health expo manual

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HER Health Expo ManualBy Charles H. Cleveland, MPH

1814 McCarver Loop Road,

Dunlap, TN 37327

Tel: 423 949-8211

www.HealthExpoBanners.com


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HER Health Expo Manual

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Table of ContentsINTRODUCTION ................................................................................................................................................................... 3

Health Expos A Timely Program Promoting a Healthy Lifestyle ............ .............. ............... .............. .............. .............. . 3

HEALTH EXPO WHICH APPROACH? .......................................................................................................................... 5

Approach 1: The Health Expo as the Beginning of a Health Education Cycle ........................ .............. .............. .............. . 5The Health Club as a Follow Up Program ............................................................................................................................ 6Approach 2: Health Lectures or Seminars Concurrent with the Health Expo ...................................................................... 6 A Typical Health Expo Schedule .......................................................................................................................................... 7Special Considerations .......................................................................................................................................................... 8Approach 3: The One Day Health Expo .............. .............. .............. ............... .............. .............. .............. .............. ............. 8

THE ORDER OF THE SCREENING STATIONS .............................................................................................................. 8

1. The Basic Arrangement .................................................................................................................................................... 92. The Plus Arrangement .................................................................................................................................................... 11

SCREENING ACTIVITIES ................................................................................................................................................. 12

Welcome ............................................................................................................................................................................. 13Temperance Station ............................................................................................................................................................. 14Nutrition Station .............. .............. ............... .............. .............. .............. .............. ............... .............. .............. .............. ...... 14Sunshine Station .................................................................................................................................................................. 15Water Station ....................................................................................................................................................................... 16Exercise Station ................................................................................................................................................................... 17Air Station ........................................................................................................................................................................... 18Rest Station ......................................................................................................................................................................... 18Trust Station (Confidence) .................................................................................................................................................. 20Other Possible Activities ..................................................................................................................................................... 22

EQUIPMENT AND VOLUNTEERS ................................................................................................................................... 23

The Basic Program .............................................................................................................................................................. 23The Plus Program ................................................................................................................................................................ 24Other Materials ................................................................................................................................................................... 25New HER Health Banners ............... .............. .............. .............. ............... .............. .............. .............. .............. .............. .... 25Mounting the Expo Banners ............................................................................................... Error! Bookmark not defined.Hall Size .............................................................................................................................................................................. 27Costs .................................................................................................................................................................................... 27Equipment ........................................................................................................................................................................... 27Advertising .......................................................................................................................................................................... 27Hall Location ....................................................................................................................................................................... 27

SPONSORS AND GOVERNMENT AUTHORITIES ....................................................................................................... 28

PREPARATION AND TIMING .......................................................................................................................................... 29

SAMPLE ADVERTISING .................................................................................................................................................... 30

Sample Newspaper and Radio Release for the Health Expo .............................................................................................. 30Sample Newspaper Release for an Health Expo and Seminar ............. .............. .............. .............. ............... .............. ........ 31Radio 30 second spot ....................................................................................................................................................... 31

RADIO 1 MINUTE SPOT ................................................................................................................................................. 32

Sample Radio Press Release ............................................................................................................................................... 33Sample Posters and Handbills ............................................................................................................................................. 34

TRAINING IN YOUR STATE ............................................................................................................................................. 35


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IntroductionA wise man should consider that health is the greatest of human blessings, and learn

how by his own thought to derive benefit from his illnesses. Hippocrates

One of the developing tragedies of the 21st century is that the number of people dying prematurely

continues to grow. An even more tragic fact is that many of those people would still be alive, werethey only given access to knowledge about how to lead healthier lives. Health Expos have been

created as a way to bring that knowledge to as many people as possible.

Based on scientifically-proven health principles, Health Expos are organized and managed by people

skilled in the counseling techniques which communicate those principles to the Expos participants.

The HER Health Expo concept has been successfully used around the world in forty different

languages. People from all walks of life have benefited from the various screening procedures and

quality health information on each of the topics contained in the individual Health Expo Banners.

We have created this manual to assist communities everywhere to effectively plan and conduct HealthExpos. Our experience has convinced us that the underlying concepts of the Health Expo are easily

adaptable, meeting local needs while being faithful to the principles expressed in this manual. Theneed for adaptability is paramount, when seen in the light of the widely divergent customs, health

needs, and resource availability in different parts of the world.

Health Expos A Timely ProgramPromoting a Healthy LifestyleThe global occurrence of serious degenerative and infectious diseases is increasing at an alarming rate,and it is not limited to developing nations. Diabetes, cancer, and cardiovascular disease were oncefound primarily in industrialized countries, but that is no longer the case. Transmissible illnesses like

HIV/AIDS, on the other hand, which were once considered problems mainly in poor countries, areaffecting more and more people in wealthy ones.

Medical professionals are also noticing that the increase in problems affecting the physical well-beingof the worlds population is accompanied by a similar rise in the occurrence of emotional disorders like

depression and anxiety. Emotional illnesses, in addition to negatively affecting both the personalrelationships and the productivity of those suffering from them, may be indirectly linked to higher

death rates. Governments everywhere are becoming increasingly interested in working with those whocan assist them in addressing these various health issues.

The chances of succeeding have never been greater. However the health sector itself is constrained bythe lack of money available for preventive medicine. Not enough health professionals are available to

educate people concerning the need for healthier lifestyles. Millions who would like to take better careof themselves are pressured more and more, in these challenging economic times, to neglect their

health as they try to support themselves and their families. Many other people who can afford to livehealthy lifestyles fail to do so from ignorance or indifference. What can be done to address all these

difficulties?


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We believe, based on our past experience, that the HER Health Expo concept of connecting a fewhealth professionals with a large group of volunteers committed to the cause of health improvement is

a remarkably effective initial step. We offer a brief training program to utilize the talents of both thesegroups in a way which will dramatically benefit the communities in which they are involved.

The Her Health Expo combines the latest medical knowledge and tests with quality health counseling,

along with our targeted health banners*, to help participants understand the factors involved in bothemotional and physical health, and illness prevention. Our estimates indicate that if the healthprinciples we promote were adopted by the attendees, respective mortality rates from either cancer or

cardiovascular illness would decrease by between 60-70% and 80-90%.

For those people, that translates to between six and twelve more years of a higher quality of life,

accompanied by significantly lower medical costs!

