connect with HEALTH CARE PROVIDERS (HCPs)influence PEOPLE WITH DIABETES (PWD)

PWD-FOCUSED PROGRAM

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OmniChannel Health Media, the nation’s largest diabetes publisher (100 million+ magazines over 20+ years), created and supports Diabetes Influencers:

• A broad network of over 10,000 health care professionals (HCPs) in the diabetes community.

• Includes thousands of Registered Nurses, Nurse Practitioners and Registered Dietitians who regularly see patients with diabetes.

• Primarily Certified Diabetes Educators (CDEs) who help people with diabetes learn how to manage their disease, and have more than 30 interactions with patients per day.

• Also includes major national, regional, state and local diabetes organizations, education programs and support groups.

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• We are in regular contact with HCPs in the diabetes community, who know our excellent reputation for educating people with diabetes via print and digital media.

• We update Diabetes Influencers on diabetes-related initiatives via:

ü Email (10,000+ HCPs)

ü Diabetes Influencers Network LinkedIn account (1,600+ followers).

ü Diabetes Influencers Twitter account (8,000+ followers).

CONNECT WITH HCPs IN THE DIABETES COMMUNITY

TWO TYPES OF DIABETES INFLUENCERS

• Interact with and educate hundreds of PWD each month in one-on-one education sessions, as well as at:

ü Large diabetes centers

ü Diabetes clinics, endocrinologists offices & diabetes support groups

• Connect with local diabetes support groups, education programs and local diabetes organizations where they might hold leadership positions.

• Reach out to PWD who have attended previous diabetes education classes.

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TYPE 1: “GRASS ROOTS” DIABETES INFLUENCERS

• Are trusted experts: book authors, speakers and spokespeople–who will create valuable, credible content about shopping for diabetes and heart-healthy products.

• Have loyal followings and influential blogs and social media that they share with PWD as well as their colleagues in the diabetes community.

• Connect with diabetes support groups and education programs nationally as well as in their states/regions.

• Use their relationships in the online diabetes community to cross-promote with diabetes organizations, support groups, and other Diabetes Influencers.

TYPE 2: “ONLINE”DIABETES INFLUENCERS

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CASE STUDIES

DIABETES INFLUENCERS NETWORK IN ACTION:

• Contacted over 10,000 diabetes HCPs, as well as major diabetes centers and organizations, to let them know about Costco products, programs and services relevant to PWD.

• Promoted all Costco programs online via: ü CDiabetes.com, the Costco diabetes website: ü CDiabetes.com Twitter account

(7,000+ followers)ü Diabetes Influencers Twitter account (8,000+

followers)ü Diabetes Influencers Network LinkedIn

account (1,600+ followers)ü Posts about our diabetes initiatives on the

Costco Facebook page (1 million+ fans)

FROM CDIABETES.COM

CASE STUDY PART 1: PROMOTION OF DIABETES & HEART HEALTH INITIATIVES

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GRASS ROOTS DIABETES INFLUENCERS• Use the customized "Costco Diabetes & Heart-Healthy

Shopping Guide” to help educate their own patients and participants in their diabetes education classes.

• Reach out to colleagues and local diabetes support groups to help promote: ü Health screenings at Costcoü The "Costco Diabetes & Heart-

Healthy Shopping Guide,” both the one page and full versions, online at cdiabetes.com/tour

ONLINE DIABETES INFLUENCERS• Run healthy shopping tours at Costco to help promote

Costco diabetes-related products and services.• Write articles about the tours that are shared on their

blogs and social media.• Promote these Costco diabetes-related programs and

services to their patients and colleagues:ü Articles about healthy diabetes

shopping at Costco @ cdiabetes.com/shop

ü The "Costco Diabetes & Heart-Healthy Shopping Guide”

ü Health screenings at Costco

#6#4#2

#5#3#1

VISIT CDIABETES.COMFOR A FREE COSTCO DIABETES & HEART-HEALTHY SHOPPING GUIDE!Below is a preview of the shopping guide. For the full version, please visit CDIABETES.COM

BEFORE YOU START STOP

STOP

USE THIS AS YOUR GUIDE FOR A HEALTHY SHOPPING TOUR AT COSTCO.

K n o w th e S er ving S ize.

Mind the total Calories.

Limit th ese Nutrients.

G eten o u gh fib er ,p r o tein, v itam ins an d m in erals.

STOP STOP

STOPSTOP

NOW START YOURCOSTCO HEALTHYSHOPPING TOUR!

@ CDIABETES.COM

Look at grams of Carbs.

UNDERSTAND THE NUTRITION FACTS LABEL

• Serving Size is the basis for all the information on the label.

• Choose items with less fat, cholesterol, sugar and sodium.

• Choose items with more fiber, vitamins A and C, calcium and iron.

THE PRODUCE SECTION: YOUR MEAL SUPERSTAR

• Fill your cart with a wide variety of colorful non-starchy vegetables, such as summer squash, peppers, carrots, broccoli, salad greens and other leafy green vegetables.

• Most non-starchy vegetables contain 5 grams or fewer of carbohydrates and 20 calories or fewer per serving.

• Starchy vegetables, like red potatoes, sweet potatoes and winter squash, can be used as nutrient-dense side dishes.

• Fruit is a great way to indulge a craving,offering fiber and a wide assortmentof vitamins and natural antioxidants.

CHOOSE HEALTHY KITCHEN & PANTRY STAPLES• 100% whole grain bread and crackers

and corn tortillas.• Bags and cans of beans and peas.• Whole grain pasta, barley, quinoa,

bulgur wheat and oats.• When choosing canned vegetables,

look for low sodium or no salt.• Extra virgin olive and canola oil—

liquid and spray.• Nuts & nut butters and seeds.• Flavored and unflavored bottled waters.• Other sugar-free drinks. • Sugar-free sweeteners.

