foot of the cMA-cGM tower, the old Arenc station will play the role of a connecting point for the extended tram line, the intercity bus lines and soon also the ter commuter trains with a new rail connection linking the airport, the business district and the centre of the city. Finally, opposite La Joliette on the reconfigured J2 and J3 quays, the new cruise terminal will welcome cruise ships, as well as growing passenger traffic from corsica, North Africa and Sardinia.


TODAY

TODAY, THE RUE DE LA RÉPUBLIQUE AS NEWAs the link between the historic centre of Marseille and La Joliette business hub, this haussmann -style avenue has taken on a new lease of life with its beau-tifully restored façades, wider pavements, stylish street furniture, high-quality lighting, consistency of shop window design and the planting of 200 trees. the majority of the 5,200 homes along the avenue (including 500 social housing units), have been, or are being, renovated behind the stone walls, as part of a vast housing Improvement programme (“opAh”). With 120,000 m² of retail space dedicated to national and international brands, rue de la république complements the downtown shopping experience in Marseille and adds a range of new brasseries and restaurants. the trams and car parks ease traffic congestion and improve access for residents and visitors alike.

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The Silo and the CMA-CGM Tower

St Charles TGV Terminal


TODAY,HIGH QUALITY RESIDENTIAL REAL ESTATE housing development in Marseille has greatly improved with euroméditerranée. A strict three-tier method was applied to the zone by which 1/3 of housing units is reserved for social housing, 1/3 for prime social access and 1/3 for sale on the free market. the purpose of this method is to mix both social classes and generations. Nearly 8,000 homes have been renovated through “opAh” housing Improvement programme. Some are built on brownfield sites, some in neglected urban areas and some by renovating abandoned buildings. In 2003, the M5 sector (“city village” with multifaceted ho-mes, shops and facilities) revived real estate industry, which has not seen any activity for three decades. Since then, one scheme has followed another: the horizon Schuman apartment building (129 middle/high-end units), the kleber building (52 units with a day care centre at the foot of the building) and the Désirée clary operation (132 intermediary housing units renovated in a haussmann-style building, together with 117 new units). In response to growing demand within the development, supply has greatly expanded and diversified with lofts, rooftop apartments, duplexes etc.

TODAY, MOTORWAYS IN RETREAT TO MAKE WAY FOR CITY LIVINGthe bridge which took the A55 highway to the old port is now nothing more than a memory, and work has already begun to re-route the A7 motorway 1 km away from the porte d’Aix to create a city park. this project is the conti-nuation of several major attempts to improve traffic flow between North and South Marseille, including through the Saint charles and La Major-Dunkerque tunnels. both tunnels have reduced surface traffic and pollution and freed up space for more harmonious local development.

TODAY, THE BERNARD DUBOIS SECTOR TRANSFORMEDSituated between the Saint-charles terminal and the porte d’Aix, this triangle of land symbolises the urban mix of people and activities promoted by euroméditer-ranée. 193 mixed housing units in two different buildings (Le train bleu and Le village) are located next to a student dormitory of 2�3 furnished apartments and a holiday Inn hotel with 121 rooms. Also planned for this sector public economics research laboratories of Aix-Marseille University and a joint university library for Social Sciences.



TODAY,A LONG LIST OF ACHIEVEMENTS> €2.2 billion public and private investment

> 400,000 m2 office and business space created

> 800 new companies set up

> 20,000 new jobs created in 15 years

> 2,000 people supported by employment/Integration/training programmes

> 100,000 m² public facilities developed

> 4,000 new homes completed or in works, including 1,100 social housing units for rent and 2,900 first time buyers, of which �0% are owner occupiers

> 1 out of 4 new housing units in Marseille (1 out of 3 for some years) is located within euroméditerranée perimeter

> 3,500 units underwent major renovation, including 175 homes previously insanitary, 200 formerly vacant units, and 200 units put back on the market at intermediate rental rates