*Health banners are the sixteen free-standing large posters used to provide informational backdrops

at each Health Expo screening station, as displayed in the photo below, and elsewhere in the manual.


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Health Expo Which Approach?The ingenuity of the Health Expo lends itself to three distinct approaches. One of them is sure to suit

your local circumstances and time constraints!

Approach 1: The Health Expo as the Beginning of aHealth Education CycleOne major appeal of the Health Expo is that it provides useful walk-in medical screening to people

who are short on time. Busy people whose lifestyles may have led them to neglect their health oftenbecome interested in following up with future programs once they've experienced Health Expo

screenings. They are great candidates for an ongoing "cycle" of educational health programs

Use the Health Expo to kick off a series of more detailed informational programs on different healthtopics:

With this approach, you must select specific follow-up programs in advance so that you can advertisethem appropriately during the Expo. Some of the most effective follow-up programs are Healthy

Cooking Schools and Weight Management Programs; Coping with Stress Seminars and Stop SmokingSeminars; and Family Seminars. Follow preliminary seminars on basic health issues with in-depth

ones, like the Stress Management or Depression Recovery seminars addressing emotional and mental

health issues.

Using Approach One requires planning and perseverance. This approach will be most effective if thefirst seminar follows the close of the Expo within one or two weeks. Youll need flyers with

descriptions of the different seminars, and volunteers who invite people to the seminars at both theHealth Age Questionnaire table and the counseling table at the last station. Train volunteers in

correctly using and following up on the attendees interest which they marked on the Health AgeQuestionnaire filled in and kept at the Health Age screening stations.

In an Expo where you are also offering a health lecture option, once the follow-up seminar has beenmentioned, pass a sign-up sheet among the audience members. Our experience has been that people

who sign up for a seminar during the lecture are even more likely to attend it than those who express

interest in the Health Age Questionnaire.After your initial seminar one to two weeks following the Health Expo, arrange further seminars everyfour to six weeks. Youll both maintain interest, and provide people with a place to turn for answers to

their health questions and help with their health needs.

There are several different but effective ways in which to use the Health Expo depending on the

amount of time available and the local circumstances, these are:

Health

Expo

Cooking

Class

Stress

Seminar

Health

ClubMental-Emotional

Health


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The Health Club as a Follow Up ProgramOne of our most successful follow-up programs is to establish a Health Club which meets on a regularbasis. Weekly meetings are ideal ways to provide continuing health education in a group setting which

allows members to positively interact. Each health club meeting should include three distinct elements.

A health lecture to introduce background information on the necessity for the lifestyle changes being

discussed during the meeting.

A real-world lesson (cooking demonstration, set of exercises, or hydrotherapy treatment) related to the

lifestyle changes which people can practice at home.

A group activity which will encourage their members to interact with one another. If there's been a

cooking lesson, for example, the members could discuss the ingredients in a recipe or alternative waysof preparing it. Screening tests and chair massages are also popular activities to do during the meeting.

A typical Health Club meeting lasts between one and two hours. As the members become more

comfortable with each other, you might suggest additional healthy and fun activities like a walkingclub, a weekend retreat in a location which encourages outdoor activities, or a vegetarian picnic forwhich the members all create a "signature" dish.

Your Health Expo will present you with a terrific opportunity to start a Health Club. Have aninvitation flyer prepared to hand out at your counseling booth and to present to your audience at the

end of the health lecture. Those who sign will be contacted regularly with information about theHealth Club schedule and upcoming special events.

Approach 2: Health Lectures or Seminars Concurrentwith the Health ExpoBy arranging to hold health lectures and/or seminars concurrently with your Health Expo, you canraise public awareness and simultaneously present your attendees with more detailed practical health

information.

If you choose this approach, the Health Expo screening program can be conducted in the foyer or

entrance of your facility while lectures or seminars occur in the facilities meeting rooms or auditorium.You can still use this approach even if you have just a single hall available by setting up the Health

Expo stations around the perimeter of the hall, and the chairs for the lectures' audiences in its center.

The lectures we have been asked to present most often are:

How to Prevent a Heart Attack

How to Prevent Cancer

Diabetes -- Preventing and Reversing

High Blood Pressure

Add interest to the lecture program by dividing it into two or three short segments presented by

different individuals, each of whom handles a different aspect of the total picture. You could begin,


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for example, with a 15-minute talk on heart disease leading into a 15-minute cooking lesson onpreparing a heart-healthy meal. Conclude the lecture session with a short talk on relieving stress by

improving relationships, or on how to succeed in transitioning to a heart-healthy lifestyle. Having amoderator to ease the transition from segment to segment will keep things flowing smoothly.

Among our most popular seminar topics are those on preventive medicine, simple remedies for

common health problems, and healthy cooking classes. You'll draw more crowds to your seminars ifyou can offer several of them at the same time and location.

A Typical Health Expo ScheduleOur Health Expo experience has taught us that lectures will not succeed if they must compete with

screening tests. We have much more success if we keep the screening stations open for between 1 1/2and 2 hours, before moving the attendants to the health lecture. We've learned that with this approach

as many as 90% of our Expo attendees will take in the lectures.

While the biggest factors involved in your Health Expo scheduling will be the country in which it'sheld and the time of year, here is a typical schedule:

Time Activity Comments

5:00 PM Daily preparation

(if necessary)

Each screening station crew coordinator should be present. This step

should not take more than an hour in locations where you can leave

your Expo setup overnight.

5:45 PM Organizational Meeting

All volunteers should be present with proper identification to make

sure their stations are ready. Five minutes before opening, the Expo

coordinator checks that every station is ready.

6:00 PMOpening of the ExpoScreening Stations Once the Expo coordinator has checked each screening station, he orshe gives the approval to the greeters to open the door.

7:00 PM Closing of doors

At this time no more visitors are admitted to the screening stations,

but those present may continue. Make sure that people not present at

the Expo have access to the seminar rooms or lecture hall.

7:30 PM Closing of the

Screening Stations

An announcement asking everyone to move to the seminar room(s) or

lecture hall is made ten minutes before closing the screening stations.

Tell visitors who did not finish their screenings that tests will

continue next day for all screening stations. Assign volunteers to

prevent people from entering the lines at stations with long lines so

that all lines will finish screening before the start of the lecture.

7:40 PM Health Lecture or

Health Seminars

In this time volunteers may take down and clean up the screening

stations. Valuable testing equipment should be stored away.

