Healthcare Practice: Competing for the Trillion Dollar Disruption A Conversation to Design a Future Health Experience "

YOUR MARKET NEEDS ARE CHANGING: CONSUMER ENGAGEMENT, SERVICE DESIGN, COMPETING ON OUTCOMES

Value Health Outcomes That Matter to Patients

Costs of Delivering Outcomes =

Consumer Marketing HCP Marketing

Payer Marketing

STRATEGIC FIT

THE GLOBAL HEALTHCARE MARKETPLACE IS MOVING TO A DYNAMIC WHERE VALUE IS QUANTITATIVELY ASSESSED

It will be imperative for suppliers to support any assertions over value with hard data, both trial and real world, on patient and clinician outcomes. An implication of this statement is that pharmaceutical companies will in effect be developing their own “big data” capability, and competing based on deeper, unique value conversations this data enables.

DESIGN FOR ANALYTICS: DIGITAL-FIRST, DATA-DRIVEN, PLATFORM-BASED

Strategy

Objectives

Data

Network/Infrastructure

Marketing/Channels

Strategy

Objectives

Marketing/Channels

Network/Infrastructure

Data

Digital-Age Thinking: Data-Centric

Industrial-Age Thinking: Application-Centric

INTERACTING WITH HUMAN BEINGS: SEGMENT WITH UNIQUE EMPATHY

7,309,390,661 PERSONAL SYSTEMS OF HEALTH IN THE WORLD

(EXCLUDING THE BABIES WITHOUT A SMARTPHONE; AS OF 8:20 AM ON APRIL 20, 2015)

WORKING THE SYSTEM AS A WHOLE: FOCUS ON MAKING NEW CONNECTIONS AND INTERACTIONS

SUPPLIERS TO A HEALTH SYSTEM (E.G., MEDICAL DEVICE, PHARMACEUTICAL, BIOTECHNOLOGY COMPANIES)

SUPPLIERS OF A HEALTH SYSTEM (E.G., PROVIDERS, PAYORS, INTEGRATED DELIVERY NETWORKS)

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‘NESTED MARKETS’: COMPETING DIFFERENTLY AT RETAIL

E-Commerce!

Gamification!

CRM / CMR!

Converged Mobile!

“CONTINUOUS ENGAGEMENT”!

Curated Social Media!

AFFINITY LOOP™Managing a State of Content!

“UNIQUE AGGREGATIONS”!

“HEALTH OUTCOMES AND ADHERENCE”!

“RETAIL PHARMACY STRATEGY”!

“BEHAVIOR DESIGN”!

Insight-Driven !Value Exchange !

End-to-End!Consumer!Experience!Harness Big !

Data via CRM!

Digital Integrated !into IMC!

Platform Capabilities!

Repair !& Build!

Elevate!

Optimize!

Differentiate!

Consumer Experience !Maturity!

2014!

2015!

2016! 2017!

2018-2020!

PLATFORM STRATEGY:!A NEW PLAYING FIELD !

THANK YOU CORE DIALOG is the sum of our parts, an expression of everything a modern agency can and should be. We stand for a new, ever more relevant, real-time conversation between brands and people. Our brand articulation is designed to express this through SIMPLICITY, MODERNITY, TECHNOLOGY AND HUMANITY.

THIS IS RAPP