> 50 acres (20 hectares) re-classified as public space

> 27,600 m² of squares and gardens opened to the public; 1,500 trees planted

> 3,000 new underground parking spaces

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Porte d’Aix Park


TODAY, THE CITY TAKES A BREATH OF FRESH AIRWith no more motorways running through the centre and with cars and car parks buried underground, the city gets a new look. roads have been replaced by quality green space, pleasant pedestrian-friendly paths, wide-open areas, bicycles, local sports facilities and children’s playgrounds. From place de la Joliette, which was the first major public space regenerated by euroméditerranée in 1998, the feeling of open space and the presence of greenery prevails: examples include La Joliette square adjacent to La Joliette business district, the tree-lined view of the boulevard de Dunkerque, the chevalier paul gardens, the Mirès sector, the Saint-charles neighborhood, the regenerated avenue camille pelletan, playgrounds around the ruffi gym, the kleber children’s hall. euro-méditerranée has already achieved close to its target of �0 hectares of green and public space redeveloped or created within its boundary.


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Students at the Jean Claude Izzo secondary school


TODAY, A FOCUS FOR EMPLOYMENT IN THE SERVICES SECTOR by creating the largest downtown business district in southern europe, euroméditerranée set up employment at the heart of Marseille’s priorities. Nearly 20,000 jobs have been created or relocated in the area since 1995 through seven major sectors: culture, tourism, real estate, banking and insurance, logistics / transport, wireless/multimedia and business services. employment at euroméditerranée is characterised by a high proportion of business executives (�3%) and graduates (�8% with at least a 2-year degree), a clear majority being full-time employees (cDIs - 95%) and most working in the service sector, often in an international role. euroméditerranée is working on several initiatives to facilitate jobs creation and training programmes such as initial and on-the- job training, prime label for company insertion policy. eight out of 10 companies increase their staff after setting up offices in the business district. these employment opportunities mainly benefit local population.

TODAY, AN ATTRACTIVE REGIONAL ECONOMY euroméditerranée offers four major advantages to locate new companies in its perimeter: access by air, sea, rail and road; a fully integrated advice and support service (recruitment, training, relocation, property); top-quality, new space , equipped and serviced to international stan-dards, such as La Joliette international business district and the belle de Mai Media centre, the second largest centre in France for the creation, production and distribution of multimedia content); highly competitive employment and property costs compared with other major european cities

of the same size and structure. these advantages have already attracted nearly a thousand companies of all sizes. the location of these companies within the boundaries of euromediterranée’ has led to the development of several new service industry clusters in the heart of the city - for corporate headquarters, international trade services and financial services, amongst others - including one service activity created from scratch, the media center (multimedia and telecoms).

TODAY, A WIDE VARIETY OF COMPANIES Les Docks, cap Joliette, cœur Méditerranée, Le Sextant, Grand Large and more recently M Square……the com-mercial real estate sector has succeeded in meeting the expectations and requirements of national, regional and international investors and occupiers. office and business space has tended to be occupied immediately after becoming available. Let us consider the Silo, for example. Already all space is fully reserved and the variety of sectors represented in the building provides a perfect cross-section of typical euroméditerranée -based businesses - innovative SMes (eg c�M specializing in mobile applications), success stories (Digitick, a world leader in digital ticketing, sponsored by the belle de Mai Media centre), growing companies (head office of villages clubs du Soleil) and branches of large groups (the Marseille branch of the multinational It consulting firm, business & Decision). Many other companies had already made the choice to set up in euroméditerranée: major shipping companies working with France’s number one port (cMA-cGM, ApL, oocL, hanjiang, Nyk, k Line), operators attracted by the highest concentration of telecom

infrastructure in southern europe (telecom Italia, France telecom, Neuf / SFr, Future telecom, completel), sector leaders and young Ict businesses taking advantage of the convergence of the belle de Mai Media centre with its national, educational and cultural multimedia incubator (Monster, expedia, Mobile Distillery, cityvox), large retail operations drawn to the second largest financial services cluster in France (Société Générale, bNp paribas, crédit du Nord, GAN, MAIF) and many others (compass Group, Sodexo, IbM, Daher, Nouvelles Frontières) .

TODAY, LOCAL SERVICES AND AMENITIESAs well as creating employment and housing, euromé-diterranée provides many other services and facilities to enhance the routine of everyday life in the local area, in particular the provision of quality infrastructure and amenities, such as newly developed public spaces, re-novated schools, creches (including at companies) early years facilities (cap canaille, Désirée clary kindergarten, environmentally-friendly Izzo secondary school), local sports facilities (such as the ruffi brammar gym), new tram lines and 100,000 m² more retail space.