8:30 PM Closing of Health

Lecture or Seminars

Allow questions from the audience, inviting them to return the next

day for another lecture. On the last day, if necessary, consider

opening the screening stations for another half hour, following the

lecture, to allow people time to finish their tests.


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Special ConsiderationsBecause one of the goals of our Health Expos is to build friendship among the public and the Health

Expo staff and volunteers, we would prefer that people return over the course of several evenings tocomplete their screenings rather than completing them in a single day. Limiting screening sessions to

one and a half to two hours is ideal for this purpose.When a specific screening station has more people in line than can be assisted in a single session,

estimate how many of them will be screened and offer the remaining visitors numbered tickets whichwill let them be first in line the following day. An even more effective way of handling this problem is

to estimate how long it will take the people in an existing line to complete their screenings, and assigna volunteer to keep anyone else from joining them.

Allow enough time after closing the screening stations for people to make their way to the lecture hall.Keep the screening stations as close as possible to the seminar rooms or lecture halls. The shorter the

distance, more people will choose to attend them.

We often find that the computer tests are still busy when the screening sessions are shutting down.

Simply collect all the completed Questionnaires and hand out the results after the lecture or seminarhas concluded.

Approach 3: The One Day Health ExpoThe Health Expo has been planned so that it can be adapted as a 3 to 4 hour one-day event, ideal for

weekends, evenings, or even holidays. If you intend to hold a one-day Health Expo, arrange for a verylarge public space with easy access. Shopping malls, university campuses, high schools, or locations

in public parks or fairgrounds where other festivals and celebrations are being held are ideal.Conducting one at a large company can give you a head start on creating a Health Club among the

employees!

The Order of the Screening StationsEach of the eight standard health screening stations consists of two full-color health banners, creatingan attractive backdrop for the stations' screening tests or other activities.

The screening stations should be ordered both to facilitate traffic and to accommodate the physical

characteristics of the Expo's location. Below are the two arrangements we most often use.


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1. The Basic ArrangementCreating the most logical screening flow is our major concern when arranging the health screening

stations. After determining the participants heights/weights/ body fat percentages at the NutritionStation, we establish their blood pressures and pulse rates at the Sunshine Station. This information is

essential when they participate in both the Step Test and the Computer Health Age Appraisal. Wehave also found it helpful to have the Temperance and Trust (Confidence) Stations side-by-side,

enabling those who have finished their Health Age Appraisals to proceed directly to the Trust(Confidence) Station for health counseling.

Water

Hydrotherapy

Exercise

Step Test

Air

Peak Flow Meter

Suns

hine

BloodP

ressure

Rest

ChairMassa

e

Nutrition

BodyFatScale

EntrancePersonal Record

Trust (Confidence)Counseling

TemperanceComputer Health

Age


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Order Health Screening Station Activity

1 Nutrition Height, Weight, and Body Fat Percentage

2 Sunshine

Blood Pressure

Check for malignant characteristics of moles if dermatologist

available

Bone Densitometry (wrist) if available

3 Water Hydrotherapy demonstration

4 Exercise Harvard Step Test

5 Air Peak Flow Meter. (Spirometry if available)

6 Rest

Anti-stress back massage

7 Temperance Computerized tests: Health Age and Your Coronary Risk

8 Trust (Confidence) Health Counseling

It is important to note here that the key to a good Health Expo is multiple screening options. In the twoarrangements we are showing you here, there are eight options in the Basic Arrangement and nine

options in the Plus Arrangement (by adding cholesterol and glucose screening). However, if you canadd other interesting screening options it can significantly increase your effectiveness and attendance.

Other options we have used successfully are:

Kids Corner with special activities

Dental Screening

Dermatology Screening

Glaucoma Screening

Bone Density

Carotid Doppler Ultrasound Screening


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2. The Plus Arrangement(Adds cholesterol and glucose screening)

NutritionGlucose & Cholesterol

WaterHydrotherapy

ExerciseStep Test

Sunshine

Blood

Pressure

Air

PeakFlow

Temperance

BodyFatScale

Rest

ChairMassage

Entrance

Personal Record

Trust (Confidence)

Counseling

Computer

Health Age


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Order Health Screening Station Activity

1 Temperance Height, Weight, and Body Fat Percentage

2 Sunshine

Blood Pressure

Check for malignant characteristics of moles if dermatologist

available

Bone Density (wrist) if available

3 Nutrition Blood Glucose (finger prick)

Total Cholesterol (finger prick)

4 Water Hydrotherapy demonstration

5 Exercise Harvard Step Test

6 Air Peak Flow Meter. Spirometer if available. CO2 measurement

7 Rest Anti-stress back massage

(Use an extra table) Computerized tests: Health Age and Your Coronary Risk

8 Trust (Confidence) Health Counseling

Screening ActivitiesIt normally takes 40 people each day to conduct a medium size Health Expo (around 200 people perday for screening). A small Expo can run with 15-25 people (screening 100 people or fewer).

Since each Health Expo is dependent on a variety of volunteers, it is important that an organizing teambe established, and that there be an overall Expo Coordinator. Furthermore, each health screening

station should have a person responsible for its activities, and supplies. This person will also beresponsible to see that all the trained volunteers come on time each day so that the Expo runs

smoothly. The Expo Coordinator will also need to plan for appropriate advertising and public relationseither personally or by appointing someone with experience.

Below is a description of each screening station, its activities, and the average number of volunteersneeded:


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WelcomeActivity:

Welcome your visitors, helping them begin the screening

stations.

Number of Greeters: 2-3

Comments:

Choose greeters who enjoy interacting with people.

The greeter provides a Personal Health Record to each attendee,

explaining that it will be used to record the screening stationresults.

If the greeter notices that some stations have longer lines than others, he or she may suggest that theparticipants begin with the less busy ones.

We have prepared a half-page color handout to be given to each Expo attendee as he or she finisheseach of the screening stations. These handouts, shown below, can be ordered directly from the printer,

The Hamblin Company. Either visit their website at www.hamblincompany.com or phone them at(800) 274-0016. If you choose, you may also download (at no charge) full-page handouts containing

specific health information from the HER website: http://www.HealthExpoBanners.com/Expo/


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Temperance StationActivity:

Body Fat Analyzer and Weight/Height measurement

Using an undetectable electrical current to measure the bodys resistance,the body fat scale assesses the weight, BMI, and percentage of body fat.Participants should be barefoot if they are to be measured correctly.

