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Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.

Graphic Design ManualHealthy Workplaces Campaign 2012-13

Healthy Workplaces

Working together for risk prevention

www.healthy-workplaces.eu

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 Contents

1. Introduction 3 1.1. General remarks 3 1.2. The campaign branding 4

2. Desktop publishing 5 2.1. Co-branding Healthy Workplaces Campaign templates 5 2.2. Instructions 6

3. Healthy Workplaces logo 7 3.1. General remarks 7 3.2. Use on web, screen and desktop publishing 8 3.3. Use in print (graphic design) 9 3.4. Do’s and don’ts 10

4. Images and illustrations 12 4.1. General imagery guidelines 12 4.2. Campaign photography 13 4.3. Campaign illustrations 14

5. Graphic design 15 5.1. Artwork available for adaptation 15 5.2. Co-branding publications 16 5.3 Campaign colours 18 5.4. Colour shades 19 5.5. Illustration colours 20 5.6. Typography 21 5.7. Page layout 22 5.7.1. Description of design elements – Promotion material 22 5.7.2. Description of design elements – Publications 23 5.7.3. Example: Campaign poster 24 5.7.4. Figures used in illustrations 25 5.7.5. Call-out bubbles used in illustrations 27

6. Annexes 29 6.1. Healthy Workplaces logo 29 6.1.1. Language versions 30 6.1.2. Clear space 35

6.2. Fonts 36 6.2.1. Type hierarchy for DIN A4 36 6.2.2. Type hierarchy for DIN A5 37 6.2.3. Fonts 38

6.3. Scaling to format 44

7. Contact 49

Graphic Design Manual | Healthy Workplaces Campaign 2012-13 1 Introduction | 1.1. General remarks

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• InordertomaintaintheintegrityandeffectivenessofEU-OSHA’sinformationandpromotionproducts,pleaseensurethattheseguidelinesarefollowed.

• PleasefeelfreetocontacttheEU-OSHApublicationsteamforassistance(contactdetailscanbefoundattheendofthisguide).

• PleasesubmitallproductstotheEU-OSHApublicationsteambeforepublication.

Who should use this manual?

Anybody with an interest in adapting and disseminating information and promotion material for the Healthy Workplaces Campaign ‘Working together for risk prevention’:

• Focalpoints• Campaignpartners• Networkpartners• Employers’organisations• Tradeunions• OSHorganisations

Two parts to the manual

1.Desktoppublishing:easyadaptationoftemplatesinMSOffice

2.Graphicdesign:comprehensivedesignmanualwithinstructionstoadaptprintedpublicationsandpromotionmaterial

What’s in it for me?

• Thismanualgivesyoutheprincipaltemplatesandbestexamplesofhowtodesignwithinthevisualidentity.

• ThismanualhelpsyoutoutiliseandadaptthevisualidentityoftheHealthyWorkplaces Campaign in an easy and effective way.

• Theseguidelineshelpyoucreatehigh-qualityinformationandpromotionproductsthatwillsupportthecampaignobjectives.

What can be adapted?

THEHEALTHYWORKPLACESCAMPAIGNDOESNOTENDORSECOMMERCIALPRODUCTSORSERVICES.THUS,THENAME,SLOGANANDLOGOCANNOTBEUSEDINANYMANNERTHATSUGGESTSADIRECTPRODUCTANDSERVICESENDORSEMENT.

Aslongastheactivities,productsandmaterialsareconsistentwiththegoals,objectivesandmessagesofthecampaign,thematerialcanbeadaptedforthefollowingactivitiesorproducts:

• informationandpromotioncampaigns;• awareness-raisingactivities;• newslettersandjournalarticles;• websitesandtelevisionprogrammes;• conferencesandseminars;• promotionalitems.

1.1. General remarks

Graphic Design Manual | Healthy Workplaces Campaign 2012-13 1 Introduction | 1.2. The campaign branding

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• Thecall-outboxesunderlinetheideaof‘communication’betweenmanagersand workers.

• TheHealthyWorkplacesCampaign2012-13hasbeendesignedaccordingtoEU-OSHA’snewcorporatedesignguidelines.

• Mainfeaturessuchasgreencolour,typographyetc.willberepeatedinfollowingHealthy Workplaces Campaigns.

• ThecampaignbrandingsitsundertheHealthyWorkplacesCampaignumbrella.

• Theinterlinkedpeopleillustratetheideaof‘Workingtogetherforriskprevention’,joiningforcesandasharedresponsibility.

• Avarietyofcolourscommunicatediverseethnicity.

• Arangeofoccupationalaccessoriesrepresentworkersandmanagement.

• Protectiveequipmentrepresentssafetyintheworkplace.

Healthy Workplaces


“If you can get the leadership right, you can achieve fantastic safety performance.” LAWRENCE WATERMAN,

HeAd OF SAFeTY, OLYMPIC deLIVeRY AUTHORITY

1.2. The campaign branding

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2 Desktop publishing | 2.1. Co-branding Healthy Workplaces Campaign templatesGraphic Design Manual | Healthy Workplaces Campaign 2012-13

Invitation Programme Participantslist Namebadgeforusewithlanyard

Signposting

Nameplatefortable

Blankdocuments(verticalandhorizontal)Evaluationform Registration form

2.1. Co-branding Healthy Workplaces Campaign templates

WehavecreatedseveraltemplatestobeusedatHealthyWorkplacesCampaignevents. AcommonbrandingensuresacoherentvisualidentityforallactivitiesthroughoutEurope.ThefollowingtemplatescanbepersonalisedwithyourlogousingMSOffice(Word).

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 2 Desktop publishing | 2.2. InstructionsGraphic Design Manual | Healthy Workplaces Campaign 2012-13

Alltemplatescanbedownloadedfromourcommunicationplatform:http://www.euoshapartners.eu/working-groups/healthy-workplaces-campaign-on-risk-prevention-2012-13

2.2. Instructions

Placingapartnerlogoontheplaceholdertemplates

1.Openthedocument2.Clickontheplaceholder(and-ifneeded-deleteit)3.Placeyourlogoaspngorjpgfileonthecorrectposition4.Scaleyourlogotothecorrectsize.Alllogosshouldhavethesamespacetoeachother.

5.Incaseyourlogodoesnotfitintothegivenspaceoftheplaceholder,pleasegointotheheaderandrearrangetheotherlogosaccordingly.Then,pleasegobackintothedocumentandinsertyourlogoasneeded.

