health and wellbeing packaging design...
TRANSCRIPT
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Health and wellbeing packaging design trends
18th November 2014
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Introduction
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• Packaging development and innovation consultancy
• From concept to consumer
• Work across the packaging spectrum from packaging suppliers to brand owners
• Specialise in low cost packaging-specific insight and research
• Expertise in food and drink FMCG and retail
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We work across the packaging innovation continuum
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Ideation Consumer Trends Research
Feasibility Realisation Design
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We really understand packaging!
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World wide packaging trend watching across
categories Vast library of packaging stimulus
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So where are we?
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Rules of the game
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Macro Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Visual differentiation
6. Disruptive packaging
7. Sustainability
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Macro Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Visual differentiation
6. Disruptive packaging
7. Sustainability
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On the Go
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On the go
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Packaging That Pleases
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Easy Opening
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Added Functionality
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Visual Differentiation
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Opportunity to be different
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Say it how it is!
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Disruptive Packaging
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Sustainability
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Added Functionality
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Added Functionality
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Made for Me
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What’s ahead?
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Technology will play it’s part Active & Intelligent packaging
Biobased polymers
Water-soluble and edible films
Nanotechnology, nanofillers and nanocoatings
Improvements in surface treatments
Conversion processes
Laser processing
Modelling and virtual reality
Antimicrobial technology
Smart packaging
Digital printing
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Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Visual differentiation
6. Disruptive packaging
7. Sustainability
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+44(0)7906 624494
Twitter: @thepackhub
www.thepackhub.com