Record the weight, height, and body fat percentage on the Personal HealthRecord and return it to the attendee. Before the attendee moves to the next

station, give him or her practical suggestions on lowering body fat tonormal levels with the informational handout What You Should Know

about Body Fat. Also provide the half-page colored Temperance handout.

Number of volunteers: 1-3

One volunteer can measure peoples heights. You'll also need a volunteer

(younger volunteers are ideal) for each of your scales.

Comments:

Wipe down the scale with an alcohol wipe after each use.

As an alternative to the body fat scale, you may use a hand-held body fat analyzer to measure thepercentage of upper body fat. (The body fat scale concentrates on the lower body, so you can

average the results of the two for more accuracy).

The following additional Temperance activity items can be ordered from The Health Connection at

www.healthconnection.org. (1-800 548-8700; E-mail: [email protected]).

A 4-foot inflatable cigarette, naming all the toxins in cigarettes.

A jar of compound resembling cigarette tar.

Vision-distorting Temperance goggles creating the same visual illusions experienced by people who

have consumed alcohol.

Nutrition StationActivity:

Glucose and Cholesterol Screening (Plus Arrangement)

Number of volunteers: 2 - 4

You may need to charge a small fee to cover the cost of the glucose

and cholesterol testing strips. You can usually manage the testing withtwo trained doctors, nurses, or lab technicians. Record the attendees'

results on their Personal Health Records forms, returning the formswhen they move to the next station. Also provide theNutrition half-sheet handout at this time.


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Comments:

You might be able to find a sponsor willing to cover the cost of the glucose and cholesterol testing

strips. If not, be sure that your advertising clearly states there will be a charge for these tests, but thatall other testing is free.

It has been our experience that these two tests attract many people and open the door to further healtheducation. However, it is possible to have a Health Expo without these tests or with the glucose test

only, since glucose strips are fairly inexpensive.

Make absolutely certain that the volunteers conducting these tests have a clear understanding ofthe local regulations concerning the handling of blood in public places. To protect boththemselves and those they are screening, they must all use the necessary sanitary precautions.

Only trained doctors, nurses, and laboratory technicians should be allowed to work at thisscreening station.

Sunshine StationActivity:

Blood Pressure


Because this is one of the most popular stations, you'llneed at least two people taking blood pressures.

Comments:Record the attendees' blood pressures and return their

records. Give them both the Sunshine handout and BloodPressure Levels in Adults.

If you're using manual blood pressure cuffs, be sure to place the station in a quiet area.

Help people relax by talking to them before measuring their blood pressure


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Water StationActivity:

Simple Natural Remedies (Hydrotherapy demonstration)

Explain the value of drinking plenty of water.Have water and cups (or bottled water) for people to drink freely.


One person is in charge of giving out cups of water.

One person demonstrates a hot footbath using a second person as a live model.

Comments:

Because using water can be messy, it may be better to do this demonstration

with an empty foot basin. You'll need to wrap someone up as the patient,and asking for a volunteer is a great way to get the audience involved!

Offering each visitor a cup of water, ask how many cups (or liters) he or shenormally drinks each day. Then determine, based on that person's weight, how

much water he or she should be drinking. Talk with each attendee about theimportance of drinking enough water, providing practical recommendations on

how to get enough water each day.

Another Water Station activity, illustrating the necessity for early washing

one's hands, can be performed with "germ powder" and an ultraviolet lightavailable from The Health Connection at:

www.healthconnection.org (1-800-548-8 700).

Write the name of the hydrotherapy demonstration on the attendees'Personal Health Record form and return them, along with the handout onWaterand any of the other three simple natural remedy handouts: Using

a Heating Compress, Hot Foot Bath, and Using Charcoal.


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Exercise StationActivity:

The Harvard Step Test

Number of volunteers: 2-4Each step test requires two volunteers; if they are done simultaneously, youmay include a third person to lead out. For further details, see the Harvard

Step Test General Public Instruction Sheet.

Comments:

Choose people who enjoy exercise to administer this test.

We have found that if you are using several steps (or one long step), testing people simultaneously is

most effective. One volunteer should check the resting pulse of each person being tested. Anothervolunteer should demonstrate the correct stepping rhythm before the attendees begin the test. Acommand will let them know when to start.

Using a wall clock with a second hand placed on a chair, or a metronome, will help people maintainan appropriate stepping pace. They will also benefit by having a volunteer stand in front of them,

stepping in rhythm for a portion of the test to help them establish their own step rhythm.

As soon as the three minutes of the test are up, a volunteer immediately measures and records each

participant's pulse, supporting his or her arm in one hand while taking the pulse with the other. Theparticipants will then sit for five minutes, after which their recovery pulses will be measured. Each

attendee will leave the station with three pulse measurements: resting, three-minute exercise, andfive-minute recovering.

People suffering from the following medical conditions are advised against takingthe Health Expo Step Test:

Angina pectoris (intermittent chest pain)

Previous history of heart attack

Cardiac arrhythmia (abnormal rhythm of the heart)

Previous history of stroke

Heart failure

Asthma

Exercise-induced epilepsy

Pacemaker

Using heart or blood pressure medications

We recommend that the person doing the exercise screening inform each participant of the aboveprecautions. Prior to being tested, the participants should read and sign the Harvard Step Test

Medical Advisory form stating that they do not suffer from any of the above conditions. Write theresults on the Your Personal Health Record forms and return them with the literature on Exercise.


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Air StationActivity:

Peak Flow Meter

The Peak Flow test is used to measure the level of the airwaysresistance during exhalation. While not definitive, this simple test is apowerful motivator for those who would benefit from breathing more

deeply, exercising more, improving their posture, and giving upcigarettes. (If you have the equipment available, performing a

spirometry test will give a much more accurate measurement of lungfunction).


One person with a peak flow meter can administer the test; at a busy Expo, you might need twopersons with two meters. See Peak Flow Meter Use for details on administering this screening test.

Comments:Write each attendee's results on the Personal Health Record form, returning it along with the

literature on Air.

Rest StationActivity:

Anti-Stress Massage


While a smaller Expo will require only four women and twomen staffing the station each night, a full-sized Expo will

need eight women and four men. Because these 5 to 10minute massages are so popular, you can expect the station to

be crowded for the entire Expo.

Comments:

Sign the attendees' Your Personal Health Record form indicating they have received a massage.