Changingdirectiononthesignagetemplate

1. Click on the arrow 2.Rotatebygraspingthegreenbuttonontopofthearrowandturninthe requireddirection

3.Alternatively,goto“layout”>“rotate”andturnclockwiseoranticlockwiseasneeded inN/O/S/Wposition

4.Forpositionsinbetweenthese4maincompasspointsgoto“furtheroptions”andinserttherequireddegreeofrotationmanually

5.TheexactproceduremightvaryontheWordversionofyourchoice.OnsomeWordversionsitisalsopossibletoclickonthearrowandgoto“layout”>“rotate”viatherightmousebutton.

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Healthy Workplaces logo | 3.1. General remarksGraphic Design Manual | Healthy Workplaces Campaign 2012-13

• TheHealthyWorkplaceslogobrandstheHealthyWorkplacesCampaignssince2008andshouldbeusedinallcampaignproducts.

• Thelogocannotbeusedinanymannerthatsuggestsadirectproductandservicesendorsement.

• IfHealthyWorkplacesCampaignmaterialisadapted,theEU-OSHAlogoneedstobereplacedbythelogooftheresponsiblepublisher.

• Languageversionsofthelogoareavailablefordownload(seeAnnex6.1.1.).

3.1. General remarks

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Healthy Workplaces logo | 3.2. Use on web, screen and desktop publishingGraphic Design Manual | Healthy Workplaces Campaign 2012-13

• Whenthelogoistobeusedonline(onwebsiteorinanemail),onscreen(PPT)orindesktoppublishing(Word),pleaseusetheversion‘forwebanddesktoppublishing’ (jpeg,minimumresolutionof150dpiat100%size,RGBcolourmode).

• Atalltimes,thelogomustbescaledproportionatelysothatitdoesnotbecomestretchedorsquashed.(Seepages10&11)

3.2. Use on web, screen and desktop publishing

150dpiat100%size

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Healthy Workplaces logo | 3.3. Use in print (graphic design)Graphic Design Manual | Healthy Workplaces Campaign 2012-13

• Whenthelogoistobeusedforprintingpurposes,itisidealtouseavectorfile(pleaseusetheversions‘forgraphicdesigners’).

• EPSandPDFarebothfileformatsthatcarryvectors.

• Vectorfilescanbescaledtoanysize.

• ItisalsopossibletouseaJPEGoraPNGfile,butcaremustbetakentoensurethattheseareusedatahighenoughresolution.

• Forprinting,theresolutionshouldbe300dpiat100%size.

• Whentheprintingwillbefullcolour(usingthe4colourprocess),aCMYKversionofthefileshouldbeused.

• Whentheprintingwillbeusingthespotlogocolours,aPMSversionofthefileshould beused.

3.3. Use in print (graphic design)

300dpiat100%size

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3 Healthy Workplaces logo | 3.4. Do’s and don’ts

TheminimumheightfortheHWCmarkwith2linesoftextis 14 mm.

≥ 14 mm

TheminimumsizeatwhichtheHealthyWorkplacesmarkcanbeusedisdefinedbytheheight.

Don’ t ignore the clear space or rotate.

Setthemarkonlyonwhitespace or a gradient.

Don’tre-buildthemarkorchange its proportions.

Don’tscaleunproportionally.

≥ 12 mmTheminimumheightfortheHWCmarkwith1lineoftextis 12 mm.

Graphic Design Manual | Healthy Workplaces Campaign 2012-13

3.4. Do’s and don’ts

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Ustrud modiam incipsum il inibh exerili

Si exero odolorpero corerae ss

Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Healthy Workplaces logo | 3.4. Do’s and don’ts

• Logoscaledunproportionally(stretched).

• Logotoolargecomparedwithotherlogos.

• Logoshouldnotbeplacedonacolouredbackground.Itshouldbeplacedonawhitebackground.

• Clearspacearoundlogohasnotbeenkeptempty.Thelogoshouldnottouchthetext.

• Logoisinthecorrectproportions(notstretchedorsquashed).

• Logofitsinwithsizeofotherlogos.

• Logoisplacedonawhitebackground.

• Clearspacearoundlogohasbeenkeptempty.Thelogodoesnottouchany other elements.

Example: CORRECT use of logo on partner material Example: INCORRECT use of logo on partner material

Ustrud modiam incipsum il inibh exerili

Si exero odolorpero corerae ss

OdolorperoOdolorperoMODIA

EXERO ODOLORPERO CORMODIA

EXERO ODOLORPERO COR

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Photographyforimageryshouldappearinterestingandgenuinethroughtheuseofwellconsideredimagecropping.Theprimarysubject-mattershouldbetakenfromasafeandhealthy workplace environment.

Imageswithapersonasthesubjectshouldfocusontheactionofthatperson.Thepersonshouldbeengagedinthesubject-matter.Allimagesshouldlookauthenticandcandidandshouldnotappearstaged.

Nofocusonthesubject-matter,personwithoutanyactionofinterest

Staged,non-genuineimage

Unprofessionalphotographyoflowquality

Wheneveranimagewillbeprinted,itstechnicalspecificationisaresolutionof300dpiinascaleof1:1accordingtoitslayoutsize.Iftheimagewillbeusedfortheweb,itsresolutionis72dpiinascaleof1:1accordingtoitslayoutsize.WhenusinganimageforaprintablePowerPointpresentationitsresolutionis150dpiinascaleof1:1accordingtoitslayoutsize.

Theimagesshouldbefreeofnoiseandover-filtering.

4.1. General imagery guidelines

4 Images and illustrations | 4.1. General imagery guidelines

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• PhotographsusedintheHealthyWorkplacesCampaignshouldfollowtheguidelines for corporate imagery.

• Theselectionofphotographsshouldrepresentdiversityintermsof occupation,ethnicityandgender.

• PicturesusedincampaignproductsweretakenatsitesoffourofficialcampaignpartnersoftheSafeMaintenanceCampaign(Pirelli,Toyota,Baxter,IdealStandard).

4 Images and illustrations | 4.2 Campaign photography

4.2. Campaign photography

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Thefigureswitharmslinkedformtheiconicillustrationforthecampaign.Theseareusedin diff erent ways:

Primaryillustration-Thefiguresarecolouredandsitonagreenpaperbackground(foruseoncovers,banners,posters).Secondarygraphic-Arowoffiguresingreenoutlineformagraphicforuseoninternalpagesofpublications.Acall-outbubbleholdingaquotecansitwiththerowoffigures.Graphicpattern-Thefiguresarerepeatedinapattern(whitefiguresonagreenbackground)andcanbeused,forexample,ontheinsidecoverofapublication.

Secondarygraphicwithquoteincall-outbubble

Graphic pattern on inside coverofapublication

Primaryillustrationonapublicationcover

2 | EU-OSHA – European Agency for Safety and Health at Work

Worker Participation in Occupational Safety and Health

EU-OSHA – European Agency for Safety and Health at Work | 3

Worker Participation in Occupational Safety and Health

Europe Direct is a service to help you find answers to your questions about the European Union Freephone number (*): 00 800 6 7 8 9 10 11 (*) Certain mobile telephone operators do not allow access to 00 800 numbers or these calls may be billed.

