creative packaging - 2014
DESCRIPTION
Supporting presentation for year 1 packaging project. Showing various creative examples of how to give a product added valueTRANSCRIPT
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Year 1 - Brief five
Packaging 2Semester
The following presentation is designed as a brief visual introduction to creative packaging design and as an aid to your first packaging project - Added Value.
The accompanying creative exercise is designed to develop and expand your creative thinking onto a 3 dimensional object(s). Improve your all round making and mock skills. Develop an understanding of how different materials can be used creative-ly, improve your craft skills, your observation skills, your accuracy, your sense of scale & proportion.
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Creatively incorporating the product within the design
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Creatively incorporating the product within the design
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Creatively connecting feeling & physical sensation within the design
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Creatively incorporating an existing function within the design
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Creatively incorporating a verbal cliche within the design
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A creative combination - two become one
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A creative solution based on a universal physical reaction
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A Creative solution based on a physical attribute of the product
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Creative illusion incorporating two elements - the photographic & the graphic
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A creative solution that utilises and illustrates a tradition & one that elegantly exploits shape - paper engineering
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Elegant & stylish use of abstract photography based on the contents
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Creatively incorporating the product within the design In a fun and appropriate way
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Creative solution based on association
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Creative solution based on the connection of a physical action & connotation
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Creative solution based on shape
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Creative solution based on shape - novelty
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Creative solution based on visual association - handkerchiefs & noses
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Creative solution based observation & creative cardboard enginnering
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Creatively incorporating the product within the design
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A solution based purely on creatively engineering a material
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A creative second use - Packaging for Silver Cross - kids & cardboard boxes
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Creatively incorporating the product within the design - fun & visual whit
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A creative solution based on fun & visual whit - witches & warts
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Some past successfulStudent Solutions
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NYC - Italian American Spaghetti - A creative solution where the product becomes the location
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A practical creative solution - 6 measured servings
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A creative typographic illustration of the product
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Creatively incorporating the product within the design - fun & visual whit
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A creative illustration solution incorporating product and packaging
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Creative secondary use - Light bulb packaging becomes the shade
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Creative secondary use - Light bulb packaging becomes the shade
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Elastic Bands - Packaging & typography reflects the products properties
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Creative use of scale - a solution that effectively magnifies a product feature
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Nail Packaging - the product becomes an integral part of the design
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Plasters for kids - Creative comic plasters to easy the pain of cuts & grazes
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Sandpaper - A humorous copy based solution that plays on the course nature of the product.
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Rubber Gloves - A fun & humorous observation that incorporates the product as part of packaging
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Oxo ‘brings a meal together’ - Creative cardboard engineering
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Oxo ‘brings a meal together’ - Creative cardboard engineering
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Plant pot packaging that grows - Creative cardboard engineering
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Shaving cream packaging - before & after
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Mouse traps - Creative display device
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Electrical cord Packaging - Creative second use, packaging tears off to become cord ties
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ONE A DAY pure orange juice
Orange juice packaging - Creative cardboard engineering
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Butter packaging - Built in spreader as the lid
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Updated Pringles packaging - The can accordions out into a chip bowl so people can share
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Toothpaste packaging - Creative solutio that ensures you get every last bit out of the tube
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Knife packaging - Creative illustration incorporating the product
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Creative cardboard engineering
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Pop up Easter, Christmas & Birthday cards
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and finally
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Your design will have to go through several stages of development
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Experimenting by making and continually mocking up your design developments
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Refining and improving
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The first attempt
The last attempt
and a lot of development in between
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you will need this basic equipment
3M double sided tape
3M masking tapeMetal ruler (600mm)
cutting mat
spraymount
solvent
swan morton scalpel
10A blades
plasters - just in casea keen eye
even more10A blades
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Some nets to get you started
Practice by mocking up the 3 following templates
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Net Shape
Packaging Nets - these templates are a good place to start and learn about how a shape can be constructed
To make - Scale and run out to A3 and spraymount onto 250/300gram card
1
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Net Shape
2To make - Scale and run out to A3 and spraymount onto 250/300gram card
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To make - Scale and run out to A3 and spraymount onto 250/300gram card
Net Shape 3