GO TO CHOOSE HEALTHY DAIRY, EGGS, MEAT & SEAFOOD

• Low-fat or reduced-fat milk, cheese, cottage and ricotta cheese and Greek yogurt.

• Plain, unsweetened soy, almond and cashew milk.• Trans fat-free margarine and spreads.• Eggs for protein and other nutrients. • Lean beef and pork with “round” or “loin”

in the name.• Ground beef, chicken or turkey that is at least

90 percent lean.• Tofu and other soy-based meat substitutes.• At least 8 oz. of seafood (including fatty fish,

such as tuna or salmon) a few times per week for enough heart-healthy omega-3 fatty acids.

BLOOD GLUCOSE METERS:WHAT DO I NEED TO KNOW?• Is it accurate?• Is it easy to use?• Is it easy to carry?• Is the display screen large enough to

see my results?• Can I get a free meter?• Will insurance cover the meter and

test strips?• Can I get a coupon/discount

on test strips?• What will my total cost be each year?

VITAMINS & SUPPLEMENTS• Multivitamin and mineral supplements: These

can help you get vitamins and minerals youmay not get in your meals and snacks, such as vitamin B-complex, C, D3, E and magnesium.

• CoQ10 supplements: These are sometimes recommended for people who are taking statin medications.

• Fish oil capsules: Omega-3 fatty acids found in fish oil capsules might reduce your risk of heart disease.

• Meal replacements. When time is tight, consider diabetes nutrition shakes and bars. These may help minimize blood sugar spikes.

(Talk with your health care provider before making any changes to your healthy living routine.)

OTHER HEALTHY LIVING PRODUCTS AT COSTCO

• Oral care: Brush and floss your teeth every day to avoid tooth decay and prevent gum disease. Choose a toothbrush with soft bristles.

• Skin care: Look for mild lotions that add moisture, gently exfoliate, increase circulation and promote healing without heavy perfumes or alcohol.

• Fitness monitors: Costco sells a variety of heart rate monitors and activity monitors.

• Quit Smoking: Nicotine replacement therapy products may help you quit.

ONE PAGE DIABETES SHOPPING GUIDE @CDIABETES.COM/TOUR

CASE STUDY PART 2: PROMOTION OF DIABETES & HEART HEALTH INITIATIVES

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DIABETES INFLUENCERS NETWORK IN ACTION:

• Contacted over 10,000 diabetes HCPs, as well as major diabetes centers and organizations, to let them know about Albertsons/Safeway products, programs and services relevant to PWD.

• Promoted Eating Healthy with Diabetes store tour registration, and articles by

• Diabetes Influencers about the store tours on the homepage we created @ diabetesdigest.com/ehwd.

• Promoted programs regularly on:ü The Diabetes Influencers Twitter account

(8,000+ followers)ü Diabetes Influencers Network LinkedIn

account (1,600+ followers)

HOME PAGE FOR INFORMATION ABOUT EATING HEALTHY WITH DIABETES STORE TOURS

@DIABETESDIGEST.COM/EHWD

CASE STUDY PART 1: PROMOTION OF DIABETES STORE TOURS & DIABETES-RELATED PRODUCTS AND SERVICES

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GRASS ROOTS DIABETES INFLUENCERS• Encouraged patients, and participants in

their diabetes education programs, to attend “Eating Healthy with Diabetes” (EHWD) store tours at Albertsons and Safeway.

• Reached out to colleagues, as well as other diabetes support groups and education programs, about EHWD.

ONLINE DIABETES INFLUENCERS• Search for “Diabetes+Store+Tour" on

Google and the first result on the first page is DIABETESDIGEST.COM/EHWD.

• This is followed on the first page by several of our Online Diabetes Influencers’ who wrote articles about the EHWD store tours and diabetes programs at Albertsons and Safeway, and promoted them on their blogs and social media.

BLOGS ABOUT EHWD STORE TOURS & HEALTHY PRODUCTS AT ALBERTSONS/SAFEWAY

@DIABETESDIGEST.COM/EHWD

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CASE STUDY PART 2: PROMOTION OF DIABETES STORE TOURS & DIABETES-RELATED PRODUCTS AND SERVICES

WHAT PEOPLE ARE SAYING

“OmniChannel Health Media has worked with Costco for nearly 20 years, helping us to educate and engage our customers with diabetes. They developed our cdiabetes.com diabetes website from scratch. The website provides great health content to our Costco customers with diabetes, and it is reviewed by their trusted editorial board. This site highlights the unique benefits of shopping atCostco for people with diabetes, including many articles about diabetes-friendly foods and pharmacy products (Rx and OTC). Overall, they have been an invaluable partner in helping Costco to increase its influence among people with diabetes.”

Michael Mastromonica, RPh.Assistant Vice President, Pharmacy ServicesCostco Pharmacy

“Working with Diabetes Influencers created a more widespread digital/social awareness of our diabetes program, and their ground-based networking helped create engagement, interest and participation with individuals, providers and institutions well beyond what we were able to do on our own.”

Ron Kaz, RPh.Director, Pharmacy MarketingAlbertsons Pharmacy

TESTIMONIALS

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IN THE PRESS

FROM FORBES.COM14

Our Costco and Albertsons initiatives are referenced on forbes.com.

Please see article excerpt by Dr. Bruce Lee, head of the Global Obesity Prevention Center at Johns Hopkins University.

part of JONATHAN JARASHOW 917-838-4967

JONATHAN@OMNICHANNELHEALTH.COM