More information on the European Union is available on the Internet (http://europa.eu). Cataloguing data can be found at the end of this publication.

© European Agency for Safety and Health at Work, 2012

Contents

Foreword 4

Introduction: Why worker participation is important 6

The role of employers 9

The role of workers 10

The role of worker representatives 12

Effective worker participation checklists 13

Resources and further information 17

About 18

“Workers and managers must work together closely to find joint solutions to common problems.”

4 Images and illustrations | 4.3. Campaign illustrations


Campaign GuideManagement Leadership and Worker Participation in Occupational Safety and Health

Healthy Workplaces



4.3. Campaign illustrations

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 5 Graphic design | 5.1. Artwork available for adaptation

Productsavailableforadaptation:

Healthy Workplaces





Healthy Workplaces




Healthy Workplaces



Poster Banner stands Pop-updisplaysLeaflet Campaignguide

WorkersGuide ManagersGuide Documentheader E-mailsignature


Healthy Workplaces Working together for risk prevention

Worker Participation in Occupational Safety and HealthA PRACTICAL GUIDE



Management Leadership in Occupational Safety and HealthA PRACTICAL GUIDE

Healthy Workplaces


Management leadership and worker participation

Bene� ts of management leadership and worker participation:

• reduced costs and increased productivity;

• a happier and more productive workforce;

• worker absence and turnover rates are lower;

• fewer accidents;

• improved standing among suppliers and partners;

• greater awareness and control of workplace risks;

• a better reputation for corporate social responsibility among investors, customers and communities.


European Agency for Safety and Health at Work

Gran Vía 33, 48009 Bilbao, SPAINTel. +34 94 479 4360Fax +34 94 479 4383E-mail: [email protected]

www.healthy-workplaces.euHealthy Workplaces is Europe’s biggest occupational safety and health campaign.

The European Agency for Safety and Health at Work (EU-OSHA) contributes to making Europe a safer, healthier and more productive place to work. The Agency researches, develops, and distributes reliable, balanced, and impartial safety and health information and organises pan-European awareness raising campaigns. Set up by the European Union in 1996 and based in Bilbao, Spain, the Agency brings together representatives from the European Commission, Member State governments, employers’ and workers’ organisations, as well as leading experts in each of the EU-27 Member States and beyond.

The Healthy Workplaces Campaign is backed by the EU Council Presidencies, the European Parliament, the European Commission, and by the European Social Partners and is coordinated at the national level by the Agency’s network of focal points (www.healthy-workplaces.eu/fops).

Healthy Workplaces




Healthy Workplaces



5.1. Artwork available for adaptation

Healthy Workplaces

Working together for risk preventionWorking together Working together Working together Working together

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Ifpublicationsareadaptedbypartnerstonationalrequirements,theEU-OSHAlogo needstobereplacedbythelogooftheauthoringentity.

If more than three marks has to be placed on the Branding Bar, the spacing between the marksshouldbeequal.

5 Graphic design | 5.2. Co-branding publications




LOGOPLACEHOLDER

LOGOPLACEHOLDER

5.2. Co-branding publications

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Thevaluefortheunitofmeasurement“x”forthebasisformatDINA4is5mm.Forothersizes,theunitofmeasurement“x”canbeachievedbyscalingtheDINA4proportionallytothe height of each new paper format.

Iftheratioofwidthtoheightdiffers,thedesignelementscanbeextendedtotheleft ornarrowedtotheright.However,theWideGradientCurveandNarrowCurvearenot to be altered.

Whendesigningastandardformat,oneofthetemplatesprovidedshouldbeused.


1x

5x

1x

2x

1x

3x

3x

DIN A4

1x = 5 mm= the height of the Baseline Bar

Youwillgetthemeasurement“x”byscalingfromthebasissizeDINA4totheneeded(cover)size.

Safety and Health at Work is everyone’s concern. It’s good for you. It’s good for business.

1x

5x

1x

2x

1x

3x

3x

5 Graphic design | 5.2. Co-branding publications

Measurement “x”

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EU-OSHA Corporate Blue CMYK: 100/80/0/0RGB: 0/51/153Pantone: Reflex Blue CHexadecimal: #003399

EU-OSHA Light Grey CMYK: 00/0/0/40 RGB: 177/179/180Pantone: 422 CHexadecimal: #B1B3B4

EU-OSHA Dark Grey CMYK: 00/0/0/80 RGB: 88/88/90Pantone: 425 CHexadecimal: #58585A

• TwodifferentshadesofblueandgreyarethebasiccoloursofEU-OSHA‘soverallcorporatebranding,butshouldalsobeusedinconjunctionwiththeHealthyWorkplacesCampaign.

• TheHealthyWorkplacesCampaignhasitsownmainco-brandcolour-lightgreen.• The2012-13HealthyWorkplacesCampaignusesredasaccentcolour.

HW Campaign Materials Light Green CMYK: 42/0/100/0 RGB: 172/199/0Pantone: 382 CHexadecimal: #ACC700

Healthy Workplaces accent colour Red CMYK: 0/84/100/0 RGB: 230/71/21Pantone: 1665 CHexadecimal: #e64715

Corporate Gradient Blue CMYK: 40/24/0/0 RGB: 165/184/219Pantone: 2716 CHexadecimal: #A5B8dB

5 Graphic design | 5.3. Campaign colours

5.3. Campaign colours

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Itisalsopossibletouseshadesoftheselectedcolourstofurtherenhancedesigns. Correctusagehasbeenclearlydefinedhere.10%transparencyisnotallowed.

90% 90%

80% 80%

70% 70%

60% 60%

EU-OSHA Corporate Blue CMYK: 100/80/0/0RGB: 0/51/153Pantone: Reflex Blue CHexadecimal: #003399

HW Campaign Materials Light Green CMYK: 42/0/100/0 RGB: 172/199/0Pantone: 382 CHexadecimal: #ACC700

50% 50%

40% 40%

30% 30%

20% 20%

Valueoftransparencyforthestandarduseingraphsandtables.

ValueoftransparencyfortheWideGradientCurveBlueforCorporatematerials.

5 Graphic design | 5.4. Colour Shades

Thecolourshadesfortheaccentcoloursareclearlydefinedandhavetobeusedprecisely.10%transparencyisnotallowed.

