Challenge: increase participation within job families that have historically low participation rates.
Solution: use a targeted marketing strategy to increase the number of people who complete a Blueprint for Wellness biometric screening.
• Targeted imagery by job family• #NowIKnow testimonial
campaign featuring success stories of employees in diverse roles
• Shift-based email timing so employees receive communication during working hours
• Talking points for huddles and screen graphics in all locations to target those without frequent access to email
• Communications such as email templates and town hall presentations created to increase leadership support
• Dedicated privacy flyer detailing how privacy is protected to help overcome this participation hurdle
Health & Wellness
Vision: to empower better health with diagnostic insights.
While more than half of Quest’s eligible population participates in yearly biometric screenings, Quest knew they could achieve higher participation and engagement with a targeted marketing strategy.
Background: managing a diverse workforce.
Total screened = 37,494• All are eligible to complete a screening• Medical plan-enrolled are eligible for
incentives (employee and spouse/domestic partner)
Personalization in marketing does make a difference: How Quest Diagnostics used a targeted marketing campaign to increase participation in biometric screenings
Employees (28,918)
Spouse/domestic partner (8,576)
Enrolled in a Quest-sponsored
health plan (31,430)
Not enrolled (6,064)
Patient ServicesSpecimen ProcessorsTechnical Lab ServicesLogistics/CouriersEvening and Night Shift
Results: Quest saw an in increase in year-over-year participation for all targeted job families.
Your population matters! Let us help you create a marketing strategy personalized to your employee population. Ask your Account Manager or email [email protected] for more information.
Quest, Quest Diagnostics, any associated logos, and all associated Quest Diagnostics registered or unregistered trademarks are the property of Quest Diagnostics. All third-party marks—® and ™—are the property of their respective owners. ©2019 Quest Diagnostics Incorporated. All rights reserved. 10101 Renner Blvd. Lenexa, KS 66219. 07/19.
0
1000
3000
4000
5000
6000
Evening/Night Shift Patient Services Technical Lab Services
7000
8000
9000
10000
5,69
4
6,17
1 8,51
6
9,09
0
5,01
2
5,21
3Num
ber o
f par
tici
pant
s
Job family
0
500
1000
1500
2000
2500
Specimen Processors
Job family
Num
ber o
f par
tici
pant
s
Logistics/Couriers
3000
2,12
9
2,25
4
2,35
2
2,47
0
Year 1 Year 2
Patient Services
6.7%more screened
Specimen Processors
5.9%more screened
Technical Lab Services
4%more screened
Logistics/Couriers
5%more screened
Evening/Night shifts
8.4%more screened
Note: based on participation data from 2016 and 2017