Hand out the literature on Rest.

Encourage people to come back the following nights for another massage. It's a great way for them

to get to know you, and many of those who do may be willing to accept your invitation to the follow-up seminars.

The people staffing this booth will require more training (a minimum of two to three training sessionsin the massage routine) than any of your other volunteers. They will also be highly encouraged to

practice their massage technique. To simplify their training, you can order a training video fromHER at: http://www.HealthExpoBanners.com/Expo/ (Other Supplies).

Those giving massages must be very attentive to the feedback they are receiving from the people theymassage. While some people can only tolerate the lightest of touches, others will benefit much more


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from deep, strong manipulations. The training sessions should stress the importance of clearcommunication with the people being massaged.

Because of the intimate body contact involved, we strongly recommend men massaging men andwomen massaging women. This station will also benefit from having someone to direct the people

waiting to the next available helper.

Activity:

Computer Health-Age Appraisal

(Note: In Expos using the Basic Arrangement

this screening activity is done at theTemperance Station; those using the Plus

Arrangement require an extra table.)

Based on data from the Alameda County

Longevity Study linking certain lifestylehabits with longevity, this simple but very

useful test asks participants details about theirlifestyle. It provides great opportunities for

counseling.

The Discover Your Health Age computer

program comes with 10 different languageoptions and the capacity to add others. All the

necessary forms are included on the CD, or you may download them from the HER website (seeDownloads), you are free to duplicate these forms.

This program is included with the HER Health Expo Equipment Package. It may be ordered separatelyonline at: http://www.HealthExpoBanners.com/Healthage/, by calling 423 949-8211, or emailing

[email protected].

Your Coronary Risk(Optional)

This test uses information on the participants' heredity and lifestyle to estimate their chances ofdeveloping coronary artery disease. Those participants found to be at "high" or "moderate" risk

frequently show increased interest about further counseling on lifestyle changes. (You may order thiscomputer screening program from Wellsource/Lifelong Health at: http://www.wellsource.com).


One to three computer operators

One or two people to assist with form completion

Comments:

This station is not only one of the most popular at the Expo; it is also one of the most important

because of the opportunity it offers to inform the participants about the various follow-up programs.Set up one or two tables near the computer table, staffed with individuals who have excellent "people

skills," where attendees can sit and fill out the Questionnaire form, Discover Your Health Age. Thevolunteers should ensure that each Questionnaire is completely filled, including the lower section,


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which asks about any other health programs in which the attendeesmight be interested. This section also asks for the attendees' names

and contact information.

Important: Your Health Expo will be far more effective if it's

followed within a week or two by either a health seminar or cooking

class. While the attendees are still at the table, the volunteers can chatwith them about the health seminar topics in which they may haveexpressed an interest on their Discover Your Health Age

Questionnaire form. The volunteers can give them some details aboutthe upcoming seminar or class, inviting them to pre-register.

This step is crucial to the continuing effectiveness of the Health Expoexperience, and should be handled by your most tactful, sensitive, and people-friendly volunteers. Be

sure to keep the Questionnaire forms after processing them on the computer. The attendees receiveonly the Results page; you will want to keep on file the Questionnaire form page containing

information both on how to contact them, and on the kinds of future seminars they have expressed aninterest in attending.

This station also requires one or two people who can type and use the computers and printers. They

will be entering the Questionnaire form data into the computer program, and printing out the results ontheir special Discover Your Health Age Results forms. One or two people can return the Results

forms, briefly explaining the numbers and referring the attendees to the nearby Counselors for moredetailed health advice.

Trust Station (Confidence)There are many countries and cultures in which religious values are a part of everyday life. For places

or situations where the Trust banner would be inappropriate, however, we offer the alternativeConfidence banner. While the Trust banner lists presents the many benefits of trusting in God, ways to

increase ones faith, and suggestions for effective prayer, the Confidence banner emphasizes theimportance of building personal relationships, being in harmony with each other, and having a positive

attitude.

Activity:

Health Counseling and Literature


Since good counseling takes time and this is anexcellent opportunity to get in close contact with

people, have sufficient counselors available to serveevery visitor of the Expo.

Comments:

Individuals attending the health expo should be referred to the health-counseling booth upon

completion of the various health screenings. In addition to interpreting each persons Discover Your


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Health Age report, the counselors should review the Personal Health Record, summarize their results,and speak about any areas where the individual may be at risk (high blood pressure, weight, etc.).

In many cases people are quite interested to know what they can do to lower their risk of disease andexperience better health. This is especially true after the screenings have helped them to see their need.

Often individuals will confess their struggles with particular habits (weight, smoking, etc.). Health

counselors should watch for appropriate opportunities to encourage these individuals to pre-register (ifthey have not already) for one of the up cominghealth programs. Counselors should have

available some literature on various aspects ofhealth that they may give them which can

reinforce appropriate lifestyle changes.

The counselors should be health professional

(doctors, nurses, nutritionists or lifestyleeducators) or lay people with good lifestyle and

health knowledge. They should be instructedabout the general counsels to give, to ensure that

they agree with sound health principles. Itwould be good if a medical professional with good lifestyle knowledge were present in the counseling

booth, so that other counselors can refer to him cases of high coronary risk or other difficultconditions.

Sign theirYour Personal Health Record form and return it to the participant congratulating them oncompletely the screening. If the expo is continuing for several evenings, invite them to return for any

retesting they desire and for another massage; we are interested in knowing them better and to invitethem to the follow up seminars.

Hand out the literature on Trust or Confidence.


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Other Possible ActivitiesChildrens Program: Free parents to enjoy the Expo while the children experience their own

interactive expo doing different activities at each of the eight stations. For more informationvisit our website www.HealthExpoBanners.com

Vegetarian Food Samples: Nothing will more effectively remove peoples biases againsteating more vegetarian meals than providing samples of (and the recipes for) tasty vegetariandishes!

Herbal tea garden: Provide a selection of herbal teas, with explanations of the properties ofeach. Popular choices are Chamomile, Peppermint, and Stinging Nettle. A carob cocoasubstitute and cereal coffee substitute are also good choices.

Book table: Invite a local seller of health literature to offer some books and magazines for sale.

Other Resources: Also offer some free magazines, brochures or other materials. Include flyersand business cards of Adventist institutions, vegetarian restaurants and doctors who practiceHealth Expo principles.