Red CMYK: 0/84/100/0 RGB: 230/71/21Pantone: 1665 CHexadecimal: #e64715

5.4. Colour shades

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Additionalcolourvariationsareusedinthecampaignillustration.Thesearebasedonthecampaigncoloursandaccentcolour.Thecolourvalueshavebeensetupsothattheyworkoverthegreenbackground.

5 Graphic design | 5.5. Illustration colours

Figure Red CMYK: 0/100/100/0 RGB: 227/0/15

Transparency: normalOpacity: 80%

Figure Blue CMYK: 75/60/0/0 RGB: 78/112/175

Transparency: multiplyOpacity: 100%

NB. Figure Blue is the Corporate Blue at 75%

Figure Green CMYK: 62/0/100/22 RGB: 92/153/35

Transparency: multiplyOpacity: 100%

! Thethreefigurecoloursareonlytobeusedonfiguresoverthegreenpaperbackground.

5.5. Illustration colours


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MoredetailsontheuseoffontscanbefoundinAnnex6.2.

HeadlineSubheadline: Sub-Subheadline

Body text: quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua eltae nostra

Emphasized text: omes lingu anters.Gallos bye aquitanis garuma flumen an Belgis Matrona et Sequana divudent bifferunt.

Paragraph headline

Propterea quod a cultu atque humanitate provinciae longime absunt minimeque:

Bullet Point, tab interspace 2.5 mm saepe commeant atque rolquae ad efminandos •Bullet Point, tab interspace 2.5 mm sunt Germanis qui trans rhenum bas colunt •Bullet Point, tab interspace 2.5 mm continenter bellum gerunt •

– Sub-Bullet Point (a dash), tab interspace 2.5 mm + indention 2.5 mm feugiam blo – Sub-Bullet Point (a dash), tab interspace 2.5 mm + indention 2.5 mm iurem

HeadlinesSubheadlines

Negativeversionofheadlineandsubheadline

All campaign material uses the Myriad Pro font family

5 Graphic design | 5.6. Typography

5.6. Typography




Healthy Workplaces



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Image area Thiscanfinish5/7downfromthetop,orathalfway.

The Narrow Curve It is positioned on the right border of the page, above the image area.Colour:0/0/0/0,whitewithanopacityof30%

White space for textMinimumheightof10x.(seepage40)

The Logo FooterIt mustbescaledaccordinglyforwiderhorizontal formatsasperAppendixA(seepage49).

The Top Corporate Slogan Bar Alwaysanchoredtothetopofthepage.Thecorporateslogan textsitsverticallycentredwithinthewhitebar.

The Baseline Bar (seepage 39)EUOSHACorporatebluebar.Alwaysanchoredto the bottom of the page.

The Website Address Alwayssitsbelowrowoffiguresandtotherightside ofthepage.Shouldsitnextto(notbehind)thenarrowcurve.

The Call-Out BubbleAlwayssitsabovetherowoffiguresandcontainsthemain campaign slogan.

The Row of FiguresAlwayssitsoverthegreenbackground.Theyarecolouredwiththe 3Figurecoloursinarandomorder(seepage20).Theyweararandomselectionofoccupationalaccessoriesandsafetyaccessories.

The Green Paper Background

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5 Graphic design | 5.7. Page Layout | 5.7.1. Description of design elements – Promotion material

5.7.1. Description of the design elements - Promotion Material





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5.7.2. Description of the obligatory design elements - Publications

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Whentheitemdoesnotfallunderthecategoryofprimarycampaignmaterial,butitstillrelatestothecampaign,thedesignrevertstothestandardcorporateHealthyWorkplacesstyle.

Image area Thisfinishesathalfwaydownfromtopofpage.

The Wide Gradient CurveTheWideGradientCurveisalwaysjoinedtothe NarrowCurve.Itappearsonthebackmostlayerandmustextendfrombottomtotop.Itcanonlybere-sizedbyscalingtheentireDINA4templateandshouldthenalwaysremainas it is.

The Narrow CurveIt is positioned on the right border of the page, abovetheWideGradientCurveandtheimagearea.Colour:0/0/0/0,whitewithanopacity of30%

White space for textItmusthaveaminimumheightof10x.(seepage40)

The Branding Bar (seepage41)UpperpartoftheCorporateBar.AlwaysanchoredtotheNarrowCurve.Itmustbescaledaccordinglyforwiderhorizontalformatsbyusingtheleftborderasaguide.

The Corporate Slogan Bar (seepage39)MiddlepartoftheCorporateBar.AlwaysanchoredtotheNarrowCurveandtheleftborder.

The Baseline Bar (see page39)LowerpartoftheCorporateBar.AlwaysanchoredtotheWideGradientCurveandthebottomleftcorner of the page.

The Top Corporate Slogan Bar Alwaysanchoredtothetopofthepage.Maincampaign slogantextsitshere(insteadofcall-outbubble).Textis vertically centred within the white bar.

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! Inthisexceptional example,‘worker’figuresarehighlighted in orange to emphasisethatitisaguidefor workers.

5 Graphic design | 5.7. Page Layout | 5.7.2. Description of design elements – Publications

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Healthy Workplaces




TE-31-11-181-EN-P

HW Campaign material poster15 mm

Templatesforallmaterialshavebeenprovided.

5.7.3. Example: Campaign poster15 mm

65mm

125 mm

185mm

55 mm

45 mm

5 mm

URLMyriadProBoldSize:36/36pt

Colour:EU-OSHACorporateBlue•notfixedtoabaselinegrid

Call-Out Bubble Slogan1MyriadProLightCondensedSize:46/46pt,tracking+30

Colour:EU-OSHACorporateBlue•notfixedtoabaselinegrid

Call-Out Bubble Slogan2MyriadProBold

Size:71/77pt,paragraphspacebefore+1Colour:EU-OSHACorporateBlue

•notfixedtoabaselinegrid

15 mm 15 mm

Corporate sloganMyriadProRegular

Size:15/17pt,tracking+20,movedup+2ptColour:EU-OSHACorporateBlue

•textboxmustbedraggedtotheverticalextentofthespace between the image area and the edge of the paper;thetextmustbeverticallycentredwithinit

•notfixedtoabaselinegrid

5 Graphic design | 5.7. Page Layout | 5.7.3. Example: Campaign poster

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 5 Graphic design | 5.7. Page Layout | 5.7.4. Figures used in illustrations



Healthy Workplaces



• Figuresarealwaysincolourovergreenpaperbackground.• Figuresalwaysextendoffedgeofgreenbackground.• Figuresalwayshavesomespacebelowandabovethem (colouredfiguresneverstanddirectlyonthebottomlineofthegreenbackground).

Theprimaryillustrationistobeusedoncovers,banners,andtheposter.