TODAY, A PRIME LOCATION

> Euroméditerranée, at the intersection of europe, Africa and the Far east

> Regular flights to 30 countries via the Marseille provence airport, 20 minutes away from the business district

> 30 TGV trains each day from the Saint-charles terminal to major european destinations

> Regular ferry connections with 200 ports around the world from Marseille, the largest port in France and the Mediterranean

> At the crossroads of three motorways with direct access to the development and fast connections to barcelona, paris and Genoa

TODAY

EUROMÉDITERRANÉEINFORMATION CENTREepA euroméditerranée, les Docks 10 place de La Joliette Atrium 10.3 rDcF-135�7 Marseille cedex 02tél. : +33 (0)� 91 1� �5 00Fax : +33 (0)� 91 1� �5 01Mail : [email protected]

COMMUNICATIONS/PRESScontacts : Marie-Claude Paoli / Anthony AbihssiraepA euroméditerranée, les Docks10 place de La Joliette Atrium 10.2 b.p. 52�20F-135�7 Marseille cedex 02tél.: +33 (0)� 91 1� �5 00 / +33 (0)� 91 1� �5 12Fax : +33 (0)� 91 1� �5 01Mail : [email protected]

publishing Director François Jalinoteditor in chiefMarie-Claude PaoliWritten bywww.STRATIS-online.com Graphic designwww.therese-troika.com

copyright euroméditerranée.All rights reserved.printed in 2010by Audry & Schaffer printers, Marseille.

AcknowledgementsImage credits: Architects and builders An operation of National Interest (operation d’Intérêt National – oIN) is an urban planning operation which is supported by the French national government and which falls under distinct legal arrangements due to its size or its strategic importance.

page 32 > euroméditerranée

CONTACTS

BUSINESS / REAL ESTATEcontacts : Frédéric Moschetti / Jean-François RoyerepA euroméditerranée, les Docks 10 place de La Joliette Atrium 10.2 b.p. 52�20F-135�7 Marseille cedex 02tél. : +33 (0)� 91 1� �5 00Fax : +33 (0)� 91 1� �5 01Mail : [email protected]

HUMAN RESOURCESepA euroméditerranée, les Docks10 place de La Joliette Atrium 10.2 b.p. 52�20F-135�7 Marseille cedex 02tél. : +33 (0)� 91 1� �5 00Fax : +33 (0)� 91 1� �5 01Mail : [email protected]

www.euromediterranee.fr

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01 - MuceM 02 - reGIoNAL ceNtre For the MeDIterrANeAN (crM)03 - Fort SAINt-JeAN04 - GAre MArItIMe De LA MAJor05 - LeS terrASSeS DU port06 - LeS DockS (reNovAteD oFFIceS)07 - J.-c. IZZo SecoNDAry SchooL08 - DéSIrée cLAry AND chevALIer pAUL SchooLS09 - hoSpItAL10 - M1 « L’ILot / L’AtrIUM / Le pAtIo » (hoUSING)11 - rUFFI GyMNASIUM12 - eUroMeD ceNter (oFFIceS, cINeMA, hoteL)13 - Le SILo (oFFIceS, coNcert hALL)14 - boUcheS-DU-rhôNe ArchIveS AND LIbrAry15 - LeS QUAIS D’AreNc16 - cMA-cGM toWer17 - reGIoNAL coNteMporAry ArtS ceNter (FrAc)18 - bUSINeSS DIStrIct19 - SAINt chArLeS terMINAL AND NeIGhborhooD20 - LA MAJor eSpLANADe21-22-23-beLLe De MAI21 - hIStorIc herItAGe ceNter22 - MeDIA ceNter23 - SyStèMe FrIche théâtre24 - porte D’AIX (hoUSING, cIty pArk)25 - A7/LecLerc DeveLopMeNt AreA26 - M5 – LeS DockS (hoUSING)27 - eUroMéDIterrANée II (pLANNING phASe)

eUroMeDIterrANee UrbAN DeveLopMeNt AGeNcy

10, place de La JolietteBâtiment Les Docks BP 5262013 567 Marseille cedex 02 Tél. +33 (0)4 91 14 45 00

www.euromediterranee.fr

heartbeat of an historic mediterranean city

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