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Equipment and Volunteers

The Basic Program Activity Personnel Equipment & Forms Furniture

Entrance 2-3 greeters Personal Health Record forms Table

Nutrition

Measurement of

percentage of

body fat, weight,

and height

1-3 persons with

scales and Height

chart (conversion

chart feet to inches)

1-2 body fat scales

Height Chart

Alcohol wipes to clean the scales or paper

towels/alcohol

Replacement batteries

Waste basket

2 rugs (if there is only bare floor to step on)

Handout on Body-Fat, Literature on Nutrition

2 chairs

1 literature table

Sunshine

Blood Pressure2-3 persons taking

BP

2-3 blood pressure cuffs

Handout on BP, Literature on Sunshine

4-6 chairs

1-2 medium size tables

Water

Hydrotherapy1 person

demonstrating

1 person patient

1 person handing outwater

Bottled water and disposable cups

Equipment for demonstrating treatments

Hydro handouts, Literature on Water

2 chairs

1 table

Exercise

Step Test2-4 persons 2 steps 9 high, 14 deep, 24 long or one long

step for two persons 9H, 14 D, 38 L.

Wall clock with second hand or Stop watches

Literature on Exercise

4 chairs

1 table

Air

Peak FlowMeter1-2 persons 1-2 peak flow meters

Disposable mouthpieces

Literature on benefits of Air

2 chairs

1 table

Rest

Chair Massage6-12 persons trained,

about 1/3 of them

males; 2/3 females

Alcohol & paper towels, pillows

Literature on Rest

6-12 chairs without

arms

2 tables: 30x8 feet

Temperance

ComputerHealth Age andYou r Co r o n a r yR i s k (op t i ona l )

2 computer operators

1-2 helpers to fill out

the forms

1 who refers people

to the health

counseling booth

2-4 computers

2-4 printers

Extension cords

Health Age Questionnaire and Results forms

Coronary Risk Questionnaire and Results forms

Pencils or pens

Spare printer ink

Literature on Temperance

1-2 tables 30x8 feet

1-2 small tables with

4-8 chairs for filling

out forms

Trust (Confidence)

Counseling2-4 health counselors

with health andspiritual talents

Variety of literature, and Trust or Confidence

handout

2-8 chairs

2 small tables forliterature


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The Plus ProgramActivity Personnel Equipment & Forms Furniture

Entrance 2-3 greeters Personal Health Record forms Table

Temperance

Measurement of

percentage body fat,

weight, and height

1-3 persons with

scales and Height

chart (conversion

chart feet to inches)

1-2 body fat scales (Replacement batteries)

Height Chart

Alcohol wipes to clean the scales

Waste basket

2 rugs (if there is only bare floor to step on)Handout on Body-Fat, Literature on

Temperance

2 chairs

1 literature table

Nutrition

Glucose and/or

Cholesterol

screening

2-4 well trainednurses, doctors or lab

technicians

Glucose and Cholesterol testersGlucose strips, Cholesterol strips

Calibrating strips

Disposable lancets

Cotton & Alcohol

Biohazard waste boxes, Disposable gloves

Literature on Nutrition

4-8 chairs1-2 tables

Sunshine

Blood Pressure

2-3 persons taking

BP

2-3 blood pressure cuffs

Handout on BP, Literature on Sunshine

4-6 chairs

1-2 medium size tables

Water

Hydrotherapy

1 person

demonstrating

1 person patient

1 person handing out

water

Bottled water and disposable cups

Equipment for demonstrating treatments

Hydro handout, Literature on Water

2 chairs

1 table

Exercise

Step Test

2-4 persons 2 steps 9 high, 14 deep, 24 long or one longstep for two persons 9H, 14 D, 38 L.

Wall clock with second hand or Stop watches

Literature on Exercise

4 chairs1 table

Air

Peak Flow Meter

1-2 persons 1-2 peak flow meters

Disposable mouthpieces

Literature on benefits of Air

2 chairs

1-2 tables

Rest

Chair Massage

6-12 persons trained,

about 1/3 of them

males; 2/3 females

Alcohol & paper towels, pillows

Literature on Rest

6-12 chairs without

arms

2 tables: 30x8 feet

(Use extra table)

Computer HealthAge and

Your Coronary Risk

(optional)

2 computer operators

1-2 helpers to fill out

the forms

1-2 who refer people

to the health

counseling booth

2-4 computers

2-4 printers

Extension cords

Health Age Questionnaire and Results forms

Coronary Risk Questionnaire and Results forms

Pencils or pens

Spare printer ink

1-2 tables 30x8 feet

1-2 small tables with

4-8 chairs for filling out

forms

Trust (Confidence)

Counseling2-4 health counselors

with health and

spiritual talents

Literature on Trust or Confidence

Any other variety of appropriate literature

2-8 chairs

2 small tables for

literature


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An example of the roll up stands Back of stand showing support pole

Childrens Health Expo

The Childrens Health Expo concept is an innovative and attractive way to present the eight naturalhealth laws to 7-to-12-year-old children. The Expos eight stations provide fun activities to educate

the children about their well-being. Below are shown the eight banners (multicultural version) that

come pre-assembled in easy-to-use rollup stands.

9|

H

ealthEducat

ion

Resources

(HER)-Mem

ber

OutpostCenters

Internat

ional

-www

.HEResources.com

Nutrition

Nutricion

Each station presents a special health topic to the children through games, quizzes, activities and

singing. After about 2 hours the children receive certificates testifying to their participation.

You can easily organize your own Childrens Expo by ordering the package of eight banners, which

includes the Childrens Health Expo CD. This activity CD contains a manual, printable game material,melodies and much more.


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Hall SizeThe size of the hall in which you choose to hold your Health Expo will depend on the number of

attendees you expect. The health screening stations for a medium-sized Health Expo, with between100 and 200 attendees, will require a minimum floor space of 30 x 50' (9m x 15m). If you are

planning a health lecture in conjunction with the Expo, youll need an adjoining auditorium orclassroom. If your hall is large enough, you may place your stations around its perimeter and set up a

lecture podium with chairs in its center.

CostsThe cost of a Health Expo will depend largely on:

Banners, screening supplies, literature, advertising and hall

Number of people expected to visit the Expo

EquipmentThere are two types of equipment:

Reusable equipment includes the HER health banners and frames; tables and chairs; and the medicalinstruments for each health screening station (glucose and cholesterol machines [Roche], peak flow

meters, scales, blood pressure cuffs and stethoscopes, steps, hydrotherapy equipment, stopwatches,smoking prevention equipment, computers and printers).