Healthy Workplaces




TE-31-11-181-EN-P
















doi:10.2802/95365 ISBN 978-92-9191-545-3

TE-31-11-177-EN-C

Healthy Workplaces


Colouredfiguresovergreen paperbackgroundformthe primaryillustration

Note: Figuresinsecondarygraphicareusedontheposterwitharmsun-linkedtocreateavisualcomparisonbetween ‘working together‘ and ‘not working together‘. Thisispossiblebecausetheposterisprimarilyalargeimagewithnoextraheadings in a heading area.

5.7.4. Figures used in illustrations

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Graphic Design Manual | Healthy Workplaces Campaign 2012-13 5 Graphic design | 5.7. Page Layout | 5.7.4. Figures used in illustrations


Campaign Guide


Campaign Guide

Benefits of good safety and health

Addressing health and safety provides opportunities to improve business efficiency as well as safeguarding workers. These have been analysed in the recent European Survey of Enterprises on New and Emerging Risks (ESENER) 9.

Benefits can include:reduced costs and reduced risks — employee absence and •turnover rates are lower, accidents are fewer, the threat of legal action is lessened;improved standing among suppliers and partners;•a better reputation for corporate social responsibility among •investors, customers and communities;increased productivity — employees are healthier, happier and •better motivated.

9 EU-OSHA – European Agency for Safety and Health at Work, Worker representation and consultation on health and safety - Analysis of the findings of the European Survey of Enterprises on New and Emerging Risks, 2012

© EU-OSHA/Jim Holmes

“Whatever an organisation’s size, leadership from the top and the active participation of workers are crucial to successful health and safety management. That is why I am inviting large and small enterprises, public or private, from all sectors to embrace this campaign.” CHRISTA

SEDLATSCHEK, EU-OSHA DIRECTOR

Prevention is the cornerstone of Europe’s approach to managing risks. In practice, this means analysing work processes to identify short- and long-term risks and then taking action to either eliminate or mitigate them. In simple terms, prevention is about managing work-related risks with the ultimate aim of reducing the number of and eliminating work-related accidents and occupational illnesses.

Ultimate responsibility for managing risk lies with employers and top management, but their efforts are bound to fail without active worker participation. For these reasons, this campaign places special emphasis on the importance of leadership by top management and owners working in tandem with active worker participation.


To help promote these core themes the Healthy Workplaces Campaign 2012–13 has the following strategic objectives:

promote the core message that workers and •managers must work together to prevent risks for practical, legal, economic and ethical reasons;give clear and simple guidance for employers to •manage specific work-related risks in partnership with workers and their representatives;provide practical guidance, information and •tools to promote a risk prevention culture, particularly within small and medium-sized enterprises;foster the inclusion of occupational safety and •health management in organisations’ corporate social responsibility policies;lay the foundations for a more sustainable risk •prevention culture in Europe.


Campaign Guide


Campaign Guide

Completely avoiding risk is simply not possible in many sectors, with the chemicals industry being a prime example. Employees at BASF, one of the world’s largest chemicals companies, face a vast array of risks on a daily basis. Instead of tackling each risk individually, the company decided to take a holistic approach by shifting the entire company culture to one that puts safety first.

The centrepiece of this programme was a campaign to reduce the time lost due to injuries and to occupational diseases by 80 % from 2002 to 2020. By 2008 this had started to bear fruit, with time lost to injuries down by 46 % and time lost to occupational diseases down by 23 %.

The company puts these results down to implementation of the strategies indicated below.

Management demonstrates credible and •visible commitment to safety by setting a good example, making safety a priority and ensuring clarity in all matters relating to safety.Employees are involved in all aspects •of safety and actively contribute their knowledge and experience.The company emphasises individual •responsibility. Each employee and manager is expected to comply with all applicable rules and regulations, act in a risk-conscious manner, respond to hazards and learn from their own mistakes and those made by others.Management and employees are encouraged •to speak openly about safety within a climate of trust across the organisation. At the same time it tries to promote learning while respecting knowledge and experience.

Prevention is about managing risks. Risks are managed by people working together.

© EU

-OSH

A/Jim

Holm

es©

EU-O

SHA

/Jim H

olmes

CASE STUDY

BASF – putting safety first

What does prevention mean in practice?The general principles of prevention are set out in Article 6 of the Framework Directive (see below). It is vital that employers, workers and their representatives understand these principles if they are to effectively control — or preferably eliminate — risks.

The basic principles of risk prevention are:avoid risks;•evaluate risks that cannot be avoided;•combat them at source;•adapt work to the individual, especially when •it comes to the design of workplaces and the choice of equipment and production methods (along with reducing monotonous work practices as far as possible);adapt to technical progress;•replace the dangerous by the non- or the less •dangerous;develop a coherent overall prevention policy develop a coherent overall prevention policy •that covers technology, organisation of work, that covers technology, organisation of work, working conditions, social relationships and working conditions, social relationships and the influence of factors relating to the working the influence of factors relating to the working environment;prioritise collective protective measures over prioritise collective protective measures over •individual protective measures;give appropriate instructions to workers.•


Campaign Guide


Campaign Guide

9 The health and safety of Great Britain: be part of the solution, Health and Safety Executive, June 2009.

Benefits of worker participation include:

lower accident rates;•cost-effective solutions;•a happier and more productive workforce;•lower absence rates;•greater awareness of workplace risks;•better control of workplace risks.•

CASE STUDY

Joint initiative between workers and managers

A large confectionery company (Nestlé, York, UK) employing 2 000 workers had a significant problem with slip and trip injuries. To try and reduce the injury rate, the company launched a joint initiative with the full participation of workers’ representatives. This included a specific reporting procedure for slip and trip injuries and an analysis of the causes of these injuries. Once the root causes were discovered, joint briefings for managers, supervisors and workers’ representatives were convened to share the findings. These findings were then shared with the workforce through an effective information campaign that included such things as posters, leaflets, etc.

After three years, this campaign led to a 60 % reduction in slip and trip accidents. After a further 18 months, a similar campaign was launched to try and reduce manual handling injuries. This resulted in a 40 % reduction in such injuries within two years.

What is worker participation in practice?In essence, it is employees and managers taking an active role in identifying problems and devising solutions. This means in practice:

effective and open dialogue that involves •genuinely listening to each other’s concerns;joint problem solving and decision making;•participation in the development of safety and •health policies and practices;participation of employees in the promotion •and achievement of safe and healthy working conditions;workers fully cooperating with employers to •improve workplace safety, health and wellbeing;putting in place arrangements so this can •happen in practice.


Mediumfigureswithcall-outbubbleholdingquote

Smallfigures.Figuressitonbottom gridline of publication,abovepagenumberdetails.

