Challenge: increase participation within job families that have historically low participation rates.

Solution: use a targeted marketing strategy to increase the number of people who complete a Blueprint for Wellness biometric screening.

• Targeted imagery by job family• #NowIKnow testimonial

campaign featuring success stories of employees in diverse roles

• Shift-based email timing so employees receive communication during working hours

• Talking points for huddles and screen graphics in all locations to target those without frequent access to email

• Communications such as email templates and town hall presentations created to increase leadership support

• Dedicated privacy flyer detailing how privacy is protected to help overcome this participation hurdle

Health & Wellness

Vision: to empower better health with diagnostic insights.

While more than half of Quest’s eligible population participates in yearly biometric screenings, Quest knew they could achieve higher participation and engagement with a targeted marketing strategy.

Background: managing a diverse workforce.

Total screened = 37,494• All are eligible to complete a screening• Medical plan-enrolled are eligible for

incentives (employee and spouse/domestic partner)

Personalization in marketing does make a difference: How Quest Diagnostics used a targeted marketing campaign to increase participation in biometric screenings

Employees (28,918)

Spouse/domestic partner (8,576)

Enrolled in a Quest-sponsored

health plan (31,430)

Not enrolled (6,064)

Patient ServicesSpecimen ProcessorsTechnical Lab ServicesLogistics/CouriersEvening and Night Shift

Results: Quest saw an in increase in year-over-year participation for all targeted job families.

Your population matters! Let us help you create a marketing strategy personalized to your employee population. Ask your Account Manager or email BlueprintMarketing@QuestDiagnostics.com for more information.

Quest, Quest Diagnostics, any associated logos, and all associated Quest Diagnostics registered or unregistered trademarks are the property of Quest Diagnostics. All third-party marks—® and ™—are the property of their respective owners. ©2019 Quest Diagnostics Incorporated. All rights reserved. 10101 Renner Blvd. Lenexa, KS 66219. 07/19.

0

1000

3000

4000

5000

6000

Evening/Night Shift Patient Services Technical Lab Services

7000

8000

9000

10000

5,69

4

6,17

1 8,51

6

9,09

0

5,01

2

5,21

3Num

ber o

f par

tici

pant

s

Job family

0

500

1000

1500

2000

2500

Specimen Processors

Job family

Num

ber o

f par

tici

pant

s

Logistics/Couriers

3000

2,12

9

2,25

4

2,35

2

2,47

0

Year 1 Year 2

Patient Services

6.7%more screened

Specimen Processors

5.9%more screened

Technical Lab Services

4%more screened

Logistics/Couriers

5%more screened

Evening/Night shifts

8.4%more screened

Note: based on participation data from 2016 and 2017