Materials either disposed of or given away--those used in clinical testing (gloves, test strips, alcoholswabs, lancets, biohazard waste boxes and peak flow disposable mouthpieces), and those handed out(literature and forms).

The most expensive materials in the second category are the cholesterol testing strips. If your budget

doesnt permit free cholesterol testing, you can either offer it at a minimal charge, or place a donationbox at the booth. Many people realize there is a cost involved and are happy to pay or donatesomething.

AdvertisingBecause advertising is a major expense, you should look at which options will be most effective,

choosing the ones which will fit your budget. Handbills and posters displayed in local store windowsor other public places are inexpensive but effective forms of advertising. If you provide them with four

weeks of advance notice, most television and radio stations advertise your Health Expo in free publicservice announcements. To help you get started, we have provided some sample ads in the pages that

follow. You can also contact local newspapers, requesting that they promote your Expo. The key is topresent the Expo as a non-profit community service, presented by non-paid volunteers.

Hall LocationYou will probably have to reserve it months ahead of time, but your city or town almost certainly has

an affordable and conveniently municipal hall or auditorium. Once again, you should emphasize thatthe Health Expo is being presented as a community service. Doing so may allow you to reserve the


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hall at a discount (or perhaps for free!) Youre much more likely to maximize your attendance byholding the Expo in a familiar and convenient location.

Sponsors and Government AuthoritiesConsider the following when dealing with sponsors and local government:

1. Because governments around the world are increasingly active in fighting against commondiseases, you should familiarize yourself with the major health policies (usually including

preventive health programs) of the country in which you are holding the Expo.

2. You may be able to take advantage of the fact that companies manufacturing materials used atHealth Expos would like to improve both their images and sales. They may be willing to providetheir materials either at a discount or for free.

3. Most governments look favorably on voluntary projects benefiting their communities.

Look for sponsors among local companies, offering to place their logos on your Expo handbills or todisplay their names on a banner at the Expo itself.

We suggest presenting a project proposal, preceded by a meeting with the local mayor or health

representative discussing how the Health Expo can be presented within the context of the localgovernments health policies. The meeting should emphasize that the Health Expo will be a

community project, involving volunteers (both health professionals and non-medical helpers) and thatits success depends on broad-based participation. The proposal should include a request for the

communitys assistance (including use of the hall or medical equipment and advertising).

You can duplicate this approach with manufacturers and vendors of Health Expo materials. You

should not succumb to pressure if you are asked to advertise medications or other medical products as

a condition for receiving help. Simply explain that the objective of the Health Expo is to promote notspecific products but a healthy lifestyle. Repeat that youll be more than happy to display thecompanies names during the Expo, and that their reputations will benefit from the Exposure.

The Health Expo should be kept as free as possible from commercialization. We avoid promotingcommercial products or making sales (except for those of health literature and educational materials) at

the Health Expo. Allowing a commercial atmosphere may give a distorted message about ourintentions and the goal of the event.


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Preparation and TimingA successful Health Expo should be planned well (three to six months, depending on its size and

location) in advance. Here is a typical planning process:

First planning meeting: Explain to the organizing team the concept and goals of the Expo aboutpossible dates and places. Assign the jobs of Health Expo Coordinator, Finances, Advertising,Volunteer Coordinator, and Setup Leader (one person may be assigned multiple jobs for a small Expo).

Because the Expo is just the first of a cycle of programs, you will benefit at this stage by developingyour overall follow up strategy.

Communicate your plans with the community organizations (schools, churches, hospitals, and nursingschools) which will provide volunteers. Confirm their support and determine if there are any

conflicting events that may hinder the participation of the volunteers. Its best if the Health Expodoesnt interfere with other community programs.

Present your plans to the local city hall, learning of ways in which they can support you. Talk

to the governmental Health Department or other nonprofit organizations about the possibility ofbeing supplies with to screening material (especially glucose and cholesterol tests).

Secure a suitable site for the Expo. In some locations you need to book a hall six to twelvemonths in advance.

Establish a budget and settle the financing of the Expo. Because many of your sponsors willwant recognition in your advertising, you should also plan your fundraising campaign duringthe early planning process.

Arrange further planning meetings as necessary to settle the details of the program, theavailable tests, and lectures or seminars. Discuss possible marketing strategies.

About one month before the event, begin recruiting the volunteers. Each separate volunteergroup should have its own volunteer coordinator responsible for the recruiting. He or she willbe use a sign-up sheet on which the volunteers will enter the following information:

Name

Telephone

Available date/times

Preferred screening station

Special skillsPrepare a well-written article announcing the Expo and submit it in time to meet the deadlines of thelocal news. Speak to the local television and radio stations about airing free public service

announcements beginning a week prior to the Expo (you may need to supply a pre-recorded spot).

Have flyers available to mail out in the week leading up to the Expo, sending them to all the townsresidents, or concentrating on specific groups like churches and schools. Visit the local hospitals andask permission to send invitations to the staff. Make sure the volunteers have supplies of flyers to pass

out to their families, friends, and fellow employees.

Schedule one or two training sessions for the week prior to the Expo. Most volunteers can master their

screening tests in a single training session. The massage training, however, usually requires two orthree one-hour sessions which can be scheduled for a Sunday or over the course of three evenings. Its


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advisable to train each volunteer for two stations so they will be able to work at different stations ondifferent days.

If possible, arrange for a mounting team to set up the Expo a day in advance.

Ask the volunteers to arrive an hour early on opening day, to handle the last-minute preparations.

Assign specific individuals to put away the Expo banners following the event so that they arentdamaged. Ask for volunteers to help with clean up. Always try to leave the site of the Expo in at least

as good a condition as you found it.

Using the contact information in the Health AgeQuestionnaires, create a database for use with follow

up programs.

Consider having an evaluation meeting to discuss both the success of the event and possible future

improvements.

Sample Advertising

Sample Newspaper and Radio Release for the HealthExpoDate.