Largefigures.Overagreenbox,figuresstand on the baseline of theboxandextendoffone side.

Mediumfiguresovergreenbackground.

Oninternalpagesofpublications,thefiguresaretobeusedasanoutlinegraphic.Theycanbeingreen(onawhitebackground)orinwhite(onagreenbackground).

• Rowoffiguresalwaysextendsoffatleastoneedgeofthepageorbox.• Figuresareoutlined,buttheiraccessoriesaresolidfillinthesamecolourastheoutline.• Minimumheightoffiguresis20mm.

Figures - sizeFigurescanbeusedatdifferentsizesthroughoutadocument,howeveritisrecommendedthatonlyafewsizesberepeated. Figures - Small & mediumTheseshouldbe100%HealthyWorkplacesgreenandusedonwhitebackgrounds.Theycanbeusedwithcall-outbubblescontainingquotes.Mediumcanalsobeusedoveragreenbackground.SmallHeight:25mmMediumHeight:45mm

Figures - largeTheseshouldnotbeusedwithcall-outbubbles.Usuallythereshouldonlybeacoupleoffiguresintherow.Ifoverawhitbackground,greenshouldbe15-30%.LargeHeight:canvary.

27

Graphic Design Manual | Healthy Workplaces Campaign 2012-13 5 Graphic design | 5.7. Page Layout | 5.7.5. Call-out bubbles used in illustrations

• Alwayssolidwhitefillovergreenpaperbackground.• Alwayssurroundedbyspaceonallsides(nevertouchtheedgeofthegreenbackground).• Alwayssitabovetherowoffigures.• Pointypartofthespeechbubbleshouldbepositionedinthemiddleofthespacebetweentwofigures(notabovetheheadofonefigure).



Healthy Workplaces



Healthy Workplaces




TE-31-11-181-EN-P
















doi:10.2802/95365 ISBN 978-92-9191-545-3

TE-31-11-177-EN-C

Healthy Workplaces


Call-outbubbleinprimaryillustration

5.7.5. Call-out bubbles used in illustrations

28



Campaign Guide


Campaign Guide

Benefits of good safety and health

Addressing health and safety provides opportunities to improve business efficiency as well as safeguarding workers. These have been analysed in the recent European Survey of Enterprises on New and Emerging Risks (ESENER) 9.

Benefits can include:reduced costs and reduced risks — employee absence and •turnover rates are lower, accidents are fewer, the threat of legal action is lessened;improved standing among suppliers and partners;•a better reputation for corporate social responsibility among •investors, customers and communities;increased productivity — employees are healthier, happier and •better motivated.

9 EU-OSHA – European Agency for Safety and Health at Work, Worker representation and consultation on health and safety - Analysis of the findings of the European Survey of Enterprises on New and Emerging Risks, 2012


“Whatever an organisation’s size, leadership from the top and the active participation of workers are crucial to successful health and safety management. That is why I am inviting large and small enterprises, public or private, from all sectors to embrace this campaign.” CHRISTA

SEDLATSCHEK, EU-OSHA DIRECTOR

Prevention is the cornerstone of Europe’s approach to managing risks. In practice, this means analysing work processes to identify short- and long-term risks and then taking action to either eliminate or mitigate them. In simple terms, prevention is about managing work-related risks with the ultimate aim of reducing the number of and eliminating work-related accidents and occupational illnesses.

Ultimate responsibility for managing risk lies with employers and top management, but their efforts are bound to fail without active worker participation. For these reasons, this campaign places special emphasis on the importance of leadership by top management and owners working in tandem with active worker participation.


To help promote these core themes the Healthy Workplaces Campaign 2012–13 has the following strategic objectives:

promote the core message that workers and •managers must work together to prevent risks for practical, legal, economic and ethical reasons;give clear and simple guidance for employers to •manage specific work-related risks in partnership with workers and their representatives;provide practical guidance, information and •tools to promote a risk prevention culture, particularly within small and medium-sized enterprises;foster the inclusion of occupational safety and •health management in organisations’ corporate social responsibility policies;lay the foundations for a more sustainable risk •prevention culture in Europe.


Campaign Guide


Campaign Guide

Completely avoiding risk is simply not possible in many sectors, with the chemicals industry being a prime example. Employees at BASF, one of the world’s largest chemicals companies, face a vast array of risks on a daily basis. Instead of tackling each risk individually, the company decided to take a holistic approach by shifting the entire company culture to one that puts safety first.

The centrepiece of this programme was a campaign to reduce the time lost due to injuries and to occupational diseases by 80 % from 2002 to 2020. By 2008 this had started to bear fruit, with time lost to injuries down by 46 % and time lost to occupational diseases down by 23 %.

The company puts these results down to implementation of the strategies indicated below.

Management demonstrates credible and •visible commitment to safety by setting a good example, making safety a priority and ensuring clarity in all matters relating to safety.Employees are involved in all aspects •of safety and actively contribute their knowledge and experience.The company emphasises individual •responsibility. Each employee and manager is expected to comply with all applicable rules and regulations, act in a risk-conscious manner, respond to hazards and learn from their own mistakes and those made by others.Management and employees are encouraged •to speak openly about safety within a climate of trust across the organisation. At the same time it tries to promote learning while respecting knowledge and experience.


© EU

-OSH

A/Jim

Holm

es©

EU-O

SHA

/Jim H

olmes

CASE STUDY


What does prevention mean in practice?The general principles of prevention are set out in Article 6 of the Framework Directive (see below). It is vital that employers, workers and their representatives understand these principles if they are to effectively control — or preferably eliminate — risks.

The basic principles of risk prevention are:avoid risks;•evaluate risks that cannot be avoided;•combat them at source;•adapt work to the individual, especially when •it comes to the design of workplaces and the choice of equipment and production methods (along with reducing monotonous work practices as far as possible);adapt to technical progress;•replace the dangerous by the non- or the less •dangerous;develop a coherent overall prevention policy develop a coherent overall prevention policy •that covers technology, organisation of work, that covers technology, organisation of work, working conditions, social relationships and working conditions, social relationships and the influence of factors relating to the working the influence of factors relating to the working environment;prioritise collective protective measures over prioritise collective protective measures over •individual protective measures;give appropriate instructions to workers.•


Campaign Guide


Campaign Guide


© EU

-OSH

A/Jim

Holm

es©

EU-O

SHA

/Jim H

olmes

CASE STUDY


What does prevention mean in practice?

The basic principles of risk prevention are:

Call-outbubblewithmedium-sizedfiguresgraphic.

Call-outbubblewithsmall-sizedfiguresgraphic

Quotetext MyriadProSemiboldItalic,11/14pt,+20tracking

Call-outbubblegraphic12mm

Secondaryfiguresgraphic

Oninternalpagesofpublications,thecall-outbubblescanbeusedasanoutlinegraphicandsitabovetherowoffiguresgraphics.

