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Healthcare Content Marketing - Know the Facts Informative content helps you build authority, present your facility to a larger audience and,

most importantly, fuel your lead generation and nurturing campaigns. Focusing on

strengthening your content and putting it on the best strategic channels can make you stand

out in a big way.

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You Can’t Avoid These Strategies

An effective health content marketing strategy for healthcare businesses must include the

following.

Also, personalize your content. Highlighting actual staff members brings originality and

authenticity to your content that is a crucial means of building trust with your audience in the

long-term.

Create infographics

Infographics are very useful tools to include in your content strategy because they are incredibly versatile. These pictorial representations can explain even complex topics with statistics and step-by-step instructions.

Use videos

Visual images and videos can grab the attention of your audience in a few seconds. Post videos that feature your staff, patients, services, expertise and the data that is unique to your facility.

Social media

Content marketing via social media is an effective way that helps your content to reach potential patients. Listen to your audience. Feedback from your audience on your social channels is a source of compelling content that is worth sharing.

Online surveys

Conduct online surveys for patients, online audience or patient groups to measure patient satisfaction, understand how patients found out about your facility and help with medical research across different patient groups.

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Stop Believing These Content Marketing Myths

1. Creating amazing content is easy

✓ Creating great content is a long process that involves finding great writers, graphic

designers, and video producers.

✓ Instead of focusing on creating a new “top tier” blog post every single day, spend a lot

more time promoting your content.

2. Quantity matters more than quality

✓ Sacrificing quality for quantity is actually going to hinder your content marketing efforts

✓ Stop believing that the more content you are able to produce, the larger your reach

will be

3. Great writers are easy to find and are inexpensive

✓ Skilled writers invest their time into producing professional level content

✓ For professional level content for your content marketing campaigns, you need to pay

them accordingly

4. It is better to post content on your own website

✓ Splitting your content among sources will almost always have a much larger impact.

✓ Featured on other popular websites, your content introduces you to a new audience,

attracts clients, and helps you secure new opportunities.

5. Content earns revenue faster

✓ Never expect to achieve results overnight. It is a long game.

✓ Posting great content is fine. But promoting it the right way is crucial to get better SEO

results.

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6. Long pieces of content offer better results

✓ Though Google give more importance to long form content, it is important to know that

not all subjects actually require long content.

✓ Many of the longer articles published would be more effective if they are broken down

into portions and published separately.

A professional healthcare digital marketing agency can help you in formulating a proper

content marketing plan for your business.