FOR IMMEDIATE RELEASE

Contact:(Charles(Cleveland((423(29063737(

Get a Free MassageA(free(massage(is(just(one(of(twelve(free(services(being(featured(at(the(Chattanooga(Health(Expo.(((Others( services( at( the( March( 19621(Health( Expo( include( screenings( for( blood( pressure,( skin(

cancer(and(lung(capacity,(along(with(body6fat(analysis(and(computerized(health6age(appraisals.(

Health(experts(from(Southern(Adventist(University(and(Wildwood(Lifestyle(Center(and(Hospital(

will(be(on(hand(to(help(participants(know(more(than(just(whats(wrong;(theyll(show(participants(

practical(and(simple(solutions(to(prevent(and(reverse(health(problems.(

The(free(Chattanooga(Health(Expo(will(run(March(19621(at(the(Chattanooga(Convention(Center,(

1(First(Street,(downtown.(Plan(to(attend(at(any(of(the(following(times:(Sunday(March(19(from(

noon(to(:00(PM.(and(Monday(and(Tuesday(evenings(from(5:00(to(7:00(PM.(No(appointment(is(

necessary.(For(more(information(call(423(29063737.


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Sample Newspaper Release for an Health Expo andSeminarDate


Contact: John Smith (706) 820-1493, cell: (423) 580-2716

So Whats A Health Expo?? (Name of Town). Health Expos are becoming increasingly popular community events,

providing people with free health screenings, tests and information on everything from diabetes to

weight management. But, whats a person supposed to do with all the info that they find out abouttheir health?

Just ask the volunteers of the (name of organization) organizers of the Atlanta Health Expo,scheduled for June 28-July 2 at the GA Tech Robert Ferst Center for the Arts. The Expo is like a

health fair, only better. It is staffed by medical and non-medical volunteers who dont just tell youwhats wrong, they show you how to practically do simple things to prevent disease and reverse it if

you already have it.

The Atlanta Health Expo will feature screenings for blood pressure, lung capacity, body-fat

analysis, cholesterol, glucose (if you are going to include these blood tests) , Harvard step test,Alameda County computerized health-age appraisals and free anti-stress massages.

Each evening, after the health screenings and advice, Dr. . M.D. will lecture on How toConquer the Cancer Dragon, Overcoming Stress and Depression and Can Animal Diseases Affect

You?

The Atlanta Health Expo promises to be one of the best learning opportunities this summer.

And its a great way to take charge of your health! All screenings and lectures are free. They will takeplace at the Georgia Tech Robert Ferst Center for the Arts on June 28-July 2. Health screenings are

from 6:00-7:30 PM. Lectures begin at 7:30 PM.

##############

Radio 30 second spotDate

FOR IMMEDIATE RELEASETake charge of your health and enjoy the better lifestyle that the Caratinga Health Expo is offering

you. Get free tests including Glucose or Cholesterol, and Blood Pressure screenings, The Harvardfitness test, body fat analysis, your health age, and more. Take advantage of the informative health

lectures and free consultations to learn about the simple lifestyle changes which will make youhealthier. The Caratinga Health Expo takes place on the Town Square and at the Princess Isabel

School. It is open from September 7-9, 6:00 PM to 9:00 PM. Dont miss this opportunity to takecharge of your health!


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Radio 1 Minute SpotDate

(


Contact:(Charles(Cleveland(((423(29063737(

(

Get$a$Free$Massage(

A(free(massage(is(just(one(of(twelve(free(services(being(offered(at(the(Chattanooga(Health(Expo.(

Some(of(the(services(featured(at(the(four(locations(holding(the(March(19621(Health(Expo(include(

screening(for(blood(pressure,(skin(cancer,(lung(capacity,(body6fat(analysis,(computerized(health6

age(appraisals,(and(a(free(anti6stress(massage.(

Health(experts(from(Southern(Adventist(University(and(Wildwood(Lifestyle(Center(and(Hospital(

will(be(on(hand(nor(only(to(help(participants(know(whats(wrong;(theyll(also(provide(practical(

and(simple(ways(to(prevent(and(reverse(health(problems.((The(free(Chattanooga(Health(Expo(will(

run(March(19621(at(four(locations:(

Chattanooga( 1st( Church( near( the( Hamilton( Place( Mall;( County( Life( Vegetarian( Restaurant(

downtown(on(Market(Street;(at(the(Orchard(Park(Seventh6day(Adventist(Church;(and(St.(Elmo(at(

the(South(Chattanooga(Recreation(Center.((All(locations(will(be(open(Sunday(March(19(from(noon(

to(:00(PM.(and(Monday(and(Tuesday(evenings(from(5:00(to(7:00(PM.(No(appointment(is(needed.(

For(more(information(call(423(29063737.(


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Sample Radio Press ReleaseDate.


Contact: John Smith - 423-580-2716OR 706-820-1493

Mary Snyder - 404-299-0188 OR770-484-1577

Lifestyle Really Does Make a Difference in Chronic Disease!!

(Name of town). Perhaps you suffer from diabetes, heart disease, hypertension, obesity, stress,cancer or addictions. Maybe you have just been told by your physician that ifyou take charge of your

health by changing your lifestyle, he/she wont have to increase your meds or perform surgery. Well,we would like show you how to successfully make those changes and really take control of your health

at the Atlanta Health Expo!!

The Atlanta Health Expo is like a health fair, only better. It is staffed bymedical and non-medical volunteers who dont just tell you whats wrong, they show you how to take practical andsimple steps to prevent future diseases and reverse existing ones.

The Atlanta Health Expo will feature FREE screenings for blood pressure, lung capacity,body-fat analysis, glucose, cholesterol [if you are going to offer these], the Harvard Step Test,

Alameda Countys computerized health age appraisal, and free anti-stress massages.

Each evening following the health screenings, health professionals will provide expert medical

advice. Dr ., M.D. will lecture on How to Conquer the Cancer Dragon, Overcoming Stress andDepression and Can Animal Diseases Affect You?

The Atlanta Health Expo promises to one of the best learning opportunities of the (YEAR) and(DATE) summer season. And its a great way to take charge of your health!


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Sample Posters and Handbills

( (

(


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Training in Your StateSchedule a Health Expo training workshop in your State, preferably in a conference wide meeting or

Camp Meeting. We can, in most cases, fully train a group to run the Expo in six hours whether duringthe week at a camp meeting or over a weekend. Contact us for more details.

For more information write Charles or Phoebe Cleveland, Health Education Resources, Inc., 1814McCarver Loop Road, Dunlap, TN 37327; or by email: [email protected] or phone

423 949-8211. Our website is: www.HealthExpoBanners.com where you can see all our products andorder online; or feel free to call.

August 2012

health expo manual

Documents