• Calloutbubblebecomesagreen‚bracket‘shapethatsitsbelowthequotetext.

• Quotetextandcall-outbubblegraphicremainataconsistentsizethroughoutapublication.

• Thewidthofthecall-outbubblegraphicisthesamewidthasthedocumenttextcolumnandsitsinlinewiththecolumngrid.

5 Graphic design | 5.7. Page Layout | 5.7.5. Call-out bubbles used in illustrations


29

Bulgarian

Danish

Czech

Dutch

Thatmeans:thepositioningofthefontstayscentred,flowingtotherightandleftandthendownwards,dependingonthelanguageversion.

LanguageadaptationsofthemarkshowthattheonlychangefromtheEnglishversionisthelength of the logotype.

Thepositioningandsizeofthemarkarekeptasdescribedonpages40–42.

6 Annexes | 6.1. Healthy Workplaces logo | 6.1.1. Language versions

6.1.1. Language versions


30

Estonian

French

Finnish

German



31

Greek

Icelandic

Hungarian

Italian



32

Latvian

Maltese

Lithuanian

Norwegian



33

Romanian Slovakian

Polish Portuguese



34

Swedish

Slovenian Spanish


35


TomaintaintheintegrityandensurelegibilityoftheHealthyWorkplacesmark,aminimumareaofclearspacemustsurroundit.Notypeorgraphicimageryshouldappearinthisarea.Theclearspaceis1xaccordingtothedefinitesizeofthemarkintheCorporateBar.Theunitofmeasurement“x”isexplainedonpage40.

1x1x

1x

1x

1x

1x

Thepositioningandsizeofthemarkremainsasdescribedonpages40–42.

Graphic Design Manual | Healthy Workplaces Campaign 2012-13 6 Annexes | 6.1. Healthy Workplaces logo | 6.1.2. Clear space

6.1.2. Clear space


36

Thetypehierarchyshownheredefinestheusageofthedifferenttypeface.

Allmaterialshavenohyphenationsatall.Allthetextissetinopticalkerning.

Headline: Myriad Pro Condensed, 34/36 pt, tracking +10Subheadline: Myriad Pro Light Condensed, 24/24 pt (first line: 36 pt), tracking +15Sub-Subheadline: Myriad Pro Semibold Condensed, 11/12 pt, tracking +20

Body text: Myriad Pro Regular, 9 pt/12 pt ... This is an example of the body text, quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua eltae nostra Emphasized text: Myriad Pro Bold, 9/12 pt, tracking +10 omes lingu anters. Gallos bye aquitanis garuma flumen an Belgis Matrona et Sequana divudent bifferunt.

Paragraph headline: Myriad Pro Bold, 9/12 pt, tracking +10


Bullet Point, tab interspace 2.5 mm saepe commeant atque rolquae ad efminandos •Bullet Point, tab interspace 2.5 mm sunt Germanis qui trans rhenum bas colunt •Bullet Point, tab interspace 2.5 mm continenter bellum gerunt •

– Sub-Bullet Point (a dash), tab interspace 2.5 mm + indention 2.5 mm feugiam blo – Sub-Bullet Point (a dash), tab interspace 2.5 mm + indention 2.5 mm iurem

Headlines: Myriad Pro CondensedSubheadlines: Myriad Pro Light Condensed

Negativeversionofheadlineandsubheadline

6.2.1. Type hierarchy exemplary for DIN A4

6 Annexes | 6.2. Fonts | 6.2.1. Type Hierarchy for DIN A4


37

Thetypehierarchyshownheredefinestheusageofthedifferenttypeface.

Allmaterialshavenohyphenationsatall.Allthetextissetinopticalkerning.

Headline: Myriad Pro Condensed, 24/24 pt, tracking +10Subheadline: Myriad Pro Light Condensed, 17/18 pt (first line: 24 pt), tracking +15Sub-Subheadline: Myriad Pro Semibold Condensed, 11/12 pt, tracking +20

Body text: Myriad Pro Regular, 9 pt/12 pt ... This is an example of the body text, quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua eltae nostra Emphasized text: Myriad Pro Bold, 9/12 pt, tracking +10 omes lingu anters. Gallos bye aquitanis garuma flumen an Belgis Matrona et Sequana divudent bifferunt.

Paragraph headline: Myriad Pro Bold, 9/12 pt, tracking +10


Bullet Point, tab interspace 2,5 mm saepe commeant atque rolquae ad efminandos •Bullet Point, tab interspace 2,5 mm sunt Germanis qui trans rhenum bas colunt •Bullet Point, tab interspace 2,5 mm continenter bellum gerunt •

– Sub-Bullet Point (a dash), tab interspace 2,5 mm + indention 2,5 mm feugiam blo – Sub-Bullet Point (a dash), tab interspace 2,5 mm + indention 2,5 mm iurem

6.2.2 Type hierarchy exemplary for DIN A5/DL Type hierarchy exemplary for DIN A2

HeadSubheadURL: Myriad Pro Bold, 25/30 pt, tracking +10

Body text: Myriad Pro Regular, 25 pt/30 pt

Head:MyriadProCondensed,125/125pt,tracking+10

Subhead:MyriadProLightCondensed,85/85pt(firstline:125pt),tracking+15

URL:MyriadProBold,25/30pt,tracking+10

Bodytext:MyriadProRegular,25pt/30pt

6 Annexes | 6.2. Fonts | 6.2.2 DIN A5 & DIN A2


38

MyriadProCondensed

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.,;&/€( )@

MyriadProLightCondensed


Headline

Subheadline

Thesubheadlineiscolouredin EU-OSHACorporateBlueorintheHealthy Workplaces green apart from the case where a negative version in white is necessary.

TheheadlineisalwayscolouredinEU-OSHACorporateBlueapartfrom the case where a negative version in white is necessary.

ToemphasiseaheadlineuseMyriadProBoldCondensedandforasubheadlineuseMyriadProSemiboldCondensed.

6.2.3. Headline fonts

6 Annexes | 6.2. Fonts | 6.2.3 Fonts


39

MyriadProSemiboldCondensed


MyriadProBold


Sub-subheadline

Paragraphheadline

TheparagraphheadlineisalwayscolouredinEU-OSHACorporateBlueapart from the case where a negative version in white is necessary.

Thesub-subheadlineisalwayscolouredinEU-OSHACorporateBlueapart from the case where a negative version in white is necessary.

Headline fonts



40

ThetypefaceofMyriadProBoldshouldonlybeusedtohighlightcertainpartsofthebodytext.

MyriadProSemibold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.,;&/€()@

MyriadProRegular

ABCdeFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.,;&/€( )@

Body fonts

Bodytext

Introtext

Theemphasisedtextiscolouredin EU-OSHACorporateBlueorin the Healthy Workplaces green apart from the case where a negative version in white is necessary.

Thebodytextisalwayscolouredinblack,0/0/0/100apartfromthecase where a negative version in white is necessary.



41

ThetypefaceofMyriadProBoldshouldonlybeusedtohighlightcertainpartsofthebodytext.

ToemphasiseaheadlineuseMyriadProBoldCondensedandforasubheadlineuseMyriadProSemiboldCondensed.

MyriadProBold


Emphasis fonts

Emphasisedtext

Theemphasisedtext is always colouredinblack,0/0/0/100apartfrom the case where a negative version in white is necessary.



42

TheitalictypefacesofMyriadProshouldonlybeadditionallyusedtohighlightcertainpartsofthebodytext.

MyriadProLightItalic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890.,;&/€( )@MyriadProSemiboldItalic


MyriadProItalic


MyriadProBoldItalic


Emphasis fonts



43

Arial Bold



1234567890.,;&/€( )@

Online fonts

ArialRegular



1234567890.,;&/€( )@

Headline

Bodytext

Thebodytextisalwayscolouredinblack,0/0/0/100.

Theemphasisedtextiscolouredin EU-OSHACorporateBlueandin the Healthy Workplaces greenapart from the case where a negative version in white is necessary.


44

WhenadaptingtheDINA4templatetoadifferentportrait&square(DINsimilar)format,please consider the following steps:

Scalethelayoutproportionallytotheheightofthenewformat.

WidentheCorporateBar,theimageareaandtheLeftTransparentCurve (ifthereisone)totheleftsideoftheformat.Donottouchthe WideGradientCurveandtheNarrowCurveanymore.

6.3. Scaling to portrait & square formats (DIN similar) by using the DIN A4 template


Lorum ipsum dolor by mierd fagtus ost laudif qualtus aneHealthy Workplaces Campaign Report


ExtendingtheelementsbyusingtheanchorpointsProportionalscalingoftheDINA4portraittemplate




Finishedversion




6 Annexes | 6.3. Scaling to format | Portrait & Square FormatsGraphic Design Manual | Healthy Workplaces Campaign 2012-13

45

Scaling to small portrait & square formats by using the DIN A4 template_120 x 120 mm (CD-Cover)


1 2 3 4 5

DINA4template ScaletheheightoftheDINA4 template to the width ofthenewsmallportrait&squareformat.

MarkthepositionoftheWideGradientCurvelowerleftedgeandtheupperrightCorporateBaredge(2xdistance to the right margin oftheformat).

Do not scale to the height of the new small format becausetheCorporateBarwith the marks and the corporatesloganwouldbetoo small.

ScaletheCurvestotheheight of the new small portrait&squareformat.

ExtendtheCurvestothepositionsof.ExtendtheCorporate Bar to the right-handsideaccordingtotheshapeoftheNarrowCurve.CorrectthepositionoftheEuropeanCommissionmark.

3

3

6 Annexes | 6.3. Scaling to format | Small Portrait & Square Formats Graphic Design Manual | Healthy Workplaces Campaign 2012-13

46




WhenadaptingtheDINA4templatetoanarrowverticalformat(DL),pleaseconsiderthefollowing steps:

Scalethelayoutproportionallytotheheightofthenewformat.

ShortentheCorporateBarandtheimageareatotherightsideoftheformat. DonottouchtheWideGradientCurveandtheNarrowCurveanymore.

Scaling to very narrow formats (DL) by using the DIN A4 template

Shorteningoftheelementsbyusingtheanchorpoints

ProportionalscalingoftheDINA4portraittemplate

Finishedversion

Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.

Lorum ipsum dolor by mierd fagtus Lorum ipsum dolor by mierd fagtus ost laudif qualtus aneost laudif qualtus aneHealthy Workplaces Campaign Healthy Workplaces Campaign Report

European Agency for Safety and Health at WorkEuropean Agency for Safety and Health at WorkEuropean Agency for Safety and Health at WorkEuropean Agency for Safety and Health at Work

Lorum ipsum dolor by mierd fagtus Lorum ipsum dolor by mierd fagtus ost laudif qualtus aneost laudif qualtus aneHealthy Workplaces Campaign Healthy Workplaces Campaign




CroptheWideGradientCurvetotheintersectionoftheNarrowCurveanddelete theLeftTransparentCurve.Correctthefontsizestohowtheyaredefinedforthe formatofDINA5.




Lorum ipsum dolor by mierd

3

3

6 Annexes | 6.3. Scaling to format | Narrow Vertical Formats (DL)Graphic Design Manual | Healthy Workplaces Campaign 2012-13

47

Scaling to very wide formats (DL) by using the DIN A4 template

Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.

1 2 3 4 5 6

DINA4template ScaletheheightoftheDINA4 template to the width ofthenewwidehorizontalformat.

Divide the height of the new widehorizontalformatby3.

ScaletheCorporateBartothe height of of the new widehorizontalformat.ExtendtheCorporateBartothe left margin of the format. MarkthepositionoftheWideGradientCurvelowerleftedgeandtheupperrightCorporateBaredge(2xdistance to the right margin oftheformat).

ScaletheCurvestotheheight of the new wide horizontalformat.

ExtendtheCurvestothepositionsof.ExtendtheCorporate Bar to the right-handsideaccordingtotheshapeoftheNarrowCurve.CorrectthepositionoftheEuropeanCommissionmark. Correctthefontsizeof the corporate slogan to how they are defined for the formatofDINA5.

3

6 Annexes | 6.3. Scaling to format | Wide Horizontal Formats (DL)Graphic Design Manual | Healthy Workplaces Campaign 2012-13

48


Correct proportional scaling and stretching of the Corporate Bar

Don’ t scale the design elements unproportionally

Do‘s & don‘ts

WideGradientCurveistoowide/dominantfor this format, white space is too small and the Baseline Bar is too short

In this narrow format the Wide Gradient CurveiscroppedcorrectlytotheintersectionoftheNarrowCurve

Corporate Bar is missing

Correct scaling of all elements

6 Annexes | 6.3. Scaling to format | Do‘s & Don‘ts

49

Graphic Design Manual | Healthy Workplaces Campaign 2012-13 7 Contact

Ifyouhaveanyquestionsconcerningtheuseofthismanualpleasecontact theAgency’spublicationsteam.


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Birgit Müller, Communications [email protected]. +34 94 479 3552

Angela Barrau, Communications [email protected]. +34 94 479 3546

Contact

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